This document provides a summary of Paul Rodens' experience as a senior digital designer. It outlines over 10 years of experience in UI/UX design across various roles in Europe and Australia. Currently, Paul works as a senior digital designer at The Property Agency in Sydney, where he oversees digital projects including responsive websites and marketing campaigns. The document also lists Paul's education and skills in areas such as web design, prototyping, and Adobe tools.

1. Paul Rodens
Senior Digital Designer
Sydney, Australia
+61 (0) 434991157
paulrodens@gmail.com
www.behance.net/paulrodens
I have over 10 years’ experience as a Digital Designer. Throughout my career I have been a UI
designer, Senior Digital Designer and Digital Design Manager. I have worked in Brussels,
Melbourne, London and now permanently in Sydney.
I have worked both client-side and agency-side. In my client-side roles, I have worked for many
years in E-commerce with a strong focus on user experience. I am now working agency-side, in
a permanent role in a prestigious agency focussing on the high-end property market.
My experience has created a passion for designing effective, efficient and enjoyable user
interface and user experience.
In order to consolidate my practical, ‘on-the-job’ experience, I have recently completed an
extensive user experience training at General Assembly (GA).
I am very excited to use the full range of my skills in a challenging design and user experience
role.
I currently hold permanent Australian residency and will achieve Australian citizenship within a
year.
WORK EXPERIENCE
The Property Agency
Senior digital designer
The mission of the Property Agency’s is to present high-end commercial and residential property in the most
compelling manner to appeal to a very specific demographic of purchasers.
TPA prides itself on having the most persuasive creative ideas in property marketing, ranging from boutique
residential communities to large scale commercial developments and they seamlessly communicate their ideas
across all communication channels from glossy brochures to high-impact online advertising.
I have been hired at The Property Agency as Senior Digital Designer in order to oversee all aspects of their digital
productions. I am responsible for the delivery of most responsive websites produced by TPA. I also help and
assist junior designers with digital asset production including banner campaigns, email campaigns and website
design and delivery. I am also responsible for implementing and ensuring best digital practice within the company.
I work directly with TPA’s development partner, Ondicom, managing the delivery of most digital assets produces
at TPA, from scoping and testing, all the way to production and delivery.

2. at TPA, from scoping and testing, all the way to production and delivery.
June 2015 - Present Australia
Paul Rodens
Freelance senior digital designer
New to the market in Sydney, I am currently working as a freelance digital designer.
My visa situation is as a permanent resident.
Clients; Mi9 (http://mi9.com.au), Ink project (http://www.inkproject.com/), OKIO (http://www.okio.com.au/).
Currently working at ABC in the digital team.
January 2015 - June 2015 Australia
3rd Sense
UX/UI designer
Been working for nearly 2 months as UI/UX designer for 3rd sense.
They wanted to explore as more user-centric approach to some of their projects (more detailed wireframes before
going to the design phase).
And this is what I provided for specific projects with some of their clients (SG fleet, Decodeu, Viridain).
March 2015 - May 2015 Sydney, Australia
Eurostar
Digital Design Manager
The role
As a Digital Design Manager, I was responsible for designing, delivering and maintaining Eurostar’s digital
presence, ensuring a consistent user experience across the digital arena. As part of this role, I was also
responsible for defining and delivering the brand guidelines for all digital platforms. I worked closely with internal
stakeholders, cross-functional teams and external suppliers. I also managed the day to day tasks of freelance
designers.
Day to day tasks
• I created engaging and stimulating designs for all Eurostar’s digital channels including editorial and transactional
areas and conceptualisation through design. This included supplying all assets that were required for the build as
well as reviewing designs at testing and delivery.
• I ensured all designs were created to be compatible with touch and mobile interfaces, where appropriate.
• I defined and implemented design parameters, style guides and visual standards across all digital platforms,
establishing and embedding Eurostar best practice. I was responsible for keeping the digital style guide up to date
as digital designs evolved
• I worked with the brand/marketing team to maintain and develop guidelines to ensure the consistency of the
application of the brand
• I ensured an excellent user experience across all digital areas in terms of aesthetics, functionality, usability and
speed
• I worked with key stakeholders across the business to identify a long-term vision for Eurostar’s digital presence,
planning and delivery relevant activity
• I acted as the stakeholder for digital design on all relevant cross-functional projects, managing conflicting
priorities and cross-functional inter-dependencies
• I managed Eurostar’s digital agencies and freelancers, directing their activity and ensuring high-quality delivery
to design requirements

3. to design requirements
• I worked with the production and eCommerce teams to prepare and deliver content and functionality
November 2013 - December 2014 London, United Kingdom
Mobilyse
Brand Manager
The role
Mobilyse.com is a mobile phone and tariff comparison tool, to guide and support customers with clear and non-
biased choices. I have been closely involved since the beginning of this project, working as Brand Manager. In
this small set, I have developed and defined the entire visual identity of the brand, from the logo to the design of
the site and the mobile App.
Day to day tasks
• I am responsible for creating the identity, from the logo to the characters, font and colour palette.
• I define the user experience of the site (through tested wireframes), and translate it into the finalised and high
fidelity design mock-ups.
• I liaise closely with the development team in order to support and monitor the quality of the delivery
• I continue to work on the site improvement as well as developing and creating new features and reviewing
existing ones.
• I ensure that the content of the site remains up to date, for example, I supply new imagery and support the
brand’s social media pages.
February 2010 - Present London, United Kingdom
Eurostar
Senior Digital Designer
Senior Digital Designer
I was responsible for the visual identity of the main website (www.eurostar.com), all CRM and transactional email
communications, all microsites, white labels (Orbitz, Avis), the mobile site and applications.
I managed several freelance designers and all interactions with design agencies.
Since starting in the Ecommerce team, the reach of this role grew and evolved over the years to include closer
and more articulate interactions with other departments, both in and outside the business. Within Eurostar I
worked closely with marketing, CRM and print design departments. I have also supported external branding
agencies and their development teams.
I currently lead the mobile site and app redesign and the development of the Eurostar digital identity.
May 2007 - November 2013 London, United Kingdom
AKQA
Freelance Junior Designer
Freelance Junior Designer
I worked on the creation of animation for Nike ID.
February 2007 - May 2007 London, United Kingdom
BANNER

4. BANNER
Freelance Junior Designer
Freelance Junior Designer
I did various design works for Trend Micro
February 2007 - May 2007 London, United Kingdom
Crayon Direct Advertising
Freelance junior designer
Freelance Junior Designer
I worked on the creation of flash banners for BT (British Telecom).
February 2007 - May 2007 London, United Kingdom
GMS London
Graphic Web Designer
Graphic designer for GMS London
Communication and branding of 13 recruitment companies (Sthree, Computer Futures, IT job board, … )
Creation of posters, t-shirts, adverts, banners, web sites,…
December 2006 - February 2007 London, United Kingdom
Artisan Creative Agency
Freelance webdesigner
Freelance graphic designer for Artisan.
Client; FCB Melbourne
Creation and animation of banners for the Honda campaign, Melbourne Yellow Pages.
September 2006 - October 2006 Melbourne, Australia
Mitija
Graphic Web Designer
Graphic designer for Mitija.
Creation of web design interfaces for CMS integration,
portfolio and brochures. www.mitija.com.au
June 2006 - October 2006 Melbourne, Australia
Funkysexycool
Webdesigner
Graphic / web designer for www.funkysexycool.com
Conception and creation of pages, banners and new features on the web site, including promotion and email
campaigns.
March 2006 - June 2006 Melbourne, Australia
EDUCATION

5. EDUCATION
St Louis Informatics Institute
Web design degree
September 2001 - June 2002 Brussels, Belgium
Le 75
Undergraduate degree in fine art - screen printing
September 1998 - June 2002 Brussel, Belgium
IHECS
Undergraduate in communication
September 1996 - June 1998 Brussel, Belgium
College Du Sacré-Coeur De Ganshoren
High school diploma
September 1992 - June 1996 Brussels, Belgium
General Assembly
USER EXPERIENCE DESIGN PART-TIME UX COURSE
Skills & Tools
Use industry standard tools such as InVision and Adobe Illustrator to prototype and wireframe design solutions.
users to prototype
Production Standard
Put together a full suite of UX documentation for a digital product, from user personas and wireframes to
interactive prototypes.
optimize with customer insights
The Big Picture
Connect and convey how insights into customer behaviour — from problems to solutions — can optimize any
product or service.
August 2015 - November 2015 Sydney, Australia
LANGUAGES
French (Native)
English (Fluent)
Dutch (Beginner)

6. Dutch (Beginner)
German (Beginner)
SKILLS
Bridge, Dreamweaver, Fireworks, Flash, Illustrator, In Design, Adobe CC Suite, Axure, Photoshop