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Toni Symiah - Business Design PDF Portfolio 2016
Graphic Design Qualities
•	 Customer Focus
	 - Meet with clients to discuss the objectives of the business/event to determine the requirements of the project, including proposed budgets and
	 achievable timescales.
	 - Provide clarity and a mutual understanding of the design process the project will undertake to achieve a high quality design.
	 - Produce a solid design brief based on the needs of the client including a a break down of the project, quote and deadlines.
•	 Design/Creativity
	 - Research, research, research!
	 - Develop design concepts for logos, document layouts, marketing materials and products, using a range of computer aided design (CAD) packages, and ability
	 to demonstrate illustration skills with rough sketches.
	 - Determine size and arrangement of materials including, colour schemes, fonts and formatting and present finalised ideas to client.
	 - Review final layouts for print paying excellent attention to detail and use innovative skills to offer alternative solutions with budget and time constraints.
	 - Liaise with external suppliers to ensure the final product is of high quality and gain knowledge of new emerging technologies.
About Me
Design is an aspect which affects everyday life as everything we use began as an idea on a piece of paper. I create design solutions because its something I am
passionate about and I enjoy the process from the initial concept, to the final design. I am not afraid to step outside of my comfort zone and by listening to the needs of
my clients I am able to provide an enjoyable and valuable design experience.
Background
Freelance Services
I specialise in design solutions using digital art, illustration and design for print for businesses and ,individuals and families planning an event for a special occasion.
•	 Business Design
This service is tailored for start-up businesses beginning their new venture and in need of a fresh and appealing design solution to enter the market with a
a strong competitive advantage and; already established businesses who have outgrown their current visual identity and now want to invest in re-establishing
themselves amongst their existing and potential customers.
•	 Personal Design Packages for Special Occasions
This services is aimed at individuals/families in the process of planning a special occasion and need of a design solution that will compliment the celebrations and
ensure that the special day will create everlasting memories. It includes a pre-designed package, which is collection of template designs to suit clients with a
limited budget and also, an exclusive design package, which is for clients who want something more specific and can also include special printing techniques to
further enhance the final printed package.
Ps Id Ai Microsoft ® Office
Customer Focus
Organisational Skills
Brand Identity
Hello
My name is Miyah and I am a freelance graphic designer based in Birmingham, under the name Toni Symiah. My vision is to
create inspirational and innovative design that exceeds my client’s expectations. My clients include businesses seeking branding
and marketing materials, and individuals planning a special occasion needing creative design materials to enhance their
celebration and decorate the event.
I am looking forward to working within an environment where I am able to express my creative flair and build long lasting
relationships and, have the privilege of knowing that my contribution, has assisted in making a positive impact on a special
event, sales, improve productivity and, increase brand recognition.
In my spare time enjoy drawing, playing the piano, socialising with friends and meeting new people. I am also a co-facilitator
of a residents forum which gives me the opportunity to get involved in my local community.
Curriculum Vitae
Call Me
+44 (0)7884 - 976908
Email Me
tonisymiah@gmail.com
Allison Distance Learning, UK (2014 – 2015)
Diploma in Business Management and Entrepreneurship/
Customer Service Training/Introduction to Marketing/
Visual and Design Principles/Colour Theory
Botanical Gardens Adult Centre, UK (2012)
Intermediate Drawing and Painting
City College, East Birmingham Campus, UK (2003 – 2006)
NCFE Certificate in Interactive Media, Multimedia Web Design:
Advanced/Intermediate/Foundation
City & Guilds Certificate in Web Page Design:
Advanced/Intermediate
Sutton Coldfield College, UK (2002 – 2003)
GNVQ Certificate in Information Communication Technology:
Intermediate
Toni Symiah (2012 - Present)
In-House Design
Upon leaving my last full time employed position I decided that I should
use the opportunity to become a freelance graphic designer. My first
task was the name I wanted to use, and as many designers I decided to use
my own. Because I design for businesses and individual I needed to have
a clear distinction between the two and have materials I used that were
relevant to each design service.
Acas (2006 – 2012)
In-House Design (2009 – 2012)
During my last full time employment, I was responsible for providing
support for two in-house national training teams specialising in
employment law. My main role was to plan and co-ordinate training
events for the helpline advisors and conciliators, arranging travel and
accommodation, liaising with delegates and suppliers and, managing two
email help desks. The in-house design aspect required me to be
responsible for the corporate rebranding of new and existing materials
including event planning documents, visual aids, workbooks, statistics,
digital media and, the design and production of a monthly and quarterly
newsletter.
Software Key Skills Memberships
Creative Skills
Design for Print
Typography
Andy Evans – Electrical Services (2013)
Professional Design
I was approached by a colleague of mine whose husband is a self-
employed electrician. At the time he was using pre-designed business
cards which didn’t really set him apart from his competitors so it was the
perfect opportunity to think about creating an individual brand for his
services. The new brand would give Andy a more professional look, help
to market his services whilst on the move and, help him become more
productive so that he could spend more of his time on call-outs and with
his customers.
&HR – HR Solutions (2013)
Professional Design
A close friend of mine was in the process of starting a HR consultancy
business and needed to have a brand and documents that she could use
to market and operate her business in a professional manner. She already
had the image of the brand in mind so we worked together to strategies on
what project elements would benefit her in at the present time, and other
elements she could use for the future when she was in the position to
expand her services.
EDUCATION
BUSINESS DESIGN
PROJECTS
Word ® Excel ® PowerPoint ®
Acas - Advisory, Conciliation & Arbitration Service
Helpline & IDR Training Co-ordinator
In-House Design, (2009 - 2012)
“Miyah worked for Acas for a number of years and made a significant
contribution to upgrading and improving a wide range of training and
other materials for our operational training events.
She was highly proficient in a number of packages and the improvement
in the quality and impact of our training materials and our letters us to
present a far more professional impression and a very positive
presentational impact.
I would recommend Miyah to anyone who was looking for a similar
impact.”
Rob Deeks, Acas Delivery Training Manager
(December 2014)
City College Birmingham
Student
Further Education, (2003 – 2006)
“During 2003 – 2006, Miyah was a student at City College Birmingham on
the levels 2 and 3 in Multimedia Design.
While on the Course, she produced some excellent work and shows the
potential multimedia designer. She is competent in using various
industry standard design software to a high level to produce original
creative designs.
During her time with us at City College, Miyah was punctual with an
excellent attendance record and her enthusiasm for the subject is without
fault or criticism. Her abilities to work, communicate and interact with her
peers is excellent and have been demonstrated while working within her
peer group. Miyah also showed confidence when addressing people on a
professional level and exhibited good imagination and a determination to
achieve her goals.
To conclude, Miyah has a very good relationship with staff and students
while at the college and is an overall excellent student that is a pleasure to
teach. I believe she will be a credit to any future employer or educational
institution as she always strives to achieve the best in whatever she
undertakes.”
Paul Reeves, City College Birmingham Tutor
(January 2006)
Testimonials/Recommendations
Acas - Advisory, Conciliation & Arbitration Service
Helpline & IDR Training Co-ordinator
In-House Design, (2009 - 2012)
“Miyah handled a wide variety of creative, design-based and
administrative tasks for Acas over a number of years, most recently in
relation to
supporting the on-going training programs of 150 advisers and the
creation/maintenance of an internal intranet-based employment law
knowledge-base.
As the Helpline Knowledge Manager at the time, I can confidently say that
Miyah performed her duties admirably. Some of her many achievements
included:
•	 Creating and maintaining a distinctive and appealing house-style
materials that remains in use today
•	 Developing , implementing and maintaining a staff intranet and
knowledge base, quickly learning and taking advantage of the more
sophisticated tools available at the time
•	 Designing and producing a monthly newsletter taking advantage of
many features by Adobe ® software.
In addition, as Miyah’s line manager, I can also confirm that she was highly
self-motivated, frequently took the initiative to make good
recommendations and worked in a flexible manner that supported the
needs of the organisation.
I would recommend Miyah to anyone who was looking for similar results
and support.”
John Palmer, Acas Helpline Knowledge Manager
(March 2015)
Andy Evans - Electrical Installations
Professional Design
Professional Design, (2013)
“Miyah designed my brand logo - which I could not of been happier with. I
discussed with Miyah what I wanted to achieve with the design and that I
wanted the brand to represent and how important it was to make my name
the primary focus. I felt confident in Miyah from our first discussion, she
listened and understood what I wanted to achieve and she came up with
some great ideas and designs. After further discussions Miyah designed
the final brand logo which I was extremely happy with - it was exactly what
I had in mind. She has a great eye for detail and produced some superb
creative designs.
The design Miyah created for my company covers all the aspects we
discussed and more importantly she created a design that suited my
individual needs - she has produced a professional, quality image - one
which I want my customers to relate to me - and I would highly recommend
her”.
Andy Evans, Self Employed Electrician
(April 2016)
&HR - HR Solutions
Professional Design
Professional Design, (2013)
“Setting up a new business is daunting and there are lots of things to
consider. Brand identity was key for me in a competitive market
Miyah listened to my needs and got to know me and my company by
building a brand that suited my personality and the needs of my business.
Miyah helped me to understand how colour and font would play an
important role in attracting the right audience . She was present
throughout the process and, happily reworked and created new ideas.
Now I have a fantastic range of business stationery that sets my company
apart from my competition and, the eye catching design has bought
significant attraction to my business.”.
Lisa Dickens, Self Employed HR Consultant
(April 2016)
ton
sym ahfreelance graphic design
Clientele
making work workflexible hr solutionsA. Evans Electrical Services
Business Design Projects
Professional Design (Brand Identity/Marketing Materials)
A. Evans – Electrical Services
Professional Design (Brand Identity/Logo Design)
01
PRIMARY LOGO DESIGN [ALTERNATIVE VARIATIONS INCLUDE MONOTONE (BLACK), MONOTONE (WHITE), GREY SCALE, STROKE]
COLOUR PALETTE
The concept for the brand was to make Andy’s name the primary focus. He has been long established and he needed to have a brand that would serve for many more years to come. The colour scheme serves to represent
the feeling of trust and importance which is needed in Andy’s trade, and the waves included on the business stationery are to represent the waves of electricity to add relevance to the electrical industry.
TYPEFACE
Century Gothic
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
A. Evans – Electrical Services
Professional Design (Brand Identity/Business Stationery)
01
COLOUR PALETTETYPEFACE
Century Gothic
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
A. Evans – Electrical Services
Professional Design (Internal Marketing Materials/Office Documents)
01
COLOUR PALETTETYPEFACE
Century Gothic
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
A. Evans – Electrical Services
Professional Design (External Marketing Materials/Business Cards)
01
COLOUR PALETTETYPEFACE
Century Gothic
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
A. Evans – Electrical Services
Professional Design (External Marketing Materials/Vehicle Signage)
01
COLOUR PALETTETYPEFACE
Century Gothic
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
&HR – HR Solutions
Professional Design (Brand Identity/Logo Design)
02
flexible hr solutions
VARIATION OF PRIMARY LOGO DESIGN [ALTERNATIVE VARIATIONS INCLUDE MONOTONE (BLACK), MONOTONE (WHITE), GREY SCALE]
COLOUR PALETTE
The idea for the vision of the brand was to expand on the ‘&’ symbol which represents the flexible approach to the hr services that are available. The typeface was also important strategy as it is a combination of very
bold and traditional adding a value of importance and professionalism.
TYPEFACE
Impact/Baskerville Old Face
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
02
COLOUR PALETTETYPEFACE
Impact/Baskerville Old Face
&HR – HR Solutions
Professional Design (Brand Identity/Business Stationery)
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
02
COLOUR PALETTETYPEFACE
Impact/Baskerville Old Face
&HR– HR Solutions
Professional Design (External Marketing Materials/Office Signage)
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
02
COLOUR PALETTETYPEFACE
Impact/Baskerville Old Face
&HR – HR Solutions
Professional Design (External Marketing Materials/Business Cards)
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
02
COLOUR PALETTETYPEFACE
Impact/Baskerville Old Face
&HR – HR Solutions
Professional Design (External Marketing Materials/Presentation Folders)
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
ton
sym ahfreelance graphic design
03
PRIMARY LOGO DESIGN [ALTERNATIVE VARIATIONS INCLUDE MONOTONE (BLACK), MONOTONE (WHITE), GREY SCALE, STROKE]
COLOUR PALETTE
I thought that it was important that the concept for my brand, represented both of my design services and could also be fused together. The green is more prominent in my branding for my businesses as it can
represent growth and my intention is help to promote growth for my business clients. The pink colour is primarily used in the branding for my personal design service as it envokes care and nurturing as I like to think
that my clients have walked away feeling that I have helped them along their journey towards the big day.
TYPEFACE
Calibri/Myriad Pro
Toni Symiah – Freelance Graphic Design
In-House Design (Brand Identity/Logo Design)
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
03
Toni Symiah – Freelance Graphic Design
In-House Design (Brand Identity/Business Stationery)
COLOUR PALETTETYPEFACE
Calibri/Myriad Pro
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
03
COLOUR PALETTETYPEFACE
Calibri/Myriad Pro
Toni Symiah – Freelance Graphic Design
In-House Design (External Marketing Materials/Business Cards)
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
03
COLOUR PALETTETYPEFACE
Calibri/Myriad Pro
Toni Symiah – Freelance Graphic Design
In-House Design (External Marketing Materials/Curriculum Vitae)
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
03
COLOUR PALETTETYPEFACE
Calibri/Myriad Pro
Toni Symiah – Freelance Graphic Design
In-House Design (External Marketing Materials/Gift Bags for Special Occasions)
04
making work work
PRIMARY CORPORATE LOGO, © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
Acas is a public organisation specialising in employment law across the UK. The main corporate logo “uses overlapping to denote finding common ground” and is in line with their mission of using dispute resolution
techniques to resolve employment law disputes before they escalate to tribunal stage. The training materials were created to aid the helpline advisors and conciliators within their role. The logos for both the Helpline
Training Team and the IDR Training Team were in line with the organisation’s corporate design guidelines, so that they represented an extension of Acas’s internal services.
COLOUR PALETTETYPEFACE
Arial/Helvetica Neue/Verdana
Acas – Advisory, Conciliation and Arbitration Service
In-House Design (Brand Identity/Internal Documents/Marketing Materials/Training Resources)
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
04
COLOUR PALETTETYPEFACE
Arial/Helvetica Neue/Verdana
Acas – Advisory, Conciliation and Arbitration Service
In-House Design (Internal Documents/Event Planning)
CORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
04
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
COLOUR PALETTETYPEFACE
Arial/Helvetica Neue/Verdana
Acas – Advisory, Conciliation and Arbitration Service
In-House Design (Internal Documents/Event Planning)
CORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
04
COLOUR PALETTETYPEFACE
Arial/Helvetica Neue/Verdana
Acas – Advisory, Conciliation and Arbitration Service
In-House Design (Internal Documents/Event Planning)
CORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
COLOUR PALETTETYPEFACE
Arial/Helvetica Neue/Verdana
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
Acas – Advisory, Conciliation and Arbitration Service
In-House Design (Internal Documents/Certificates)
04
CORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
04
COLOUR PALETTETYPEFACE
Arial/Helvetica Neue/Verdana
Acas – Advisory, Conciliation and Arbitration Service
In-House Design (Internal Documents/Feedback and Statistics)
CORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
04
COLOUR PALETTETYPEFACE
Arial/Helvetica Neue/Verdana
Acas – Advisory, Conciliation and Arbitration Service
In-House Design (Training Resources/Workbooks)
CORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
COLOUR PALETTETYPEFACE
Arial/Helvetica Neue/Verdana
Acas – Advisory, Conciliation and Arbitration Service
In-House Design (Training Resources/Handouts)
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
04
CORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
COLOUR PALETTETYPEFACE
Arial/Helvetica Neue/Verdana
Acas – Advisory, Conciliation and Arbitration Service
In-House Design (Training Resources/Puzzles)
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
04
CORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
Acas – Advisory, Conciliation and Arbitration Service
In-House Design (Training Resources/Slide Presentation)
COLOUR PALETTETYPEFACE
Arial/Helvetica Neue/Verdana
04
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permissionCORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
COLOUR PALETTETYPEFACE
Arial/Helvetica Neue/Verdana
Acas – Advisory, Conciliation and Arbitration Service
In-House Design (Marketing Materials/Posters)
04
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permissionCORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
Acas – Advisory, Conciliation and Arbitration Service
In-House Design (Marketing Materials/Helpline Monthly Newsletter)
04
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
COLOUR PALETTETYPEFACE
Arial/Helvetica Neue/Verdana
CORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
04
COLOUR PALETTETYPEFACE
Arial/Helvetica Neue/Verdana
Acas – Advisory, Conciliation and Arbitration Service
In-House Design (Marketing Materials/IDR Quarterly Newsletter)
CORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
I would love to hear from you to answer any queries you have about my design services.
Thank you
Call Me
+44 (0)7884 - 976908
Email Me
tonisymiah@gmail.com
A Special thankts to:
©A. Evans Electrical Services, 2013; ©&HR Flexible HR Solutions, 2013; ©Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
Credit/Attributions:
A. EVANS ELECTRICAL SERVICES - Business Stationery (graphberry.com), Business Cards (originalmockups.com) / &HR - Business Stationery (Author: Mikolaj Podlasek (Podlasek.eu) designinstruct.com), Business Cards (graphberry.com) / Presentation
Folder (Author: Vladmir Gendelman designinstruct.com) / TONI SYMIAH - Portfolio Front Cover (graphicburger.com) / ACAS - Posters (originalmockups.com), Newsletters (Author: Alexandre Cardosa behance.net)

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Toni Symiah - Business Design PDF Portfolio 2016

  • 2. Graphic Design Qualities • Customer Focus - Meet with clients to discuss the objectives of the business/event to determine the requirements of the project, including proposed budgets and achievable timescales. - Provide clarity and a mutual understanding of the design process the project will undertake to achieve a high quality design. - Produce a solid design brief based on the needs of the client including a a break down of the project, quote and deadlines. • Design/Creativity - Research, research, research! - Develop design concepts for logos, document layouts, marketing materials and products, using a range of computer aided design (CAD) packages, and ability to demonstrate illustration skills with rough sketches. - Determine size and arrangement of materials including, colour schemes, fonts and formatting and present finalised ideas to client. - Review final layouts for print paying excellent attention to detail and use innovative skills to offer alternative solutions with budget and time constraints. - Liaise with external suppliers to ensure the final product is of high quality and gain knowledge of new emerging technologies. About Me Design is an aspect which affects everyday life as everything we use began as an idea on a piece of paper. I create design solutions because its something I am passionate about and I enjoy the process from the initial concept, to the final design. I am not afraid to step outside of my comfort zone and by listening to the needs of my clients I am able to provide an enjoyable and valuable design experience. Background Freelance Services I specialise in design solutions using digital art, illustration and design for print for businesses and ,individuals and families planning an event for a special occasion. • Business Design This service is tailored for start-up businesses beginning their new venture and in need of a fresh and appealing design solution to enter the market with a a strong competitive advantage and; already established businesses who have outgrown their current visual identity and now want to invest in re-establishing themselves amongst their existing and potential customers. • Personal Design Packages for Special Occasions This services is aimed at individuals/families in the process of planning a special occasion and need of a design solution that will compliment the celebrations and ensure that the special day will create everlasting memories. It includes a pre-designed package, which is collection of template designs to suit clients with a limited budget and also, an exclusive design package, which is for clients who want something more specific and can also include special printing techniques to further enhance the final printed package.
  • 3. Ps Id Ai Microsoft ® Office Customer Focus Organisational Skills Brand Identity Hello My name is Miyah and I am a freelance graphic designer based in Birmingham, under the name Toni Symiah. My vision is to create inspirational and innovative design that exceeds my client’s expectations. My clients include businesses seeking branding and marketing materials, and individuals planning a special occasion needing creative design materials to enhance their celebration and decorate the event. I am looking forward to working within an environment where I am able to express my creative flair and build long lasting relationships and, have the privilege of knowing that my contribution, has assisted in making a positive impact on a special event, sales, improve productivity and, increase brand recognition. In my spare time enjoy drawing, playing the piano, socialising with friends and meeting new people. I am also a co-facilitator of a residents forum which gives me the opportunity to get involved in my local community. Curriculum Vitae Call Me +44 (0)7884 - 976908 Email Me tonisymiah@gmail.com Allison Distance Learning, UK (2014 – 2015) Diploma in Business Management and Entrepreneurship/ Customer Service Training/Introduction to Marketing/ Visual and Design Principles/Colour Theory Botanical Gardens Adult Centre, UK (2012) Intermediate Drawing and Painting City College, East Birmingham Campus, UK (2003 – 2006) NCFE Certificate in Interactive Media, Multimedia Web Design: Advanced/Intermediate/Foundation City & Guilds Certificate in Web Page Design: Advanced/Intermediate Sutton Coldfield College, UK (2002 – 2003) GNVQ Certificate in Information Communication Technology: Intermediate Toni Symiah (2012 - Present) In-House Design Upon leaving my last full time employed position I decided that I should use the opportunity to become a freelance graphic designer. My first task was the name I wanted to use, and as many designers I decided to use my own. Because I design for businesses and individual I needed to have a clear distinction between the two and have materials I used that were relevant to each design service. Acas (2006 – 2012) In-House Design (2009 – 2012) During my last full time employment, I was responsible for providing support for two in-house national training teams specialising in employment law. My main role was to plan and co-ordinate training events for the helpline advisors and conciliators, arranging travel and accommodation, liaising with delegates and suppliers and, managing two email help desks. The in-house design aspect required me to be responsible for the corporate rebranding of new and existing materials including event planning documents, visual aids, workbooks, statistics, digital media and, the design and production of a monthly and quarterly newsletter. Software Key Skills Memberships Creative Skills Design for Print Typography Andy Evans – Electrical Services (2013) Professional Design I was approached by a colleague of mine whose husband is a self- employed electrician. At the time he was using pre-designed business cards which didn’t really set him apart from his competitors so it was the perfect opportunity to think about creating an individual brand for his services. The new brand would give Andy a more professional look, help to market his services whilst on the move and, help him become more productive so that he could spend more of his time on call-outs and with his customers. &HR – HR Solutions (2013) Professional Design A close friend of mine was in the process of starting a HR consultancy business and needed to have a brand and documents that she could use to market and operate her business in a professional manner. She already had the image of the brand in mind so we worked together to strategies on what project elements would benefit her in at the present time, and other elements she could use for the future when she was in the position to expand her services. EDUCATION BUSINESS DESIGN PROJECTS Word ® Excel ® PowerPoint ®
  • 4. Acas - Advisory, Conciliation & Arbitration Service Helpline & IDR Training Co-ordinator In-House Design, (2009 - 2012) “Miyah worked for Acas for a number of years and made a significant contribution to upgrading and improving a wide range of training and other materials for our operational training events. She was highly proficient in a number of packages and the improvement in the quality and impact of our training materials and our letters us to present a far more professional impression and a very positive presentational impact. I would recommend Miyah to anyone who was looking for a similar impact.” Rob Deeks, Acas Delivery Training Manager (December 2014) City College Birmingham Student Further Education, (2003 – 2006) “During 2003 – 2006, Miyah was a student at City College Birmingham on the levels 2 and 3 in Multimedia Design. While on the Course, she produced some excellent work and shows the potential multimedia designer. She is competent in using various industry standard design software to a high level to produce original creative designs. During her time with us at City College, Miyah was punctual with an excellent attendance record and her enthusiasm for the subject is without fault or criticism. Her abilities to work, communicate and interact with her peers is excellent and have been demonstrated while working within her peer group. Miyah also showed confidence when addressing people on a professional level and exhibited good imagination and a determination to achieve her goals. To conclude, Miyah has a very good relationship with staff and students while at the college and is an overall excellent student that is a pleasure to teach. I believe she will be a credit to any future employer or educational institution as she always strives to achieve the best in whatever she undertakes.” Paul Reeves, City College Birmingham Tutor (January 2006) Testimonials/Recommendations Acas - Advisory, Conciliation & Arbitration Service Helpline & IDR Training Co-ordinator In-House Design, (2009 - 2012) “Miyah handled a wide variety of creative, design-based and administrative tasks for Acas over a number of years, most recently in relation to supporting the on-going training programs of 150 advisers and the creation/maintenance of an internal intranet-based employment law knowledge-base. As the Helpline Knowledge Manager at the time, I can confidently say that Miyah performed her duties admirably. Some of her many achievements included: • Creating and maintaining a distinctive and appealing house-style materials that remains in use today • Developing , implementing and maintaining a staff intranet and knowledge base, quickly learning and taking advantage of the more sophisticated tools available at the time • Designing and producing a monthly newsletter taking advantage of many features by Adobe ® software. In addition, as Miyah’s line manager, I can also confirm that she was highly self-motivated, frequently took the initiative to make good recommendations and worked in a flexible manner that supported the needs of the organisation. I would recommend Miyah to anyone who was looking for similar results and support.” John Palmer, Acas Helpline Knowledge Manager (March 2015) Andy Evans - Electrical Installations Professional Design Professional Design, (2013) “Miyah designed my brand logo - which I could not of been happier with. I discussed with Miyah what I wanted to achieve with the design and that I wanted the brand to represent and how important it was to make my name the primary focus. I felt confident in Miyah from our first discussion, she listened and understood what I wanted to achieve and she came up with some great ideas and designs. After further discussions Miyah designed the final brand logo which I was extremely happy with - it was exactly what I had in mind. She has a great eye for detail and produced some superb creative designs. The design Miyah created for my company covers all the aspects we discussed and more importantly she created a design that suited my individual needs - she has produced a professional, quality image - one which I want my customers to relate to me - and I would highly recommend her”. Andy Evans, Self Employed Electrician (April 2016) &HR - HR Solutions Professional Design Professional Design, (2013) “Setting up a new business is daunting and there are lots of things to consider. Brand identity was key for me in a competitive market Miyah listened to my needs and got to know me and my company by building a brand that suited my personality and the needs of my business. Miyah helped me to understand how colour and font would play an important role in attracting the right audience . She was present throughout the process and, happily reworked and created new ideas. Now I have a fantastic range of business stationery that sets my company apart from my competition and, the eye catching design has bought significant attraction to my business.”. Lisa Dickens, Self Employed HR Consultant (April 2016)
  • 5. ton sym ahfreelance graphic design Clientele making work workflexible hr solutionsA. Evans Electrical Services Business Design Projects Professional Design (Brand Identity/Marketing Materials)
  • 6. A. Evans – Electrical Services Professional Design (Brand Identity/Logo Design) 01 PRIMARY LOGO DESIGN [ALTERNATIVE VARIATIONS INCLUDE MONOTONE (BLACK), MONOTONE (WHITE), GREY SCALE, STROKE] COLOUR PALETTE The concept for the brand was to make Andy’s name the primary focus. He has been long established and he needed to have a brand that would serve for many more years to come. The colour scheme serves to represent the feeling of trust and importance which is needed in Andy’s trade, and the waves included on the business stationery are to represent the waves of electricity to add relevance to the electrical industry. TYPEFACE Century Gothic ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
  • 7. A. Evans – Electrical Services Professional Design (Brand Identity/Business Stationery) 01 COLOUR PALETTETYPEFACE Century Gothic ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
  • 8. A. Evans – Electrical Services Professional Design (Internal Marketing Materials/Office Documents) 01 COLOUR PALETTETYPEFACE Century Gothic ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
  • 9. A. Evans – Electrical Services Professional Design (External Marketing Materials/Business Cards) 01 COLOUR PALETTETYPEFACE Century Gothic ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
  • 10. A. Evans – Electrical Services Professional Design (External Marketing Materials/Vehicle Signage) 01 COLOUR PALETTETYPEFACE Century Gothic ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
  • 11. &HR – HR Solutions Professional Design (Brand Identity/Logo Design) 02 flexible hr solutions VARIATION OF PRIMARY LOGO DESIGN [ALTERNATIVE VARIATIONS INCLUDE MONOTONE (BLACK), MONOTONE (WHITE), GREY SCALE] COLOUR PALETTE The idea for the vision of the brand was to expand on the ‘&’ symbol which represents the flexible approach to the hr services that are available. The typeface was also important strategy as it is a combination of very bold and traditional adding a value of importance and professionalism. TYPEFACE Impact/Baskerville Old Face ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
  • 12. 02 COLOUR PALETTETYPEFACE Impact/Baskerville Old Face &HR – HR Solutions Professional Design (Brand Identity/Business Stationery) ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
  • 13. 02 COLOUR PALETTETYPEFACE Impact/Baskerville Old Face &HR– HR Solutions Professional Design (External Marketing Materials/Office Signage) ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
  • 14. 02 COLOUR PALETTETYPEFACE Impact/Baskerville Old Face &HR – HR Solutions Professional Design (External Marketing Materials/Business Cards) ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
  • 15. 02 COLOUR PALETTETYPEFACE Impact/Baskerville Old Face &HR – HR Solutions Professional Design (External Marketing Materials/Presentation Folders) ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
  • 16. ton sym ahfreelance graphic design 03 PRIMARY LOGO DESIGN [ALTERNATIVE VARIATIONS INCLUDE MONOTONE (BLACK), MONOTONE (WHITE), GREY SCALE, STROKE] COLOUR PALETTE I thought that it was important that the concept for my brand, represented both of my design services and could also be fused together. The green is more prominent in my branding for my businesses as it can represent growth and my intention is help to promote growth for my business clients. The pink colour is primarily used in the branding for my personal design service as it envokes care and nurturing as I like to think that my clients have walked away feeling that I have helped them along their journey towards the big day. TYPEFACE Calibri/Myriad Pro Toni Symiah – Freelance Graphic Design In-House Design (Brand Identity/Logo Design) ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
  • 17. 03 Toni Symiah – Freelance Graphic Design In-House Design (Brand Identity/Business Stationery) COLOUR PALETTETYPEFACE Calibri/Myriad Pro ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
  • 18. 03 COLOUR PALETTETYPEFACE Calibri/Myriad Pro Toni Symiah – Freelance Graphic Design In-House Design (External Marketing Materials/Business Cards) ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
  • 19. ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission 03 COLOUR PALETTETYPEFACE Calibri/Myriad Pro Toni Symiah – Freelance Graphic Design In-House Design (External Marketing Materials/Curriculum Vitae)
  • 20. ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission 03 COLOUR PALETTETYPEFACE Calibri/Myriad Pro Toni Symiah – Freelance Graphic Design In-House Design (External Marketing Materials/Gift Bags for Special Occasions)
  • 21. 04 making work work PRIMARY CORPORATE LOGO, © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ Acas is a public organisation specialising in employment law across the UK. The main corporate logo “uses overlapping to denote finding common ground” and is in line with their mission of using dispute resolution techniques to resolve employment law disputes before they escalate to tribunal stage. The training materials were created to aid the helpline advisors and conciliators within their role. The logos for both the Helpline Training Team and the IDR Training Team were in line with the organisation’s corporate design guidelines, so that they represented an extension of Acas’s internal services. COLOUR PALETTETYPEFACE Arial/Helvetica Neue/Verdana Acas – Advisory, Conciliation and Arbitration Service In-House Design (Brand Identity/Internal Documents/Marketing Materials/Training Resources) ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission
  • 22. ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission 04 COLOUR PALETTETYPEFACE Arial/Helvetica Neue/Verdana Acas – Advisory, Conciliation and Arbitration Service In-House Design (Internal Documents/Event Planning) CORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
  • 23. ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission 04 ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission COLOUR PALETTETYPEFACE Arial/Helvetica Neue/Verdana Acas – Advisory, Conciliation and Arbitration Service In-House Design (Internal Documents/Event Planning) CORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
  • 24. ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission 04 COLOUR PALETTETYPEFACE Arial/Helvetica Neue/Verdana Acas – Advisory, Conciliation and Arbitration Service In-House Design (Internal Documents/Event Planning) CORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
  • 25. COLOUR PALETTETYPEFACE Arial/Helvetica Neue/Verdana ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission Acas – Advisory, Conciliation and Arbitration Service In-House Design (Internal Documents/Certificates) 04 CORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
  • 26. ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission 04 COLOUR PALETTETYPEFACE Arial/Helvetica Neue/Verdana Acas – Advisory, Conciliation and Arbitration Service In-House Design (Internal Documents/Feedback and Statistics) CORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
  • 27. ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission 04 COLOUR PALETTETYPEFACE Arial/Helvetica Neue/Verdana Acas – Advisory, Conciliation and Arbitration Service In-House Design (Training Resources/Workbooks) CORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
  • 28. COLOUR PALETTETYPEFACE Arial/Helvetica Neue/Verdana Acas – Advisory, Conciliation and Arbitration Service In-House Design (Training Resources/Handouts) ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission 04 CORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
  • 29. COLOUR PALETTETYPEFACE Arial/Helvetica Neue/Verdana Acas – Advisory, Conciliation and Arbitration Service In-House Design (Training Resources/Puzzles) ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission 04 CORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
  • 30. Acas – Advisory, Conciliation and Arbitration Service In-House Design (Training Resources/Slide Presentation) COLOUR PALETTETYPEFACE Arial/Helvetica Neue/Verdana 04 ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permissionCORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
  • 31. COLOUR PALETTETYPEFACE Arial/Helvetica Neue/Verdana Acas – Advisory, Conciliation and Arbitration Service In-House Design (Marketing Materials/Posters) 04 ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permissionCORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
  • 32. Acas – Advisory, Conciliation and Arbitration Service In-House Design (Marketing Materials/Helpline Monthly Newsletter) 04 ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission COLOUR PALETTETYPEFACE Arial/Helvetica Neue/Verdana CORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
  • 33. ©Toni Symiah 2016, All Rights Reserved, No part of this portfolio may be copied or reproduced without prior permission 04 COLOUR PALETTETYPEFACE Arial/Helvetica Neue/Verdana Acas – Advisory, Conciliation and Arbitration Service In-House Design (Marketing Materials/IDR Quarterly Newsletter) CORPORATE MATERIALS © Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ
  • 34. I would love to hear from you to answer any queries you have about my design services. Thank you Call Me +44 (0)7884 - 976908 Email Me tonisymiah@gmail.com A Special thankts to: ©A. Evans Electrical Services, 2013; ©&HR Flexible HR Solutions, 2013; ©Acas, Euston Tower, 286 Euston Road, London, NW1 3JJ Credit/Attributions: A. EVANS ELECTRICAL SERVICES - Business Stationery (graphberry.com), Business Cards (originalmockups.com) / &HR - Business Stationery (Author: Mikolaj Podlasek (Podlasek.eu) designinstruct.com), Business Cards (graphberry.com) / Presentation Folder (Author: Vladmir Gendelman designinstruct.com) / TONI SYMIAH - Portfolio Front Cover (graphicburger.com) / ACAS - Posters (originalmockups.com), Newsletters (Author: Alexandre Cardosa behance.net)