1. Keith Hoffart 647-200-9643 33 orchardview Blvd Suite 318 Toronto, Ontario Canada M4R2E9
www.KeithHoffart.weebly.com wedshow43@hotmail.com
Senior Lead UI / UX Designer | Front-End Developer | Web & Mobile Interactive Development | Responsive Wireframing
Related Experience
Adobe Creative Suite, Balsamiq, Axure, Dreamweaver, Microsoft Office, CorelDraw, QuarkXpress, Keynote, Freehand, FTP Software
Wireframing
Balsamiq, Visio & Axure - 2012-2016
Creating mock-ups as well as interactive prototypes
InDesign - 2012-2016
Mock-ups of websites and apps in the form of an interactive PDFs
Adobe Photoshop- 1996-2016
Sketching out quick ideas, grouping various elements of mock-ups and interactive prototypes
CMS Software
Wordpress, Drupal, Joomla, Opencart, Magento, OS Commerce, Weebly, SilverStripe, PrestaShop, Shopio, Shopify, Light CMS
Programs and Languages
AODA and Customer Service Standards, Bootstrap, CSS3, HTML, HTML5, XML, MySQL, Balsamiq, Axur, Javascript, Jquery
Education & Training
Graduate of User Interface Design Course – 2014 Online-learning.com
Course Plan: User-centered design process, Design iteration, Analysis phase, High-level design phase, Detailed design phase, Verification
phase, Benefits of the process, Creating a task flow diagram, Five navigational structures, Sequential navigation, Hierarchical navigation,
Star navigation, Grid navigation, Network navigation, Hybrid navigation, Desktop graphical interfaces, Data-centered, object-oriented
design model, Document interfaces, Primary window, Secondary windows, Menus, Controls, Toolbars, Status bar, Interaction: Selection
operations
UX Design Mentored Training - 3 month program – 2014 Careerfoundry.com
Course Plan: Strategy & Content, How a User Experience Designer thinks, the UX role in a professional setting, customer analysis,
information architecture, and content development. Wireframing & Prototyping, Walking through best practices and development of first
wireframes. Study grid systems, responsive design testing assumptions with users. Visual Design & Analytics, Layer of visual design to
growing product. Developing, testing and analytic techniques.
Work Experience
Audatex Canada - January 2016 – May 2016
Toronto, Ontario, Canada – www.audatex.ca
Senior Lead UI / UX Designer – 6 month contract
Employed with the largest software company for property and insurance claims data solutions that have offices in 79 Countries Worldwide.
I was the sole Designer for both our Canadian and US Offices. My duties included cutting edge technology APP design, Software user
interface and user experience design, Branding of all new technology moving forward, Corporate website & mobile design implementation,
APP and Software wire-framing, prototyping, testing and marketing for our leading clients needs. Also created social media marketing
modules and widgets as well as monitored and acting on google analytics and SMM statistics to strengthen online presence.
Texas Instruments – 2015 – June to December
Toronto, Ontario, Canada - http://www.ti.com
Senior Lead UI Designer – Front End Developer – 6 month contract
Responsibilities - Senior Lead User Interface Designer with 6 month contract for Texas Instruments Canada. Worked with an orientation
toward innovative and effective design solutions to help support the creative design and implementation of Texas Instruments mobile and 4
company websites including e-commerce. Produced innovative high quality interface design work for clients, to coordinate, delegate tasks
and supervise junior personnel. Reporting to the Director of Design, I was responsible for leading projects, quality control, organization,
delegation, and performance monitoring of junior team members. Responsibilities to action the Design Director and Senior Management’s
vision and ensure that projects go to plan. (continued on next page)

2. Daily Tasks - Ongoing updates to websites and mobile via HTML5, CSS3 and Javascript developing working in agile environment.
Interactive animation for mobile – Android, IOS. Understanding of common software prototyping: Balsamiq, Axure, Indesign, Photoshop,
HTML, and similar products. Created designs that follow findings from UX research projects. Worked with front-end web developers while
they implemented UI designs. Integrated visual design with Marketing efforts and strategies.
Accomplishments - In charge of creation, design, development and implementation of Texas Instruments Pattern Library. The pattern
library is now used by designers and developers in 10 Worldwide Countries and in 6 languages with the goal that all new content, layout
and pages added to Texas Instruments websites have a similar look, layout and design. Simply speaking, the Pattern Library was much
like creating a specific "Bootstrap" system specific to the design and layout needs of the Texas Instruments Corporation.
Interface Solutions Ltd. 2013-2015 – January to January
Toronto, Ontario, Canada - http://www.myinterfacesolutions.com
Senior Lead UI / UX Designer – Front End Developer
In charge of three designers and programmers developing consistent style guides and pattern libraries for web and mobile products.
Employed Responsive Design principles throughout all UI design phases. Created designs that follow findings from UX research projects.
Worked with front-end web developers while they implemented UI designs. Integrated visual design with Marketing efforts and strategies.
Worked with front-end web developers to research and developed user interfaces for new features and functionality. Researched and
designed industry specific user interface styles for product needs. Worked with front-end web developers to apply consistent UI and style
patterns throughout product suite. Extensive experience designing beautiful, engaging user experiences for the web, iPhone, iPad or
Android. Well-versed in fundamental visual and interactive design disciplines and principles. Ability to visualize, own and execute the
creation of an experience from initial concept collaborating with engineers on implementation. Proficiency in creating wireframes, visual
comps, and rapid design prototypes. Understanding of common software prototyping: Balsamiq, Axure, Indesign, Photoshop, HTML, and
similar products.
Daily Tasks - Ongoing updates to websites and mobile via HTML5, CSS3 and Javascript developing.
Clients included - Banking Firms, Accounting Firms, Health care Businesses, Fitness Clubs, Law Firms and Trades Businesses
Independent Self Employed – 2009 – 2013 - January to January
Working from home, I was a self employed website and graphic designer with ongoing projects as well as designating and instructing
designers for large team contracts. Designing, developing and programming both large corporate and small business websites for clients
worldwide. Ongoing graphic design contracts and projects for clients worldwide. Duties have included but not limited to: Print design, email
marketing, Social Media marketing design, Logo and corporate identity design, Branding and rebranding - During the years of my
employment I have had many years of experience in production design including colour systems for print, image capture, print resolution,
proofing methods, offset and digital printing, prepress, and negative/positive production.
More recently my freelance projects included website design and development, creating CMS websites in Wordpress, Joomla etc.,
Creating responsive websites for web and mobile using Bootstrap, creating mock-ups and wireframes for clients
Graphic Design Instructor - Nimblemind.com - 2007 – 2009 - January to January
Nimblemind is an online company providing courses, workshops and classes to thousands of students worldwide. I was hired by them as a
Graphic Design Instructor and provide online courses and seminars to students worldwide on a monthly basis. My courses include Adobe
Photoshop, Adobe Illustrator and Adobe Dreamweaver at both beginner and advanced level.
Graphic and Website Designer - DBlack Design - Saskatoon, SK – 2007 - January to January
Hired as an house contract graphic and website designer working with clients such as the University of Saskatchewan and providing them
with graphic and website solutions to their College of Law website.
Art Director - ME Magazine - Montreal, QC- 2006-2007 - January to January
Art director & Production Designer including all layout and advertising for 4 magazines including MONTREAL EXCLUSIVE, BABY
ATTITUDE, KID'S ATTITUDE and ME DIRECTORY. I worked closely with the editors, photographers and printer to produce high quality
magazines. Also produced direct marketing for magazines to distribution companies.
Contract Graphic Designer - Gracious Living Ltd - Toronto -2002-2004 - January to January
Contracted graphic designer for Gracious Living packaging, ads, layout and stickers. My packaging designs were seen on all products in
Zellers, Walmart, The Bay and Sears Canadawide.
Graphic Designer - Medicine Hat News, AB - 1999 – 2000 - January to January
Hired as graphic designer & Production Designer for ad creation in the creative department. Also worked in pre-press department working
with ad placement and negatives.
Graphic Designer - Kindersley Newspaper, SK – 1996 - January to January
Hired as graphic designer & Production Designer for ad creation in the creative department. Also worked in pre-press department