Melissa Maher is a user-centered design professional with over 12 years of experience designing mobile apps and adaptive web projects. She currently works as a UI/Interaction Designer at Sportsbet, where she designs intuitive user interfaces and prototypes for desktop, iOS, Android and mobile web. A key achievement was leading the design of Multi Builder, which increased multi-bet placements and has generated $1 million per month in additional revenue.

1. Skills & Experience
Sketch
Design & Prototyping
Invision
Proto.io
Adobe CC Suite
HTML5/CSS3
Front End Development
CSS Preprocessors
Front End Frameworks
JS libraries
UI Design
Front End Development
UX Methodology
Disciplines
Employment History
UI/Interaction Designer
Sportsbet
Working with delivery and business teams, my role is to
design customer-focused solutions for desktop and iOS,
Android and mobile web channels.
• Collaboration with the business to establish project
deliverables
• Design of intuitive user interfaces
• Design of micro-interactions
• Prototyping
• Creation of user flows and journey maps
• Supporting user research and integrating the findings
in the designs
• Working with the agile teams deliver quality quickly
• Creation of icons and illustrations
• Technical development of the Sportbet design libraries.
Stand Out Achievements
Multi Builder
• Lead the desgin on this project to increase the
placement of multibets by novice users
• Multi Builder has seen a huge increase in multi bets
being placed since its launch and has generated
roughly $1 million per month in revenue
• Set the benchmark which competitors followed
• Design was the centre of a large scale advertising
campaign due to it’s appeal to customers. See
http://tinyurl.com/jlu7re5 and http://tinyurl.com/
hg8fqlk.
Sportsbet Android App
• Leveaging Material Design principles, designed the
sport section of the Sportsbet app.
MAR 15 – JAN 17
I’m a user-centred design professional who is passionate about
delivering the best possible customer experience on any platform.
With over 12 years’ experience, I have focused on creating mobile
apps andadaptive web projects that have delivered value to the
customer and business bottom line.
Melissa Maher leisuresuitlissy@gmail.com
leisuresuitlissy.com.au
0439 615 035

2. SEP 2014 - MAR 2015
Employment History (continued)
UI Designer/Front End Developer
Avanade
Design and development of customer-focused websites and
mobile apps for some of Australia’s largest organisations ,
including Cricket Australia, AGL and Coles.
JAN 2013 - SEP 2014
UI/UX Designer/Front End Developer
Dry July
Design and development of Dry July’s desktop and mobile
sites for their 2013 and 2014 campaigns.
• Front end development using Bootstrap, HTML 5,
CSS3, LESS and Jquery.
• UX and UI design of Dry July’s 2013 & 2014 responsive
sites and Facebook apps and internal software.
• Creation of user journeys and process flows.
• Style guide creation.
APR 2007 - OCT 2012
Designer/Front End Developer
Telstra
Collaborating closely with stakeholders across the business,
my role was to design and develop all parts of the Telstra
website, including, UI, digital assets, microsites and EDMs. All
were developed with a focus on ease of use and simplicity
and many received positive feedback in user testing sessions.
JUL 2005 - APR 2007
Designer/Front End Developer
e-CentricInnovations
Desig and development websites and portals for some of
Australia’s largest organisations, including Toyota, Denso and
The Just Group.
General Assembly
UX Design
2016
Professional Scrum
Foundations
Scrum.org
2015
Advanced Dip of Arts
(Electronic Design &
Interactive Media)
Victoria University
2003
Maura Fay Group
Presenting with Impact
2015
Education
Melissa Maher leisuresuitlissy@gmail.com
leisuresuitlissy.com.au
0439 615 035
Million Dollar Tipping Replatform
• Redesign which reduced technical overheads and
increased customer engagement.
• Set a new design pattern for this product
Reduced customer service calls and increased
customer satisfaction.