Key Points: - Mobile internet use is accelerating: This June saw a rise in daily users of Umeng Top 100 Apps and an increase in daily sessions of Umeng Top 100 Apps. - 14% of all Android phones are now using Android 2.3. - Tablets make up 8.7% of all Android devices. - Top Brands – HTC, Motorola, Samsung - Leading China Brands – Huawei, Meizu, Lenovo, ZTE. - China Telecom and China Unicom's mobile internet users have increased significantly. - Huge user growth in local areas: Guangdong, Jiangsu, Hebei, Henan, Hunan, Sichuan, Zhejiang, Shandong.

1. 2011.08

2.  Mobile internet use is accelerating: This June saw a rise in daily users
of Umeng Top 100 Apps ( a 3 fold increase on January this year) and
an increase in daily sessions of Umeng Top 100 Apps (a 4 fold
increase).
 14% of all Android phones are now using Android 2.3.
 Tablets make up 8.7% of all Android devices.
 Top Brands – HTC, Motorola, Samsung；
 Leading China Brands – Huawei, Meizu, Lenovo, ZTE.
 China Telecom and China Unicom's mobile internet users have
increased significantly.
 Huge user growth in local areas: Guangdong, Jiangsu, Hebei, Henan,
Hunan, Sichuan, Zhejiang, Shandong.

3. Top 100 apps Top 100 apps
unique visitors daily sessions
4 times
3 times
Jan Feb Mar Apr May Jun Jan Feb Mar Apr May Jun
Data Source: Umeng Analytics, 2011Q2 Data Source: Umeng Analytics, 2011Q2
www.umeng.com www.umeng.com
Umeng top 100 apps‘ unique visitors at Umeng top 100 apps‘ daily sessions at
June 2011. 3 fold increase on Jan 2011 June 2011. 4 fold increase on Jan 2011.
*Umeng top 100 apps refer to the top 100 apps by installation January 2011.

4. Version Price (CNY)
100% 1% 50%
5%
20% 14%
40%
80%
44%
58% 30%
60%
57%
59% 20%
40%
46% 10%
20% 33%
27% 0%
21% Nov Dec Jan Feb Mar Apr May Jun Jul
10% 4%
0% 2%
<1000 1000-1500 1500-2000
10年Q3
2010Q3 10年Q4
2010Q4 11年Q1
2011Q1 11年Q2
2011Q2
2000-2500 2500-3000 3500>
1.x 2.1 2.2 2.3
Data Source: Umeng Analytics, 2011Q2 Data Source: Umeng Analytics, 2011Q2
www.umeng.com www.umeng.com
The major Android OS version is 2.2. Compared with Q1，the market share of
phones priced above RMB2000 increased
Android 2.3 is up to 14%.
from 57% to 63%, Phones priced below
Android 3.0 entering the market with 0.3%. RMB1500 decreased from 18% to 15%。

5. Resolution CPU Frequency
40% 50%
40%
30%
30%
20%
20%
10%
10%
0%
Nov Dec Jan Feb Mar Apr May Jun Jul 0%
Nov Dec Jan Feb Mar Apr May Jun Jul
1024*600 240*320 240*400 320*480
1024MHz 468MHz 528MHz 550MHz 600MHz
480*720 480*800 480*854 960*640
667MHz 720MHz 768MHz 800MHz
Data Source: Umeng Analytics, 2011Q2 Data Source: Umeng Analytics, 2011Q2
www.umeng.com www.umeng.com
480*800 most common
High performance device is mainstream.
Steady rise in Android tablet displays
600MHZ and 528MHZ is on the decline.
(1024*600), 8% up from zero in January

6. Device Google Brand
2%
iPhone iPad Others
Lenovo ZTE 4%
8.7% 4% 3%
MEIZU
6% HTC
31%
Sony-
Ericsson
7%
Huawei
9%
91.3% Motorola
Samsung
20%
14%
Data Source: Umeng Analytics, 2011Q2
Data Source: Umeng Analytics, 2011Q2
www.umeng.com
www.umeng.com
Top Foreign Brands –
8.7% Android devices are Tablet devices, HTC,MOTOROLA, Samsung
from collective data. Leading Domestic Brands -
Huawei,MEIZU,Lenovo,ZTE

7. Connection Operator
100%
100%
80%
80%
51%
58%
64% 66% 67% 65% 67%
69% 70% 77% 73%
60% 60% 83% 84%
40% 40%
49%
20% 42% 20%
36% 35% 17%
31% 34% 33% 33% 30% 15%
16% 11%
5% 8% 10%
0% 0% 1%
Nov Dec Jan Feb Mar Apr May Jun Jul 2010 Q3 2010 Q4 2011 Q1 2011 Q2
wifi 2G/3G China telecom China unicom China mobile
Data Source: Umeng Analytics, 2011Q2
Data Source: Umeng Analytics, 2011Q2
www.umeng.com
www.umeng.com
One reason is the operators have speed up the China Telecom has grabbed 10% of market
expandation of 3G business. share within less than a year. China
In addition there has been an increase in users Unicom’s market share has returned to
from 2nd tier cities where easy wifi access is 2010 Q3 levels after recovering from a low
less common. of 11% at the end of 2010.

8. Data Source: Umeng Analytics, 2011Q2
www.umeng.com
Hubei,Fujian,Sichuan,Henan,Shandong,Hebei contribute 24.0% mobile users.

9. Data Source: Umeng Analytics, 2011Q2
www.umeng.com
The average user growth rate is more than 100%，Tibet、Guangdong、Anhui、Yunnan、Inner
Mongolia、Heibei、Henan、Guizhou、Shanxi、Hunan、Sichuan’s Growth rate are exceed 150%.

10. Download channel Developer interest
2011 2010
16%
eCommerce 13.1%
10.2%
Reading 17.7%
14.5%
20%
51% Lifestyle 22.2%
18.7%
Social 43.5%
37.6%
13% 61.2%
Utility
49.6%
Entertaiment 65.6%
3rd Party Market Google market Download site Others 57.2%
Data Source: Umeng Analytics, 2011Q2
Data Source: Umeng Analytics, 2011Q2
www.umeng.com
www.umeng.com
Download site included PC download and
Developers are interested in developing
wap download.
social, entertaining, utility apps
Others included manufacturer market、
*Source: Developer survey by Umeng
operator’s market、app homepage etc.

11.  Source
Analysis data based on 5000 Mainland Android apps from Umeng
platform, almost 18,000,000 Android devices are covered, from January
to June 2011.
 Statement
Above data belong to Umeng platform. Any use of data can be used for
free provided that Umeng is quoted as the original source.

12.  Umeng Data Analytics:
Umeng Data Analytics Platform is the leading and largest provider of mobile app analytics and
developer services in China. Umeng offers enterprise-class analytics to thousands of mobile
app developers in over 40,000 apps across iOS, Android and Windows Phone platforms.
Features:
Trend Analysis: Provides developers an overall trend analysis, through measures such as
daily sessions, new users, total users, and active user ratio across app versions.
 Audience Analysis: Audience analysis helps to track end user data, providing deep insight
into app audience behavior. With Funnel Analysis, you can also track the conversion rate of
each step, helping you achieve your goal.
 Channel Distribution Analysis: Provides deeper understanding of the performance of
different distribution channels such as number of active users from each channel, thereby
supporting developers to define channel distribution strategy and measure channel marketing
performance.
 User Defined Analysis: Set the events to track the key functions or details of end-users,
such as user engagement etc. This helps developers to gain a greater insight about end user
activities.
 Industry Benchmark: The first app benchmark in China.
 Umeng Analytics Demo:
http://www.umeng.com/apps

13. Umeng, a Beijing-based startup founded in April 2010, is the leading and
largest provider of mobile app analytics and developer services in China.
Umeng offers enterprise-class analytics to thousands of mobile app
developers across iOS, Android and Windows Phone platforms. Umeng has
since raised more than USD10 million from Matrix Partners and Innovation
Works.
The team is working around the clock to build better solutions for mobile
app developers.
www.umeng.com
report@umeng.com