The Patient Experience Response Program is an innovative physician-patient feedback service that delivers strong ROI. It connects patients to their prescribers to gather end-to-end feedback on experiences with products and services, with an emphasis on the user experience. Physicians encourage appropriate patients to enroll in surveys that capture important measures of brand awareness, appreciation, and overall treatment satisfaction. Physicians then receive reports on their patients' experiences to inform future conversations during office visits and reinforce the value of the brand. The program aims to increase uptake, encourage trials, capture market share, and counter misleading information through the facilitated patient-physician communication.

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The Patient Experience Response Program
our innovative physician-patient feedback service that delivers strong ROI
by connecting patients to prescribers on brand satisfaction

2. Introducing
Gathering end to end patient / caregiver input
with emphasis on user experience with
products and services
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3. • Patient feedback program
– Helps patients & doctors communicate about treatment experiences
• Can educate patients
• Provide physicians with information about the effectiveness of the
drugs within their patient base
• Facilitate patient-physician communication
• Physician participation
• Introduced via Rep or direct invitation
– Physicians encourage the appropriate patients to enroll

4. • Survey capture important measures that are relevant to raising
brand awareness and appreciation
• Physicians learn about their patients’ experience/overall
satisfaction with the prescribed treatment—your brand
• Feedback informs future doctor-patient conversations during
subsequent office visits
- Encourages physician to ask salient questions or reinforce
important information
- Reinforces value of your brand relative to competitive products
Provides meaningful feedback
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5. • Increase uptake
• Encourage trials among naïve patients initiating or switching
therapy
• Capture or protect market share from competitors
• Counter false impressions or misleading information
• Increase appreciation for older, proven drugs
Encourages trial and reinforces brand value
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6. How it works
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7. Training
introduction to
physician
Patient
enrolls in
program
Patient
receives email
confirmation &
Thank You
Patient
receives email
w/link for survey
Physician
receives
patient report
Brand Team
receive activity and
aggregate patient
survey data
Program Flow & Components
Phone/Help Desk
Support
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8. What You Get
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• Program and marketing design materials customized
to fit your brands needs
• Px platform including all web, digital, print, banking
/honoraria, database, program execution, reporting
and project management
• Comprehensive fulfillment services, print, assembly,
shipping
• TMG/Px supports the initial concept review as well
as copy review submission

9. Program
Effectiveness
Return on Investment
Physicians participating in
Experience program reported a
consistent month after month
increase in brand Rx vs. the National
trend
Most recent analysis reported a
31% increase in participating
physicians vs. National average
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10. Patient
Experience
Tray
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11. Patient
Feedback
Report
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12. CONTACT
GREG.KINCH@MACALUSOGROUP.COM
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