This presentation will give you an insight into the great organization "PATANJALI" which is competing with great giants in the FMCG sector and taking a credible amount of their share in the product category in which they are also present.
This presentation will give you an insight into the great organization "PATANJALI" which is competing with great giants in the FMCG sector and taking a credible amount of their share in the product category in which they are also present.
Patanjali: Business Model and effects on the FMCG sector in IndiaMihir Sangodkar
1) Detailed company analysis of Patanjali including marketing mix, brand management, product development, distribution, supply chain, procurement,company policies.
2) Value chain analysis to determine the nature and degree of impact on the FMCG sector
Patanjali Ayurved Limited is an Indian FMCG company
Located in the industrial area of Haridwar
Manufactures mineral and herbal products.
Patanjali is the fastest growing fast-moving consumer company in India.
Self-independence of India from Swadeshi.
To promote Indian product.
Make a largest retail chain in all over India both rural and urban market
To Provide reasonable price for farmers
To fulfill the demand of customers across the India on reasonable price.
To Support Indian industries by creating demands of Swadeshi products.
To generate employment for youth, skilled/unskilled and professionals.
To establish Ayurveda and create biggest market chain for herbal products.
To Strengthen Indian economy by replacing foreign products with Swadeshi products.
Integrated marketing communications & distribution strategy of patanjaliNeha Gujar
Presented by the F.Y MBA - Core A, students of Dy.Patil University School of Management, Belapur.
Presentation completed under the guidance of Proffessor Mr.Neel ratna chowbal.
Patanjali: Business Model and effects on the FMCG sector in IndiaMihir Sangodkar
1) Detailed company analysis of Patanjali including marketing mix, brand management, product development, distribution, supply chain, procurement,company policies.
2) Value chain analysis to determine the nature and degree of impact on the FMCG sector
Patanjali Ayurved Limited is an Indian FMCG company
Located in the industrial area of Haridwar
Manufactures mineral and herbal products.
Patanjali is the fastest growing fast-moving consumer company in India.
Self-independence of India from Swadeshi.
To promote Indian product.
Make a largest retail chain in all over India both rural and urban market
To Provide reasonable price for farmers
To fulfill the demand of customers across the India on reasonable price.
To Support Indian industries by creating demands of Swadeshi products.
To generate employment for youth, skilled/unskilled and professionals.
To establish Ayurveda and create biggest market chain for herbal products.
To Strengthen Indian economy by replacing foreign products with Swadeshi products.
Integrated marketing communications & distribution strategy of patanjaliNeha Gujar
Presented by the F.Y MBA - Core A, students of Dy.Patil University School of Management, Belapur.
Presentation completed under the guidance of Proffessor Mr.Neel ratna chowbal.
A descriptive presentation on Patanjali Ghee covering the Patanjali History, Current situation of ghee market, Marketing model, SWOT, Pestle analysis, Porter model, Market segment, Positioning, competitors analysis with consumer survey on ghee, Market strategy its gaps, recommendations and Growth
Success Mantra Behind The Success of Baba Ramadev’s Patanjali ProductsVARUN KESAVAN
THIS ARTICLE ON SUCCESS MANTRA BEHIND THE SUCCESS OF BABA RAMDEV'S PATANJALI PRODUCTS HAS MAINLY FOCUSED ON THE MOST CRUCIAL FACTORS WHICH LED TO THE SUCCESS OF PATANJALI PRODUCTS IN INDIAN FMCG SECTOR.
Patanjali (Change Management) Success and aboutAshis Kyal
Its all about the star performing company patanjali which is creating an storm in the market by its product and low price.
Main person behind it is baba ramdev!
Detailed study on Patanjali with its company profile, visions and missions, growth and success in Indian market. Whole information is based on secondary research methodology so it can be manipulated by the period of time. This Is just for education purpose presentation no personal or political objective are included.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
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Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Digital Tools and AI for Teaching Learning and Research
Patanjali case study
1. A case study on
Presented by:
Jyoti Singh
Ph.D. scholar
Department of RS and BK
2. Contents
• Introduction
• Baba Ramdev-Yoga
• Origin of Patanjali Ayurveda
• Why Patanjali is growing so fast?
• What is FMCG
• Turnover of Patanjali Ayurveda
• Acharya Balakrishna-key element for Patanjali
• Patanjali marketing style
• Quality control of Patanjali
• Patanjali distribution network
• Why patanjali saw the downfall?
• Conclusion
• References
3.
4. Baba Ramdev- Yoga
It all started in 2002 when Baba Ramdev’s mass yoga camps telecasted
through the leading spiritual channel across the country.
5. Origin of Patanjali Brand
Patanjali Ayurved is an Indian
FMCG Company.
Founded in 2006 by Acharya
Balkrishna and Baba Ramdev.
Amongst top 5 brands of india “
HIGHEST RECALL VALUE”
6. The competing brands like
Baidyanath, Humdard has
annual turnover of 700 cr
each, Dabur 8500 cr
whereas Patanjali’s
turnover is at 10,500 cr.
7. Why Patanjali is growing so fast ? Unified undivided
business
Baidyanath and Humdard brands are still
working on classical formulas in their
ayurvedic business since past 100 years.
Patanjali is doing the same ayurvedic
business but incorporated the science of
Ayurveda in FMCG from past 15 years.
8. What is FMCG ?
Fast moving consumer goods
(FMCG) are products that are sold
quickly and at relatively low cost.
Examples includes non-durable
goods such as packaged foods,
beverages, toiletries etc.
FMCGs are consumed by all age
group people like kids youth & old
age.
9. FMCG products of Patanjali normally consumed by
all age group consumers
10. This is called UNDERSTANDING “THE NEED OF YOUR
CONSUMERS”
11. Top FMCG companies in India
All vendors and contractors
of these brands are hired by
Patanjali
14. Acharya Balakrishna- key element for Patanjali’s success
CEO, MD of Patanjali Ayurved
limited-70,000 cr Net worth.
Leadership qualities
• Data driven intellect
• Fast decision making
• Periodic review system
• High tolerance for risk and failure
• Developed a core team for
evaluating new opportunities
• Core team with character &
competence
18. Patanjali marketing style
They promote their
parent brands whereas
others FMCGs promote
their product brands.
Now Patanjali is one of
the most influential
brand.
23. • Big Bazaar
• Relience retail
• Star Bazaar
• Hyper city
• More (Birla group)
• D mart
• Appolo pharmacy
• Spencers
• E-commerce
Distribution network
24. • 2.01 M follower on Twitter
• 412,000 subscriber on YouTube
channel of Patanjali
• While 3.39M subscriber on
YouTube channel of baba
Ramdev.
• 96,00000 total likes on Facebook
Social media networking
25. Major Reasons Why Patanjali Saw The
Downfall In 2018
• Demonetization
• GST
• Rapid expansion
• Lack of Advertising
• Third party suppliers
• Strong competition with global
FMCG companies like HUL Ltd
26.
27. • Patanjali is a trendsetter in the Indian FMCG sector.
• It is an FMCG empire that was not in the competition a couple of years
back. Today, Baba Ramdev’s Patanjali is sweeping away everything in its
path. From local stores to Amazon, Patanjali Products are everywhere.
• Patanjali has brought the revolution in the FMCG industry, and it wants to
do the same by entering into other industries as well. It has achieved so
much in these small span of time but it still has a long way to go.
Conclusion
28. • Will Patanjali reach a turnover of close
Rs.20,000 crore by 2020?
• Whatever the answer to these questions
is, nobody can take the success away
from both Baba Ramdev and Acharya
Balkrishna at the present moment. The
disruptive force that they have created in
the Indian FMCG industry is set to benefit
the consumers for a long time to come.