Presented by James Fergusson, Managing Director, Global Technology Sector - TNS
& Remy Bleijendaa, Digital Consultant, TNS
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
The publishers are dead?! Lessons from digital game distributionJoost Rietveld
Presentation slides for this year's (2012) Digital Shoreditch presentation, PLAY Summit. I explore the notion that publishers are dead in digital distribution of video games by comparing two identical games published through two marketing strategies: with and without publisher.
WAAREE Energies Pvt Ltd is a renewable energy company that was founded in 2007 to enter the solar energy sector. It has over 500 employees and manufactures solar panels at its production facility in Surat, India. WAAREE has an international presence with exports to over 65 countries and offices in Dubai and Qatar. The company provides solar pumping solutions for irrigation needs that are more reliable and have lower operating costs than diesel pumps while providing environmental benefits.
This document discusses the increasing ubiquity of mobile devices and how they can be used to passively collect consumer behavior data through applications. It introduces Survey Analytics' product called LifeMetrix, which integrates with their SurveySwipe app to passively collect opt-in mobile data from respondents on things like GPS, app usage, battery/memory, and more. This new form of behavioral data provides an alternative to traditional surveys that rely on recall by directly measuring actual consumer actions on their devices.
A lecture given at the Conference Magmin 2012 @ Salzburg. This is the annual conference of the Magnesium industry. CO2 is gaining more attention in this industry. This was the first presentation of this topic for this industry. It gave rather new insights.
The reaction between Olivine and CO2 was presented as a example. Partially because of the reaction, but also because this reaction produces Magnesium Carbonate. This is the input stream for this industry. The retrieval of this Magnesium Carbonate is quite cumbersome and expensive. So besides CO2 savings, this could result in economic savings.
El documento trata sobre varios temas relacionados con la semiótica de los medios de comunicación. Brevemente describe el negocio de las revistas, los valores noticiosos, la estructura de los noticieros televisivos y el análisis semiótico de las revistas femeninas. También habla sobre las perspectivas en el análisis semiótico de la publicidad, el negocio de los periódicos, los componentes del signo y las características de los signos visuales. Por último, analiza los signos y códigos del mensaje c
Este documento presenta una matriz de valoración para evaluar el portafolio digital de un estudiante. La matriz contiene 17 criterios como propósito, contenido, fuentes, público, escritura, contenidos publicados, creatividad y uso de recursos TIC. Para cada criterio, se proporcionan 4 niveles de desempeño para que un crítico asigne el nivel más adecuado. El objetivo es realizar una evaluación objetiva y honesta del portafolio digital del estudiante.
El documento describe las reglas básicas del tenis, incluyendo que los jugadores deben sacar de forma cruzada, ganar 4 puntos para un juego y 6 juegos para un set. También describe las medidas de la cancha, la altura de la red, el sistema de puntuación 15-30-40, y el origen del sistema de puntuación.
El documento describe diferentes valores como la amistad, el respeto, el amor y la puntualidad. Define un valor como una cualidad atribuida a un sujeto u objeto que modifica las actitudes hacia él. Explica que la amistad se da en diferentes etapas de la vida entre personas con inquietudes comunes, y que el respeto implica tolerancia pero no claudicación. Además, señala que el amor crea y sustenta las relaciones humanas con dignidad, y es el catalizador para el cambio. Por último, define la puntualidad como la disciplina de
The publishers are dead?! Lessons from digital game distributionJoost Rietveld
Presentation slides for this year's (2012) Digital Shoreditch presentation, PLAY Summit. I explore the notion that publishers are dead in digital distribution of video games by comparing two identical games published through two marketing strategies: with and without publisher.
WAAREE Energies Pvt Ltd is a renewable energy company that was founded in 2007 to enter the solar energy sector. It has over 500 employees and manufactures solar panels at its production facility in Surat, India. WAAREE has an international presence with exports to over 65 countries and offices in Dubai and Qatar. The company provides solar pumping solutions for irrigation needs that are more reliable and have lower operating costs than diesel pumps while providing environmental benefits.
This document discusses the increasing ubiquity of mobile devices and how they can be used to passively collect consumer behavior data through applications. It introduces Survey Analytics' product called LifeMetrix, which integrates with their SurveySwipe app to passively collect opt-in mobile data from respondents on things like GPS, app usage, battery/memory, and more. This new form of behavioral data provides an alternative to traditional surveys that rely on recall by directly measuring actual consumer actions on their devices.
A lecture given at the Conference Magmin 2012 @ Salzburg. This is the annual conference of the Magnesium industry. CO2 is gaining more attention in this industry. This was the first presentation of this topic for this industry. It gave rather new insights.
The reaction between Olivine and CO2 was presented as a example. Partially because of the reaction, but also because this reaction produces Magnesium Carbonate. This is the input stream for this industry. The retrieval of this Magnesium Carbonate is quite cumbersome and expensive. So besides CO2 savings, this could result in economic savings.
El documento trata sobre varios temas relacionados con la semiótica de los medios de comunicación. Brevemente describe el negocio de las revistas, los valores noticiosos, la estructura de los noticieros televisivos y el análisis semiótico de las revistas femeninas. También habla sobre las perspectivas en el análisis semiótico de la publicidad, el negocio de los periódicos, los componentes del signo y las características de los signos visuales. Por último, analiza los signos y códigos del mensaje c
Este documento presenta una matriz de valoración para evaluar el portafolio digital de un estudiante. La matriz contiene 17 criterios como propósito, contenido, fuentes, público, escritura, contenidos publicados, creatividad y uso de recursos TIC. Para cada criterio, se proporcionan 4 niveles de desempeño para que un crítico asigne el nivel más adecuado. El objetivo es realizar una evaluación objetiva y honesta del portafolio digital del estudiante.
El documento describe las reglas básicas del tenis, incluyendo que los jugadores deben sacar de forma cruzada, ganar 4 puntos para un juego y 6 juegos para un set. También describe las medidas de la cancha, la altura de la red, el sistema de puntuación 15-30-40, y el origen del sistema de puntuación.
El documento describe diferentes valores como la amistad, el respeto, el amor y la puntualidad. Define un valor como una cualidad atribuida a un sujeto u objeto que modifica las actitudes hacia él. Explica que la amistad se da en diferentes etapas de la vida entre personas con inquietudes comunes, y que el respeto implica tolerancia pero no claudicación. Además, señala que el amor crea y sustenta las relaciones humanas con dignidad, y es el catalizador para el cambio. Por último, define la puntualidad como la disciplina de
El documento presenta un manual de cargos y funciones para el Sistema de Aprendizaje Interactivo a Distancia (SAIA) del Instituto Tecnológico "Antonio José de Sucre". Explica que el SAIA está basado en una estructura funcional que permite el aprendizaje autónomo de los estudiantes y se adecúa a los requerimientos actuales. Además, provee recomendaciones para el uso de la plataforma SAIA.
Cassandra is a distributed NoSQL database that was created by Facebook in 2007 and open-sourced in 2008. It became an Apache project in 2009 and graduated as a top-level project in 2010. Cassandra uses a distributed hash table architecture and supports eventual consistency. It provides high availability with no single points of failure and linear scalability. Data is replicated across multiple nodes for fault tolerance.
El documento describe un mouse adaptado para ser usado con el pie. Fue creado en 1968 por Sergio Ruau y Antonio Sacco al desarmar un mouse óptico y montarlo en una caja de madera para el pie. Se usa para que personas con discapacidades puedan controlar una computadora apoyando el talón en el mouse y usando los dedos del pie para los botones. Permite realizar todas las funciones del mouse como clic, arrastrar y hacer scroll. Requiere práctica pero facilita el uso de aplicaciones en la computadora.
Ecobike es una empresa que busca fabricar y comercializar bicicletas eléctricas impulsadas por energía solar para reducir la contaminación en las ciudades. Su misión es ser líder en el cuidado del medio ambiente aplicando recursos alternativos como el transporte en bicicleta. Su visión es ofrecer productos innovadores para la protección del medio ambiente a precios accesibles. Planean comercializar la bicicleta eléctrica Ecobike Future 1000, con autonomía de 28 km, carga solar de 3-5 horas y capacidad de
Este documento contiene 13 problemas relacionados con el cálculo de densidades, masas y volúmenes de varios materiales como madera, aluminio, hielo, aceite, aire, acero, agua, platino y ácido sulfúrico. Los problemas involucran conversiones entre unidades como gramos, centímetros cúbicos, litros, kilogramos y galones.
El documento describe los departamentos y responsabilidades de una empresa. La asamblea general toma las decisiones principales y elige a los líderes de los departamentos. La gerencia supervisa el cumplimiento de las actividades de los departamentos de talento humano, ventas, producción, comunicación y contabilidad. Cada departamento tiene funciones específicas como capacitar al personal, vender productos, producirlos, comunicarse internamente y llevar las finanzas.
El documento proporciona una historia del VIH/SIDA, comenzando con muestras de sangre en África en la década de 1950 que tenían anticuerpos contra el VIH. Luego describe los primeros casos reportados de SIDA en 1981 y el aislamiento del virus en 1983. Explica las etapas del ciclo de vida del VIH y los modos de transmisión, así como las estimaciones mundiales de personas viviendo con VIH/SIDA. Concluye describiendo las fases de la infección por VIH, incluido el período de ventana
Este documento proporciona información sobre diferentes tipos de solicitudes, incluyendo solicitudes comerciales, personales u oficiales. Explica que una solicitud es un documento escrito dirigido a una organización cuando se necesita un servicio o producto. También incluye ejemplos de solicitudes de empleo, vacaciones y acceso a internet, así como consideraciones importantes al escribir una solicitud.
El documento presenta el desarrollo de un Test de Habilidades Verbales para Adolescentes. Explica que el lenguaje es crucial para el aprendizaje y que el test evalúa habilidades como la seriación, categorización, conceptualización e inducción verbal. El test consta de 4 subtests con un total de 75 ítems y fue elaborado para medir el desarrollo de habilidades verbales necesarias según el currículo chileno de enseñanza media.
Este documento presenta varias preguntas y actividades relacionadas con describir dónde vive una persona y los detalles de su hogar. Incluye preguntas sobre el verbo "vivir", preguntas para describir la ubicación y elementos de una casa, y ejemplos de rutinas diarias matutinas y después de la escuela. El objetivo es que los estudiantes puedan hablar sobre dónde viven, describir sus hogares, y compartir sus rutinas.
El poema de Semónides de Amorgos sobre las mujeres (Fr. 7 West) es el fragmento más extenso conservado de la poesía yámbica griega de época arcaica. En él, el poeta presenta una reflexión pesimista de cariz misógino sobre el carácter femenino, en una
narrativa original que cataloga diez tipos de mujer, ocho basadas en modelos animales (la cerda, la zorra, la perra, la mula, la comadreja, la yegua, la mona y la abeja) y dos en elementos de la naturaleza (la tierra y la mar). En este estudio se pretende demostrar que esa caracterización tipológica era innovadora y respondía a una doble finalidad de este género de poesía: satírica y humorística. Puesto que el poema se destinaría a un contexto simpótico, un espacio típicamente masculino, la mujer y su naturaleza constituirían una temática que conducirían al hombre a reflexionar, de una manera seria y divertida al mismo tiempo, sobre su propia condición.
Este documento describe las características y clasificación de los carbohidratos. Explica que los carbohidratos están formados por carbono, hidrógeno y oxígeno, y pueden ser monosacáridos (azúcares simples), disacáridos (dos azúcares unidos), oligosacáridos (2-10 azúcares unidos) o polisacáridos (más de 10 azúcares unidos). También describe las estructuras y propiedades de monosacáridos comunes como la glucosa, fructosa y
eCMO 2010 Digital lifestyles and media consumption habits of four generations...HKAIM
This document provides an overview of media consumption habits across four generations in Hong Kong based on survey data. Younger generations, especially those born post-1990, are highly engaged with digital media like the internet and smartphones. They use social media frequently and see the web as an important source of entertainment and information. Older generations still rely more on traditional media like television and newspapers. The data suggests media usage varies significantly between age groups and generations in Hong Kong.
Google: Mobile in hospitality - Trends and opportuinitiesKevin May
Mobile is becoming the dominant platform for consumers interacting with hospitality brands. Some key points:
1. Mobile usage is growing rapidly worldwide, including in small towns in India. Consumers are spending more time on their smartphones than other media.
2. Consumer behavior is shifting, with 1/5th of hotel queries now coming from mobile devices and more last-minute and unplanned local bookings occurring on mobile.
3. Hospitality companies need to embrace a multi-screen approach, as consumers seamlessly switch between devices. Smartphones are often the starting point for online activities that are continued on larger screens.
4. Leading companies are leveraging location, personalization, and notifications to enhance
The document discusses marketing trends in Europe from 2009-2010. It notes that the number of internet connections for households is growing across European countries. The main point is that successful marketing in this era is defined not by the number of marketing messages sent, but rather by the interactions and engagement generated with consumers. The European Trade Association represents national associations and companies in the digital and interactive marketing industry.
James fergusson tns digital life presentation january 2012karinduchenne
Mobile devices provide a gateway to digital services in sub-Saharan Africa. Social networking is a primary online activity globally and especially in Africa. While time spent online is less in Africa, activities are heavily focused on social media and connecting with others. Harnessing digital and social media can help brands create engagement, influence purchasing, and act as a game changer.
1. james digital life presentation jhb 2012Mark Molenaar
This document discusses digital trends in Africa from a mobile perspective. It finds that the mobile phone is the primary gateway to digital services in sub-Saharan Africa, competing with television as the dominant daily media. Mobile device ownership reigns supreme globally and is especially important in emerging markets where it gains increased relevance without alternative technologies. Demand for activities is mainly focused on mobile devices in sub-Saharan Africa.
James fergusson tns digital life presentation january 2012karinduchenne
Mobile devices provide a gateway to digital services in sub-Saharan Africa. Social networking is a primary online activity globally and especially in Africa. While time spent online is less in Africa, activities are heavily focused on social media and connecting with others. As infrastructure develops, digital is competing with television as the dominant media and low-cost smartphones will further drive digital adoption. Harnessing social media and mobile can help brands engage consumers in emerging markets.
IMEC is an independent research organization established in 1984 by the Flemish government. It has over 1,000 employees across multiple sites worldwide and collaborates with over 600 companies and 208 universities. IMEC conducts world-leading research in nano-electronics, with a focus on scientific knowledge and innovative partnerships to develop industry-relevant technology solutions. Its research programs span areas like healthcare, energy, wireless communications, and more.
Activating Apps in Market Research to Grow Brands & Businesses - The Nielsen ...Merlien Institute
Mobile apps are becoming increasingly important for reaching consumers and driving brand engagement. Nielsen's mobile research tools like MobileScan and Mobile Insights provide insights into mobile app usage, out-of-home purchasing behavior, and opportunities for brands. The data shows many Asian markets now have more smartphone than basic phone users, and consumers are spending more time with apps than mobile web. Forward-thinking marketers can use this information to enhance advertising, understand which apps and devices to focus on, and better activate brands throughout the consumer purchase journey.
El documento presenta un manual de cargos y funciones para el Sistema de Aprendizaje Interactivo a Distancia (SAIA) del Instituto Tecnológico "Antonio José de Sucre". Explica que el SAIA está basado en una estructura funcional que permite el aprendizaje autónomo de los estudiantes y se adecúa a los requerimientos actuales. Además, provee recomendaciones para el uso de la plataforma SAIA.
Cassandra is a distributed NoSQL database that was created by Facebook in 2007 and open-sourced in 2008. It became an Apache project in 2009 and graduated as a top-level project in 2010. Cassandra uses a distributed hash table architecture and supports eventual consistency. It provides high availability with no single points of failure and linear scalability. Data is replicated across multiple nodes for fault tolerance.
El documento describe un mouse adaptado para ser usado con el pie. Fue creado en 1968 por Sergio Ruau y Antonio Sacco al desarmar un mouse óptico y montarlo en una caja de madera para el pie. Se usa para que personas con discapacidades puedan controlar una computadora apoyando el talón en el mouse y usando los dedos del pie para los botones. Permite realizar todas las funciones del mouse como clic, arrastrar y hacer scroll. Requiere práctica pero facilita el uso de aplicaciones en la computadora.
Ecobike es una empresa que busca fabricar y comercializar bicicletas eléctricas impulsadas por energía solar para reducir la contaminación en las ciudades. Su misión es ser líder en el cuidado del medio ambiente aplicando recursos alternativos como el transporte en bicicleta. Su visión es ofrecer productos innovadores para la protección del medio ambiente a precios accesibles. Planean comercializar la bicicleta eléctrica Ecobike Future 1000, con autonomía de 28 km, carga solar de 3-5 horas y capacidad de
Este documento contiene 13 problemas relacionados con el cálculo de densidades, masas y volúmenes de varios materiales como madera, aluminio, hielo, aceite, aire, acero, agua, platino y ácido sulfúrico. Los problemas involucran conversiones entre unidades como gramos, centímetros cúbicos, litros, kilogramos y galones.
El documento describe los departamentos y responsabilidades de una empresa. La asamblea general toma las decisiones principales y elige a los líderes de los departamentos. La gerencia supervisa el cumplimiento de las actividades de los departamentos de talento humano, ventas, producción, comunicación y contabilidad. Cada departamento tiene funciones específicas como capacitar al personal, vender productos, producirlos, comunicarse internamente y llevar las finanzas.
El documento proporciona una historia del VIH/SIDA, comenzando con muestras de sangre en África en la década de 1950 que tenían anticuerpos contra el VIH. Luego describe los primeros casos reportados de SIDA en 1981 y el aislamiento del virus en 1983. Explica las etapas del ciclo de vida del VIH y los modos de transmisión, así como las estimaciones mundiales de personas viviendo con VIH/SIDA. Concluye describiendo las fases de la infección por VIH, incluido el período de ventana
Este documento proporciona información sobre diferentes tipos de solicitudes, incluyendo solicitudes comerciales, personales u oficiales. Explica que una solicitud es un documento escrito dirigido a una organización cuando se necesita un servicio o producto. También incluye ejemplos de solicitudes de empleo, vacaciones y acceso a internet, así como consideraciones importantes al escribir una solicitud.
El documento presenta el desarrollo de un Test de Habilidades Verbales para Adolescentes. Explica que el lenguaje es crucial para el aprendizaje y que el test evalúa habilidades como la seriación, categorización, conceptualización e inducción verbal. El test consta de 4 subtests con un total de 75 ítems y fue elaborado para medir el desarrollo de habilidades verbales necesarias según el currículo chileno de enseñanza media.
Este documento presenta varias preguntas y actividades relacionadas con describir dónde vive una persona y los detalles de su hogar. Incluye preguntas sobre el verbo "vivir", preguntas para describir la ubicación y elementos de una casa, y ejemplos de rutinas diarias matutinas y después de la escuela. El objetivo es que los estudiantes puedan hablar sobre dónde viven, describir sus hogares, y compartir sus rutinas.
El poema de Semónides de Amorgos sobre las mujeres (Fr. 7 West) es el fragmento más extenso conservado de la poesía yámbica griega de época arcaica. En él, el poeta presenta una reflexión pesimista de cariz misógino sobre el carácter femenino, en una
narrativa original que cataloga diez tipos de mujer, ocho basadas en modelos animales (la cerda, la zorra, la perra, la mula, la comadreja, la yegua, la mona y la abeja) y dos en elementos de la naturaleza (la tierra y la mar). En este estudio se pretende demostrar que esa caracterización tipológica era innovadora y respondía a una doble finalidad de este género de poesía: satírica y humorística. Puesto que el poema se destinaría a un contexto simpótico, un espacio típicamente masculino, la mujer y su naturaleza constituirían una temática que conducirían al hombre a reflexionar, de una manera seria y divertida al mismo tiempo, sobre su propia condición.
Este documento describe las características y clasificación de los carbohidratos. Explica que los carbohidratos están formados por carbono, hidrógeno y oxígeno, y pueden ser monosacáridos (azúcares simples), disacáridos (dos azúcares unidos), oligosacáridos (2-10 azúcares unidos) o polisacáridos (más de 10 azúcares unidos). También describe las estructuras y propiedades de monosacáridos comunes como la glucosa, fructosa y
eCMO 2010 Digital lifestyles and media consumption habits of four generations...HKAIM
This document provides an overview of media consumption habits across four generations in Hong Kong based on survey data. Younger generations, especially those born post-1990, are highly engaged with digital media like the internet and smartphones. They use social media frequently and see the web as an important source of entertainment and information. Older generations still rely more on traditional media like television and newspapers. The data suggests media usage varies significantly between age groups and generations in Hong Kong.
Google: Mobile in hospitality - Trends and opportuinitiesKevin May
Mobile is becoming the dominant platform for consumers interacting with hospitality brands. Some key points:
1. Mobile usage is growing rapidly worldwide, including in small towns in India. Consumers are spending more time on their smartphones than other media.
2. Consumer behavior is shifting, with 1/5th of hotel queries now coming from mobile devices and more last-minute and unplanned local bookings occurring on mobile.
3. Hospitality companies need to embrace a multi-screen approach, as consumers seamlessly switch between devices. Smartphones are often the starting point for online activities that are continued on larger screens.
4. Leading companies are leveraging location, personalization, and notifications to enhance
The document discusses marketing trends in Europe from 2009-2010. It notes that the number of internet connections for households is growing across European countries. The main point is that successful marketing in this era is defined not by the number of marketing messages sent, but rather by the interactions and engagement generated with consumers. The European Trade Association represents national associations and companies in the digital and interactive marketing industry.
James fergusson tns digital life presentation january 2012karinduchenne
Mobile devices provide a gateway to digital services in sub-Saharan Africa. Social networking is a primary online activity globally and especially in Africa. While time spent online is less in Africa, activities are heavily focused on social media and connecting with others. Harnessing digital and social media can help brands create engagement, influence purchasing, and act as a game changer.
1. james digital life presentation jhb 2012Mark Molenaar
This document discusses digital trends in Africa from a mobile perspective. It finds that the mobile phone is the primary gateway to digital services in sub-Saharan Africa, competing with television as the dominant daily media. Mobile device ownership reigns supreme globally and is especially important in emerging markets where it gains increased relevance without alternative technologies. Demand for activities is mainly focused on mobile devices in sub-Saharan Africa.
James fergusson tns digital life presentation january 2012karinduchenne
Mobile devices provide a gateway to digital services in sub-Saharan Africa. Social networking is a primary online activity globally and especially in Africa. While time spent online is less in Africa, activities are heavily focused on social media and connecting with others. As infrastructure develops, digital is competing with television as the dominant media and low-cost smartphones will further drive digital adoption. Harnessing social media and mobile can help brands engage consumers in emerging markets.
IMEC is an independent research organization established in 1984 by the Flemish government. It has over 1,000 employees across multiple sites worldwide and collaborates with over 600 companies and 208 universities. IMEC conducts world-leading research in nano-electronics, with a focus on scientific knowledge and innovative partnerships to develop industry-relevant technology solutions. Its research programs span areas like healthcare, energy, wireless communications, and more.
Activating Apps in Market Research to Grow Brands & Businesses - The Nielsen ...Merlien Institute
Mobile apps are becoming increasingly important for reaching consumers and driving brand engagement. Nielsen's mobile research tools like MobileScan and Mobile Insights provide insights into mobile app usage, out-of-home purchasing behavior, and opportunities for brands. The data shows many Asian markets now have more smartphone than basic phone users, and consumers are spending more time with apps than mobile web. Forward-thinking marketers can use this information to enhance advertising, understand which apps and devices to focus on, and better activate brands throughout the consumer purchase journey.
- Mobile media consumption is increasing dramatically each quarter as the growing use of smartphones greatly increases access to "news" in a way not seen before. Around 1,990,000 people or 47% of the population used at least one mobile content provider weekly in Q3-2012.
- 40% or 1,701,000 people used at least one mobile content provider daily.
- VG Mobile has 829,000 daily users, NRK Mobile/YR Mobile has 816,000, and Dagbladet Mobile has 472,000 daily users.
- 50% of men and 43% of women use mobile media content at least weekly.
- 68% of all people in
Social networking has become integrated into daily life for many online consumers. It has evolved from a core messaging platform to an aggregator of various online services. Consumers can now listen to music, watch videos, play games, and share their location on social networks. Multi-media integration is poised to be a major development, with networks that can make this seamless standing to gain. Brands should look to integrate multi-media into their social media campaigns. The effectiveness of social media strategies depends on the industry category, and tactics must vary by region to be most informative and inspirational.
Similar to Passive mobile measurement: The next big thing in market research? - TNS (10)
Overcoming technical and infrastructure challenges for mobile research in Afr...Merlien Institute
The document summarizes a conference on overcoming technical and infrastructure challenges for mobile research in Africa. It discusses the opportunities for mobile research on the growing continent, but also outlines major challenges like inadequate broadband networks, low internet access, and urban-rural divides. It provides perspectives on bridging infrastructure gaps, optimal mobile research design for Africa, protecting research assets, and maintaining a trained technical workforce. The conclusion recognizes both the significant challenges and opportunities that mobile research in Africa presents.
Mobile Research – What’s the point - Millward BrownMerlien Institute
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November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
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The document provides details about the Marketing Research Management Workshop (MRMW) that took place on November 5-6, 2014 at the DoubleTree by Hilton Hotel in Cape Town, South Africa. It was organized by the Association and included sponsors and media partners. The workshop featured speakers on topics related to cognitive biases, mobile research applications, and using behavioral economics and psychology in marketing research.
Understanding respondent’s interaction with household electronics – using tab...Merlien Institute
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This event is proudly organised by Merlien Institute
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The document summarizes a presentation on mobile marketing in South Africa given at the 2014 Mobile and Retail Marketing World conference. It discusses why mobile marketing is important given South Africa's high mobile penetration rates. It outlines different mobile marketing tactics like SMS, USSD, mobile ads and coupons. It provides case studies of successful mobile campaigns run by brands like Weetbix, KFC and Tastic showing how mobile can engage customers and drive sales. The key to success is starting with basic phones, offering rewards and measuring results.
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at Market Research in the Mobile World Africa 2014
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This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Something fishy is going on in the world of mobile research - Sea Harvest & TNSMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...Merlien Institute
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November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
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November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
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at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Insights and Innovations – today and the way forward for mobile research from...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Tablets killed the paper star – tablet usage in developing and emerging marke...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Leveraging mobile to bring overnight television ratings to Africa - GeoPollMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
In mobile diary research the map is not the territory - TNSMerlien Institute
The document announces a marketing and research conference to take place on November 5-6, 2014 at the DoubleTree by Hilton Hotel in Cape Town, South Africa. The conference is organized by an association and has title, silver, and bag sponsors as well as association and media partners. The conference hashtag is #MRMW.
Engaging youth – using social media networks to generate valuable insights - ...Merlien Institute
Bronwyn Johnson presented at the #MRMW conference on using social media for market research and marketing. She discussed how OLX used social media like Facebook and YouTube to build a large audience and drive awareness of their online classifieds site in South Africa. She emphasized the importance of measuring social media efforts, testing different strategies, and aligning social media with overall business goals. While growing social communities, brands must provide value to earn permission to engage people in their personal spaces.
The document outlines principles for building brands in a mobile world called "Mobi-Ready Branding". It discusses the need to balance the value exchange with consumers by providing additional value beyond products through entertainment, utility, community and advice. Brands also need to bring the real and virtual worlds together, have real-time relevance, innovate through partnerships, know their purpose and stand for it with actions. While technology changes, human needs do not, so brands must remember that consumers are still human beings with emotional decision making.
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata SkyMerlien Institute
This document describes an innovative approach called "contextual probing" that was used to evaluate a potential brand name for a new grooming and etiquette service for young men. The approach involved having respondents create a collage representing a story for the proposed name "Actve Smart Manager" and then modifying the collage as different contexts were introduced, such as the product category, marketer, and offering details. This allowed insights to be gained about how the name story and perceptions evolved with additional context. It revealed that the name had a stronger focus on grooming and etiquette rather than leadership skills. As a result, the client decided to modify the service communication to better portray workplace scenarios and skills of a manager. The contextual probing approach
at Qualitative360 Asia Pacific 2014
1-2 October 2014, Singapore
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://qual360.com/
Taming the raging river - Qualitative Research & Social Media - FireflyMerlien Institute
The document announces a qualitative research conference called #QUAL360 that will take place on October 1-2, 2014 at the Ramada Hotel in Singapore. It will be organized by various sponsors, associations, and media partners. The conference will focus on topics like using qualitative research and social media to understand customer conversations and stories in real-time across various social platforms.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Webinar: Designing a schema for a Data WarehouseFederico Razzoli
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Passive mobile measurement: The next big thing in market research? - TNS
1. TM
Proudly supported by Kantar, the Leader in Mobile Marketing Research
January 30-31, 2013
Kuala Lumpur, Malaysia
Organized by
Asia-Pacific Edition 2013 WWW.MRMW.NET
2. Thank you to our sponsors!
Title Sponsor Platinum Sponsor Gold Sponsors
Silver Sponsor Exhibitor Networking Evening Sponsor Networking Break Sponsor
Association Partners
Media Partners
35. Thank you to our sponsors!
Title Sponsor Platinum Sponsor Gold Sponsors
Silver Sponsor Exhibitor Networking Evening Sponsor Networking Break Sponsor
Association Partners
Media Partners
36. TM
Proudly supported by Kantar, the Leader in Mobile Marketing Research
January 30-31, 2013
Kuala Lumpur, Malaysia
Organized by
Asia-Pacific Edition 2013 WWW.MRMW.NET