Social networking has become integrated into daily life for many online consumers. It has evolved from a core messaging platform to an aggregator of various online services. Consumers can now listen to music, watch videos, play games, and share their location on social networks. Multi-media integration is poised to be a major development, with networks that can make this seamless standing to gain. Brands should look to integrate multi-media into their social media campaigns. The effectiveness of social media strategies depends on the industry category, and tactics must vary by region to be most informative and inspirational.