This document discusses the increasing ubiquity of mobile devices and how they can be used to passively collect consumer behavior data through applications. It introduces Survey Analytics' product called LifeMetrix, which integrates with their SurveySwipe app to passively collect opt-in mobile data from respondents on things like GPS, app usage, battery/memory, and more. This new form of behavioral data provides an alternative to traditional surveys that rely on recall by directly measuring actual consumer actions on their devices.

1. brought to you
by

2. Your Hosts
Andrew Jeavons, President
Survey Analytics
Dana Stanley, VP Marketing
Survey Analytics
John Johnson, Director, Mobile
Survey Analytics

3. The New
Yorker as
Cultural
Barometer
Look
Familiar?

4. Mobile Devices are
Becoming Ubiquitous
According to the Pew Internet & American Life
Center, 88% of U.S. adults own a cell phone of
some kind, and more than half of these cell
owners (55%) use their phone to go online

5. But You Don’t Need
Statistics to Know that
Mobile Devices are
with Consumers
Wherever They Go

6. There’s a Secret
Every Researcher
Needs to Know
About Traditional
Surveys

7. Consumers
Cannot Always
Recall Behavior
with Accuracy

8. Measure Actual Behavior

9. Mobile Feedback
Option #1: Surveys
and Diaries

10. Mobile Feedback
Option #2: Passive
Data Collection

11. What is “Passive
Data Collection?”

12. Passive Data Collection:
Collecting Opt-In Information
Generated by Mobile Phones to
Assess Consumer Behavior

13. Passive Data Collection:
Types of Information Include
• GPS Data
• App Installation and Usage
• Battery and Memory
• 3G and Wifi Usage
• IP Address

14. Important Note!
Passive data are
qualitatively
different from
survey data; they
are a new form of
information about
respondents. They
are a new sort of
data rather than
a replacement for
survey data.

15. LifeMetrix
LifeMetrix is Survey
Analytics’ Passive
Data Collection
product.
It is integrated
with Survey
Analytics’
SurveySwipe
smartphone app.

16. How LifeMetrix Works
1. You enable LifeMetrix within
SurveySwipe with a simple checkbox.
2. You decide the frequency of
measurement in the settings.
3. Respondents opt-in to sharing their
mobile device data.
1. You download the data in Excel.

17. Use
Cases
for
LifeMetrix
Passive
Data
Collection

18. What Variables are Available?

19. And now… a demonstration

20. Any
Questions?