Russia is a key market for brands, but is changing fast. Brand Genetics, an insight and innovation agency with extensive experience in Russia shares7 key insights into the Russian market and the Russian consumer.
RUSSIA IS CLEARLY DIFFERENTIT TAKES
TIME AND EFFORT TO UNDERSTANDITS COMPLEX AND MULTI-FACETED PERSONASAND EVEN THEN IT CONTINUES TO SURPRISEYOUOUR SNAPSHOT OF SEVEN INSIGHTSINTO THE RUSSIAN CONSUMER AIMS TO BETHOUGHT PROVOKING AND USEFUL INACCESSING RUSSIA’S REAL OPPORTUNITIESFOR GROWTH3
Global reach, consistent qualityWe work
from Moscow to Mumbai, Manhattan to Mexico City, Manchester toMilan: our trusted local partners give us global reach, our experiencedcentral team ensures consistent excellence Australia • Canada • China • Egypt • France • Germany • India • Indonesia • Italy • Japan • Kingdom of Saudi Arabia • Mexico • Nigeria • Poland • RSA • Russia • South Korea • Spain • Thailand • Turkey • United States of America • United Kingdom12
If youre interested in exploring
how we can help build your brand inRussia, or other global growth markets, wed be delighted to talkTom Ellistom.firstname.lastname@example.org+44 (0) 7815 896 098Andrew Christophersandrew.email@example.com+44 (0) 7967 175 623 With thanks to our Russian partnerswww.brandgenetics.com O+K for their support & collaboration13