Indian consumer
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The document discusses the Indian consumer market. It notes that India's rapid economic growth and young population are fueling rising incomes and a growing middle class. This is creating a more discerning consumer who is brand conscious and willing to pay for quality and convenience. As millions move into the lower middle class, they will increase demand for goods beyond necessities. The consumer market is undergoing major changes and becoming an increasingly important market for companies globally.
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Indian consumer
India's economy is growing rapidly at 7.6% annually, increasing disposable incomes and creating a large middle class. India also has a young population with 54% under 25 years old, providing a demographic dividend. This has led to a more discerning consumer who is brand conscious and willing to pay for quality and convenience. Rising incomes are increasing demand for goods beyond necessities into areas like education, healthcare, electronics and automobiles. The evolving Indian consumer market is seen as an important but challenging opportunity for companies.
PECULIARITIES & CHARACTERISTICS OF INDIAN CONSUMER
The document discusses the growth of the Indian consumer market and key trends shaping it. It notes that India's growing middle class and rising incomes are fueling rapid growth in consumer demand. It also highlights several fast growing sectors in India like IT, automobiles, e-commerce, retail, and FMCG. The document also analyzes characteristics of the Indian consumer market like its diverse nature and presence of multiple consumer segments with varying purchase motivations and priorities.
Mystery of the Indian Consumer
It's one of the largest markets. It's growing like crazy, it's growing young and it's growing in dichotomies. The mystery that is India - the same India which buys a million dollar car and then worries about how much fuel it will consume. This is a short study of the Indian consumer mindset culled out from a book that captures it beautifully. It's a short version, for more entertainment you can't miss the book.
Consumer Behaviour in Indian Market
This document discusses trends in consumer behavior and e-commerce in India. Some key points:
- Internet and social media usage in India is growing rapidly, surpassing television in some areas, with over 150 million internet users expected by 2015.
- Online platforms like Facebook and Twitter are becoming important for marketers to influence consumers as recommendations from friends and strangers impact purchasing decisions.
- While e-commerce is growing, with over half of travel and classifieds moving online, Indian consumers still prefer to see products in person first before purchasing online. Local retailers also remain important.
- To be successful, e-commerce in India needs a business model that fits local tastes and culture, not just replicating models
Behavioural pattern of indian consumer
Indian consumers can be divided into three segments based on spending - those who pay more for more value, those who seek good value at reasonable prices, and those who pay less and expect less. The Indian consumer market is influenced by factors like the growing middle class, changing gender roles, rising aspirations, increased spending on luxury goods, new shopping environments, and greater media exposure. Rapidly growing sectors include IT, automobiles, e-commerce, retail, women's industries, and FMCG. Shopping culture, durable ownership, cosmetics use, beverage and food preferences, and fashion trends vary significantly across income levels and regions in India. Emerging trends show Indian consumers prioritizing value over price, adopting online shopping,
Study of Lifestyle Trends on Changing Food Habits of Indian Consumers
Global markets have increased the plethora of options available to Indian consumers. With the clear
shift in consumer tastes and preferences, food companies have also capitalized on the same. While Indian
consumers are still not as heavily impacted by the obesity epidemic like some other developed nations – there is
a clear shift; one which does not augur well for the health of the average citizen. The objective of this paper was
to identify these key lifestyle trends that have emerged over the dozen years or so – and understand the way they
are changing food habits. For this purpose, we talked to 600 respondents across 6 cities in India. The research
was conducted using a questionnaire administered online and through CATI. The results overwhelmingly show
that there is a shift from opting to eat at home to opting to eat out. Also interestingly awareness about harmful
effects of processed foods was high but the reason for consumption was attributed primarily to ease of purchase.
The implications of the research are an attempt to ensure that key steps are taken by public officials: such as a
tax on unhealthy foods, subsidies for healthy food, and promotion of healthy norms. Also FSSAI guidelines need
to strengthen to ensure that customer awareness increase and food companies opt for a more transparent
communication platform.
Understanding Indian Consumer Buying Behavior - Social Media Influence
Understanding Indian Consumer has been one of the most important aspect for all marketers and advertisers. As India has more than 120 languages, high illiteracy and less per capita income. But in last 10 years this has changed with India rising to one of the biggest developing nations in BRICS. The spread of internet through smart phones and ecommerce has changed this buying behavior to a large extent making it still more difficult.
in this presentation I have tried to classify the different classes of consumers in Indian context and how their buying behaviors are changing. Along with Indian middle class, the rural class has also gained more money for spending and they are increasingly dependent on ecommerce, as they also have aspirations for owning BRANDS.
Indian retail scenario
The India Retail Industry is the largest among all industries, accounting for over 10% of the country's GDP. Modern retailing has entered India in the form of shopping centers, malls, and complexes offering shopping, entertainment, and food. A large young working population, nuclear families, and increasing numbers of working women are driving growth in the organized retail sector. The future of the Indian Retail Industry looks promising with the growing market, more favorable government policies, and emerging technologies facilitating operations.
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Indian consumer
India's economy is growing rapidly at 7.6% annually, increasing disposable incomes and creating a large middle class. India also has a young population with 54% under 25 years old, providing a demographic dividend. This has led to a more discerning consumer who is brand conscious and willing to pay for quality and convenience. Rising incomes are increasing demand for goods beyond necessities into areas like education, healthcare, electronics and automobiles. The evolving Indian consumer market is seen as an important but challenging opportunity for companies.
PECULIARITIES & CHARACTERISTICS OF INDIAN CONSUMER
The document discusses the growth of the Indian consumer market and key trends shaping it. It notes that India's growing middle class and rising incomes are fueling rapid growth in consumer demand. It also highlights several fast growing sectors in India like IT, automobiles, e-commerce, retail, and FMCG. The document also analyzes characteristics of the Indian consumer market like its diverse nature and presence of multiple consumer segments with varying purchase motivations and priorities.
Mystery of the Indian Consumer
It's one of the largest markets. It's growing like crazy, it's growing young and it's growing in dichotomies. The mystery that is India - the same India which buys a million dollar car and then worries about how much fuel it will consume. This is a short study of the Indian consumer mindset culled out from a book that captures it beautifully. It's a short version, for more entertainment you can't miss the book.
Consumer Behaviour in Indian Market
This document discusses trends in consumer behavior and e-commerce in India. Some key points:
- Internet and social media usage in India is growing rapidly, surpassing television in some areas, with over 150 million internet users expected by 2015.
- Online platforms like Facebook and Twitter are becoming important for marketers to influence consumers as recommendations from friends and strangers impact purchasing decisions.
- While e-commerce is growing, with over half of travel and classifieds moving online, Indian consumers still prefer to see products in person first before purchasing online. Local retailers also remain important.
- To be successful, e-commerce in India needs a business model that fits local tastes and culture, not just replicating models
Behavioural pattern of indian consumer
Indian consumers can be divided into three segments based on spending - those who pay more for more value, those who seek good value at reasonable prices, and those who pay less and expect less. The Indian consumer market is influenced by factors like the growing middle class, changing gender roles, rising aspirations, increased spending on luxury goods, new shopping environments, and greater media exposure. Rapidly growing sectors include IT, automobiles, e-commerce, retail, women's industries, and FMCG. Shopping culture, durable ownership, cosmetics use, beverage and food preferences, and fashion trends vary significantly across income levels and regions in India. Emerging trends show Indian consumers prioritizing value over price, adopting online shopping,
Study of Lifestyle Trends on Changing Food Habits of Indian Consumers
Global markets have increased the plethora of options available to Indian consumers. With the clear
shift in consumer tastes and preferences, food companies have also capitalized on the same. While Indian
consumers are still not as heavily impacted by the obesity epidemic like some other developed nations – there is
a clear shift; one which does not augur well for the health of the average citizen. The objective of this paper was
to identify these key lifestyle trends that have emerged over the dozen years or so – and understand the way they
are changing food habits. For this purpose, we talked to 600 respondents across 6 cities in India. The research
was conducted using a questionnaire administered online and through CATI. The results overwhelmingly show
that there is a shift from opting to eat at home to opting to eat out. Also interestingly awareness about harmful
effects of processed foods was high but the reason for consumption was attributed primarily to ease of purchase.
The implications of the research are an attempt to ensure that key steps are taken by public officials: such as a
tax on unhealthy foods, subsidies for healthy food, and promotion of healthy norms. Also FSSAI guidelines need
to strengthen to ensure that customer awareness increase and food companies opt for a more transparent
communication platform.
Understanding Indian Consumer Buying Behavior - Social Media Influence
Understanding Indian Consumer has been one of the most important aspect for all marketers and advertisers. As India has more than 120 languages, high illiteracy and less per capita income. But in last 10 years this has changed with India rising to one of the biggest developing nations in BRICS. The spread of internet through smart phones and ecommerce has changed this buying behavior to a large extent making it still more difficult.
in this presentation I have tried to classify the different classes of consumers in Indian context and how their buying behaviors are changing. Along with Indian middle class, the rural class has also gained more money for spending and they are increasingly dependent on ecommerce, as they also have aspirations for owning BRANDS.
Indian retail scenario
The India Retail Industry is the largest among all industries, accounting for over 10% of the country's GDP. Modern retailing has entered India in the form of shopping centers, malls, and complexes offering shopping, entertainment, and food. A large young working population, nuclear families, and increasing numbers of working women are driving growth in the organized retail sector. The future of the Indian Retail Industry looks promising with the growing market, more favorable government policies, and emerging technologies facilitating operations.
rural retail
Rural retailing in India is an important and growing sector. Some key points:
- Rural markets account for a large portion of India's private sector and economy. They offer vast potential for growth.
- Traditional rural retail is dominated by small kirana stores, but modern formats like Chaupal Sagar rural malls are being introduced by companies like ITC.
- Other companies exploring rural retail include DCM Shriram, Godrej Agrovet, and Indian Oil with models like Hariyali Bazaars and Kisan Seva Kendras.
- Rural consumers are becoming more modernized with rising incomes, changing consumption patterns, and greater access to technology and information.
Retailing scenario in india
The organised retail sector in India is growing rapidly but remains relatively small, accounting for an estimated 13% of the retail market in 2019. Most retail is still unorganised, with over 15 million small mom-and-pop stores. However, organised retail is expected to grow at a 24.57% annual rate between 2015-2020, reaching 24% of the market by 2020. Foreign investment in retail is increasing and global brands are expanding in India, seeing potential for growth given India's large population and rising incomes. The government is undertaking initiatives to promote tourism and attract more foreign visitors through campaigns like "Incredible India".
Marketing practices by fmcg companies for rural market shailu (2)
This document provides a literature review and background on marketing practices by fast-moving consumer goods (FMCG) companies in rural markets in India. The literature review covers strategies used by companies like ITC and Hindustan Unilever to target rural consumers. It also discusses the differences between rural and urban markets in India and the need for tailored rural marketing strategies. The background section provides an overview of major FMCG companies in India like Nestle, Hindustan Unilever, Colgate, and Britannia and their history in the Indian market. It also discusses the evolution of the FMCG sector in India and key factors that have shaped marketing to rural consumers.
Scope of rural marketing in fmcg industries
This document provides an overview of the research methodology used in a report on the scope of rural marketing in fast-moving consumer goods (FMCG) industries in India. The report uses secondary research methods, collecting data from sources like magazines, journals, books, and the internet. The objective is to analyze the present and future of rural FMCG marketing in India, strategies used by different companies, challenges faced, and opportunities available. The research design involves both descriptive and conclusive secondary research to understand the industry and select key issues to explore further.
AN ANALYSIS ON CONFECTIONERIES IN RURAL MARKETS (1)
The document analyzes the confectionery market in rural areas of India, noting that rural markets represent significant growth potential given the large population and increasing consumerism in rural regions. It discusses the strategies used by major confectionery brands like Cadbury and Nestle to tap into rural markets through advertising and targeting purchasing behaviors. The key purchasing behaviors identified are brand loyalty, impulse buying, and viewing certain confectionery brands as status symbols.
MRS Speaker Evening - Understanding the Chinese consumer in the 21st Century:
The document provides an overview of historical and current consumer trends in China. It discusses the growth of consumerism since economic reforms began in 1978. Key trends highlighted include rising spending on leisure activities, travel, luxury goods, smartphones, and cars. Younger Chinese consumers are more optimistic and focused on individual expression. Copycat "shanzhai" culture is also discussed. The document concludes by suggesting Western brands focus on experiences, quality, connecting to social ideals, embracing e-commerce, and exploring non-coastal cities in China.
Rural consumer behavior
Presentation talks about the consumer of rural India, facts and figure of rural India, their buying behavior, and also factors affecting decision making process and many more.
Rural Marketing
Rural marketing in India presents unique opportunities and challenges. Some key facts:
- Rural India accounts for over 70% of India's population and generates over half of national income.
- The rural consumer is highly heterogeneous across regions, occupations, literacy levels, and lifestyles. There is no typical rural consumer.
- The rural market size is large and growing steadily, with many non-food products now common in rural areas. For some products, rural consumption exceeds urban.
- When marketing in rural India, companies must address the 4 As - availability, affordability, acceptability, and awareness to succeed. Examples include low-cost packaging, localized products/messaging, and innovative distribution networks.
- Le
The future of rural marketing
The document discusses the growing importance of rural markets in India. It notes that over 70% of India's population lives in rural areas, yet they remain an untapped market. Rural incomes are rising due to increased agricultural procurement prices and government programs, growing the rural consumer market. Companies will need targeted marketing strategies to succeed in rural India, focusing on product relevance, affordable prices, widespread distribution networks, and culturally-appropriate communication. Developing a dedicated rural business vertical and leveraging new retail and IT models can help companies better access this sizable rural consumer base.
Rural marketing
Rural marketing in India has evolved over several phases from agricultural marketing to marketing of inputs and now all products and services. It faces many challenges including low literacy, income and infrastructure in rural areas. However, the rural market also has great potential due to its large population and rising prosperity. Successful rural marketing requires understanding rural consumers, improving infrastructure, and employing appropriate media and promotion strategies tailored to rural needs and culture.
Opportunities and challenges in indian rural market
The document discusses opportunities and challenges in the Indian rural market. It outlines objectives related to studying the current rural market scenario in India. It examines the scope, needs, features and importance of rural markets. Some key opportunities in rural markets include rising incomes, improved infrastructure, and changing consumption patterns. However, marketers also face challenges such as low literacy, distribution issues, and seasonal demand fluctuations. Innovative rural marketing practices adopted by companies are also described.
DECODING MARKET EVOLUTION
The panel discussion focused on the evolution of the Indian consumer market over the past 10 years. Key points included:
1) The Indian consumer market has grown significantly, with an additional 150 million new voters in the past decade who are young, democratic-thinking and want variety in their purchases.
2) Value for the Indian consumer is now contextual - they will purchase both organic and frozen options depending on need.
3) While consumption growth rates have slowed slightly to 20% annually, this remains a very strong rate compared to other Asian markets, and shows continued growth potential in India.
4) Emerging categories like personal care, beauty, and online retail will drive future growth in India given low market
Retail & Sustainable Development
This document discusses sustainable development and inclusive growth in retailing in India. It defines sustainable development as meeting present needs without compromising future generations' ability to meet their own needs. For retailers to develop sustainably, the document recommends efforts like creating environmental awareness, reducing power consumption, and using recycled materials. Inclusive growth ensures opportunities are available to all segments of society, including the poorest. The document argues that allowing foreign direct investment in retail can boost incomes for India's many small farmers by eliminating middlemen. However, issues around unorganized retailing and fears of small retailers losing business remain. It concludes retailers must adopt holistic sustainable strategies to increase revenue while reducing costs and risks.
Rural marketing on fmcg sector pdf
This document is a project report submitted by Suvransu Sekhar Pala to fulfill requirements of a PGDM program. The report examines the scope of rural marketing for fast moving consumer goods companies in India. It discusses the rural marketing environment, including the large size and characteristics of rural consumers, patterns of rural demand, and challenges of the rural market. The objectives are to analyze rural marketing strategies of FMCG companies and identify opportunities and challenges in tapping the rural market potential.
Retail management
The document discusses the major factors driving the growth of organized retailing in India. It identifies 10 key factors: 1) growth of the middle class and rising disposable incomes, 2) increasing number of working women, 3) value for money offered by organized retailers, 4) emerging rural markets, 5) entry of large corporate groups, 6) entry of foreign retailers, 7) technological impacts like barcodes and online retail, 8) overall rise in incomes, 9) media exposure influencing consumer expectations, and 10) rise of consumerism and demanding customers. The retail industry in India is divided between organized and unorganized sectors, with the latter still predominantly consisting of traditional small shops.
Food Retailing in India
Get ready to activate your taste buds because things are going to get real CHEESY! Everything you need to know about food retailing in India is here. Happy slide-sharing. :)
Rural retailing
Rural retailing presents a tremendous opportunity for growth in India. Over 50% of India's GDP comes from rural areas where the population is growing and disposable incomes are rising. While literacy rates are still low, exposure to technology is increasing brand awareness. Companies need to gain the trust of rural communities by respecting local needs, flavors and traditions. They must also provide reliable infrastructure to support farmers in selling produce directly. Strategies include establishing fresh produce stores and rural hypermarkets to connect farmers and consumers while bypassing intermediaries.
Swot analysis of retail industry
This document provides a SWOT analysis of the retail industry in India. It identifies several strengths, including a large purchasing power from the emerging middle class, favorable population demographics, and low retail penetration compared to other countries. Weaknesses include political and regulatory uncertainty, poor infrastructure, and low conversion rates. Opportunities exist in developing digital strategies, rural retailing, and taking a customer-centric approach. Threats include the availability and cost of real estate, high employee attrition rates, and an underdeveloped shopping culture.
Vertical retail in food and grocery retailing
This document provides an overview of the evolution of organized retail in India, with a focus on food and grocery retailing. It discusses the shift from traditional unorganized retailing to modern organized formats like supermarkets and hypermarkets. Food and grocery makes up the largest segment of retail spending in India. While organized retail currently accounts for only 4% of the market, it is projected to more than double in the coming years. Major players in the Indian food retail space utilizing various formats like hypermarkets, supermarkets, and convenience stores are discussed. Trends like private labels, health and wellness products, and technological innovations that can provide competitive advantages are also summarized.
Rural Consumer
A view towards RURAL Consumers...the way we as marketer should understand and MARKET products in the Rural Market.
characterstics of indian consumer.pptx
The document discusses characteristics of the Indian consumer market. It is undergoing rapid changes as the middle class grows and lifestyles change. While traditional small shops still dominate retail, modern stores are expanding. Consumer growth has accelerated economic growth. Rapidly growing sectors include IT, automobiles, e-commerce, retail, and FMCG. The consumer market has three segments - premium buyers, mid-level value seekers, and a large base that pays less and gets less. Rising incomes, favorable demographics, and aspirations for better living are driving consumption trends.
Passage to India: 7 insights into India's changing consumer market
A series of macro insights into India's consumer market.
Given recent elections, there is optimism that a more business friendly government can help the country fulfil its economic potential. As new opportunities start to open up, this document outlines opportunities and challenges for brands.
'Passage to India' completes our series on the BRICs: documents are also available on Brazil, Russia and China
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rural retail
Rural retailing in India is an important and growing sector. Some key points:
- Rural markets account for a large portion of India's private sector and economy. They offer vast potential for growth.
- Traditional rural retail is dominated by small kirana stores, but modern formats like Chaupal Sagar rural malls are being introduced by companies like ITC.
- Other companies exploring rural retail include DCM Shriram, Godrej Agrovet, and Indian Oil with models like Hariyali Bazaars and Kisan Seva Kendras.
- Rural consumers are becoming more modernized with rising incomes, changing consumption patterns, and greater access to technology and information.
Retailing scenario in india
The organised retail sector in India is growing rapidly but remains relatively small, accounting for an estimated 13% of the retail market in 2019. Most retail is still unorganised, with over 15 million small mom-and-pop stores. However, organised retail is expected to grow at a 24.57% annual rate between 2015-2020, reaching 24% of the market by 2020. Foreign investment in retail is increasing and global brands are expanding in India, seeing potential for growth given India's large population and rising incomes. The government is undertaking initiatives to promote tourism and attract more foreign visitors through campaigns like "Incredible India".
Marketing practices by fmcg companies for rural market shailu (2)
This document provides a literature review and background on marketing practices by fast-moving consumer goods (FMCG) companies in rural markets in India. The literature review covers strategies used by companies like ITC and Hindustan Unilever to target rural consumers. It also discusses the differences between rural and urban markets in India and the need for tailored rural marketing strategies. The background section provides an overview of major FMCG companies in India like Nestle, Hindustan Unilever, Colgate, and Britannia and their history in the Indian market. It also discusses the evolution of the FMCG sector in India and key factors that have shaped marketing to rural consumers.
Scope of rural marketing in fmcg industries
This document provides an overview of the research methodology used in a report on the scope of rural marketing in fast-moving consumer goods (FMCG) industries in India. The report uses secondary research methods, collecting data from sources like magazines, journals, books, and the internet. The objective is to analyze the present and future of rural FMCG marketing in India, strategies used by different companies, challenges faced, and opportunities available. The research design involves both descriptive and conclusive secondary research to understand the industry and select key issues to explore further.
AN ANALYSIS ON CONFECTIONERIES IN RURAL MARKETS (1)
The document analyzes the confectionery market in rural areas of India, noting that rural markets represent significant growth potential given the large population and increasing consumerism in rural regions. It discusses the strategies used by major confectionery brands like Cadbury and Nestle to tap into rural markets through advertising and targeting purchasing behaviors. The key purchasing behaviors identified are brand loyalty, impulse buying, and viewing certain confectionery brands as status symbols.
MRS Speaker Evening - Understanding the Chinese consumer in the 21st Century:
The document provides an overview of historical and current consumer trends in China. It discusses the growth of consumerism since economic reforms began in 1978. Key trends highlighted include rising spending on leisure activities, travel, luxury goods, smartphones, and cars. Younger Chinese consumers are more optimistic and focused on individual expression. Copycat "shanzhai" culture is also discussed. The document concludes by suggesting Western brands focus on experiences, quality, connecting to social ideals, embracing e-commerce, and exploring non-coastal cities in China.
Rural consumer behavior
Presentation talks about the consumer of rural India, facts and figure of rural India, their buying behavior, and also factors affecting decision making process and many more.
Rural Marketing
Rural marketing in India presents unique opportunities and challenges. Some key facts:
- Rural India accounts for over 70% of India's population and generates over half of national income.
- The rural consumer is highly heterogeneous across regions, occupations, literacy levels, and lifestyles. There is no typical rural consumer.
- The rural market size is large and growing steadily, with many non-food products now common in rural areas. For some products, rural consumption exceeds urban.
- When marketing in rural India, companies must address the 4 As - availability, affordability, acceptability, and awareness to succeed. Examples include low-cost packaging, localized products/messaging, and innovative distribution networks.
- Le
The future of rural marketing
The document discusses the growing importance of rural markets in India. It notes that over 70% of India's population lives in rural areas, yet they remain an untapped market. Rural incomes are rising due to increased agricultural procurement prices and government programs, growing the rural consumer market. Companies will need targeted marketing strategies to succeed in rural India, focusing on product relevance, affordable prices, widespread distribution networks, and culturally-appropriate communication. Developing a dedicated rural business vertical and leveraging new retail and IT models can help companies better access this sizable rural consumer base.
Rural marketing
Rural marketing in India has evolved over several phases from agricultural marketing to marketing of inputs and now all products and services. It faces many challenges including low literacy, income and infrastructure in rural areas. However, the rural market also has great potential due to its large population and rising prosperity. Successful rural marketing requires understanding rural consumers, improving infrastructure, and employing appropriate media and promotion strategies tailored to rural needs and culture.
Opportunities and challenges in indian rural market
The document discusses opportunities and challenges in the Indian rural market. It outlines objectives related to studying the current rural market scenario in India. It examines the scope, needs, features and importance of rural markets. Some key opportunities in rural markets include rising incomes, improved infrastructure, and changing consumption patterns. However, marketers also face challenges such as low literacy, distribution issues, and seasonal demand fluctuations. Innovative rural marketing practices adopted by companies are also described.
DECODING MARKET EVOLUTION
The panel discussion focused on the evolution of the Indian consumer market over the past 10 years. Key points included:
1) The Indian consumer market has grown significantly, with an additional 150 million new voters in the past decade who are young, democratic-thinking and want variety in their purchases.
2) Value for the Indian consumer is now contextual - they will purchase both organic and frozen options depending on need.
3) While consumption growth rates have slowed slightly to 20% annually, this remains a very strong rate compared to other Asian markets, and shows continued growth potential in India.
4) Emerging categories like personal care, beauty, and online retail will drive future growth in India given low market
Retail & Sustainable Development
This document discusses sustainable development and inclusive growth in retailing in India. It defines sustainable development as meeting present needs without compromising future generations' ability to meet their own needs. For retailers to develop sustainably, the document recommends efforts like creating environmental awareness, reducing power consumption, and using recycled materials. Inclusive growth ensures opportunities are available to all segments of society, including the poorest. The document argues that allowing foreign direct investment in retail can boost incomes for India's many small farmers by eliminating middlemen. However, issues around unorganized retailing and fears of small retailers losing business remain. It concludes retailers must adopt holistic sustainable strategies to increase revenue while reducing costs and risks.
Rural marketing on fmcg sector pdf
This document is a project report submitted by Suvransu Sekhar Pala to fulfill requirements of a PGDM program. The report examines the scope of rural marketing for fast moving consumer goods companies in India. It discusses the rural marketing environment, including the large size and characteristics of rural consumers, patterns of rural demand, and challenges of the rural market. The objectives are to analyze rural marketing strategies of FMCG companies and identify opportunities and challenges in tapping the rural market potential.
Retail management
The document discusses the major factors driving the growth of organized retailing in India. It identifies 10 key factors: 1) growth of the middle class and rising disposable incomes, 2) increasing number of working women, 3) value for money offered by organized retailers, 4) emerging rural markets, 5) entry of large corporate groups, 6) entry of foreign retailers, 7) technological impacts like barcodes and online retail, 8) overall rise in incomes, 9) media exposure influencing consumer expectations, and 10) rise of consumerism and demanding customers. The retail industry in India is divided between organized and unorganized sectors, with the latter still predominantly consisting of traditional small shops.
Food Retailing in India
Get ready to activate your taste buds because things are going to get real CHEESY! Everything you need to know about food retailing in India is here. Happy slide-sharing. :)
Rural retailing
Rural retailing presents a tremendous opportunity for growth in India. Over 50% of India's GDP comes from rural areas where the population is growing and disposable incomes are rising. While literacy rates are still low, exposure to technology is increasing brand awareness. Companies need to gain the trust of rural communities by respecting local needs, flavors and traditions. They must also provide reliable infrastructure to support farmers in selling produce directly. Strategies include establishing fresh produce stores and rural hypermarkets to connect farmers and consumers while bypassing intermediaries.
Swot analysis of retail industry
This document provides a SWOT analysis of the retail industry in India. It identifies several strengths, including a large purchasing power from the emerging middle class, favorable population demographics, and low retail penetration compared to other countries. Weaknesses include political and regulatory uncertainty, poor infrastructure, and low conversion rates. Opportunities exist in developing digital strategies, rural retailing, and taking a customer-centric approach. Threats include the availability and cost of real estate, high employee attrition rates, and an underdeveloped shopping culture.
Vertical retail in food and grocery retailing
This document provides an overview of the evolution of organized retail in India, with a focus on food and grocery retailing. It discusses the shift from traditional unorganized retailing to modern organized formats like supermarkets and hypermarkets. Food and grocery makes up the largest segment of retail spending in India. While organized retail currently accounts for only 4% of the market, it is projected to more than double in the coming years. Major players in the Indian food retail space utilizing various formats like hypermarkets, supermarkets, and convenience stores are discussed. Trends like private labels, health and wellness products, and technological innovations that can provide competitive advantages are also summarized.
Rural Consumer
A view towards RURAL Consumers...the way we as marketer should understand and MARKET products in the Rural Market.
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Marketing practices by fmcg companies for rural market shailu (2)
Marketing practices by fmcg companies for rural market shailu (2)
AN ANALYSIS ON CONFECTIONERIES IN RURAL MARKETS (1)
AN ANALYSIS ON CONFECTIONERIES IN RURAL MARKETS (1)
MRS Speaker Evening - Understanding the Chinese consumer in the 21st Century:
MRS Speaker Evening - Understanding the Chinese consumer in the 21st Century:
Opportunities and challenges in indian rural market
Opportunities and challenges in indian rural market
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characterstics of indian consumer.pptx
The document discusses characteristics of the Indian consumer market. It is undergoing rapid changes as the middle class grows and lifestyles change. While traditional small shops still dominate retail, modern stores are expanding. Consumer growth has accelerated economic growth. Rapidly growing sectors include IT, automobiles, e-commerce, retail, and FMCG. The consumer market has three segments - premium buyers, mid-level value seekers, and a large base that pays less and gets less. Rising incomes, favorable demographics, and aspirations for better living are driving consumption trends.
Passage to India: 7 insights into India's changing consumer market
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Given recent elections, there is optimism that a more business friendly government can help the country fulfil its economic potential. As new opportunities start to open up, this document outlines opportunities and challenges for brands.
'Passage to India' completes our series on the BRICs: documents are also available on Brazil, Russia and China
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The document discusses cultural changes in India and their impact on the retail sector. It notes that Indian culture and consumer behavior have undergone significant changes in recent decades, with consumers now prioritizing convenience, education, physical appearance, and materialism over traditions. These cultural shifts have fueled the growth of organized retail formats and the modern Indian consumer's preference for organized retail experiences over traditional small stores. The organized retail sector is expected to expand rapidly and account for 20% of retail sales by 2010 compared to only 3% currently.
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The Indian FMCG sector is the fourth largest in the Indian economy with a market size of $13.1 billion according to Nielsen. FMCG includes food and beverage, personal care, pharmaceuticals, plastic goods, paper and household products. The sector is growing rapidly due to rising incomes, urbanization, and competition. Rural markets account for over 20% of FMCG sales. Key growth drivers include rising incomes, urbanization, and expanding distribution networks. The sector faces challenges like price sensitivity, rising costs, and increasing competition. However, opportunities exist in serving rural and premium markets through innovation.
FMCG sector.docx
The document provides an overview of the fast moving consumer goods (FMCG) sector in India. It discusses that the FMCG sector is the 4th largest sector in the Indian economy. It has experienced rapid growth from $30 billion in 2011 to a projected $74 billion by 2018. The sector is characterized by competition between organized and unorganized players and a strong distribution network. It also provides details on the key segments in the FMCG sector including food and beverages, personal care, healthcare goods, and home care commodities.
Fashion retail scenario in India
The document summarizes trends in the Indian fashion retail market. It discusses how the market is expected to grow significantly by 2023 due to India's growing population and economy. However, recent economic slowdown and high inflation have impacted consumer demand, leading consumers to spend less on fashion and demand more value. The document also covers how retailers are adapting to changing consumer behavior through private labels, customizing product offerings, and using technology more effectively.
Fashion retail-scenario-in-india
The document summarizes trends in the Indian fashion retail market. It discusses how the market is expected to grow significantly by 2023 due to India's growing population and economy. However, recent economic slowdown and high inflation have impacted consumer demand, leading consumers to spend less on fashion and demand more value. The document also covers how retailers are adapting to changing consumer behavior through private labels, customizing product offerings, and using technology more effectively.
The tiger roars
The document summarizes the growth of consumer spending in India from 2010 to 2020. It finds that India's consumer market will grow 3.6 times during this period, faster than most emerging markets. More than one-third of Indians will reach the aspirer socioeconomic class by 2020, compared to only 20% in 2010. Understanding the changing income levels, urbanization, family structures and generations in India is key to capturing the growing consumer market. Companies must develop a deep understanding of Indian consumption patterns, lifestyles, attitudes and financial maturity to succeed in India.
FOOD SERVICE Market in INDIA
1) India has approximately 500,000 restaurants in the organized sector, and this figure is expected to rapidly increase due to demographic and economic changes like rising incomes and increasing urbanization.
2) Factors like nuclear families, more working women, international travel, and a large young population are fueling growth in India's food service industry and eating out culture.
3) The Indian restaurant industry is projected to become a Rs. 62,500 crore industry by 2015, up from Rs. 43,000 crore currently, and it has significant untapped potential for further growth.
Greporttheindianretailsector 100223025247-phpapp01
The summary provides an overview of the Indian retail sector. Key points include:
- India has over 12 million retail outlets, one of the highest retail densities in the world, but the sector is highly fragmented and unorganized.
- Organized retail is growing due to changing demographics, rising incomes, and increasing consumerism. This is driven by factors like nuclearization of families and more working women.
- The top categories for consumer spending in retail are food and beverages, apparel, and consumer durables, accounting for 87% of total retail sales.
- While retail globally is a large, organized industry, Indian retail remains fragmented with many small, independent shops. Growth of organized retail presents opportunities to provide
A study on consumer buying behaviour at shoppers stop
The document discusses consumer buying behavior and the retail industry in India. It covers several factors that influence consumer buying behavior, including cultural, social, personal, and psychological factors. It then provides an overview of the growth of the retail industry in India, challenges faced by retailers in India, and describes the traditional retail scene in India which is largely unorganized. It outlines the major players in different retail sectors in India and how the retail industry is transitioning from traditional to more organized models.
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Big Bazaar Retail store visit by manpreet singh Digital
The document discusses a visit to Big Bazaar store in Kalyan, India, outlining the retailer's merchandise assortment, store layout, target customer segments, and objectives of the visit which were to understand the retailer's operations, merchandising, store atmosphere, and marketing strategies. Big Bazaar is a major hypermarket chain in India with over 250 stores that aims to provide customers a wide range of products at low prices through a shopping environment modeled after Indian bazaars.
Marketing Innovation In India
India is the second most populous nation on earth and one of the world's fastest growing economies (the 4th largest in terms of purchasing power). But it has in particular problems for marketers: 6 major religions and 23 languages, for example.
So, if you're a Multi-national Company (MNC) facing issues in India or considering market entry, what should you be thinking about?
8021262 fmcg-fast-moving-consumer-goods
The document provides an overview of the FMCG sector in India and opportunities for foreign investment. It discusses that the Indian FMCG sector is the fourth largest in India with a market size of over US$13.1 billion. It is characterized by strong MNC presence and distribution networks. The FMCG market is expected to treble to US$33.4 billion by 2015 due to factors like low costs, raw material availability, and an untapped consumer base especially in rural India and with product categories having low penetration currently. With 200 million people expected to shift to processed food by 2010, the sector needs US$28 billion in investment in food processing.
Rural Retail
This document discusses rural retailing in India and its future outlook. It notes that rural markets represent a large opportunity as two-thirds of India's consumers live in rural areas. Rural demand is growing for packaged foods, personal care products, and other goods. Several companies have customized their products, pricing, and distribution for rural consumers. While rural retailing faces challenges like infrastructure and taxation issues, the future outlook remains positive as rural incomes and consumption are expected to significantly increase over the next decade. Organized retailers and FMCG companies are recognizing the potential of rural markets.
Fmcg
Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as packaged foods, beverages, toiletries, over-the-counter drugs and many other consumables.
The Indian Retail Sector
The Indian retail sector is undergoing a transformation driven by changing demographics and rising incomes. Organized retail is growing as consumers aspire to modern formats that offer a wide range of products under one roof alongside entertainment options. While the sector remains highly fragmented with millions of small stores, large retailers are expanding across the country offering value and lifestyle products. Key formats include department stores, supermarkets, hypermarkets and specialty stores. Challenges include regulations around foreign investment and a lack of infrastructure and trained staff.
Retail_PPT_61108.ppt
The document provides an overview of the Indian retail sector in October 2007. It notes that India's retail sector is growing rapidly at over 27% in the next 5-6 years, fueled by high GDP growth, rising incomes, and increasing consumerism. Organized retail is a small but growing segment, projected to increase from 4.15% of retail sales in 2005-06 to over 12% by 2010-11. Key trends include the migration from traditional to modern retail formats, dominance of the food and beverages category, and higher penetration of organized retail in major cities like Delhi and Mumbai. The policy environment is also becoming more conducive to retail growth.
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Passage to India: 7 insights into India's changing consumer market
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Greporttheindianretailsector 100223025247-phpapp01
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Indian consumer
- 2. INTRODUCTION India’s ascendance as an economic power to reckon with, has forced the world to unravel the mystery called India. An intriguing element of this mystery is India’s consumer market; characterized by diverse languages, regions, religions , economic and social status, this market has always been a tricky proposition to understand. Now, as the market undergoes a paradigm shift due to India’s rapid economic growth and favourable demographics, it has also become a market impossible to dismiss.
- 3. ECONOMIC GROWTH AND RISING DISPOSABLE INCOMES India is growing at an average annual rate of 7.6% for the past five years and it is expected to continue growing at an equal if not faster rate. The rapid economic growth is increasing and enhancing employment and business opportunities and in turn increasing disposable incomes. The middle class with its rising numbers and incomes is thus becoming the biggest market segment. The affluent class too will continue to grow in terms of size and value, albeit, at a slower pace than the middle class.
- 4. PRO-GROWTH DEMOGRAPHICS The widespread adoption of improved medical care and birth control since the 1970s has reduced birth rates and increased the proportion of citizens living past their retirement age in most countries. In India, the proportion of citizens of working age is forecast to fall slowly and the overall labour force will continue to grow. India has a young population, 54% of Indians are under 25 years of age.
- 5. DECODING THE EMPOWERED INDIAN CONSUMER The Indian consumer market is drawing global attention not just because of its promise of sheer volumes but also because of the tectonic shift happening in the nature of demand. The result of this flux is a new Indian consumer who is more discerning than ever, ready to place his money on brand, quality and convenience and eager to explore the organized retail market.
- 6. ASPIRATION FOR A BETTER LIFE As millions of economically deprived households move into the lower strata of the middle class segment, they will begin to be able to afford and demand products and services beyond food and clothing. Together the ‘aspirants’ from rural and urban areas will push up demand for goods and services at the lower end of the spectrum.
- 7. VALUE AND INNOVATION The new Indian consumer will be as discerning when buying a product as his previous avatar. In fact, due to a rise in income, increased awareness about products and proliferation of choices, he will become pickier with his purchases.
- 8. THE BRAND CONSCIOUS CONSUMER The Indian consumer market, which is primarily dominated by young generation, is becoming increasingly sophisticated and brand conscious. A typical upper middle class young consumer is beginning to look beyond the utility aspect of a product to seek intangibles like brand and lifestyle statement associated with the product.
- 9. FOOD, BEVERAGES AND MORE… As several first time consumers enter the market, demand for food and beverages will continue to increase. Rise in income and increasing social and economic awareness will fuel expenditure on health, education, communication, transport and entertainment. Thus, electronic goods, personal care, health care, automobiles sectors are expected to receive a significant boost in the coming years.
- 10. CONCLUSION The Indian consumer market is thus on a cusp of metamorphosis. The upbeat mood of the economy, the youthful exuberance of the population and its increasing integration with globalized lifestyle and consumption patterns will drive growth in the Indian consumer market. Consumer companies are thus realizing that the Indian consumer market is a tough nut to crack but the one they can’t do without.