Understanding Millennials: Where to find them and how to reach them


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“Where to Find Them and How to Reach Them” will examine the congregating places for millennial students and how best to attract their attention. We will also be releasing the results of our Millennial Website Review and Social Footprint Analysis case studies in the near future.

* Where do millennials spend time?
* How can you best attract their attention?
* What do millennials think of our institutional websites?
* Where in the electronic social world are our schools being talked about?
* Best practices
* Factors to consider
* Conclusions

Published in: Education, Economy & Finance
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Understanding Millennials: Where to find them and how to reach them

  1. 1. Millennials & Neo-Millennials: THE WEBINAR SERIES Presented by the Imagine America Foundation and ED MAP.
  2. 2. About the Imagine America Foundation The Imagine America Foundation (IAF), established in 1982, is a not-for-profit organization dedicated to providing scholarship, research and training support for the career college sector. To date through the Imagine America® programs, the Foundation has presented over $40 million in scholarships and awards to students enrolling at career colleges and universities all across the Unites States and Puerto Rico. For more information, please visit www.imagine-america.org.
  3. 3. About the Imagine America Foundation ● Imagine America Scholarship and Award Programs ● Imagine America High School Scholarship Imagine America Promise Scholarship Program ● Military Award Program (MAP) LDRSHIP Award ● Adult Skills Education Program (ASEP)
  4. 4. About the Imagine America Foundation ● Research ● Fact Book 2009: A Profile of Career Colleges and Universities ● Filling America's Skilled Worker Shortage: The Role of Career Colleges (2008) ● In Service to America: Celebrating 165 Years of Career and Professional Education (2007) ● Upcoming Research ● Postsecondary Graduation Rates Study (Fall 2009) ● ROI for Faculty Development (Fall 2009)
  5. 5. About ED MAP, Inc. ● ED MAP is a content management company dedicated to delivering innovation for our partners. We create, get, store, deliver and monetize content for the educational markets. We have extensive relationships with academic publishers and educational institutions. We are the only company flexible enough to meet their diverse content advisory, editorial, production, logistics, and customization needs. ● We create value and equity for our partners in two ways. For academic institutions and their faculty and students, over the long-term we lower the cost of scholarship, offer choices of content tailored to specific needs, and offer cost recovery or profit models for content distribution and management. For publishers of learning materials, we enable them to get a content strategy directionally correct, and remain flexible enough to adapt their offerings as the market changes. ● Our clients include proprietary and career colleges, K-12 online programs and institutions, multi-campus systems, traditional campuses, continuing education and professional associations. Additional information can be found at our company website: www.edmap.biz
  6. 6. ED MAP Labs Millennial Review ● EML Millennial Review is a robust tool that, in a controlled environment, offers an online, asynchronous review of all aspects of the student experience. It enables schools to gain feedback from current students, potential students and targeted demographics. Three participants in today’s webinar will be selected to receive a free Millennial Website Review and the results will be shared anonymously in the fourth webinar.
  7. 7. Session Four: Where to Find Them and How to Reach Them Rebekah Richards Chief Academic Officer & School Principal The American Academy theamericanacademy.com
  8. 8. Today’s Session ● Introductions ● Who are the Millennials? ● Where can you find them? ● Are you ready for them? ● TAA’s Millennials Strategy
  9. 9. Who are the Millennials?
  10. 10. A Generational Timeline
  11. 11. From the Outside In ● Entitled ● Center of the Universe: “It’s all about me.” ● “Trophy Kids” ● Motivated by money and fame
  12. 12. Self-Reflection ● Entitled  Empowered ● Center of the Universe  Self-Actualized ● “Trophy Kids”  Life on their own terms ● Motivated by money, fame … and world peace.
  13. 13. Where can you find Millennials?
  14. 14. Are you Millennial ready?
  15. 15. Rebekah’s Keys for Reaching Millennials Be… ● Transparent ● Authentic ● Flexible ● Community-Moderated
  16. 16. TAA’s Millennials Strategy
  17. 17. YouTube - Recruiting
  18. 18. YouTube – Academic Program
  19. 19. Facebook Apps – TAA Rater
  20. 20. Facebook Apps – TAA Rater
  21. 21. Facebook Apps – TAA Rater
  22. 22. Facebook Apps – CourseFeed
  23. 23. Facebook Apps – CourseFeed
  24. 24. Facebook Apps – StudyworX
  25. 25. Facebook Apps – StudyworX
  26. 26. Website Content – Course Ratings
  27. 27. Website Content – Course Ratings
  28. 28. Website Content – Blogs
  29. 29. Website Content – SMS Alerts and Notifications
  30. 30. Website Content – Diploma Calculator
  31. 31. Questions? ● Imagine America Foundation ● Bob Martin: President, Imagine America Foundation Email: bobm@imagine-america.org ● Jenny Faubert: Manager of Marketing and Project Development Email: jennyf@imagine-america.org ● ED MAP ● Isaac Mowder: VP Product and Market Development Email: imowder@edmap.biz ● Chris Carroll: Director of Learning Services Email: ccarroll@edmap.biz ● The American Academy ● Rebekah Richards – rebekah.richards@taaschools.net