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Digital technology and social networking:
1. Digital technology and social
networking: opportunities for placing
information into the hands of parents
J Green, D McCormack, D Ryan and A Michaux
FRSA 2015
2. What shapes parenting?
• Personal history
• Cultural background
• Factors from family of origin
• Extended family support
• Social class
• Degree of financial security
• Parenting alliance
• Relationship stability
• Degree of financial security
• Self-knowledge
• Motherhood, fatherhood
• Sole parenthood
• Being a parent of children with special needs
• Being a parent with a learning difficulty or mental health condition
• Becoming a very young parent
• First-time parents
• Children themselves
Parenting is
influenced by
multiple and
competing factors
that interact in
complex ways
(Shonkoff & Phillips 2000)
3. What shapes children’s outcomes?
• Time in-utero
• Sole parenthood
• Early years
• Social and cognitive
• Quality of the home environment
• Family relationships
• Types of parenting
• Physical, emotional, intellectual resources
• Chronic exposure to traumatic experiences
• Mother’s psychological adjustment
• Parents’ education
• Family income
• Two parent compared to single parent
• Social capital
• High-quality early childhood programs & services
16. Making the content
DEVELOPMENT
Scope the topic
with experts and
sector professionals
Approval to go
ahead
PRODUCTION
Select Subject
Matter Expert &
incorporate evidence
Internal review
WEB
OPTIMISATION
Quality
Assurance
review by 2
independent
experts
Scientific Advisory
Board review
UPLOAD
Web Editor &
Managing Editor
final check
Executive Director
sign off
PUBLISH
ONLINE
Promote new
content to parents
and professionals
20. What is the relative use of mobile vs.
web platforms?
Globally, it appears that mobile traffic has
surpassed fixed internet access.
- The US Mobile App Report.
21. Source: Google Data, July 2007–March 2014, Indexed Search Query
Volume, United States.
Web usage in general
22. The Demand - RCN
• One million visitors per
month.
• More than 10 million
people visited in the
past year, reading 20
million pages.
• 84,000 Facebook
followers.
25. When are users seeking this information?
• Most popular day: Tuesday
• Most popular time of day: 9pm
1. Tuesday
2. Wednesday
3. Monday
4. Thursday
5. Friday
6. Saturday
7. Sunday
34. Not just for parents…
Raising
Children
Network
Research & development
- App development
-ECEC intranet
-Knowledge translation &
assessment tools
- Supporting research
participants
35. Not just for parents…
Raising
Children
Network
Research & development
- App development
-ECEC intranet
-Knowledge translation &
assessment tools
- Supporting research
participants
Professional learning
- Digital & printed textbooks
- ECEC curricula
- KE workshops
- Capacity building
36. Not just for parents…
Raising
Children
Network
Research & development
- App development
-ECEC intranet
-Knowledge translation &
assessment tools
- Supporting research participants
Professional learning
- Digital & printed textbooks
- ECEC curricula
- KE workshops
- Capacity building
Policy & practice
- Telephone help lines
- Parliamentary inquiry &
recommendations
-Child & family health nurse programs
- Disability & ASD referral
- In-home visiting
37. Not just for parents…
Raising
Children
Network
Research & development
- App development
-ECEC intranet
-Knowledge translation &
assessment tools
- Supporting research
participants
Professional learning
- Digital & printed textbooks
- ECEC curricula
- KE workshops
- Capacity building
Policy & practice
- Telephone help lines
- Parliamentary inquiry &
recommendations
-Child & family health nurse programs
- Disability & ASD referral
- In-home visiting
Other online information
portals
- National
- international
Media & general public
- Documentary series
-Broadcasters
Acknowledge traditional owners.
Becoming parents puts people on a steep learning curve and we know that parents look for support from families near and far, professionals, telephone help lines, parenting programs and yes, the internet.
New technologies and social media have had a major impact on the way we communicate and live life
And people use multiple platforms to find and share the information they’re looking for.
Raising Children Network is in the business of creating resources that are not only grounded in evidence about what works and why but also resources that reflect the realities of every day life.
What shapes parenting? Well, the list is long, as you can see.
There’s one’s personal history, the nature of extended family support, being a parent with learning difficulties or mental health problems, being a very young parent and so on. Becoming a parent can reawaken memories of parents’ own experiences of nurturing, deprivation, dependence or independence during childhood.
Relationship stability, the degree of financial security, different levels of preparation for the challenges of parenthood – all these factors interact in very complex ways.
Becoming a parent puts people on a steep learning curve.
Parents are trying their best – often under difficult circumstances.
And because we’re talking about parenting, we can’t NOT consider what shapes children and their outcomes.
We know that factors pre-birth as well as the way children are raised has a big impact on how they develop, on their outcomes and their later contribution to society.
Family relationships impact on children’s social and emotional adjustment, their health and wellbeing, even future involvement in crime and substance use.
The quality of children’s nurturing environments and the types of parenting children receive also has a direct impact.
So raising children is big job, where there are many balls in the air, a juggling act
The website’is funded under the DSS Families and Children Activity and has a strong emphasis is on early intervention and prevention of problems.
Everything on the site is developed through a very rigorous process - scientific evidence is at the heart of the content and quality check points and independent review by experts are part of the process. This is one of the key points of difference with other parenting websites. Being free of commercial interests is another one.
Parents tell us that they come to site looking for reassurance, emotional support, they don’t like being told what to do, they’re wanting to feel normal, so the tone of the website reflects those elements and leaves the decision making with parents.
The resources are designed for the range of literacies that parents use every day – text literacy, oral literacy, visual literacy and so on.
Shareability is very important. Parents download and share articles. Last year, 78,000 pdfs were downloaded and used in parent groups, school newsletters, playgroups, and as training materials in the ECEC sector.
Breadth of the content means professionals who work with parents and families don’t need to ‘know it all’
The website’is funded under the DSS Families and Children Activity and has a strong emphasis is on early intervention and prevention of problems.
Everything on the site is developed through a very rigorous process - scientific evidence is at the heart of the content and quality check points and independent review by experts are part of the process. This is one of the key points of difference with other parenting websites. Being free of commercial interests is another one.
Parents tell us that they come to site looking for reassurance, emotional support, they don’t like being told what to do, they’re wanting to feel normal, so the tone of the website reflects those elements and leaves the decision making with parents.
The resources are designed for the range of literacies that parents use every day – text literacy, oral literacy, visual literacy and so on.
Shareability is very important. Parents download and share articles. Last year, 78,000 pdfs were downloaded and used in parent groups, school newsletters, playgroups, and as training materials in the ECEC sector.
Breadth of the content means professionals who work with parents and families don’t need to ‘know it all’
This is a shot of RCN’s homepage - you can see the range of information across the top, and if you’re using a mobile phone…
It looks like this, optimised for the small screen and a good user experience, which is important to engagement and coming back again and again.
It can be through our Parenting in Pictures, information that’s big on the visual, light on the text. These are just 2 examples. The one on the right isn’t finished yet – it’s part of some early literacy information that we’re working on to help parents strengthen children’s early language and literacy
RCN has a small selection of translated articles on topic areas of behavior, nutrition, play, sleep and daily care. These articles are found throughout the site under their topic areas and are also grouped together for easy access on one page in the Grown-up section of the site .
These articles are available as printable translations in 6 languages each.
It can be through our Parenting in Pictures, information that’s big on the visual, light on the text. These are just 2 examples. The one on the right isn’t finished yet – it’s part of some early literacy information that we’re working on to help parents strengthen children’s early language and literacy
There are videos on the site that are available in 12 languages other than English, and in Auslan.
The video translations will soon also be available on our mobile platform.
Topic areas include baby care, information on SUDI, and disability services and support.
It can be through our Parenting in Pictures, information that’s big on the visual, light on the text. These are just 2 examples. The one on the right isn’t finished yet – it’s part of some early literacy information that we’re working on to help parents strengthen children’s early language and literacy
I’m sure everyone here knows that children soak up their surroundings, during pregnancy and from birth. Their learning and skills accumulate due to the environments they grow up in. It’s the same for parents.
Whether it’s for the first time, or with subsequent children, becoming a parent sets adults off on a huge learning journey. Parents crave reliable information. If we want to grow parents who are confident – and who doesn’t want that- then it makes sense to grow parents’ knowledge and skills in ways that fit with parents. I’m not talking about sugar-coating information, I’m talking about getting information out there that reflects the realities of parenting, that parents can rely on and that helps them make their own decisions. There are the smooth times and rough patches so they can create the relationships and experiences that nourish children’s development and well-being.
RCN has a small selection of translated articles on topic areas of behavior, nutrition, play, sleep and daily care. These articles are found throughout the site under their topic areas and are also grouped together for easy access on one page in the Grown-up section of the site .
These articles are available as printable translations in 6 languages each.
RCN has a small selection of translated articles on topic areas of behavior, nutrition, play, sleep and daily care. These articles are found throughout the site under their topic areas and are also grouped together for easy access on one page in the Grown-up section of the site .
These articles are available as printable translations in 6 languages each.
RCN has a small selection of translated articles on topic areas of behavior, nutrition, play, sleep and daily care. These articles are found throughout the site under their topic areas and are also grouped together for easy access on one page in the Grown-up section of the site .
These articles are available as printable translations in 6 languages each.
And we’re now seeing around 1 million visitors a month, reading almost 2 million pages. The Baby Karaoke app has around 6000 downloads per month for both Apple and android. Around 40% of visitors are using a mobile device – phone or tablet. It’s worth mentioning that market research on mobile phone usage in homes shows that mobiles are used in the lounge room, kitchen, bedroom, study, bathroom, laundry and shed. I think this tells us that people are accessing online content on their own terms.
Around 40% of the traffic is return visitors, which is an indicator of having established a relationship with many parents so that they are coming back again and again. Return visitors are more likely to be on their mobiles rather than on a PC.
82% of visits to the site come via people’s arriving deep in the site after doing a keyword search on Google or other web search engines. They’re searching for answers or advice on a specific issue rather than just browsing. The common search terms are ‘raising children’, fever, tantrums, breastfeeding, ASD, sleep, teenage behaviour, teenage communication. And the top referral site is FB.
Facebook is a very strong platform for parents to digest information about raising children rather than directly through the website. 80,000. as is Youtube.
And we’re now seeing around 1 million visitors a month, reading almost 2 million pages. The Baby Karaoke app has around 6000 downloads per month for both Apple and android. Around 40% of visitors are using a mobile device – phone or tablet. It’s worth mentioning that market research on mobile phone usage in homes shows that mobiles are used in the lounge room, kitchen, bedroom, study, bathroom, laundry and shed. I think this tells us that people are accessing online content on their own terms.
Around 40% of the traffic is return visitors, which is an indicator of having established a relationship with many parents so that they are coming back again and again. Return visitors are more likely to be on their mobiles rather than on a PC.
82% of visits to the site come via people’s arriving deep in the site after doing a keyword search on Google or other web search engines. They’re searching for answers or advice on a specific issue rather than just browsing. The common search terms are ‘raising children’, fever, tantrums, breastfeeding, ASD, sleep, teenage behaviour, teenage communication. And the top referral site is FB.
Facebook is a very strong platform for parents to digest information about raising children rather than directly through the website. 80,000. as is Youtube.
And we’re now seeing around 1 million visitors a month, reading almost 2 million pages. The Baby Karaoke app has around 6000 downloads per month for both Apple and android. Around 40% of visitors are using a mobile device – phone or tablet. It’s worth mentioning that market research on mobile phone usage in homes shows that mobiles are used in the lounge room, kitchen, bedroom, study, bathroom, laundry and shed. I think this tells us that people are accessing online content on their own terms.
Around 40% of the traffic is return visitors, which is an indicator of having established a relationship with many parents so that they are coming back again and again. Return visitors are more likely to be on their mobiles rather than on a PC.
82% of visits to the site come via people’s arriving deep in the site after doing a keyword search on Google or other web search engines. They’re searching for answers or advice on a specific issue rather than just browsing. The common search terms are ‘raising children’, fever, tantrums, breastfeeding, ASD, sleep, teenage behaviour, teenage communication. And the top referral site is FB.
Facebook is a very strong platform for parents to digest information about raising children rather than directly through the website. 80,000. as is Youtube.
And we’re now seeing around 1 million visitors a month, reading almost 2 million pages. The Baby Karaoke app has around 6000 downloads per month for both Apple and android. Around 40% of visitors are using a mobile device – phone or tablet. It’s worth mentioning that market research on mobile phone usage in homes shows that mobiles are used in the lounge room, kitchen, bedroom, study, bathroom, laundry and shed. I think this tells us that people are accessing online content on their own terms.
Around 40% of the traffic is return visitors, which is an indicator of having established a relationship with many parents so that they are coming back again and again. Return visitors are more likely to be on their mobiles rather than on a PC.
82% of visits to the site come via people’s arriving deep in the site after doing a keyword search on Google or other web search engines. They’re searching for answers or advice on a specific issue rather than just browsing. The common search terms are ‘raising children’, fever, tantrums, breastfeeding, ASD, sleep, teenage behaviour, teenage communication. And the top referral site is FB.
Facebook is a very strong platform for parents to digest information about raising children rather than directly through the website. 80,000. as is Youtube.
More recently, resources from the website have been used in new and exciting ways, building the capacity of the work of others including governments, here in Aust and internationally, professions, researchers and educators.
More recently, resources from the website have been used in new and exciting ways, building the capacity of the work of others including governments, here in Aust and internationally, professions, researchers and educators.
More recently, resources from the website have been used in new and exciting ways, building the capacity of the work of others including governments, here in Aust and internationally, professions, researchers and educators.
More recently, resources from the website have been used in new and exciting ways, building the capacity of the work of others including governments, here in Aust and internationally, professions, researchers and educators.
More recently, resources from the website have been used in new and exciting ways, building the capacity of the work of others including governments, here in Aust and internationally, professions, researchers and educators.
Collaborations are absolutely central to developing the content for the website. Very diverse. The 2 partner organizations of PRC and MCRI are core, as are Australian government departments with whom we work to message parents about government initiatives that affect families. And there are peak bodies, professional colleges, unis, and importantly, the service sector.
Collaborations are absolutely central to developing the content for the website. Very diverse. The 2 partner organizations of PRC and MCRI are core, as are Australian government departments with whom we work to message parents about government initiatives that affect families. And there are peak bodies, professional colleges, unis, and importantly, the service sector.
Still on video, there’s some new ones in the pipeline as part of a suite of resources on the topic of step and blended families. Here’s a preview – still in progress.
Still on video, there’s some new ones in the pipeline as part of a suite of resources on the topic of step and blended families. Here’s a preview – still in progress.
Still on video, there’s some new ones in the pipeline as part of a suite of resources on the topic of step and blended families. Here’s a preview – still in progress.
In terms of the demand as well as producing resources in collaboration with experts, ASD related content is one of the busiest parts of the website and I know that many families your services work with need good information about ASD. It’s always in the top 10 pages. In a re-design last year, we gave it its own area to help people locate the resources more easily.
Still on video, there’s some new ones in the pipeline as part of a suite of resources on the topic of step and blended families. Here’s a preview – still in progress.
My Neighbourhood - Dandenong
Connecting parents with community support, close to home or wherever they are.
Breadth of RCN content means professionals who work with parents and families don’t need to ‘know it all’
Can make easier for services to refer
I’ll finish by saying that the potential for the website to be used by those who work with families is huge.
Certainly, mobiles offer a lot of potential for use in practice.
There’s always new resources in development.
Finish with an invitation to you to jump aboard.
Thank you
