The Campus Community Life Cycle: From Admissions to Alumni


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The Campus Community Life Cycle series will explore the stages students go through as they assimilate into a new school community, become involved in campus life and then stay active after graduation as alumni. Gain ideas you can use as experts discuss:
• Optimizing each stage in the transition process
• How to create a strong student community and alumni network
• Ways to assure student and institutional success

This series will be presented in three, progressive sessions beginning with Integrating New Students Into the Community. Topic highlights of this presentation include:
• Pre-enrollment activities: getting new students to the first day of class
• Engaging students in your community
• Transitioning new students to full members of the community in the first term

Other webinars in this series include:
• Community as a Retention Tool – April, 2010
• Maintaining Community After Graduation: Benefits to the Institution – May, 2010

Additional information about the upcoming webinars in this series will be available soon. Write us at for more information.

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  • The Campus Community Life Cycle: From Admissions to Alumni

    1. 1. The Campus Community Life Cycle: From Admissions to Alumni Presented by the Imagine America Foundation and ED MAP, Inc. Session 1: Integrating New Students Into the Community March 30, 2010
    2. 2. About the Imagine America Foundation <ul><li>The Imagine America Foundation (IAF) has been serving the career college community since 1982. IAF provides scholarships for education, awards, financial aid information, sector research, faculty training, and honors achievement in career education. </li></ul><ul><li>The Foundation has grown to support more than 500 career colleges across the United States and Puerto Rico and provides valuable information on financial aid and scholarships. </li></ul><ul><li>For more information, please visit </li></ul>
    3. 3. Imagine America Scholarship and Award Programs <ul><ul><li>To date, through the Imagine America programs, the Foundation has presented over $40 million in scholarships and awards to students enrolling at career colleges and universities all across the United States and Puerto Rico. </li></ul></ul><ul><ul><li>Imagine America High School Scholarship </li></ul></ul><ul><ul><ul><li>Imagine America Promise Scholarship Program </li></ul></ul></ul><ul><ul><li>Military Award Program (MAP) </li></ul></ul><ul><ul><ul><li>LDRSHIP Award </li></ul></ul></ul><ul><ul><li>Adult Skills Education Program (ASEP) </li></ul></ul>
    4. 4. Imagine America Foundation Research <ul><li>Research </li></ul><ul><ul><li>Filling America's Skilled Worker Shortage: The Role of Career Colleges (2008) </li></ul></ul><ul><ul><li>Fact Book 2009: A Profile of Career Colleges and Universities (2009) </li></ul></ul><ul><ul><li>Graduating At-Risk Students: A Cross-Sector Analysis (2010) </li></ul></ul><ul><li>Upcoming Research </li></ul><ul><ul><li>ROI of Faculty Development: A Case Study (Summer 2010) </li></ul></ul><ul><ul><li>Fact Book 2010: A Profile of Career Colleges and Universities (Summer 2010) </li></ul></ul><ul><ul><li>Responsible Borrowing Online Tool (Fall 2010) </li></ul></ul>
    5. 5. About ED MAP, Inc. <ul><li>ED MAP is an educational-content management company whose unique market insights and perspectives separate it from traditional academic bookstores. We leverage extensive relationships with academic publishers and educational institutions to create, acquire, store, deliver and monetize content for educational markets. </li></ul><ul><li>ED MAP is committed to helping institutions develop new approaches to course materials that can reduce their logistical and administrative burdens. Additionally, these approaches can reduce students’ costs for course materials while supporting their academic performance. </li></ul>
    6. 6. ED MAP, Inc. <ul><li>ED MAP provides our clients guidance and assistance for selection, editorial, production, logistics and customization activities. Our clients include proprietary and career colleges, K-12 online programs and institutions, traditional and multi-campus systems, continuing education and professional associations. </li></ul><ul><li>Additional information can be found at our website: </li></ul>
    7. 7. Student Resource Services <ul><ul><li>First Term Challenges for Supporting Students </li></ul></ul><ul><ul><li>-- Presented by Caroline Mug and Matt Bernard -- </li></ul></ul>
    8. 8. About Student Resource Services <ul><li>Student Resource Services is a leader in the student support industry and has been providing around-the clock services for students for 20 years. </li></ul><ul><li>For more information please visit </li></ul>
    9. 9. Agenda <ul><li>Topics: </li></ul><ul><ul><li>Trends in Student Issues </li></ul></ul><ul><ul><li>Creating a Supportive Campus Community </li></ul></ul><ul><ul><li>Assisting the Struggling Student </li></ul></ul>
    10. 10. Student Wellness Survey <ul><li>Student Stress Issues and Student Success: </li></ul><ul><ul><li>Survey of students at 76 campuses </li></ul></ul><ul><ul><ul><li>February, 2010: 1,485 respondents. </li></ul></ul></ul><ul><ul><ul><li>421 respondents reported to be less than a quarter of the way through their program </li></ul></ul></ul><ul><ul><li>Open-ended questions to capture a wide variety of responses. </li></ul></ul>
    11. 11. Student Stress Issues <ul><li>28.3% of students reported: </li></ul><ul><ul><li>My stress level hurts me because I can’t do what I need to do as a student </li></ul></ul>
    12. 12. Poll Question #1 <ul><li>Would you be comfortable proactively approaching a student who seems stressed? </li></ul><ul><ul><li>Yes </li></ul></ul><ul><ul><li>No </li></ul></ul>
    13. 13. Potential Barriers or Difficulties to Your School Success No Difficulty Moderate Difficulty Serious Difficulty School Performance Concerns 44.7% 49.6% 5.7% Emotional Stress Including Anxiety or Feeling Down 43.4% 47.7% 8.8% Financial Responsibilities 17.4% 56.7% 26.4%
    14. 14. 2009 National College Health Assessment <ul><li>Within the last 12 months: </li></ul><ul><ul><li>40.5% have experienced more than average stress </li></ul></ul><ul><ul><li>37.4% have felt overwhelming anger </li></ul></ul><ul><ul><li>6.1% have seriously considered suicide </li></ul></ul><ul><li>17% of students have been diagnosed with depression </li></ul><ul><li>66.3% said if in the future they had a personal problem that was bothering them, they would consider seeking help from a mental health professional </li></ul>
    15. 15. Realities About Why So Many Students Fail to Finish College <ul><li>With Their Whole Lives Ahead of Them </li></ul><ul><li>-- A Public Agenda Report for the Bill & Melinda Gates Foundation </li></ul><ul><li>35% of those that did not graduate said: “I had to work as well, and it was too stressful trying to do both.” </li></ul><ul><li>Reported reason they did not complete their program: </li></ul><ul><ul><li>54% said “I need to go to work and make money.” </li></ul></ul><ul><ul><li>31% said “I just couldn’t afford the tuition and fees.” </li></ul></ul>
    16. 16. Poll Question #2 <ul><li>How can schools help students better learn to balance school, work and life? </li></ul><ul><ul><li>Train internal departments to work together to support student needs </li></ul></ul><ul><ul><li>Provide student advising programs </li></ul></ul><ul><ul><li>Educate students about campus resources and activities that work </li></ul></ul><ul><ul><li>Hire engaging faculty members with whom students can connect </li></ul></ul>
    17. 17. Map Out a Path for Student Success <ul><li>Train departments on how to work together to reach out to students to address academic, career, financial and personal issues </li></ul><ul><li>Teach new students how to utilize campus programs, activities and resources </li></ul><ul><li>Encourage short-term and long-term goal setting with students </li></ul><ul><li>Engage students with consistent contact from faculty and staff </li></ul>
    18. 18. Poll Question #3 <ul><li>Do you provide an advisor training program for your faculty? </li></ul><ul><ul><li>Yes </li></ul></ul><ul><ul><li>No </li></ul></ul>
    19. 19. Map Out a Path for Student Success <ul><li>Train faculty to be advisors </li></ul><ul><li>Unite academic advisors with student services </li></ul><ul><li>Many academic issues can be rooted in personal problems </li></ul><ul><li>Hire faculty who are optimistic and motivated </li></ul><ul><li>Engage students with successful approaches that grab student interest and get them fired up </li></ul>
    20. 20. StudentLaunch <ul><li>Provided outreach support for new students from July 2009 through the first term </li></ul><ul><li>Student data results: </li></ul><ul><ul><li>80% of students successfully started their 2 nd term </li></ul></ul><ul><ul><li>85% of students identified by our counselors as a high risk to drop completed their first term </li></ul></ul>
    21. 21. Case Study <ul><li>How a Successful Recruitment Team Helps Build and Involve New Students in Your Community </li></ul><ul><li>-- Presented by Tiffany Rhodes -- </li></ul>
    22. 22. About Western Career College <ul><li>Focus : On our students; we provide support from enrollment to graduation and throughout the students’ careers. We offer degrees and certificates in the following majors: Dental, Medical, Legal, Nursing, Pharmacy, Technical and Veterinary. </li></ul><ul><li>Accredited: By Western Association of Schools and Colleges (WASC). We also have programmatic accreditations by program and campuses. </li></ul><ul><li>Professional: Graduate Service Departments on each campus place students in externships and prepare them for the job market providing assistance with resumes, interviews, workshops, and ongoing training on “How To Get the Job” a workbook to be completed before graduation. </li></ul>
    23. 23. Agenda <ul><li>Defining the Admissions Team </li></ul><ul><li>Creating a Strategy for the Team </li></ul><ul><li>Successful Programs Impacting Community </li></ul>
    24. 24. How Does a Community View Our Admissions Team? <ul><li>Team Players. Advisors. Driven. Caring. </li></ul><ul><li>Student Advocates. Professionals. Creators. </li></ul><ul><li>Innovators. Inspirational. Educators. Dedicated. Global Thinkers. Trainers. Thoughtful. </li></ul><ul><li>Role Models. Sensitive . Focused. Thought Provoking. Researchers. Passionate. </li></ul><ul><li>Pushers. Artistic. Humanitarians. </li></ul><ul><li>Designers. Learners. Individuals. Aware. </li></ul>
    25. 25. Create a Strategy <ul><li>Synergy: make sure the right players are in the right position. </li></ul><ul><li>Focus: define goals and benchmarks </li></ul><ul><li>Vision: define what this team means to our college and the community </li></ul><ul><li>Resources and Marketing: decide what we could leverage most effectively to target our high school market </li></ul><ul><li>Community: Work with local service agencies to raise awareness and strengthen community ties </li></ul>
    26. 26. Poll Question #4 <ul><li>Is your admissions team considered a part of your student services strategy? </li></ul><ul><ul><li>Yes </li></ul></ul><ul><ul><li>No </li></ul></ul>
    27. 27. Student Ambassador Program <ul><li>Mission Statement: </li></ul><ul><li>The Student Ambassadors are the college’s official student hosts and representatives. The Ambassador will participate in various events such as orientations and open houses, and serves as liaisons between the college and visitors. The Ambassadors will stand for the highest ideals of the college, current students and alumni. </li></ul>
    28. 28. Scholarship Seminars <ul><li>A family event for enrolled and prospective students. </li></ul><ul><li>Financial aid activities include showing parents how to create a PIN for FAFSA and answering other questions. </li></ul><ul><li>Addresses financial concerns and involves family in college community. </li></ul>
    29. 29. Poll Question #5 <ul><li>Does your institution plan activities involving family members to help them feel that they belong to your school’s community? </li></ul><ul><ul><li>Yes </li></ul></ul><ul><ul><li>No </li></ul></ul>
    30. 30. Community Service <ul><li>Women’s shelters </li></ul><ul><li>Salvation Army </li></ul><ul><li>Local high school competition e.g., sporting events, career days and scholarship events </li></ul><ul><li>Food and clothes drives on campus </li></ul>
    31. 31. Retention Parties <ul><li>Enrolled students who don’t start for months are required to come in and have FUN! </li></ul><ul><li>Sometimes we have the radio station, pizza, games, bbq’s, and guest speakers </li></ul>
    32. 32. Teacher Appreciation Day <ul><li>Teacher appreciation day is used to personally thank teachers, advisors, and school counselors that have made positive impacts in students’ lives. </li></ul><ul><li>For this day we invite the high schools difference makers to our campus for a presentation, lunch, and a tour. </li></ul><ul><li>We use this time to make the high school faculty feel appreciated – and a part of our college community – by thanking them for their dedication, partnership, and support. </li></ul>
    33. 33. Poll Question #6 <ul><li>Does your institution bring students to campus for activities prior to the start of the term for which they have enrolled? </li></ul><ul><ul><li>Yes </li></ul></ul><ul><ul><li>Yes – but they arrive just a few days before classes start </li></ul></ul><ul><ul><li>No </li></ul></ul>
    34. 34. In Closing <ul><li>Questions? </li></ul><ul><li>Comments? </li></ul>
    35. 35. Upcoming Sessions <ul><li>“ The Campus Community Life Cycle: From Admissions to Alumni” </li></ul><ul><ul><li>Session 2: “Community as a Retention Tool” </li></ul></ul><ul><ul><ul><li>- 2 pm ET on April 20, 2010 </li></ul></ul></ul><ul><ul><li>Session 3: “Maintaining Community After Graduation: Benefits to the Institution” </li></ul></ul><ul><ul><ul><li>- 2 pm ET on May 25, 2010 </li></ul></ul></ul>
    36. 36. Contact Information SRS and Western Career College <ul><li>Student Resource Services </li></ul><ul><ul><li>Caroline Mug: Manager, National Accounts </li></ul></ul><ul><ul><li>Email: </li></ul></ul><ul><ul><li>Matt Bernard: Director of Client Services </li></ul></ul><ul><ul><li>Email: </li></ul></ul><ul><li>Western Career College </li></ul><ul><ul><li>Tiffany Rhodes: Director of Admissions </li></ul></ul><ul><ul><li>Email: </li></ul></ul>
    37. 37. Contact Information IAF and ED MAP, Inc. <ul><li>Imagine America Foundation </li></ul><ul><ul><li>Bob Martin: President </li></ul></ul><ul><ul><li>Email: </li></ul></ul><ul><ul><li>Jenny Faubert: Manager of Marketing and Project Development </li></ul></ul><ul><ul><li>Email: </li></ul></ul><ul><li>ED MAP </li></ul><ul><ul><li>Chris Carroll: Director of Business Development </li></ul></ul><ul><ul><li>Email: </li></ul></ul>
    38. 38. Thank You for Joining us Today! We’ll see you at 2 pm ET on April 20, 2010 for “ Community as a Retention Tool”