Case Study: The Data Diagnosis - How Emerging Media is Transforming Healthcare
Presented by: John Havens, Executive Vice President, Social Media, Porter Novelli
A recent PricewaterhouseCoopers report found that fifty-six percent of US consumers liked the idea of remote healthcare, and 41 percent prefer care delivered via mobile device. Health-focused mobile apps that allow people to track multiple aspects of their health which are easily transmitted to physicians for an Always On model of patient care are transforming the way we take care of our bodies via modern communications tools.
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4. P&G âs Always Me Ovulation Tracker
⢠Personalized
question and answer
function to address
intimate questions
⢠Comprehensive,
interactive tracker
and calendar to help
manage a womanâs
period/cycle
⢠âShop Alwaysâ button
for discreet,
immediate and direct
online purchase of
Always feminine
hygiene products from
oneâs mobile device as 4
7. mHealth Adoption
The Mobile Health Market Report,
2010-2015 from Research2Guidance:
Widespread mHealth adoption and the
proliferation of smart phone health
information and medical monitoring
apps are set to transform all
health-related industry sectors by
2015.
7
9. Remote Healthcare
⢠56% of US consumers like the
idea of remote healthcare.
⢠41% prefer care delivered via
mobile device.
Source: Pricewaterhouse Coopers
9
12. Epocrates / Walgreens
"When I prescribe a medication for a
patient, Iâm not always confident they
will get it filled. Now with access to
the Walgreens PSC formulary, I can give
them an affordable option and
definitive location to pick up the
prescription. I'm hopeful this will
make it easier for patients to comply
with their drug regimen and be easier
on their wallets."
â Dr. Robert Dudley, family practice
physician 12
25. iTriage Symptom Locator
Mountain State
Health Alliance in
Tennessee
App and electronic
billboards relaying
wait times at
hospital emergency
rooms
âSymptom Navigatorâ
tied to best and
nearest health
center 25