SlideShare a Scribd company logo
Part
3
QUICK STATS
Quick
Stats
At what point during your search do you
primarily read online reviews?
ApartmentRatings Visitors Study
Quick
Stats
Are you going to read reviews before making
a leasing decision?
89%
Yes
ApartmentRatings Visitors Study
Quick
Stats
Based on the online reviews, are you ready to
make a decision?
76%
No
ApartmentRatings Visitors Study
Closing
needs to be a
well-timed
process.
Financial
decisions are
driven by
emotional
triggers.
Close from a
place of
sincerity.
Focus on
what to say
and when to
say it.
Be prepared
for any
response.
Before
touring
• Make a personal connection
• Establish your expertise
• Speak to what’s not online
• Attempt to close before touring
➢ “testing the waters”
Attempt to
close before
touring
“So if I show you a second
floor, 2 bedroom with an
unbelievable kitchen and the
storage you’re looking for, do
you think you’d be willing to
lease today?”
In the
apartment
home
• Most important feature first
• Make it a sensory experience
• Let them think in silence
• Attempt to close in the home
➢ “assumptive and summary closing
techniques”
Closes to use
in the home
Assumptive: “Correct me if I’m
wrong, but it looks like you’re
ready to lease this one…”
Summary: “The first home had the
galley style kitchen and this one
has the breakfast bar, which one
do you want to go with?
Back in
the office
• Don’t lose the personal connection
• Casual conversation
• Zero “shop talk”
• Final closing attempt
➢ “personal and urgency closing techniques”
Closes to use
in the home
Personal: “I know with relocating you
probably have a lot on your plate right
now; but if you decide on your home
today, I’ll take care of everything else.”
Urgency: “I know back in the model you
said you weren’t ready, but I have to
remind you that #123 is the only 2
bedroom I’ll have available until June.”
The Choreographed Close
Before Touring Home/Model Office Return
Create a personal connection.
Establish your expertise.
Capitalize on the high level of
confidence the prospect is
feeling.
Show most important first.
Allow prospect to tour
independently.
Provide gentle nudges
“Can you imagine…”
Walking back – zero shop talk.
Maintain energy and
connection.
Confidence is key.
Test the waters
Assumptive close
Summary close
Personal close
Urgency close
“Do you think you’d be ready…”
If no, immediately leave the
home/model.
If yes, talk of next steps.
If no, offer a fond farewell.
If yes, talk of next steps.
KEY TAKEAWAYS
Key
Takeaways
✓ They are already interested
✓ No need to convince them
✓ Closing is about connection and
confidence

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Prospects PART 3: Prospects and closing

  • 3. Quick Stats At what point during your search do you primarily read online reviews? ApartmentRatings Visitors Study
  • 4. Quick Stats Are you going to read reviews before making a leasing decision? 89% Yes ApartmentRatings Visitors Study
  • 5. Quick Stats Based on the online reviews, are you ready to make a decision? 76% No ApartmentRatings Visitors Study
  • 6. Closing needs to be a well-timed process. Financial decisions are driven by emotional triggers. Close from a place of sincerity. Focus on what to say and when to say it. Be prepared for any response.
  • 7. Before touring • Make a personal connection • Establish your expertise • Speak to what’s not online • Attempt to close before touring ➢ “testing the waters”
  • 8. Attempt to close before touring “So if I show you a second floor, 2 bedroom with an unbelievable kitchen and the storage you’re looking for, do you think you’d be willing to lease today?”
  • 9. In the apartment home • Most important feature first • Make it a sensory experience • Let them think in silence • Attempt to close in the home ➢ “assumptive and summary closing techniques”
  • 10. Closes to use in the home Assumptive: “Correct me if I’m wrong, but it looks like you’re ready to lease this one…” Summary: “The first home had the galley style kitchen and this one has the breakfast bar, which one do you want to go with?
  • 11. Back in the office • Don’t lose the personal connection • Casual conversation • Zero “shop talk” • Final closing attempt ➢ “personal and urgency closing techniques”
  • 12. Closes to use in the home Personal: “I know with relocating you probably have a lot on your plate right now; but if you decide on your home today, I’ll take care of everything else.” Urgency: “I know back in the model you said you weren’t ready, but I have to remind you that #123 is the only 2 bedroom I’ll have available until June.”
  • 13. The Choreographed Close Before Touring Home/Model Office Return Create a personal connection. Establish your expertise. Capitalize on the high level of confidence the prospect is feeling. Show most important first. Allow prospect to tour independently. Provide gentle nudges “Can you imagine…” Walking back – zero shop talk. Maintain energy and connection. Confidence is key. Test the waters Assumptive close Summary close Personal close Urgency close “Do you think you’d be ready…” If no, immediately leave the home/model. If yes, talk of next steps. If no, offer a fond farewell. If yes, talk of next steps.
  • 15. Key Takeaways ✓ They are already interested ✓ No need to convince them ✓ Closing is about connection and confidence