Outrankco Pte Ltd
LINK@AMK, 3 Ang Mo Kio Street 62, #02-02, Singapore 569139
https://outrankco.sg/
https://www.google.com/maps?cid=17158903996097548981
This presentations explains each feature of Google Webmaster Tool with screen shots to make the most out of it
Sign Up Today!
www.google.com/webmasters
Supernova Media presents Guide to Google Webmaster Tools. Google Webmaster Tools is a no charge service offered by Google for webmasters. It allows you to check indexing status and provides detailed reports about your pages' visibility on Google. To get started, simply add and verify your site and you'll start to see information right away.
Using Google Analytics and Google Webmaster Tools to improve your siteMickey Mellen
From our Meetup on 9/11/14: http://www.meetup.com/all-things-wordpress/events/202355702/
Talking about Google Analytics and Google Webmaster Tools, and how you can use those tools to improve your site. If you haven't set those up on your site yet, we can help you get them going. In addition, we'll look at other aspects of search engine optimization to help move your site higher in the rankings.
This presentations explains each feature of Google Webmaster Tool with screen shots to make the most out of it
Sign Up Today!
www.google.com/webmasters
Supernova Media presents Guide to Google Webmaster Tools. Google Webmaster Tools is a no charge service offered by Google for webmasters. It allows you to check indexing status and provides detailed reports about your pages' visibility on Google. To get started, simply add and verify your site and you'll start to see information right away.
Using Google Analytics and Google Webmaster Tools to improve your siteMickey Mellen
From our Meetup on 9/11/14: http://www.meetup.com/all-things-wordpress/events/202355702/
Talking about Google Analytics and Google Webmaster Tools, and how you can use those tools to improve your site. If you haven't set those up on your site yet, we can help you get them going. In addition, we'll look at other aspects of search engine optimization to help move your site higher in the rankings.
Presentation given at Digital Jersey's "Lunch and Learn" M2M event on the 16th of September by Callum Alexandre, SEO and Digital Marketing Analyst here at Quadra.
Google Analytics recently announced a new set of features which builds on last year's enterprise-class feature launch. Some of these will add power to existing capabilities, like the ability to track mobile websites/apps and using an advanced table filter to perform data analysis. Other features will provide new flexibility to further customise and adapt Google Analytics according to the needs of your business. These include the addition of custom variables to the tracking API and easier sharing of Custom Reports and Advanced Segments. Finally, the introduction of Analytics Intelligence allows users to set up specific alerts to signify changes in the data patterns of site metrics and dimensions over certain time periods. All these features nicely come under the mantra "Powerful. Flexible. Intelligent"
Come join Customer Solutions Engineer, Vinoaj Vijeyakumaar, from our Southeast Asia office in a 45 minute webinar that will provide an overview and demonstration of these features so you can start using them for you and your clients today.
Google Search Console: An Ultimate GuideTyler Horvath
Google Webmaster Tools (also called Google Search Console) is a free service offered by Google to help monitor and maintain your websites online presence in Google search results. Using this service isn’t required to be included in Googles search results but it will help to understand how to optimize your website for better search results in Google.
In this guide, I am going to talk about all the features of Google Search Console and how to use it to increase your search presence in Google.
A complete digital marketing sop divay jain ( profshine tech )Divay Jain
An SOP (standard operating procedure) is a comprehensive, fail-proof checklist, designed to help you or your team execute powerful digital marketing tactics with laser-precision, and grow your business fast. We at Profshine Tech provide best Digital Marketing services in Delhi.
Advanced Schema Markup Techniques As Told by Super SaiyansJoe Kelly
Here are some advanced schema markup techniques that I recently learned and taught a small group of analysts to help them create some actionable task our clients.
All tactics and techniques were first reported by Phil Rozek from localvisibility.com, and David Deering from whitespark.ca.
Thanks for the awesome posts and technique guys!
Solid standard operating procedures (SOP) are critical for business success. It clearly describes how to complete digital marketing activities for your company and clients.
The Clickminded Agency Growth SOP Toolkit contains over 40 easy-to-follow SOPs and professional templates that anybody can execute.
We designed the agency growth toolkit to change the way you do business. You should get this toolkit if you want to scale your business operations.
The Clickminded Agency Growth SOP Toolkit helps agencies streamline operations, provide new services, manage teams, and train employees quickly and efficiently.
This toolkit will save you time and effort by assisting you in quickly developing internal procedures and systemizing your business processes.
This toolkit covers all major CRM platforms like WordPress, Shopify, Squarespace, wix.com, and custom platforms.
You can get the interactive version of this checklist by creating an account with Process Street and copying the Website Launch Checklist from the examples section.
Inside Process Street you can edit the checklist as you wish, track the progress and collaborate with you team.
LEARN HOW TO MAKE A BETTER WEBSITE WITH GOOGLE & SEOElsa Langer
I love creating websites with the Wix Platform. It is so easy to use and lately I just can't get enough sleep because all I want to do is create, create and create!
The purpose of this SlideShare is to offer you some information and articles that I have collected on how to make better websites using Google and SEO (Search Engine Optimization).
I hope that you find this to be very helpful with your websites because the importance of creating them is to share your skills and knowledge. In order to do that, you need to get the word out that you have created it. So I hope that the information in this presentation will help you with SEO and Google Analytics so that your website could rank higher on Google.
Google changed Webmaster Tools in May of 2015 to Google Search Console and added some new features. This presentation is part of an event to educate small businesses on the benefits of utilizing Google Search Console and help them implement it.
How to perform a technical SEO audit and ramp up your content strategy in 10 ...Waqar Ahmad
How to perform a technical SEO audit and
ramp up your content strategy in 10 steps
[with audit presentation template]:
We often assume that search engines are far more precise and knowledgeable than they are in reality. As a result, we often unwittingly develop poor practices that prevent our sites from reaching our search goals. Catching and correcting SEO mistakes like these are what audits are for.
In our time as growth-minded technical SEO consultants, we’ve run audits on a wide range of client sites in a diverse array of industries. We’ll walk you through the process in the following ten steps, elaborate on our checklist, and provide a presentation template. The tools you’ll need to run a technical SEO audit
Let’s help you get ready for the work by sharpening your tools first. Technical SEO audits don’t require a prohibitively large and bleeding-edge tech stack. They require a few simple tools, some of which you likely already have (while the others aren’t likely to break the bank).
Crawling
For web crawling, we’re big fans of Screaming Frog. It’s ideal for raw data analysis. Other workable alternatives like DeepCrawl and the brand-new Sitebulb, offer superior visualization tools. All-purpose You’ll need a more general-purpose SEO platform as well. Semrush and Ahrefs are solid, and offer a range of automated audits and other functions to cut down on the workload.
Content optimization
Optionally, for a better process in page-level optimization, we’ve used and enjoyed MarketMuse, Clearscope, or Surfer.
Analysis and testing You’ll also need platforms for evaluating content performance. Google Analytics in combination with
Google Search Console will suffice as we focus on analytics for SEO purposes.
SEOTesting.com will be your favorite for systematic testing of the growth you achieve by implementing the improvements recommended by the audit.
The 10 steps of our tech SEO audit process
We recommend using the steps below as your checklist. Sometimes you’ll find that a website has more issues in one area than another, and you’ll need to add steps there. But by following the below, you’ll always make sure that you cover all the important aspects of how well search engines can understand your website’s content thanks to clean structure, ease of crawling, thorough optimization, and speed.
I have google analytics why do i need webmaster toolsBeth Browning
Google Webmaster Tools is the perfect Companion to Analytics. Webmaster Tools provides information such as Content Keywords, crawl statistics and errors that are not available through Google Analytics.
Presentation given at Digital Jersey's "Lunch and Learn" M2M event on the 16th of September by Callum Alexandre, SEO and Digital Marketing Analyst here at Quadra.
Google Analytics recently announced a new set of features which builds on last year's enterprise-class feature launch. Some of these will add power to existing capabilities, like the ability to track mobile websites/apps and using an advanced table filter to perform data analysis. Other features will provide new flexibility to further customise and adapt Google Analytics according to the needs of your business. These include the addition of custom variables to the tracking API and easier sharing of Custom Reports and Advanced Segments. Finally, the introduction of Analytics Intelligence allows users to set up specific alerts to signify changes in the data patterns of site metrics and dimensions over certain time periods. All these features nicely come under the mantra "Powerful. Flexible. Intelligent"
Come join Customer Solutions Engineer, Vinoaj Vijeyakumaar, from our Southeast Asia office in a 45 minute webinar that will provide an overview and demonstration of these features so you can start using them for you and your clients today.
Google Search Console: An Ultimate GuideTyler Horvath
Google Webmaster Tools (also called Google Search Console) is a free service offered by Google to help monitor and maintain your websites online presence in Google search results. Using this service isn’t required to be included in Googles search results but it will help to understand how to optimize your website for better search results in Google.
In this guide, I am going to talk about all the features of Google Search Console and how to use it to increase your search presence in Google.
A complete digital marketing sop divay jain ( profshine tech )Divay Jain
An SOP (standard operating procedure) is a comprehensive, fail-proof checklist, designed to help you or your team execute powerful digital marketing tactics with laser-precision, and grow your business fast. We at Profshine Tech provide best Digital Marketing services in Delhi.
Advanced Schema Markup Techniques As Told by Super SaiyansJoe Kelly
Here are some advanced schema markup techniques that I recently learned and taught a small group of analysts to help them create some actionable task our clients.
All tactics and techniques were first reported by Phil Rozek from localvisibility.com, and David Deering from whitespark.ca.
Thanks for the awesome posts and technique guys!
Solid standard operating procedures (SOP) are critical for business success. It clearly describes how to complete digital marketing activities for your company and clients.
The Clickminded Agency Growth SOP Toolkit contains over 40 easy-to-follow SOPs and professional templates that anybody can execute.
We designed the agency growth toolkit to change the way you do business. You should get this toolkit if you want to scale your business operations.
The Clickminded Agency Growth SOP Toolkit helps agencies streamline operations, provide new services, manage teams, and train employees quickly and efficiently.
This toolkit will save you time and effort by assisting you in quickly developing internal procedures and systemizing your business processes.
This toolkit covers all major CRM platforms like WordPress, Shopify, Squarespace, wix.com, and custom platforms.
You can get the interactive version of this checklist by creating an account with Process Street and copying the Website Launch Checklist from the examples section.
Inside Process Street you can edit the checklist as you wish, track the progress and collaborate with you team.
LEARN HOW TO MAKE A BETTER WEBSITE WITH GOOGLE & SEOElsa Langer
I love creating websites with the Wix Platform. It is so easy to use and lately I just can't get enough sleep because all I want to do is create, create and create!
The purpose of this SlideShare is to offer you some information and articles that I have collected on how to make better websites using Google and SEO (Search Engine Optimization).
I hope that you find this to be very helpful with your websites because the importance of creating them is to share your skills and knowledge. In order to do that, you need to get the word out that you have created it. So I hope that the information in this presentation will help you with SEO and Google Analytics so that your website could rank higher on Google.
Google changed Webmaster Tools in May of 2015 to Google Search Console and added some new features. This presentation is part of an event to educate small businesses on the benefits of utilizing Google Search Console and help them implement it.
How to perform a technical SEO audit and ramp up your content strategy in 10 ...Waqar Ahmad
How to perform a technical SEO audit and
ramp up your content strategy in 10 steps
[with audit presentation template]:
We often assume that search engines are far more precise and knowledgeable than they are in reality. As a result, we often unwittingly develop poor practices that prevent our sites from reaching our search goals. Catching and correcting SEO mistakes like these are what audits are for.
In our time as growth-minded technical SEO consultants, we’ve run audits on a wide range of client sites in a diverse array of industries. We’ll walk you through the process in the following ten steps, elaborate on our checklist, and provide a presentation template. The tools you’ll need to run a technical SEO audit
Let’s help you get ready for the work by sharpening your tools first. Technical SEO audits don’t require a prohibitively large and bleeding-edge tech stack. They require a few simple tools, some of which you likely already have (while the others aren’t likely to break the bank).
Crawling
For web crawling, we’re big fans of Screaming Frog. It’s ideal for raw data analysis. Other workable alternatives like DeepCrawl and the brand-new Sitebulb, offer superior visualization tools. All-purpose You’ll need a more general-purpose SEO platform as well. Semrush and Ahrefs are solid, and offer a range of automated audits and other functions to cut down on the workload.
Content optimization
Optionally, for a better process in page-level optimization, we’ve used and enjoyed MarketMuse, Clearscope, or Surfer.
Analysis and testing You’ll also need platforms for evaluating content performance. Google Analytics in combination with
Google Search Console will suffice as we focus on analytics for SEO purposes.
SEOTesting.com will be your favorite for systematic testing of the growth you achieve by implementing the improvements recommended by the audit.
The 10 steps of our tech SEO audit process
We recommend using the steps below as your checklist. Sometimes you’ll find that a website has more issues in one area than another, and you’ll need to add steps there. But by following the below, you’ll always make sure that you cover all the important aspects of how well search engines can understand your website’s content thanks to clean structure, ease of crawling, thorough optimization, and speed.
I have google analytics why do i need webmaster toolsBeth Browning
Google Webmaster Tools is the perfect Companion to Analytics. Webmaster Tools provides information such as Content Keywords, crawl statistics and errors that are not available through Google Analytics.
Google Site Kit Plugin: Things You Should Know PaulDonahue16
Running a WordPress website requires the use of different Google tools. To make managing those tools easy and convenient, Google developed a WordPress plugin called Google Site Kit.
Explore how it can provide you insights to make your website better.
https://advdms.com/blog/google-site-kit-plugin-things-you-should-know/
SEO 101 - Google Search Console Explained Steve Weber
In our third SEO 101 lesson, we discussed how we can use Google Search Console to earn more organic traffic. During this webinar we gave a high level overview of each section. We went into more depth during the Search Analytics section.
What Is Google Search console?
Google Search Control focus is a free web organization worked with by Google that gives a way to distributers and search exhibiting specialists to screen their overall site page prosperity and execution relative with Google search.
Search Control focus moreover gives a technique for exploring to confer when it finds security issues (like hacking shortcomings) and if the chase quality gathering has constrained a manual movement discipline.
Google Search Console (GSC) is a free tool provided by Google that allows website owners to monitor and optimize their website's performance in Google search results. Formerly known as Google Webmaster Tools, GSC provides a range of insights and data that can help website owners improve their site's visibility, attract more traffic, and ultimately drive more conversions.
Google Search Console (GSC) is a free tool provided by Google that allows website owners to monitor and optimize their website's performance in Google search results. Formerly known as Google Webmaster Tools, GSC provides a range of insights and data that can help website owners improve their site's visibility, attract more traffic, and ultimately drive more conversions.
One of the main functions of GSC is to provide data on how often a website appears in Google search results, as well as how many clicks and impressions it receives. This data can be used to identify areas of the website that need improvement, such as pages that are not ranking well or keywords that are not performing as expected.
GSC also provides tools to help website owners optimize their site's performance in search results. For example, it can help to identify and fix technical issues such as broken links or crawl errors that may be affecting the site's search engine rankings. It can also provide data on how the site is being viewed on mobile devices and provide suggestions for improving mobile performance.
Web Analytics is a technique that you can employ to collect, measure, report, and analyze your website data.
One of the widely used Web Analytics is Google Analytics.
Google Analytics takes minutes to learn but years to master.
Objectives of today’s study to get started with Google Analytics:
> Creating a Google Analytics Account
> Placing Google Analytics on one’s Website
> Obtaining Clean Data on one’s Website
> Setting goals for one’s Website
> Analyzing Content Performance
> Tracking SEO Results in Google Analytics
> Tracking Social Media Activity on one’s Website
> Creating Custom Dashboard for the Business
> What else can you do with Google Analytics?
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Ryan Stewart
This document is an in depth guide on how to perform a search engine optimization audit. Contents include:
1. Site Profile – Page 4
2. Crawlability – Page 6
3. HTML Status Codes – Page 8
4. Indexability – Page 9
5. On Page Content - Page 11
6. Security Audit – Page 16
7. Off Page Audit – Page 17
8. Mobile Audit – Page 22
9. Competitive Analysis – Page 25
10. Glossary of Tools – Page 26
This is the same SEO audit and checklist we have used for almost 5 years. It outlasts any Google algorithm update because it checks the factors that Google really looks for.
Please feel free to download and use for your own audits.
Outrankco Pte Ltd
LINK@AMK, 3 Ang Mo Kio Street 62, #02-02, Singapore 569139
https://outrankco.sg/
https://www.google.com/maps?cid=17158903996097548981
Understanding Google Search Console is crucial for making your website work better, especially in on-page SEO. This presentation explains the important parts of GSC, how it works, and the insights it gives to understand your website more. Check out this slideshow to get tips on improving your SEO using Google Search Console. It's a key element in digital marketing's on-page SEO.
Topic Content:
1.What is Google Search Console?
2. Basic things you need to Know about Google Search Console
*Total Click
*Total impression
*Average CTR
*Average position
*Breadcrumbs
3. Elements of Google Search Console
*Dashboard
*Performance
*Sitemaps
*URL inspection
*Coverage report
*Mobile usability
*Security Issue
*Manual Action
*Core web vital
*Links
*Settings
If you want to learn more, consider joining the Digital Marketing course at Digital Pundit.
BrightonSEO 5 Critical Questions Your Log Files Can Answer September 2016Mark Thomas
Combining Web Crawler Data with Server Logs to highlight Crawl Budget opportunities. Get Google crawling and indexing more of your pages in Organic Search Results!
Google Analytics with an Intro to Google Tag Manager for Austin WordPress MeetupRich Plakas
Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup.
This was an intermediate session where we took a deeper look into Google Analytics. We also introduced Google Tag Manager as a better way to run tracking code on a website.
Similar to [Part 1] understand google search console outrankco (20)
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Metaverse Marketing in the Generation of the Internet - Eugene Capon
[Part 1] understand google search console outrankco
1. 1/3/2021 [Part 1] Understand Google Search Console - Outrankco
https://outrankco.sg/blog/understand-google-search-console-part1/ 1/5
[Part 1] Understand Google Search Console (or Google
Webmaster Tools)
Outrankco
February 25, 2020
Google Search Console (GSC), formerly known as Google Webmaster Tools, is a free platform provided by Google for everyone with a
website. It can monitor how Google observes and optimizes the organic presence of your site, including performance of mobile page,
observing your referring domains, highest-traffic pages and searches and rich query results.
The Impact And Role Of Google Search Console?
GSC is helpful in both micro and macro levels. You can see the impressions made each month and find out why a high-traffic blog has
suddenly plunged. It is also very useful for a content strategist performing SEO. Whether you’re an SEO consultant, a business owner,
site administrator, marketer, app creator or web developer, this tool is very useful.
> Find out more about our SEO Singapore service
Using GSC for the first time, especially for those who are not that “techy” enough can be overwhelming. You will have to understand a
lot of terms; you will see a lot of labels, graphs that are confusing and hidden filters. However, the more you use it, the less confusing it
will become for you.
Since we don’t have the time to learn everything for a long period of time, this guide is straight the point and will show you all that you
need to learn to become like a pro.
What this article will teach you:
Step-by-step details on how you can add your website to Google Search Console.
How you can set up permissions, users and owners.
Details on sitemap submission.
Dimensions and metrics discussion.
Making use of filters.
Before you do anything else on your GSC, you need to sign up first if you have not done this yet.
BLOG
Need Help?
2. 1/3/2021 [Part 1] Understand Google Search Console - Outrankco
https://outrankco.sg/blog/understand-google-search-console-part1/ 2/5
How To Add Your Website To Google Search Console
Step 1: Do a search on ‘google search console’
Step 2: Click on ‘Start Now’ and it will prompt you to login to your Google account.
Step 3: Select either ‘Domain’ or ‘URL prefix’ property type, and put in your site’s domain or the URL respectively.
Step 4: Search Console will need you to verify the ownership. Depending on which property type you choose, the verification process
will be different:
Domain Property Type Verify domain ownership via DNS record
URL Prefix Property
Type
Verify via HTML tag, Google Analytics tracking code, Google Tag Manager (GTM) container snippet or DNS
record
GSC Site Verification
This is a very crucial step since GSC will be giving you access to information that’s confidential regarding on the performance of a
website or an app, including the influence on how Google crawls it. You need to verify your app or site first.
Doing so will give the specific user power to control a particular property. It is a must that there is at least one owner who’s verified in
each GSC property.
You also have to take note that when you verify your property, it does not affect performance and PageRank in Google search. Adding
your site to GSC does not boost your rankings.
4 Types Of Verification Method
1. Associate DNS record: Sign in to your domain name provider such as Vodien, eNom, or GoDaddy. Copy the TXT record as shown
to your DNS configuration, and press verify.
2. HTML file upload: The easiest and straight-forward verification method. Download the HTML file and upload it to your site.
3. Google Analytics tracking code: Ensure your site’s homepage contains either analytics.js or gtag.js snippet, and you have the
‘edit’ permission for your Google Analytics property.
4. Google Tag Manager (GTM) container snippet: You need GTM account to use this verification method. You must have
‘manager’ permission for your Google Tag Manager container.
* Web pages that are hosted by Google such as site and blogger pages will automatically be verified.
Types Of Roles
GSC has two major types of roles. You need to get a good grasp of understanding on this for you to do everything correctly.
Owner: this role has complete access and control over the GSC properties. This person can modify the settings, remove or add
users, access all the tools and see all the data. If the property verification procedure has been completed, the owner is deemed
verified. A person who is added by an owner that’s verified is called a delegated owner, they are able to add other delegated
owners as well.
Full User: a full user has view rights to all the data and take some actions.
Restricted User: restricted user only has simple view rights on most of the data.
It is very crucial as to who you will be giving permissions. It is not advisable to give full ownership to everyone on board since this can
create confusion and disaster. What if someone accidentally changes a very essential setting? It’s advisable to delegate permission
properly as to who should have the authority.
Need Help?
3. 1/3/2021 [Part 1] Understand Google Search Console - Outrankco
https://outrankco.sg/blog/understand-google-search-console-part1/ 3/5
Here’s an example:: Your technical SEO manager is a verified owner. You have a content strategist, which means this person could be
using GSC all the time but does not need to change any of the settings; this person is known to be a delegated owner. Your blogging
team that analyzes blogs as well as post performance and uses GSC, they are known to be full users.
Do You Need A Sitemap?
In the search results of Google, a sitemap is not needed to show up. So long as the page is organized in the correct manner wherein all
of its pages are linked to each other logically; the web crawlers of Google will be able to find most of the pages that you have normally.
However, there are 4 instances when a sitemap can improve the crawl ability of your site.
1. Your site contains many “isolated” pages. It will be harder for a web crawler to know those pages that only have minimal inbound
links.
2. It is huge. It’ll be easier for Googlebots to miss any additions or alterations if you have more pages.
3. Google News shows rich media content. If this is the case, Google will find it easier to format and present your website in search
because of your sitemap.
4. It is new. Sites that are new have just few backlinks or links from other websites, and this makes them not so discoverable.
You can submit your sitemap through the GSC site maps tool once you’re done building it.
Sitemap Report
Your sitemap will appear in the sitemaps report once Google has sorted it out and indexed. You can now see the time Google read the
sitemap and the number of URLs that has been indexed.
Metrics And Dimensions
Let us try to know a few terms first before we go full blast on this topic.
Google Search Console Query – this is actually a search term. It can produce impressions of your website on the Google Search
Engine Results Pages (SERP). You can only get these search data here on GSC and not in Google Analytics.
Click – a click is counted whenever the user clicks on your listing and directed to your webpage. It is considered as one click if the
user clicks a link but quickly hits the back button and then clicks on the same link again. If the user continues and clicks a different
link, this will be counted as two clicks. Paid Google results (i.e. Pay-Per-Click listing) are not included.
Impression – an impression is generated whenever a link URL shows in a query result. For the impression to be counted, the
user does not need to scroll down for the search result to be seen.
CTR or Click-Through Rate – the formula goes like this: CTR = (Clicks / Impressions) * 100. For example, your post shows up in 20
queries and then 10 clicks have been registered; the CTR will be 50%.
Average Position – it shows the average ranking of your web page for queries or a query. Supposing the 1 query returned your
property link at position 3, and the 2 query returned your property at position 7, the average position across these 2 queries is
(3 + 7) / 2 = 5
GSC Filtering
There are more than a few ways on how you can view or parse your data in GSC. Applying the filters can be of big help. It can be
confusing when you start familiarizing with it.
Search Type
There are a total of 3 search types:
st
nd
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Web
Image
Video
Your filters should be adjusted according to which category you want to see. Two kinds of traffic may also be compared by simply
clicking the “Compare” tab; you can then choose the categories and click ‘Apply’. Doing so will allow you to discover interesting data
such as whether a post gets more web, image or video impressions.
Date Range
GSC offers 16 months’ worth of data today. You may select from different periods that are pre-set or a custom range may be set.
Two date ranges may also be compared here in the “Compare” tab. You may choose page, queries, device, page and search
appearance. To add up to five other kinds of filters, click ‘New’ tab just next to the ‘Date’ filter.
Layering these filters may also be done. You can filter searches for the words to get the data that you need. If you want to add
limitation to the results, you can add another filter to it. You can make it very specific. Play around with filter combinations to see what
works.
Coverage Report
The report will show the indexing state of all the URLs that Google have tried or was able to visit in your property. Each of the pages
that you have consists of one of the status below:
Error – If this shows up, it means it has not been indexed.
Warning – it has an issue that you need to know even if it has been indexed.
Excluded – it may be your intention for your page not to be indexed. An official page might have been duplicated that has already
been indexed, or you might have intentionally excluded the page through a noindex directive.
Valid – it means that the page has been indexed.
Sitemap Submitted
Your submitted sitemaps will show the type, the date it was submitted and when it was last read, the status and the Discovered URLs.
Sitemap – this is the URL where the sitemap has been posted that is relative to the property origin.
Types of sitemaps:
Sitemap: a sitemap that is in text or XML format.
RSS: an RSS feed format kind of sitemap.
Sitemap index: it’s the sitemap of sitemaps.
Atom: this is in an Atom feed format.
Unknown: it may mean that the sitemap has not been processed yet or the file that had been submitted is not a recognized
sitemap category.
Submitted – it shows the date as to the last time the sitemap was submitted to Google through this report.
Last Read – the last time Google processed the sitemap.
Status:
Success – the sitemap was successfully loaded and processed with no known errors. With this, all the URLs will now be
waiting in line for crawling.
Couldn’t fetch – for some reason, the sitemap couldn’t be fetched. A URL inspection tool may be used here.
Has errors – the sitemap has one or more errors, but it can be analyzed. URLs that may be analyzed from the sitemap will
be waiting in line for crawling. You can click on the sitemap that you see on the table for the list of errors.
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