The document discusses the conventions used in creating media products for a horror film called "The Elusive". It describes how the horror trailer adhered to typical conventions like frightening music and imagery to invoke fear. It also followed Freytag's pyramid structure with escalating action and climax. The poster and magazine cover also followed horror conventions like using red colors and block letters for the title while challenging conventions in some ways like atypical imagery. Market research was done on music, titles and ensuring characters' fashion would relate to the target teenage-young adult audience.

1. Our media products for ‘The Elusive’ uses, develops and some
what challenges forms and conventions of real media products.
Firstly, our main product which was a Horror Trailer uses these
conventions in a way which is very common throughout horror
movie trailers. Horror films are purposely designed to frighten
and to cause panic, dread and alarm and to invoke our inner
fears. Therefore these were the first points we tried to work
around linking them to our target audience. Secondly, in terms
of the way the trailer would run and was cut, was based around
‘Freytag’s Triangle’ Analysis.
This was
The calm normality of the characters life, which in our case was
‘leaving the club’, following to the complication & arising
action. The climax in the middle is where our music became
more frantic and our images were cut more rapidly. Lastly,
ending with the falling action, and downplayed music. We end
our trailer with the ghost calmly swinging her legs on a tree
trunk. Horror movies which also followed a similar sequence
which I analyzed were, ‘The Unborn’ and ‘The Descent’. Both
similar from beginning to end.
In terms of music, naturally we used typical horror music to
create emotions for our audience. Low, deep, mysterious, high

2. pitched, & at times, frantic & mocking. Horror movies which
we took music ideas from were ‘The Ring’ and ‘The Descent’.
However overall, we had a clear idea of the music we wanted
and made the best of our research in order to find what we had
in mind and what we believed worked perfectly for our plot.
When it came to Titling. All three of our Media products
contained the same typography of our film title, ‘The Elusive’.
We used block capitals which most, if not all horror films use
for their titling in a font we downloaded to create a more
realistic, and professional look. The colour we wanted to choose
was between White, to represent ghostly, and the unknown to a
deep red, which represented negativity, blood and violence. We
ended the decision by choosing the deep red as we thought the
White could also represent purity and this was something we
didn’t want our audience getting the wrong impression of.
The tag line under our title ‘something is always watching you’
is small and in white. It doesn’t major stand out, however just
about for the audience eye to catch. We followed the convention
of many horror film posters and particularly, ‘The woman in
black’. In addition the font was the same for everything on the
poster apart from the billing block which we used
conventionally like all movie posters not only the horror genre.
When it came to our poster, the way in which I believe we
challenged typical conventions of Horror was our image. Unlike
most pictures, it doesn’t give much away towards the films plot
line. Its mysterious, hair covering one eye and the pinkie
chapped lips. However is also somewhat bright and unrealistic.
Having said this, the picture still works well and the way in
which we edited it, stands out and is of very good quality which
as a group, we were very happy with. In terms of its layout, we
stuck to the conventions of stereotypical Horror film posters.
The title:image ratio was similar to most posters we looked at.
However the positioning of Title, snippet review, image, tag line
& billing block differs from poster to poster. However we

3. including all of them effectively.
Our magazine cover also, follows the forms and conventions of
typical magazine covers. Especially a horror based one. We
have included the tag line at the top of the bold Red masthead as
it draws audiences in immediately. We have the date & price,
cover lines, web link, issue number, ‘Exclusive stories’ and the
main star taking up at least 60% of the whole cover. We stuck to
a main colour scheme which was mainly red and white. This is
also a theme reflecting in our product, Good vs. Evil. However
these colours worked well together, conform to horror & stood
out well against the image of Gretel. We challenge real media
conventions in terms of our titling as most magazine covers
have their titles overlapping with their images. In some cases
where a whole letter is missing such as ‘EMPIRE’, however
realistically only well established magazines use this quality and
we wanted to ironically stick to conventions and not use this
element as our product is not a real established magazine.
 P is covered
however still broadly recognized.
When it came down to our target audience, having our audience
relate to our characters was very important. Although sticking to
conventions is important, in this case we tried the best of our
ability to focus on target audience. For example, the costume
used. We have our character ‘Rachael’ in a leopard print dress
which is currently ‘on trend’ in the fashion world. Moreover, the
same comes down to the red heels. The reason we did this was,
when our audience see our trailer, these eye catching items will

4. not only make the time era relevant, however will relate to many
teenage girls fashion taste. Realistically, this will make the film
experience positively scarier as our target audience which we
found to be late teens-early twenties will find things in common
with our characters.