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Parramatta
Smart City
Shaping the Smart City Journey

Smart City Summit
Tuesday 10th November
Delloitte, Parramatta
Bruce Duyshart
Director, Meld Strategies
hello
2
Art and Culture
6%
Economy
21%
Education
8%
Energy
6%
Environment
8%
Governance
8%
Health
5%
Profile Indicators
3%
Safety
5%
Shelter
2%
Solid Waste
1%
Telecommunication
7%
Transport
13%
Urban Planning
5%
Water and
sanitation
3%
overview
3
vision
 clarity
 context
a bit about us
4
5
technology
 property
we specialise at the intersection of
6
cities precincts campuses buildings things 
smarter (x)
20
8
Parramatta’s journey
9
it started with a conundrum
10
.
Parramatta - Australia’s Next Great City
economy
 environment
 connectivity
people and
neighbourhoods
culture and
sport
leadership
and
governance
“Parramatta will be the
driving force and heart of
Australia’s most significant
economic region; a vibrant
home for diverse
communities and a centre
of excellence in research
education and enterprise.”
Parramatta 2038 Strategy
11
clarity
12
stakeholder interviews
25
13
council
community
education
leaders
commerce
health
existing documentation
60+
14
leaders
topography
15
leaders
 Epping
Ryde
Auburn
Granville
Seven Hills
Parramatta
Baulkham Hills
Bennelong
Blaxland
Mitchell
Greenway
Parramatta
Reid
McMahon
Berowramaps
30
case studies
16
230
systems audit
17
65
32
20
council
services
operational
categories
visual language & taxonomy 
18
200+
current initiatives
19
Communications
Community
Design
Infrastructure
Library
Online Council Services
Parking
Planning
Security
Smartphone App
Technology
Transport
3D Printing Studios
Application payments
Car Park Sharing Scheme
Car Share Schemes
Change of mailing address
Change of name
Citysafe VSS (Video Surveillance System)
CoGen Power Generation
Community Bus Hire
Council Booking Facilities
Council Building Virtual Tours
Council Text-Complaint Hotline
Debtor Payments
DigiMacq
Digital Library
e-Book and Tablet Program
Electric Vehicle Charge Point
ePlatform App
Free Parramatta Shuttle Bus
Free Wi-Fi
General Council Facilities Enquiries
Hackathon Meetups
Homelessness Information Portal
Internet Dongle Loans
LED Street Lighting
Library Education Program
Light Rail
My Parra App
Northcott Innovate
Open Local
Parking @ Parramatta
ParraConnect
ParraConnect ‘Submit Your Idea’
Parramatch Crowdfunding
Parramatta City 3D Model
Parramatta Computer Pals for Seniors
Parramatta Eels
Parramatta Square
ParraSync Card
Rate Payments
Report a problem
Request property certificates
Residential Parking Permits
Security Control Room and Operations Centre
Smart Parking Meters
Technical Aid for the Disabled (TAD NSW)
Technology Classes
Technology Learning Centre
Variable Message Signs
Western Sydney Wanderers
Westmead Alliance Group
Wireless Solar-powered CCTV cameras
initiatives
categories
12
50
20
6
101
art and culture
economy
education
energy
environment
governance
health
profile indicators
safety
shelter
solid waste
telecommunications and innovation
transportation
urban planning
water and sanitation
adaptive reuse incentives
adopt the iso 37120:2014 'sustainable development of communities'
air-purifying billboards
anti-graffiti drones
app for community members on parole
arts scholarship program
budget monitoring workshops
business welcome pack
city augmented/virtual reality model
citysafe video surveillance system
citywide cycling and walking network
computer loans and training program
cooperative housing platform
council environmental sustainability education program
council systems training
create a green technology park for camellia
crime mapping
crowdsourcing for parramatta
develop interactive digital art programme
development proposals website
digital art installations
digital wayfinding signage network
drone delivery of medical equipment
electric vehicle car sharing infrastructure
electric vehicle infrastructure
energy savings competition
events in parramatta strategy
flood management system
freight sensors and optimisation plan
global smart city participation
graduate internship program
green building strategy
green city action plan
housing for the homeless
ict training program
implement an open data platform
improved cloud ict services for parramatta council.
increase availability of public wifi and provide a network location map
information architecture
innovation and collaboration with stakeholders
interactive bus stops
it innovation program for kids
job readiness training
library innovation centre
mobile device charging stations
myparra app roll out
net zero residential apartments
new parramatta bike plan
online council service portal
open budget policy and visualisation
open dataset for education
open dataset for health
open dataset for hospital infections
open dataset for laneways
open dataset for noise mapping
open dataset for public health information
open dataset for working and studying in parramatta
open dataset for working in parramatta
open datasets for commercial floorspace
paperless council inspections
parramatch crowdfunding
parramatta bike share
parramatta city 3d model
parramatta council energy monitoring
parramatta cycling app
parramatta disability strategy
parramatta hack-a-thons
parramatta square technology masterplan
parrasync card/smartphone app
pcc open data policy
pcc social media strategy
people counting analytics
permeable pavements
promote parramatta's arts hub
publish smart city research publications
road construction updates
road quality monitoring
skills training for older workers
smart city command centre
smart city forums
smart city media campaign
smart city public relations strategy
smart energy strategy
smart irrigation systems
smart lighting strategy
smart parking
smart schools energy savings competition
smart stadiums
smart traffic management
smart waste strategy
smart work hubs
social services transport app
sustainability policies and incentives app
sydney and parramatta cultural sharing
thermal mapping
trigeneration plant for parramatta cbd
urban farming strategy
walking to school routes
waste water management plan
westmead smart health precinct masterplan
zoning information website for new businesses
connectivity
culture and sport
economy
environment
leadership and governance
people and neighbourhoods
15
initiatives
 18 ISO 37120
categories
strategies
new potential initiatives
21
Art and Culture
6%
Economy
21%
Education
8%
Energy
6%
Environment
8%
Governance
8%
Health
5%
Profile Indicators
3%
Safety
5%
Shelter
2%
Solid Waste
1%
Telecommunication
7%
Transport
13%
Urban Planning
5%
Water and
sanitation
3%
initiatives classification
initiatives assessment
22
Key Beneficiaries – stakeholder groups that could benefit.
Title – initiative title
Strategy – an indicative alignment to the Parramatta 2038 vision. 
ID – Identification number of initiative
Category – defined in the ISO 37120 standards
Method– categorised to indicate the way in which it could be realised 
Complexity – degree of complexity of project.

Timing – recommended priority to commence this project.
Duration – length it might take to complete the project.
Budget Requirement – order of magnitude financial requirement.

Guiding Principles – Which of the 10 guiding principles does it support.
vision
23
Smart City vision
24
1
“Parramatta will be a Smart City that leverages the foundations of good urban planning, transparent
governance, open data and enabling technologies that will underpin our position as a vibrant,
people-centric, connected and economically prosperous city.”
Smart City mission
25
-  Parramatta will be a highly liveable, technologically enabled, active and desirable place to live, work
and visit as Australia’s next great city.

-  Parramatta will develop an environment that encourages and leverages the synergies between
centres of excellence in research, technology, education, health, enterprise and creativity.

-  Parramatta will plan for outcomes that drive economic competitiveness, improves safety, enhances
mobility, improves environmental sustainability, enriches social and community connections,
embraces cultural diversity and celebrates our heritage.
Smart City guiding principles
26
Improve liveability – Ensure that the city offers vibrant, efficient and enjoyable experiences that
improve the experience of living, working and visiting Parramatta.
Improve efficiency– Ensure that council is efficient in it’s delivery of online and physical services and
the management of it’s assets, resources and budgets.
Support economic growth – Encourage activities that support economic growth and local employment. 
Enhance the environment – Achieve long term sustainable outcomes.
Enhance safety & Security – Ensure the ongoing safety and security of people and assets.
Continuously improve connectivity – Improve transport, people movement and digital connectivity in
all it’s forms.
Continuously learn from each other – Encourage learning, individual development, community
engagement and connectedness within our neighbourhoods.
Embrace our cultures – Support awareness of diverse of cultural, creative and sporting interests. 
Lead by example – Promote and encourage good leadership and collaborative behaviours that will
foster innovation and trust. 
Be open in our approach – Embrace the principles of open data, open systems and the balance private
and public information.
Parramatta Smart City Framework
27
Technology
Systems
Customer
Service
Payments
Events
Management
Finance
Geospatial
Utilities&
Environment
Heritage
HR
Asset
Management
Library
Parking
Document
Management
Pools&
Recreation
Property
Management
Home
Support
Records
Management
Theatre
Economy
Environment
Connectivity
People & Neighbourhoods
Culture & Sport
Residents, Retailers, Business Professionals, Workers, Educators, Health Specialists, Public, Tourists, Council
Required
Behaviours
People
Parramatta
Strategic
Objectives
Smart
Infrastructures Telecommunications & Networks
Transport Systems
Customer Focus
Leadership & Governance
Standards &
Approaches
Open
Data
Roads, Laneways & Paths
Security & Public Safety
Communities
Family & Social
Cultural & Religious
Neighbourhoods
Others
Community
Ecosystems
Private Sector
Commercial
Retail
Small business
Industrial
Others
Public Sector
Health
Emergency Services
Universities
Schools
Social Sector
Charities
Social Enterprises
Not-for-profits
Others
Regulatory
Parks, Public Spaces & Buildings Power & Utilities
Data
Management
Data
Analytics
System
Connectivity
Sensors
& Controls
Information
Governance
Smart Buildings
& Places
Trans-sector
Collaboration
Holistic
Approach
Open
Standards
Integrity Teamwork Innovation
Leadership & Governance
Health Systems
Water & Waste Water
Payment Systems
Improved Livability Enhanced Sustainability Economic ProsperityBenefits
Council
Business
Finance
Procurement
Financial
Management
Rates
Financial Systems
& Services
Strategic
Outcomes &
Development
City Strategy
Development
Traffic Services
Regulatory
Places Services
Urban Design
Strategic Business
City Services
City Operations
City Assets &
Environment
Open Space & Natural
Resource
Civil Infrastructure
Sustainability & Waste
Capital Projects
Social & Community
Library
Home Support
Recreational Facilities
Family Services
Community Capacity
Property &
Significant Assets
Asset Strategy
Property Management
Corporate
Services
HR
Governance & Risk
Customer Contact
Centre
Business
Information
Services
Marketing &
City Identity
City Activation
Riverside Theatre
City Marketing &
Development
Media & Comms
ChildCare
Safety&
Security
Comms
Parramatta Smart City governance model
28
HealthEducation
MarketingBusiness Industrial Social
Sector
Retail
Councillors and Council
Group Function Representatives
Industry Representatives
Finance Strategic
Outcomes &
Development
City
Services
Property &
Significant
Assets
Corporate
Services
Marketing &
City
Identity
Smart City Initiative Projects
Specialist
Advisors
Smart City Communities
Community InputParramatta City Council
Smart City
Officer
Councillors
Smart City Masterplan 
29
What is a Smart City? 
What is a Smart City Masterplan? 
Smart City Vision 
Smart City Guiding Principles 
Smart City Framework
Smart City Examples 
Parramatta’s Current Smart City Initiatives
Smart City Governance 
Next Steps 
Appendices


SMART CITY
MASTERPLANDRAFT ISSUE JUNE 2015
Towards a Smart City
30
Part 1 - Smart City Readiness 
-  Thoughts (summary of 25 stakeholder interviews)
-  Data (summary of key statistics and 20+ maps)
-  Current Initiatives (50 initiatives)
-  Systems (Assessment of 65+ PCC systems)

Part 2 - Smart City Best Practices 
-  International Smart City case studies (8 case studies)
-  National Smart City case studies (3 case studies)
-  Smart City Governance (5 case studies )
-  Potential Initiatives (101 fully profiled initiatives)
-  Standards and Approaches (5 examples + case studies)
-  Technology Systems (16 examples + 14 case studies)
-  Smart Infrastructures (32 examples + 32 case studies)
-  Smart City Barriers 

TOWARDS A
SMART CITYDRAFT ISSUE JULY 2015
context
31
Parramatta Square – Smart Precinct
“Parramatta Square will be a world
class Smart Precinct and an inspiring
centrepiece that embodies
Parramatta’s Smart City vision.”
32
PS4 – Australia’s Smartest Civic Facilities
PS4 will become the jewel in the
crown of
‘Australia’s Next Great City’. 

An opportunity for PS4 to become
‘Australia’s Smartest Civic Facilities.’
Next Great City
Smart City
PSQ
PS4
33
34
smart buildings
smart building & smart city dashboards
35
resilient infrastructures
36
central precinct thermal plant
37
renewable energy sources
38
urban farming
39
interactive transport shelters
open data 
41
Smart City operations centre
42
ultra-high speed internet
43
community Wi-Fi
44
mobile apps
45
innovation & maker spaces
46
crowd funding
47
digital art
48
digital media facades
49
digital wayfinding
50
closing thoughts…
51
52
vision
clarity
context
the journey has just begun…
53
thank you
@BruceDuyshart
www.meldstrategies.com
info@meldstrategies.com

54
Smarter Buildings.
Better Experiences.

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Parramatta Smart City

  • 1. Parramatta Smart City Shaping the Smart City Journey Smart City Summit Tuesday 10th November Delloitte, Parramatta Bruce Duyshart Director, Meld Strategies
  • 3. Art and Culture 6% Economy 21% Education 8% Energy 6% Environment 8% Governance 8% Health 5% Profile Indicators 3% Safety 5% Shelter 2% Solid Waste 1% Telecommunication 7% Transport 13% Urban Planning 5% Water and sanitation 3% overview 3 vision clarity context
  • 4. a bit about us 4
  • 5. 5 technology property we specialise at the intersection of
  • 6. 6 cities precincts campuses buildings things smarter (x)
  • 7.
  • 10. it started with a conundrum 10 .
  • 11. Parramatta - Australia’s Next Great City economy environment connectivity people and neighbourhoods culture and sport leadership and governance “Parramatta will be the driving force and heart of Australia’s most significant economic region; a vibrant home for diverse communities and a centre of excellence in research education and enterprise.” Parramatta 2038 Strategy 11
  • 15. topography 15 leaders Epping Ryde Auburn Granville Seven Hills Parramatta Baulkham Hills Bennelong Blaxland Mitchell Greenway Parramatta Reid McMahon Berowramaps 30
  • 18. visual language & taxonomy 18 200+
  • 19. current initiatives 19 Communications Community Design Infrastructure Library Online Council Services Parking Planning Security Smartphone App Technology Transport 3D Printing Studios Application payments Car Park Sharing Scheme Car Share Schemes Change of mailing address Change of name Citysafe VSS (Video Surveillance System) CoGen Power Generation Community Bus Hire Council Booking Facilities Council Building Virtual Tours Council Text-Complaint Hotline Debtor Payments DigiMacq Digital Library e-Book and Tablet Program Electric Vehicle Charge Point ePlatform App Free Parramatta Shuttle Bus Free Wi-Fi General Council Facilities Enquiries Hackathon Meetups Homelessness Information Portal Internet Dongle Loans LED Street Lighting Library Education Program Light Rail My Parra App Northcott Innovate Open Local Parking @ Parramatta ParraConnect ParraConnect ‘Submit Your Idea’ Parramatch Crowdfunding Parramatta City 3D Model Parramatta Computer Pals for Seniors Parramatta Eels Parramatta Square ParraSync Card Rate Payments Report a problem Request property certificates Residential Parking Permits Security Control Room and Operations Centre Smart Parking Meters Technical Aid for the Disabled (TAD NSW) Technology Classes Technology Learning Centre Variable Message Signs Western Sydney Wanderers Westmead Alliance Group Wireless Solar-powered CCTV cameras initiatives categories 12 50
  • 20. 20 6 101 art and culture economy education energy environment governance health profile indicators safety shelter solid waste telecommunications and innovation transportation urban planning water and sanitation adaptive reuse incentives adopt the iso 37120:2014 'sustainable development of communities' air-purifying billboards anti-graffiti drones app for community members on parole arts scholarship program budget monitoring workshops business welcome pack city augmented/virtual reality model citysafe video surveillance system citywide cycling and walking network computer loans and training program cooperative housing platform council environmental sustainability education program council systems training create a green technology park for camellia crime mapping crowdsourcing for parramatta develop interactive digital art programme development proposals website digital art installations digital wayfinding signage network drone delivery of medical equipment electric vehicle car sharing infrastructure electric vehicle infrastructure energy savings competition events in parramatta strategy flood management system freight sensors and optimisation plan global smart city participation graduate internship program green building strategy green city action plan housing for the homeless ict training program implement an open data platform improved cloud ict services for parramatta council. increase availability of public wifi and provide a network location map information architecture innovation and collaboration with stakeholders interactive bus stops it innovation program for kids job readiness training library innovation centre mobile device charging stations myparra app roll out net zero residential apartments new parramatta bike plan online council service portal open budget policy and visualisation open dataset for education open dataset for health open dataset for hospital infections open dataset for laneways open dataset for noise mapping open dataset for public health information open dataset for working and studying in parramatta open dataset for working in parramatta open datasets for commercial floorspace paperless council inspections parramatch crowdfunding parramatta bike share parramatta city 3d model parramatta council energy monitoring parramatta cycling app parramatta disability strategy parramatta hack-a-thons parramatta square technology masterplan parrasync card/smartphone app pcc open data policy pcc social media strategy people counting analytics permeable pavements promote parramatta's arts hub publish smart city research publications road construction updates road quality monitoring skills training for older workers smart city command centre smart city forums smart city media campaign smart city public relations strategy smart energy strategy smart irrigation systems smart lighting strategy smart parking smart schools energy savings competition smart stadiums smart traffic management smart waste strategy smart work hubs social services transport app sustainability policies and incentives app sydney and parramatta cultural sharing thermal mapping trigeneration plant for parramatta cbd urban farming strategy walking to school routes waste water management plan westmead smart health precinct masterplan zoning information website for new businesses connectivity culture and sport economy environment leadership and governance people and neighbourhoods 15 initiatives 18 ISO 37120 categories strategies new potential initiatives
  • 21. 21 Art and Culture 6% Economy 21% Education 8% Energy 6% Environment 8% Governance 8% Health 5% Profile Indicators 3% Safety 5% Shelter 2% Solid Waste 1% Telecommunication 7% Transport 13% Urban Planning 5% Water and sanitation 3% initiatives classification
  • 22. initiatives assessment 22 Key Beneficiaries – stakeholder groups that could benefit. Title – initiative title Strategy – an indicative alignment to the Parramatta 2038 vision. ID – Identification number of initiative Category – defined in the ISO 37120 standards Method– categorised to indicate the way in which it could be realised Complexity – degree of complexity of project. Timing – recommended priority to commence this project. Duration – length it might take to complete the project. Budget Requirement – order of magnitude financial requirement. Guiding Principles – Which of the 10 guiding principles does it support.
  • 24. Smart City vision 24 1 “Parramatta will be a Smart City that leverages the foundations of good urban planning, transparent governance, open data and enabling technologies that will underpin our position as a vibrant, people-centric, connected and economically prosperous city.”
  • 25. Smart City mission 25 -  Parramatta will be a highly liveable, technologically enabled, active and desirable place to live, work and visit as Australia’s next great city. -  Parramatta will develop an environment that encourages and leverages the synergies between centres of excellence in research, technology, education, health, enterprise and creativity. -  Parramatta will plan for outcomes that drive economic competitiveness, improves safety, enhances mobility, improves environmental sustainability, enriches social and community connections, embraces cultural diversity and celebrates our heritage.
  • 26. Smart City guiding principles 26 Improve liveability – Ensure that the city offers vibrant, efficient and enjoyable experiences that improve the experience of living, working and visiting Parramatta. Improve efficiency– Ensure that council is efficient in it’s delivery of online and physical services and the management of it’s assets, resources and budgets. Support economic growth – Encourage activities that support economic growth and local employment. Enhance the environment – Achieve long term sustainable outcomes. Enhance safety & Security – Ensure the ongoing safety and security of people and assets. Continuously improve connectivity – Improve transport, people movement and digital connectivity in all it’s forms. Continuously learn from each other – Encourage learning, individual development, community engagement and connectedness within our neighbourhoods. Embrace our cultures – Support awareness of diverse of cultural, creative and sporting interests. Lead by example – Promote and encourage good leadership and collaborative behaviours that will foster innovation and trust. Be open in our approach – Embrace the principles of open data, open systems and the balance private and public information.
  • 27. Parramatta Smart City Framework 27 Technology Systems Customer Service Payments Events Management Finance Geospatial Utilities& Environment Heritage HR Asset Management Library Parking Document Management Pools& Recreation Property Management Home Support Records Management Theatre Economy Environment Connectivity People & Neighbourhoods Culture & Sport Residents, Retailers, Business Professionals, Workers, Educators, Health Specialists, Public, Tourists, Council Required Behaviours People Parramatta Strategic Objectives Smart Infrastructures Telecommunications & Networks Transport Systems Customer Focus Leadership & Governance Standards & Approaches Open Data Roads, Laneways & Paths Security & Public Safety Communities Family & Social Cultural & Religious Neighbourhoods Others Community Ecosystems Private Sector Commercial Retail Small business Industrial Others Public Sector Health Emergency Services Universities Schools Social Sector Charities Social Enterprises Not-for-profits Others Regulatory Parks, Public Spaces & Buildings Power & Utilities Data Management Data Analytics System Connectivity Sensors & Controls Information Governance Smart Buildings & Places Trans-sector Collaboration Holistic Approach Open Standards Integrity Teamwork Innovation Leadership & Governance Health Systems Water & Waste Water Payment Systems Improved Livability Enhanced Sustainability Economic ProsperityBenefits Council Business Finance Procurement Financial Management Rates Financial Systems & Services Strategic Outcomes & Development City Strategy Development Traffic Services Regulatory Places Services Urban Design Strategic Business City Services City Operations City Assets & Environment Open Space & Natural Resource Civil Infrastructure Sustainability & Waste Capital Projects Social & Community Library Home Support Recreational Facilities Family Services Community Capacity Property & Significant Assets Asset Strategy Property Management Corporate Services HR Governance & Risk Customer Contact Centre Business Information Services Marketing & City Identity City Activation Riverside Theatre City Marketing & Development Media & Comms ChildCare Safety& Security Comms
  • 28. Parramatta Smart City governance model 28 HealthEducation MarketingBusiness Industrial Social Sector Retail Councillors and Council Group Function Representatives Industry Representatives Finance Strategic Outcomes & Development City Services Property & Significant Assets Corporate Services Marketing & City Identity Smart City Initiative Projects Specialist Advisors Smart City Communities Community InputParramatta City Council Smart City Officer Councillors
  • 29. Smart City Masterplan 29 What is a Smart City? What is a Smart City Masterplan? Smart City Vision Smart City Guiding Principles Smart City Framework Smart City Examples Parramatta’s Current Smart City Initiatives Smart City Governance Next Steps Appendices SMART CITY MASTERPLANDRAFT ISSUE JUNE 2015
  • 30. Towards a Smart City 30 Part 1 - Smart City Readiness -  Thoughts (summary of 25 stakeholder interviews) -  Data (summary of key statistics and 20+ maps) -  Current Initiatives (50 initiatives) -  Systems (Assessment of 65+ PCC systems) Part 2 - Smart City Best Practices -  International Smart City case studies (8 case studies) -  National Smart City case studies (3 case studies) -  Smart City Governance (5 case studies ) -  Potential Initiatives (101 fully profiled initiatives) -  Standards and Approaches (5 examples + case studies) -  Technology Systems (16 examples + 14 case studies) -  Smart Infrastructures (32 examples + 32 case studies) -  Smart City Barriers TOWARDS A SMART CITYDRAFT ISSUE JULY 2015
  • 32. Parramatta Square – Smart Precinct “Parramatta Square will be a world class Smart Precinct and an inspiring centrepiece that embodies Parramatta’s Smart City vision.” 32
  • 33. PS4 – Australia’s Smartest Civic Facilities PS4 will become the jewel in the crown of ‘Australia’s Next Great City’. An opportunity for PS4 to become ‘Australia’s Smartest Civic Facilities.’ Next Great City Smart City PSQ PS4 33
  • 35. smart building & smart city dashboards 35
  • 46. innovation & maker spaces 46
  • 53. the journey has just begun… 53