Sustainable Metaverse Experience Design for New Experience Economy

©2022 TechIPm, LLC All Rights Reserved www.techipm.com
Sustainable Metaverse Experience Design
for
New Experience Economy
April 20, 2022
Alex G. Lee

©2022 TechIPm, LLC All Rights Reserved
SustainableMetaverseExperienceDesignforNewExperienceEconomyWebinar
Metaverse is a new digital revolution that combines the physical and digital world to form an
immersive and augmented metaverse world. In the seminal books - "The Experience Economy"
and "Infinite Possibility", the authors provided a completely new way of thinking about customer
experiences for offering distinctive customer experiences that can lead to increased customer
allegiance and a more profitable bottom line through premium value propositions. The authors
predicted "Converging Multiverse into Metaverse" to form a physical and digital converged world
that augments each other and can be used for creating Experience Economy. In this webinar,
systematic methodologies, frameworks, strategies for designing sustainable metaverse
experiences that can support the multi trillion-dollar experience economy through leveraging
unique metaverse experiences will be discussed.
Agenda:
Metaverse Applications
Designing Experiences 101
Metaverse User Experiences for Potential Applications
Designing Sustainable Metaverse Experiences
Time:
Apr 20, 2022 01:00 PM Eastern Time

Speakers

Schedule
1:00 pm – 1:30 pm, Introduction, Alex G. Lee
1:30 pm – 1:45 pm, Sustainable Metaverse Experience Design, Jim Mathewson
1:45 pm – 2:00 pm, Socially Responsible Metaverse Experiences Design, Rebecca Lowe
2:00 pm – 2:10 pm, Q/A, All Speakers

Experience Economy
In the seminal book on experience innovation - "The Experience Economy" -
the authors provided a completely new way of thinking about customer
experiences for offering distinctive customer experiences that can lead to
increased customer allegiance and a more profitable bottom line through
premium value propositions. In the Experience Economy, experiences drive the
economy and therefore generate much of the base demand for goods and
services

Experience Design Framework
Four realms of experiential value: entertainment, educational,
escapist, and esthetic
Four realms of experiential spectrum: absorption, immersion. active,
and passive
The most robust experiences are those that hit the “sweet spot” in
the middle of the four realms, drawing richly from each
To capture customers’ attention, you must stage experiences worthy of
attention: create memorable experiences that do truly engage—in particular,
experiences that are robust, cohesive, personal, dramatic, and even
transformative.
Cohesive experiences design
principle:
• Theme the experience
• Harmonize impressions with
positive cues
• Eliminate negative cues
• Mix in memorabilia + media
• Engage the five senses: sight,
sound, touch, taste, and smell
Customizing a service for efficiently serving individual
customers uniquely turns it into a personal experience
Five-stage dramatic experiences:
•enticing customers to pay attention to your offering
•entering the experience
•engaging the rising action, climax, and falling action
•exiting to remember the experience more strongly
•extending to encourage repeat visits
When you customize an experience, you automatically turn it
into a transformation

Metaverse User Experiences (MUXs)
•Immersive reality experience using XR devices & 3D computing technology
(Spatial Computing: 3D Space; 360 Views; Spatial Audio; Haptics; WebAR)
•Enhanced emotional (fantasy/sensation/sense of presence/ empathy/
memorable) experience
•Enhanced engagement experience (Gamification )
•Active realistic interaction/quality communication experience through
digital/robotic avatar (surrogates)
•Real to virtual/Virtual to real cross connected experience through IoDT
•Creative community participation (co-creation) experience
•Virtual commerce/monetization experience
•Massive sharing experience (augmented network effects)
•Customized and personalized experience with storytelling

Designing Sustainable Metaverse Experiences (SMXs)
SMXs design is an integration of:
• User Experience (UX) design: human-computer interactions design
• Customer Experience (CX) design: customer-company interactions design
• Metaverse User Experience (MUX) design: human-metaverse world (space,
time, material) interactions design
• Sustainable User Experience (SUX) design: interactions design caring people
(social/community/ethnic), planet (environment), and economic sustainability

Metaverse Store SMX Example
A metaverse store provides customers with a digital twins connected 3D immersive
virtual world where customers are able to interact in real-time 24/7/365 with a digital
environment through their own personal avatar.
Store managers can pre-test a product before actually producing it & perform smart
inventory/shipping/product lifecycle management & reduced number operation of
physical store: reduce raw material/energy/water use/GHG emission, less produce
waists and increase reuse/recycle in manufacturing/logistics
NFTs can be used to improve the engaged shopping experiences in integration with
gamification.
AI assisted goods recommendation and shopping guide can provide reach and
personalized experiences.
Source. https://obsessar.com/3d-digital-stores/; https://medium.com/sap-cic/building-a-digital-twin-for-a-retail-store-d0fcfb5598ec

©2022 TechIPm, LLC All Rights Reserved www.techipm.com
References

Metaverse Revolution Imperatives

Metaverse Enterprise/Industry Applications Boom

Metaverse Virtual/Creator Economy Emergence

Metaverse Present and Future Infographics
Metaverse = Physical + Virtual Converged World
Physical World
Reality: [Time (Events) – Space (Places) –
Matter (Substances)]
Virtual World
Virtuality [No-Time (Autonomous) – No-Space (Digital
Places) – No-Matter (Dematerialization)]
Me
You
Digital People/Objects/Places/Environments
Digital Me (Avatar) Digital You
Augmented Virtuality: [No-Time (Autonomous) – No-Space (Digital
Places) – Matter (Substances)]
Mixed Reality =
Augmented (Reality
+ Virtuality)
Augmented Reality:
[Time (Events) – Space
(Places) – No-Matter
(Dematerialization)]
Physical Twin Digital Twin
Real-time
data flow Mirrored Virtuality: [Time (Events)
– No-Space (Digital Places) – No-
Matter (Dematerialization)]
Physical Virtuality: [Time (Events) – No-
Space (Digital Places) – Matter
(Substances)] or Mirrored Virtuality
Meta Horizon Worlds
Microsoft Mesh
3D GPS NAVI
Augmented Reality +
Mirrored Virtuality
Surrogate
Robot
Warped Reality:
[No-Time
(Autonomous) –
Space (Places) –
Matter (Substances)]
Alternate Reality:
[No-Time
(Autonomous) – Space
(Places) – No-Matter
(Dematerialization)]
People can interact freely in a
variety of ways and forms with
one another, digital objects,
robots, and environments for a
variety of metaverse
experiences:
Immersive experience
Enhanced emotional
(fantasy/sensation/sense of
presence) experience
Active interaction experience
Real to virtual/Virtual to real
cross connected experience
Creative community
participation (co-creation)
experience
commerce/monetization
experience
Massive sharing/engagement
experience
NFT
Creator Economy Virtual Goods/Land Sale
Internet of Metaverse
Metaverse Tour
Metaverse Applications
Metaverse Commerce
Technology Innovation
Reality Technology Innovation
XR Devices, HCI, Digital Senses
AI Digital Human Innovation
ICT/Digital Technology Innovation
5G
IoT
Spetial
Computing
Decentralization Technology Innovation
Metaverse Building Engine Innovation
GIS
3D Modeling
EditedbyAlex G. Lee(https://www.linkedin.com/in/alexgeunholee/)

Metaverse Industry Applications At A Glance
Fashion
Ralph Lauren virtual
Polo Shop@Roblox
https://www.roblox.co
m/ralphlauren
NIKELAND virtual
showroom @Roblox
m/nikeland
Gucci Garden Experience
Lands@Roblox
https://blog.roblox.com/202
1/05/gucci-garden-
experience/
Balenciaga fassion
show@Fortnite
https://www.epicgames.com
/fortnite/en-US/news/high-
digital-fashion-drops-into-
fortnite-with-balenciaga
Retail
Streetify virtual
shopping mall
https://www.streetify.c
om/
Automotive
Target AR shopping
https://www.target.co
m/c/see-it-in-your-
space/-/N-9ciy7
Hyundai Mobility
Adventure@Roblox
m/games/7280776979/
Hyundai-Mobility-
Adventure
Acur virtual showroom
https://acuraverse.com
/
Consumer
Electronics
Samsung 837X Virture
Store@Decentraland
https://www.samsung.
com/us/explore/metave
rse-837x/
Samsung home
appliances
showroom@ZEPETO
https://gpweb.zepeto.i
o/user/post/373834867
?sc=GRFUMC
Banking
JP Morgan Onyx
bank@Decentraland
https://decentraland.or
g/
Entertainment/
Media
Disney metaverse theme
park
https://www.thecoinrepubl
ic.com/2022/01/10/disney-
patents-new-technology-
a-step-closer-to-its-own-
theme-park-metaverse/
Warner Music virtual
concert@Sandbox
https://indianexpress.com/articl
e/technology/crypto/warner-
music-group-to-launch-
concert-theme-park-in-the-
sandbox-metaverse-7746149/
Sports
Dallas Cowboys AR Stadium
https://nexusstudios.com/insi
ght/seeing-lens-enhanced-
locations/
Travel
Faroe Islands virtual tour
https://www.remote-
tourism.com/
Louvre Museum virtual tour
https://petitegalerie.louvre.f
r/
Real Estate
BNP Paribas virtual real
estate service
https://www.realestate.bn
pparibas.com/virtual-
reality-vr-and-augmented-
reality-ar-real-estate
Restaurant
Chipotle virtual
restaurant@Roblox
https://www.roblox.com/g
ames/7603178367/Chipotl
e-Boorito-Maze
Education
Seoul National University
Hospital virtual surgical
training
http://www.koreabiomed.com
Healthcare
Health Unchained blockchain
based metaverse hospital chain
https://healthunchained.org/
Manufacturing
BMW metaverse factory
https://blogs.nvidia.com/blog/2
021/04/13/nvidia-bmw-factory-
future/
Metaverse NFT Projects AT
A Glance:
https://www.slideshare.net/
alexglee/metaverse-nft-
projects-at-a-glance

The Experience Economy (HBR Press) One Page Book Summary

Metaverse Economic System Components
Economic entity: personal/legal entity
-Avata with DID (Self-Sovereign Identity) for metaverse economic activity
Medium of exchange and a store of value: money (fiat currencies) issued by
national governments & payment system
-Metaverse central bank digital currency (CBDC) v. universal cryptocurrency
Banks and financial institutions
-Metaverse banks and financial institutions for DeFi operation
Assets (real estate, valuables) & goods
-Metaverse values/rights represented by NFTs
-Metaverse presence represented by digital twins
Commerce system: market places; exchange/delivery for real assets/goods;
exchange for fiat currencies

Metaverse Economic System Architecture
Metaverse = Physical + Virtual Converged Augmented World
Buyer Avatar with DID
Seller Avatar with DID
Virtual Show Room
Digital Twin Car
NFT
NFT
Digital Twin
Factory
Customized Options
Virtual Bank
NFT
Realization?

Thank you!

Sustainable Metaverse Experience Design for New Experience Economy

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Sustainable Metaverse Experience Design for New Experience Economy

Similar to Sustainable Metaverse Experience Design for New Experience Economy (20)

More from Alex G. Lee, Ph.D. Esq. CLP

More from Alex G. Lee, Ph.D. Esq. CLP (20)

Recently uploaded

Recently uploaded (20)

Sustainable Metaverse Experience Design for New Experience Economy