On Friday, March 16 2012 Pardot VP of Products Zach Bailey held his monthly webinar to give a recap/preview of recently released and upcoming features for the Pardot Marketing Automation platform. Video available at: http://pardot.wistia.com/m/76473O

1. New Feature Webinar
March 2012
Zach Bailey, VP Products
zach.bailey@pardot.com / @znbailey
http://www.linkedin.com/in/znbailey

2. Last Time
• Email Preference Pages
• 36 New Email Blueprints
• New Email Editor
Missed it? Recording and slides:
http://www.pardot.com/blog/2012/02/recorded-webinar-february-feature-recap/

3. Pardot Now!
Trainings and Webinars Galore!
http://www.pardot.com/training.html

4. Agenda

5. Agenda
• Date & Number Fields

6. Agenda
• Date & Number Fields
• Personalized Web Content

7. Agenda
• Date & Number Fields
• Personalized Web Content
• Email Completion Actions

8. Agenda
• Date & Number Fields
• Personalized Web Content
• Email Completion Actions
• Throwback: Webinar Connector

9. Agenda
• Date & Number Fields
• Personalized Web Content
• Email Completion Actions
• Throwback: Webinar Connector
• Q&A

10. Date Fields

11. Date Fields
• Stores a date (no time)

12. Date Fields
• Stores a date (no time)
• CRM Sync

13. Date Fields
• Stores a date (no time)
• CRM Sync
• Date Picker & Validation

14. Date Fields
• Stores a date (no time)
• CRM Sync
• Date Picker & Validation

15. Date Actions & Rules

16. Date Actions & Rules
Completion Actions

17. Date Actions & Rules
Completion Actions

18. Date Actions & Rules
Completion Actions
Automation/Segmentation/Dynamic List Rules

19. Date Actions & Rules
Completion Actions
Automation/Segmentation/Dynamic List Rules

20. Date Field Use Cases

21. Date Field Use Cases
• Webinar/Event Reminders

22. Date Field Use Cases
• Webinar/Event Reminders
• Follow-ups

23. Date Field Use Cases
• Webinar/Event Reminders
• Follow-ups
• Tracking important conversion dates

24. Date Field Use Cases
• Webinar/Event Reminders
• Follow-ups
• Tracking important conversion dates
• Birthdays? :)

25. Date Field Use Cases
• Webinar/Event Reminders
• Follow-ups
• Tracking important conversion dates
• Birthdays? :)
• Other Ideas?

26. Number Fields

27. Number Fields
• Integer (10) or Decimal (10.2)

28. Number Fields
• Integer (10) or Decimal (10.2)
• CRM Sync

29. Number Fields
• Integer (10) or Decimal (10.2)
• CRM Sync
• Increment/Decrement

30. Number Actions & Rules
Completion Actions
Automation/Segmentation/Dynamic List Rules

31. Number Field Use Cases

32. Number Field Use Cases
• More granular scoring

33. Number Field Use Cases
• More granular scoring
• Product-based scoring

34. Number Field Use Cases
• More granular scoring
• Product-based scoring
• Touch counting

35. Number Field Use Cases
• More granular scoring
• Product-based scoring
• Touch counting
• Other ideas?

36. Personalized Web Content

37. Personalized Web Content
• Rule-based content blocks

38. Personalized Web Content
• Rule-based content blocks
• Drop into your website just like a form

39. Personalized Web Content
• Rule-based content blocks
• Drop into your website just like a form
• Use Cases:

40. Personalized Web Content
• Rule-based content blocks
• Drop into your website just like a form
• Use Cases:
• Target content based on sales stage

41. Personalized Web Content
• Rule-based content blocks
• Drop into your website just like a form
• Use Cases:
• Target content based on sales stage
• Relevant events/webinars

42. Personalized Web Content
• Rule-based content blocks
• Drop into your website just like a form
• Use Cases:
• Target content based on sales stage
• Relevant events/webinars
• Other ideas?

43. Quick and simple content targeting

44. Email Completion Actions
• Take action when a prospect opens,
clicks, or unsubscribes
• Use Cases:
• Follow-up segmenting
• Notifications
• More granular scoring

45. Email Completion Actions
Coming soon to an email wizard near you!

46. Webinar Connector

47. Webinar Integration

48. Webinar Integration
• GoToWebinar, Webex, ReadyTalk

49. Webinar Integration
• GoToWebinar, Webex, ReadyTalk
• No more form handlers required!

50. Webinar Integration
• GoToWebinar, Webex, ReadyTalk
• No more form handlers required!
• Shows up in prospect activity

51. Webinar Integration
• GoToWebinar, Webex, ReadyTalk
• No more form handlers required!
• Shows up in prospect activity
• Full reporting

52. Webinar Integration
• GoToWebinar, Webex, ReadyTalk
• No more form handlers required!
• Shows up in prospect activity
• Full reporting
• Run rules based on sign up/attendance

53. Walkthrough

54. Q&A