This document discusses Hy.ly's email marketing services for multifamily businesses. It provides templates for common email types such as scheduling tours, event invitations, referrals and floor plan availability. The templates can be easily customized through a fill-in content editor. Hy.ly also offers a marketing suite and CRM system to manage customer data and integrate with other systems. The document encourages contacting Hy.ly to learn more about their services.

1. Hy.ly Email
MailChimp for Multifamily Businesses
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2. Outline
• About Hy.ly
• Hy.ly Email: Past Work
• Hy.ly Email: Process
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3. Design
TechnologyAnalytics
Vision: Modernizing Marketing Technology
hy.ly
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4. Hy.ly Solutions Stack
Website
Marketing
Essentials
Contact Form Email Manager Scheduler
Marketing
Automation
Conversion & ROI Analytics
Marketing
Analytics
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CRM

5. Marketing Technology Solutions from Hy.ly
Product
Hy.ly Marketing Suite
• Software-as-a-Service Product (Subscription
Model)
• Hy.ly Marketing Analytics
• Hy.ly Marketing Automation
• Contact Forms
• Email Nurturing
• Tour Scheduler
Services
Hy.ly Sites + CRM
• Custom Website Design & Development
• Web-based Business Solutions
• Usually involves a complex mix:
• User-facing Website
• CRM Back Office
• Intensive Data Management & Analytics
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6. Templates Customized for Multifamily Email
Scenarios
• “Schedule a Tour”
• “Event Invitation”
• “Referral”
• “Available Floor Plans”
• “General Announcement”
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7. “Schedule a Tour” Template
• Invite prospects to schedule a tour of the property
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8. “Event Invitation” Template
• Announce availability of a floor plan
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9. “Referral” Template
• Refer a prospect and their friends to the property
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10. “Available Floor Plans” Template
• Announce availability of a floor plan
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11. “General Announcement” Template
• Announcement for prospects about future move-in date
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12. Global Database but Local Unsubscribe
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13. Easy Editor
• Easy editor provides fill-in content forms for you to customize
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14. Easy Editor
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15. Easy Editor
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16. Data Model Customized for Multifamily
Industry
• Essential Fields
• Non-Essential Fields
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17. Essential Fields
• Property Name
• Email
• Prospect Status
• Prospect Status Date
• Resident Status
• Batch
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18. Non-Essential Fields
• Full Name
• Phone Number
• Where did you hear about us?
• Move-in Date
• Comment
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19. Uploads Simplified for a Typical Multifamily Export
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20. Other Integrated Systems Include
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21. designwireframe
Wireframes
& Visual Design

22. Instant Insights

23. Guggenheim Foundation
• Modernize the backend platform
• Old platform used a proprietary CMS
• Hy.ly re-built and migrated the website to WordPress
• Modernize the authoring platform
• Old system required engineering intervention
• New system empowered the GF staff to add, modify and manage site
• Modernize the Website
• Rethink the information architecture
• Redesign for simplicity
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24. 12/03/15

25. Want to learn more? Get in Touch!
Bill Emrich
VP, Business Development
Email: be@hy.ly
Call: +1 (301) 535-1343
Hy.ly Inc.
Learn More: http://hy.ly/sites/
Contact Form: http://hy.ly/get-in-touch/
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