My talk from WordCamp Barcelona 2015 on the types of products marketing needs from them. Covering themes, plugins, custom integrations and where to find ideas.

1. Marketing Automation
Needs
YOU!
@Koshedzhiyska @WCBcn 25 April 2015

2. Me?

8. Marketing Automation
Needs YOU…
To Understand

9. Marketing Automation
Needs YOU…
To ask questions

10. Marketing Automation
Needs YOU…
To build stuff

11. MARKETING themes
• Opt-in pages
• Thank you page
• Content
• Easy to customize

12. Image from http://academy.hubspot.com/examples/landing-page-apptentive

14. • Visual Composer
• Live Builder
• OptimizePress
• LeadPages
• Unbounce
• Instapages
Current solutions
Page builders: Landing page software:

17. THE 404 PARADOX
Membership content
is visible on the 404
page!

18. Plugins
• Fixes a (big) problem
• Makes it easy
• Makes it pretty
• Is easy to work with
• Free trial + yearly payment plan
• Pricing for consultants

19. Solution: Theme Your Ontraport Smartform Plugin
Problem: Ugly order forms
Case study - IT Mooti

20. Solution: Theme Your Ontraport Smartform Plugin
Problem: Ugly order forms
Case study - IT Mooti

21. Solution: Theme Your Ontraport Smartform Plugin
Problem: Ugly order forms
Case study - IT Mooti

22. Solution: Theme Your Ontraport Smartform Plugin
Problem: Ugly order forms
Case study - IT Mooti

23. Case study - Wishlist member
Problem: Clients are using a more powerful
membership plugin than the built-in solution.
Solution: Make it work with the software

24. Case study - Deadline Funnel
Problem: Have a custom expiration timer for
managing Evergreen launches
Previous solution:
• Required simple custom coding and a lot of testing
• People had to click the link in their email, otherwise
they would be taken to an Error page
• Not user friendly. Barely any sale.

25. Case study - Deadline Funnel
Problem: Evergreen launch timer
Solution: Design + functionality

26. custom solutions
• Problem - the opt-in forms code is slowing
down the client’s website.
• Solution - Build a custom API that is loading
less js scripts and should speed up the
website significantly.

27. custom solutions
• Problem - the opt-in forms code is slowing
down the client’s website.
• Solution - Build a custom API that is loading
less js scripts and should speed up the
website significantly.

28. custom solutions
• Problem - the opt-in forms code is slowing
down the client’s website.
• Solution - Build a custom API that is loading
less js scripts and should speed up the
website significantly.

29. Integrations
Any Business/Marketing Software
Your Customer’s Automation Tech
API

30. Integrations

31. Integrations

32. IDEAS?

33. IDEAS?

34. IDEAS?

35. IDEAS?

36. Thank you!
Keep in touch:
diana@buzzfixer.com
@Koshedzhiyska