Social media advertising focuses on advertising through social networking sites by targeting ads based on user demographic information. It is about having conversations and co-creating with brand followers rather than broadcasting. Case studies showed how social media played an important role in measuring effectiveness for a new product launch and raising funds for typhoon relief. Operationalizing social media gives brands competitive influence.
Sosiaalisen median käyttö tutkimus hub spot 2012Janne Kyllönen
Facebook dominates time spent on social media and other websites. The average Facebook user spends over 7 hours per month on the site, significantly more than other top websites. Globally, Facebook attracts over 734 million unique visitors per month, more than double the next most visited social network of Twitter. Marketers are challenged to keep up with the growth and influence of social media platforms like Facebook.
The document provides an overview of developing an effective social media strategy. It discusses listening to online conversations to understand audiences and competitors. It emphasizes establishing goals and benchmarks, and developing high-quality, relevant content. The strategy involves finding influential bloggers and communities, identifying influencers, and selecting appropriate social media tools to engage audiences and measure results. The overall approach focuses on research, content, and community engagement to achieve business objectives through social media.
How has social media impacted consumer behaviorraloul
Social media has revolutionized word of mouth marketing by amplifying its reach and impact. It has shifted word of mouth from intimate 1-to-1 communication to information that can be disseminated to many people at once through social sharing. Consumers are now empowered as both recipients and creators of content, influencing others through reviews and recommendations. This has changed the consumer decision journey from a linear process driven by marketing to a dynamic process influenced by social connections and opinions shared online.
Social Media Tips for Startups - Social3i - NWEN - July 2011social3i
This document provides an overview of social media tips for startups. It discusses the importance of social media for companies and brands. It outlines best practices for key social media channels like blogs, Facebook, Twitter, YouTube, and LinkedIn. It also provides case studies of how companies have successfully used different channels. Finally, it discusses how to develop a social media campaign, including defining goals, metrics, resources, content planning, and tools. The overall document serves as a guide for startups on utilizing social media effectively.
This presentation provides a brief introduction to the social Internet, an explanation of why it's significant, and a research-based framework for developing an effective social media strategy. The content focuses on government examples, but the best practices should apply to anyone.
This multi-platform marketing campaign promoted the TV series "Truth and Power" across cable TV, digital media, and social media. It featured 3 creative versions representing the themes of protest, surveillance, and corruption. TV spots aired around related events and debates. Digital ads ran on TakePart and Pivot platforms. Social media promoted videos, articles, and a quiz. The campaign achieved over 85 million total impressions across paid, owned and earned media. It drove high engagement on social platforms and over 1.7 million video views.
Tag team glastonbury cc presention on social mediaTagteambp
The presentation discusses the benefits of social media and online marketing for businesses. It notes that word-of-mouth recommendations, whether online or from acquaintances, are highly trusted sources of information. Traditional advertising is declining in influence. The presentation outlines the key social media platforms of Facebook, Twitter, LinkedIn, blogs and YouTube and how they can generate exposure, traffic, leads and sales for businesses. It proposes an integrated social media solution and maintenance plans that automate efforts to save time.
Sosiaalisen median käyttö tutkimus hub spot 2012Janne Kyllönen
Facebook dominates time spent on social media and other websites. The average Facebook user spends over 7 hours per month on the site, significantly more than other top websites. Globally, Facebook attracts over 734 million unique visitors per month, more than double the next most visited social network of Twitter. Marketers are challenged to keep up with the growth and influence of social media platforms like Facebook.
The document provides an overview of developing an effective social media strategy. It discusses listening to online conversations to understand audiences and competitors. It emphasizes establishing goals and benchmarks, and developing high-quality, relevant content. The strategy involves finding influential bloggers and communities, identifying influencers, and selecting appropriate social media tools to engage audiences and measure results. The overall approach focuses on research, content, and community engagement to achieve business objectives through social media.
How has social media impacted consumer behaviorraloul
Social media has revolutionized word of mouth marketing by amplifying its reach and impact. It has shifted word of mouth from intimate 1-to-1 communication to information that can be disseminated to many people at once through social sharing. Consumers are now empowered as both recipients and creators of content, influencing others through reviews and recommendations. This has changed the consumer decision journey from a linear process driven by marketing to a dynamic process influenced by social connections and opinions shared online.
Social Media Tips for Startups - Social3i - NWEN - July 2011social3i
This document provides an overview of social media tips for startups. It discusses the importance of social media for companies and brands. It outlines best practices for key social media channels like blogs, Facebook, Twitter, YouTube, and LinkedIn. It also provides case studies of how companies have successfully used different channels. Finally, it discusses how to develop a social media campaign, including defining goals, metrics, resources, content planning, and tools. The overall document serves as a guide for startups on utilizing social media effectively.
This presentation provides a brief introduction to the social Internet, an explanation of why it's significant, and a research-based framework for developing an effective social media strategy. The content focuses on government examples, but the best practices should apply to anyone.
This multi-platform marketing campaign promoted the TV series "Truth and Power" across cable TV, digital media, and social media. It featured 3 creative versions representing the themes of protest, surveillance, and corruption. TV spots aired around related events and debates. Digital ads ran on TakePart and Pivot platforms. Social media promoted videos, articles, and a quiz. The campaign achieved over 85 million total impressions across paid, owned and earned media. It drove high engagement on social platforms and over 1.7 million video views.
Tag team glastonbury cc presention on social mediaTagteambp
The presentation discusses the benefits of social media and online marketing for businesses. It notes that word-of-mouth recommendations, whether online or from acquaintances, are highly trusted sources of information. Traditional advertising is declining in influence. The presentation outlines the key social media platforms of Facebook, Twitter, LinkedIn, blogs and YouTube and how they can generate exposure, traffic, leads and sales for businesses. It proposes an integrated social media solution and maintenance plans that automate efforts to save time.
Matthew Inman and John-Michael Oswalt present on SEO strategies. They cover the short and long term benefits of natural optimization and viral and linkbait campaigns.
This document discusses using social media for recruitment communications. It provides an overview of trends in media consumption and job searching behaviors. Specifically, it notes that most candidates now look for jobs online and through referrals on social networks. It then outlines different social media options for recruitment, including Facebook, LinkedIn, Twitter, and employing both paid advertising and organic engagement. The document concludes by suggesting recruiters consider all types of social media presence and shifting from a broadcast to dialogue model to build communities and engage existing candidate pools.
This presentation discusses how businesses can use social media for effective word-of-mouth marketing. It explains that word-of-mouth marketing is the most trusted form of advertising, as people rely more on recommendations from others than traditional ads. The rise of the internet and social media has allowed word-of-mouth conversations to spread more widely. The presentation provides examples of social media platforms and advises businesses to choose the ones where their target audiences engage most. It also stresses the importance of measuring engagement metrics to understand the return on investment of social media marketing efforts.
Nick Garner & James Daly - Google+ & Unibet - ionSearch 2012ionSearch Conference
This document discusses Unibet's strategy for using Google+ for marketing purposes. It introduces Nick Garner as Head of Search at Unibet and James Daly as their new Online PR Executive focused on Google+. Several metrics for engagement on Google+ are listed, and the document outlines Unibet's current approach, including setting up a Google+ page and page circles. Both Nick and James provide concluding thoughts, with Nick saying engagement is important regardless of the platform and James noting potential but also current limitations of Google+.
Social Media Boot Camp SF April 29, 2010guest3b9e35d
The document provides an overview of day two of a new media PR boot camp. It discusses the state of search and the internet, with over 3 billion daily Google searches. It covers search engine optimization, including the objective to leverage content to generate transactions. Other topics include optimization versus marketing, pro bono SEM for non-profits, acting like a publisher, getting other sites to link to you, and case studies on blog and link optimization, tracking links, and evaluating links.
Social Media and Its Impact on Consumer BehaviorDeep Focus
This document summarizes the impact of social media on consumer behavior. It discusses how social media has evolved from connecting people to information to connecting people directly through social networks. It also explores how marketers can leverage the social graph to gain insights into consumers and target advertising in new ways, but that this raises privacy concerns as consumers share more personal information. Managing consumer relationships is becoming more complex as expectations change regarding how information is shared and how brands engage through social media.
Email and Social Media Marketing Synergies - Responsys Leadersihp ForumEdmund Wong
This is a presentation I gave at Responsys Leadership Forum on May 14, 2009 in SF. It is a brief discussion of ways to integrate email marketing and social media. Developed in conjunction with Alisa Hansen and Mark Beekman.
James Porter_Viral Marketing Lesson every Marketer should knowDistilled
This document discusses strategies for creating viral content. It explains that virality can be understood and quantified using the viral coefficient formula of K=I*P*C, where I is shares per viewer, P is shared audience, and C is conversion rate. The document provides tips for affecting each of these factors, such as targeting niche audiences to increase shared audience P, optimizing titles and images to increase conversion rate C, and leveraging emotions to increase shares per viewer I. Overall, the key characteristics of viral content are identified as being visual, interactive, quickly understood, novel, emotionally arousing, with strong design and social optimization. However, the document notes that even with the best strategies, viral success cannot be guaranteed.
This document provides an overview of social media and strategies for engagement. It discusses listening to understand audiences, building communities, generating buzz around issues, and inviting or providing relevant content to engage communities. Metrics and case studies are presented on tools like blogs, Facebook, and Twitter to illustrate how organizations can leverage social media.
Social Media Engagement - ATME Conference Chicago - June 2012jennstafford
Jennifer Stafford, HomeAway Social Media Manager, presented case studies on social media engagement with your travel brand at the Association of Travel Marketing Executives (ATME) conference in Chicago on June 27, 2012.
New Media Boot Camp NYC Dec. 2010 - Day One20091203Eric Schwartzman
This document provides an overview of the curriculum for a one-day New Media and Social Media Boot Camp. The boot camp covers topics such as websites, blogs, social networks, search engine optimization, monitoring tools, email marketing, media relations, crisis communications, government use of new media, data visualization, and blogger relations. The document outlines the schedule, key principles and best practices to be covered throughout the day.
TagTeamBP's presentation of the benefits of social media and digital marketing to the Home Builders Association of Greater Hartford. How to use Twitter, Facebook, YouTube and email marketing to grow your brand and your business. Tim Pacileo was the presenter.
This document discusses using social media for donations and fundraising. It outlines several social media platforms commonly used for donations like Wujudkan.com and Kitabisa.com. It then discusses the rise of social media and how advocates on social media can drive sales and engagement. Finally, it provides tips for effective social media engagement through community building, content creation, and conversations.
Blogwell San Francisco Mar 2012 Hitachi Data Systemssharonhds
The document provides 5 shortcuts for generating leads through social media marketing: 1) Test engaging content for your brand; 2) Use audience segmentation to manage scope; 3) Amplify your message through others without a large budget; 4) Integrate performance metrics to optimize the campaign; and 5) Nurture social interactions by being part of the community. It then gives examples of social media campaigns run by Hitachi Data Systems and the results, such as generating over 600 leads through Facebook advertising.
This document provides contact information for BlitzMetrics, a social media marketing company. It includes their phone number, address, website, email, and Facebook page. The document also includes testimonials from several clients praising BlitzMetrics for growing their audiences and engagement on Facebook through targeted strategies and real-time analytics.
Brian groth’s quick guide to social media v3Brian Groth
The document provides guidance on using social media as part of an overall marketing strategy. It recommends starting with owned media like a website and blog, then using earned media like social networks to drive traffic to owned properties. Paid media like ads can then direct large audiences to owned or earned media sites. The document outlines best practices for each type of media, including consistency, analyzing results, engaging communities and targeting influencers.
Using Social Media for Strategic Friend and Fundraising for NonprofitsChad Norman
Delivered at the 2012 No More Homeless Pets National Conference, this presentation covers the state of social media, developing a strategy, platforms, audiences, and several tactics to implement.
Facebook exchange overview - november 2012Brian Groth
The Facebook Exchange (FBX) allows advertisers to buy targeted Facebook inventory through demand-side platforms. FBX uses third-party data and Facebook user information to target ads without sharing personal user data. Early results show FBX driving better performance than other ad exchanges, with higher returns on ad spend and lower costs-per-acquisition. FBX provides advertisers access to Facebook's large audience in a real-time bidding model.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise stimulates the production of endorphins in the brain which can help alleviate feelings of stress or sadness.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Matthew Inman and John-Michael Oswalt present on SEO strategies. They cover the short and long term benefits of natural optimization and viral and linkbait campaigns.
This document discusses using social media for recruitment communications. It provides an overview of trends in media consumption and job searching behaviors. Specifically, it notes that most candidates now look for jobs online and through referrals on social networks. It then outlines different social media options for recruitment, including Facebook, LinkedIn, Twitter, and employing both paid advertising and organic engagement. The document concludes by suggesting recruiters consider all types of social media presence and shifting from a broadcast to dialogue model to build communities and engage existing candidate pools.
This presentation discusses how businesses can use social media for effective word-of-mouth marketing. It explains that word-of-mouth marketing is the most trusted form of advertising, as people rely more on recommendations from others than traditional ads. The rise of the internet and social media has allowed word-of-mouth conversations to spread more widely. The presentation provides examples of social media platforms and advises businesses to choose the ones where their target audiences engage most. It also stresses the importance of measuring engagement metrics to understand the return on investment of social media marketing efforts.
Nick Garner & James Daly - Google+ & Unibet - ionSearch 2012ionSearch Conference
This document discusses Unibet's strategy for using Google+ for marketing purposes. It introduces Nick Garner as Head of Search at Unibet and James Daly as their new Online PR Executive focused on Google+. Several metrics for engagement on Google+ are listed, and the document outlines Unibet's current approach, including setting up a Google+ page and page circles. Both Nick and James provide concluding thoughts, with Nick saying engagement is important regardless of the platform and James noting potential but also current limitations of Google+.
Social Media Boot Camp SF April 29, 2010guest3b9e35d
The document provides an overview of day two of a new media PR boot camp. It discusses the state of search and the internet, with over 3 billion daily Google searches. It covers search engine optimization, including the objective to leverage content to generate transactions. Other topics include optimization versus marketing, pro bono SEM for non-profits, acting like a publisher, getting other sites to link to you, and case studies on blog and link optimization, tracking links, and evaluating links.
Social Media and Its Impact on Consumer BehaviorDeep Focus
This document summarizes the impact of social media on consumer behavior. It discusses how social media has evolved from connecting people to information to connecting people directly through social networks. It also explores how marketers can leverage the social graph to gain insights into consumers and target advertising in new ways, but that this raises privacy concerns as consumers share more personal information. Managing consumer relationships is becoming more complex as expectations change regarding how information is shared and how brands engage through social media.
Email and Social Media Marketing Synergies - Responsys Leadersihp ForumEdmund Wong
This is a presentation I gave at Responsys Leadership Forum on May 14, 2009 in SF. It is a brief discussion of ways to integrate email marketing and social media. Developed in conjunction with Alisa Hansen and Mark Beekman.
James Porter_Viral Marketing Lesson every Marketer should knowDistilled
This document discusses strategies for creating viral content. It explains that virality can be understood and quantified using the viral coefficient formula of K=I*P*C, where I is shares per viewer, P is shared audience, and C is conversion rate. The document provides tips for affecting each of these factors, such as targeting niche audiences to increase shared audience P, optimizing titles and images to increase conversion rate C, and leveraging emotions to increase shares per viewer I. Overall, the key characteristics of viral content are identified as being visual, interactive, quickly understood, novel, emotionally arousing, with strong design and social optimization. However, the document notes that even with the best strategies, viral success cannot be guaranteed.
This document provides an overview of social media and strategies for engagement. It discusses listening to understand audiences, building communities, generating buzz around issues, and inviting or providing relevant content to engage communities. Metrics and case studies are presented on tools like blogs, Facebook, and Twitter to illustrate how organizations can leverage social media.
Social Media Engagement - ATME Conference Chicago - June 2012jennstafford
Jennifer Stafford, HomeAway Social Media Manager, presented case studies on social media engagement with your travel brand at the Association of Travel Marketing Executives (ATME) conference in Chicago on June 27, 2012.
New Media Boot Camp NYC Dec. 2010 - Day One20091203Eric Schwartzman
This document provides an overview of the curriculum for a one-day New Media and Social Media Boot Camp. The boot camp covers topics such as websites, blogs, social networks, search engine optimization, monitoring tools, email marketing, media relations, crisis communications, government use of new media, data visualization, and blogger relations. The document outlines the schedule, key principles and best practices to be covered throughout the day.
TagTeamBP's presentation of the benefits of social media and digital marketing to the Home Builders Association of Greater Hartford. How to use Twitter, Facebook, YouTube and email marketing to grow your brand and your business. Tim Pacileo was the presenter.
This document discusses using social media for donations and fundraising. It outlines several social media platforms commonly used for donations like Wujudkan.com and Kitabisa.com. It then discusses the rise of social media and how advocates on social media can drive sales and engagement. Finally, it provides tips for effective social media engagement through community building, content creation, and conversations.
Blogwell San Francisco Mar 2012 Hitachi Data Systemssharonhds
The document provides 5 shortcuts for generating leads through social media marketing: 1) Test engaging content for your brand; 2) Use audience segmentation to manage scope; 3) Amplify your message through others without a large budget; 4) Integrate performance metrics to optimize the campaign; and 5) Nurture social interactions by being part of the community. It then gives examples of social media campaigns run by Hitachi Data Systems and the results, such as generating over 600 leads through Facebook advertising.
This document provides contact information for BlitzMetrics, a social media marketing company. It includes their phone number, address, website, email, and Facebook page. The document also includes testimonials from several clients praising BlitzMetrics for growing their audiences and engagement on Facebook through targeted strategies and real-time analytics.
Brian groth’s quick guide to social media v3Brian Groth
The document provides guidance on using social media as part of an overall marketing strategy. It recommends starting with owned media like a website and blog, then using earned media like social networks to drive traffic to owned properties. Paid media like ads can then direct large audiences to owned or earned media sites. The document outlines best practices for each type of media, including consistency, analyzing results, engaging communities and targeting influencers.
Using Social Media for Strategic Friend and Fundraising for NonprofitsChad Norman
Delivered at the 2012 No More Homeless Pets National Conference, this presentation covers the state of social media, developing a strategy, platforms, audiences, and several tactics to implement.
Facebook exchange overview - november 2012Brian Groth
The Facebook Exchange (FBX) allows advertisers to buy targeted Facebook inventory through demand-side platforms. FBX uses third-party data and Facebook user information to target ads without sharing personal user data. Early results show FBX driving better performance than other ad exchanges, with higher returns on ad spend and lower costs-per-acquisition. FBX provides advertisers access to Facebook's large audience in a real-time bidding model.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise stimulates the production of endorphins in the brain which can help alleviate feelings of stress or sadness.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The New Shakers - PANAF IMC Youth Congress - Pao Peña's talk on his careerPaul John Peña
This document outlines key events and lessons from the author's career journey from 1983 to present day. It describes their first job in 2004 working in baguettes, becoming a gamer brand manager in 2005, and helping a Vietnamese company become the #1 portal in the country by 2006. The author reflects on achieving a C-level position before age 30 in 2011 and shares advice about having vision, perseverance, living in the present, and finding great mentors.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Social Media Strategy for Business.
You need to rethink your social media marketing strategy in order to drive more traffic, target more customers, increase revenue, and see a return on your marketing investment faster.
In this presentation, we give you tips to understand how the buying cycle works, how to avoid the #1 mistake most businesses make, and how to understand and use the "Big 5" in social media.
The document discusses how social media and online communities are becoming increasingly important for brands and publishers to engage with audiences. It notes that interactive marketing spending will reach $55 billion by 2014, with most of the growth coming from social media. Marketers will need to use social media to genuinely engage audiences rather than just reach them. Successful online communities put members' needs first. The document also provides examples of how some companies and publications are using online communities successfully to support their brands.
The document discusses best practices for social media marketing. It finds that 65% of marketers are new to social media and top objectives are website traffic, lead generation, and sales. Successful strategies include blogging to drive traffic and generate qualified leads at lower costs than traditional methods. Major brands are using social media like Facebook, Twitter, and LinkedIn to engage customers. However, social media requires an executive-sponsored strategy, resources for management, and content creation to see benefits like increased revenues from higher engagement.
This document provides an overview of key trends in social media marketing. It discusses the evolution of social media from the early internet days to today's landscape where platforms like Facebook have billions of users. Case studies are presented on successful social media campaigns conducted by companies like DiGi, Virgin Mobile, and HP. Guidelines are given for developing an effective social media strategy including listening, connecting, adding value, and measuring results. The importance of visual content, mobile optimization, and community building are emphasized.
In a webinar to IEDC members, DCI president Andy Levine presented with Orlando Economic Development Commission's Jennifer Wakefield ways economic development professionals could capitalize on the changing media landscape.
This document discusses integrating social media into marketing. It begins by noting that companies are increasingly using social media but may get lost without clear goals. It then defines social media and outlines some key rules for engagement, including having the right mindset, commitment to consistency, and reacting fast. The document provides tips on how to start a social media marketing strategy, including setting goals and metrics. It also presents a case study on how Nikon grew its Facebook fan base from contests and saw increased organic search rankings. The key to success was understanding social media and having a plan to engage fans.
Dan Kraus is a 25-year marketing veteran who founded three companies. He provides marketing coaching and consulting services to other companies. His company, Leading Results, offers one-on-one and group coaching, as well as fractional VP of Marketing services. They help clients improve their marketing and stop wasting money on ineffective tactics. Kraus discusses how marketing has fundamentally changed in the 21st century with the rise of social media and inbound marketing. He emphasizes developing a marketing system and strategy before implementing tactics.
"Marketing and Selling Directly to Consumers Using Social Media" - presentation to the Electronic Retailing Association (ERA) Europe national conference in Monte Carlo, Monaco, June 29, 2010
Pub 355 Advancing The 7-Sentence Marketing Plansomisguided
This document provides guidance on developing a 7-sentence marketing plan that outlines goals, actions, target audience, niche, tools/tactics, business identity, and success metrics. Each of the 7 sentences is explained in detail. Sentence 1 defines marketing goals, while Sentence 2 describes how those goals will be achieved. Sentence 3 identifies the target market through personas. Sentence 4 establishes the business' niche and competitive advantage. Sentences 5-6 detail the tools/tactics and business identity. Finally, Sentence 7 specifies how success will be measured. The document emphasizes connecting all elements of the plan and ensuring they align with the target audience's wants and needs.
This document provides an overview of part 2 of a digital bootcamp on content marketing and social media. It discusses key concepts like content marketing, web 2.0, social media, user generated content and crowd sourcing. Specific topics covered include content marketing strategies, examples of brand content marketing campaigns on social media, the evolution of digital communications from web 1.0 to web 2.0, and how social media has changed consumer decision making and interactions between brands and audiences.
Mike Schaffer is the social media and online marketing manager of an advertising agency that provides digital, branding, and design services. He discusses four truths about measuring return on investment (ROI) for social media: 1) ROI starts with having a clear strategy and goals; 2) choosing the right social media platforms to achieve those goals; 3) maintaining social media efforts requires consistent attention like maintaining a faucet; 4) choosing the proper metrics to measure ROI like website traffic and growth in social media followers. He also addresses common issues with social media like time commitment and offers solutions like using a content calendar for planning posts.
Strategize or Die! How to Build a Social Media Strategy and Whycristinalepore
The document outlines steps to build a social media strategy and lessons learned from case studies. It recommends defining goals, auditing resources, assigning roles, measuring success, establishing protocols, executing the strategy, and measuring results. A case study example shows how 451 Marketing helped a CPA firm double their website traffic, gain media coverage, and generate over $650,000 in new business through their social media campaign.
Social media business_marketing_hub_spotShersheri999
This document summarizes a presentation about social media and business marketing. It discusses why social media is important for businesses, different types of social media including publishing, sharing, and networking, and how to measure results from social media efforts. The presentation recommends treating social media like a business cocktail party, becoming a real member of online communities, and creating content that your target audience will love and want to share. It also discusses using social media to find where potential customers spend time online and how to promote content in a permission-based way.
- Suggest blog post ideas based on trending topics, keywords, and content gaps
- Schedule blog posts and reminders to keep content fresh and relevant
- Analyze blog performance metrics like views, shares, and comments to optimize
- Distribute blog posts across social networks and track engagement
Content Curation:
- Curate relevant industry news, stories, and content to share on social networks
- Analyze content performance and engagement metrics
- Suggest optimization opportunities based on audience interests
Social Media:
- Post engaging content to social profiles and monitor engagement
- Analyze social analytics to improve performance
- Respond to comments and messages to build community
Reporting:
- Consolidate SEO
This document summarizes a presentation about social media and business marketing. It discusses why social media is important for businesses, different types of social media including publishing, sharing, and networking, and how to measure results from social media efforts. The presentation recommends treating social media like a business cocktail party, becoming a real member of online communities, and creating content that your target audience will love and want to share. It also discusses using social media to find where potential customers spend time online and how to promote content in those spaces.
This document summarizes a presentation about social media and business marketing. It discusses why social media is important for businesses, introduces three types of social media - publish, share, and network - and provides tips for how to use each type effectively. It also discusses measuring results from social media marketing efforts. The presentation promotes HubSpot, a software platform for inbound marketing.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
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7. Social network advertising is a term used to
describe a form of Online advertising the focuses
on social networking sites. One of the major
benefits of advertising on a social networking
site (facebook, myspace, friendster, bebo,
orkut…and many others) is that advertisers can
take advantage of the users demographic
information and target their ads appropriately.
8. So in the next 20 or so minutes…
• Social media advertising and the temptation to
broadcast
• Case 1: Modeling effectiveness founded on the
specific role of social media in the marketing mix
• Case 2: Immediacy and urgency in social media: its
critical role in delivering effectiveness
• Case 3: Operationalising social media in your
business is a competitive advantage
9. So in the next 20 or so minutes…
• Social media advertising and the temptation to
broadcast
• Case 1: Modeling effectiveness founded on the
specific role of social media in the marketing mix
• Case 2: Immediacy and urgency in social media: its
critical role in delivering effectiveness
• Case 3: Operationalising social media in your
business is a competitive advantage
10.
11. And when we say advertising we’re tempted to
broadcast… just like in the past.
print radio broadcast digital
16. SOCIAL MEDIA ADVERTISING IS ABOUT
CONVERSATIONS AND CONSTANT
CO-CREATION WITH A BRAND’S PUBLICS.
17. So in the next 20 or so minutes…
• Social media advertising and the temptation to
broadcast
• Case 1: Modeling effectiveness founded on the
specific role of social media in the marketing mix
• Case 2: Immediacy and urgency in social media: its
critical role in delivering effectiveness
• Case 3: Operationalising social media in your
business is a competitive advantage
18.
19. 4438
THE CHALLENGE
PRE-LAUNCH
• Spark curiosity around 4438 by engaging Facebook
users in conversations around the novelty of “4 4 3
8” to spawn other conversations in personal web
spaces (≥75 blogs, ≥100 microblogs) by April 4.
21. Positive (28)
4438 on Blogs
Positive posts are about:
There are a total of 101 PRE-LAUNCH
blog posts on 4438: • Blogger’s excitement
• Positive: 97 • Wild guesses on what it could be
• Negative: 4 • Press Releases from the Social Media Team
(4438 Reasons Why You Will Be Happy on April
4)
• The 4438 Sightings Promo Raffle on Facebook
Negative (4)
Negative posts are about:
• Them having not received the text from 4438
• No information on the website
22. 4438 on Microblogs
There are 183 microblogs on
4438. (as of April 6,
2010)
Positive: 153 posts
Negative: 30 posts
23. 4438 on Facebook
4438 on Globe Telecom Fanpage
• There are 35 4438-related
content posted generating more
than 500 likes & more than
1200 comments.
• Number of posts by users is over
150, mostly speculations prior to
launch and inquiries after the
launch.
• Fan count increase from 25,763
to 28,393 . Up by almost 3,000
in 1.5 weeks of 4438 promotion.
• 4438 Facebook-only promo
received 149 entries in less than
a week.
24. 4438 on Facebook
4438 Event Page
(Something BIG will
happen on April 4)
• More than 2,500
messages posted by
users on the wall.
25. HAVING A CLEAR ROLE OF SOCIAL MEDIA
IN THE MARKETING MIX ALLOWS YOU TO
MEASURE EFFECTIVENESS OF THE SPACE.
26. So in the next 20 or so minutes…
• Social media advertising and the temptation to
broadcast
• Case 1: Modeling effectiveness founded on the
specific role of social media in the marketing mix
• Case 2: Immediacy and urgency in social media: its
critical role in delivering effectiveness
• Case 3: Operationalising social media in your
business is a competitive advantage
28. September 26, 2009
Typhoon Ondoy dumped 1 month’s
worth of rain within 6 hours,
submerging 80% of Metro Manila.
29. The following week, Typhoon Pepeng
wreaks havoc in Northern Luzon,
making a record three landfalls in four
days.
30. Digital was at the heart of Filipinos’
response to Ondoy and Pepeng.
While Globe Telecom was busy
helping communities on the
ground, we knew we had to
do something digital where the
support for the calamity
victims has found a
groundswell.
31. So we launched the
#BangonPinoy Twitter
campaign, in partnership
with the Philippine Blog
Awards.
32. For every #BangonPinoy
Tweet, we committed
P30 donation to help
affected communities
recover.
Our target was to reach
P400,000.00 in 3 weeks
in time for the Bangon
Pinoy farm re-building in
a GK community.
36. As of November, Globe has provided
relief packages to 17,000 families in
Marikina, Rizal, Muntinlupa, Laguna, and
Pangasinan. It has donated Php3 million
to various foundations for the victims of
the floods.
The fund collected by the #BangonPinoy
campaign is now being managed by the
Philippine Blog Awards in partnership with
RockEd in helping affected communities
in Marikina recover.
38. So in the next 20 or so minutes…
• Social media advertising and the temptation to
broadcast
• Case 1: Modeling effectiveness founded on the
specific role of social media in the marketing mix
• Case 2: Immediacy and urgency in social media: its
critical role in delivering effectiveness
• Case 3: Operationalising social media in your
business is a competitive advantage
42. Population Comparison
UNDERSTANDING “FOLLOWERS”
Brand Cares has 8 users more than
Talk2Globe. HOWEVER:
6995 6987
followers followers • Brand Cares was launched
several months before
4276 1735
following following Talk2GLOBE
• Brand Cares is growing by an
average rough estimate of 100
added followers per week
• Talk2GLOBE is growing almost
THRICE faster at 250 added
followers per week (average).
43. KLOUT Score
Klout is a Twitter tool (The Klout Score is a numerical
that measures representation of the size and
influence on topics strength of a person's sphere of
across the social web influence on Twitter. The scores
to find the people the range from 1-100 with higher
world listens to. scores representing a wider and
stronger sphere of influence.
Amplification ability True reach
Network score
45. Klout’s Neighborhood
Comparison Graph
(The more
engaged you
are, the more
you move to
the upper right
corner of the
graph.
(Brand Cares is
a CONNECTOR.
(Talk2GLOBE is
a PERSONA.
47. Today we talked about…
• Social media advertising and the temptation to
broadcast
• Modeling effectiveness founded on the specific role
of social media in the marketing mix
• Immediacy and urgency in social media: its critical
role in delivering effectiveness
• Operationalising social media in your business is a
competitive advantage
Editor's Notes
Topic given to me was Social Media Advertising: Measuring Effectiveness. However, I decided to disrupt the the topic by reintroducing a slightly similar one to what I think would be more useful as food for thought amongst those who are here today. How Social Is Your Advertising? – I will talk about a different kind of advertising. One that is not in the realm of our trusty, old school friends – banner ads. I will talk about an advertising that engages people in a conversation, in an advocacy, in a proposition. I will also talk about how we have attempted to make social media advertising – advertising and marketing in a social web – work for us at Globe where effectiveness is best measured against the objectives and role of social media in the ever changing marketing mix.
But let me start with an introduction. I am Pao Pena and this is my presence in the social web. It’s by far the most active social media property I have in my web portfolio. I have my own dotCom, which I wiped out to zero and yes, it’s still largely not updated. But My Facebook allows me to talk to my friends – intimately: one is to one, maybe one to a few good people and also massively: myself to many (2000+ friends). One controversial status update or relationship change quickly engages hundreds if not thousands of friends. I changed status from Single to In a Relationship and in a span of 3 or 4 hours, 73 friends have “liked” it and there have been 52 comments already posted on the thread by the time I wOke up. That’s the kind of conversation that Pao Pena, as a person, has in a social web. The future of advertising in a social web lies in its ability of brands to become like us, to become like humans.
I will not talk about advertising on Facebook, YouTube, or other social media channels per se because I think that should just be incidental to what and how your social media strategy should be. Making advertising social is more than just splashing the space with banners – which can now be “liked” or even removed from your page. So let’s park that for now.
This form of advertising is dated because it undermines the power of social media to spark and host conversations. It’s like putting your TV commercial or worse your poster on social networks to simply “advertise”
When we say advertising, we tend to think of communications in a broadcast model. It’s us, the brand, talking to an audience. It’s a classic formula, it worked before so why shouldn’t it work now? The model of communicating to and conversing with an audience has changed much as the way people communicate with each other has changed. Interpersonal communications have changed from single mode of to a multimodal way of communicating with each other. We are now empowered to broadcast to a base of 2,000 friends and spark conversation. And just the same way, we are deluged to receive 2,000 conversations a day coming from our own friends base. It’s very different from how brands advertised above the line. In its purest form, above the line advertising broadcasts a selling proposition, an advertising message which does not directly engage the audience into a two-way conversation. It only talks, not listens. It tells you about the brand, but it does not co-create with you. However, statistics show though that TV is still good especially here in the Philippines where it is still a major source of information and influence over consumer choice. The pressure is on us marketeers to identify the specific role of social media in a mix that perfectly coexists with TV, radio, print, outdoor and other forms of mainstream communications.
Kiosks in Glorietta
The social web is today’s media revolution. The ability of one to connect to a few, one to many, and intimate one to one, and the usually confusing but equally interesting few and many to one. This is the same power that is afforded to brands. Now the brand can engage users, one to one, one to a few and one to many and vice versa back to the brand, one to brand, many to brand, and few to brand, in a multimodal conversation. Different topics, different media spaces, different contexts, different content.
In the most traditional sense, brands were used to advertising in a broadcasting context. We were trained in school to use media vehicles that sell our proposition. In a broadcasting context, we engage users with creativity that sells. And that works. And it still does. But the communication is one way.
Today, thanks to social media, brands are now empowered to facilitate conversations around the propositions it sells leveraging on influencers and his network of friends so that selling is done in the proper context the brand fits in. Thus advertising – or communicating – today in a social web takes in a different role in the marketing mix. We not only sell, but we share meanings of our proposition with our audiences. Social Media today plays an important role in the marketing mix.
We need to take advantage of the many different technology-mediated roles of the consumer in making our advertising social. To take advantage of the way consumers interact today, we must go beyond advertising in a broadcasting context. The social web allows us to engineer our brand communications to become facilitators. Try to avoid using social media as a way of broadcasting messages. The social web, much as we are as its users, enable brands to engage users in a conversation, in a dialogue. Brands and its consumers exchange meanings and co-create the advertising that was once impossible in a broadcasting sense. Allow users to form the brand with you. Badly executed social media campaigns use transliterate ATL advertising to social media thus the splattering of CPM banners even on Facebook even like those you see today from presidential candidates. Take a step back and you will see that their advertising on social networks like Facebook acts as if they were leaflets handed out in markets. You will also see that rarely or never do their advertisements on Facebook cause conversations, not even after the click.
“” “” Publishing – Video teasers were uploaded on Multiply and Youtube. Articles were also published on different “agnostic” blogs and Globe Tattoo blog. Broadcast – Twitter, Plurk, and Friendster were heavily utilized to broadcast teasers (pre-lauch) and program info (post-launch) Engagement – Facebook was the busiest of all channels with 4438 becoming the theme of the entire pre-launch week --- posting teaser questions, featuring video teasers uploaded on Youtube and Multiply, and highlighting blog posts about 4438. A promo contest was also launched to make it more viral (Participants were asked to tag their friends on their entries.) Post-launch, Facebook also became a center for 4438-related inquiries with admins responding to concerns in real-time.
In an activation and digital marketing-led campaign where ATL efforts on radio and some TV followed, it was imperative to be very sharp with what social media must contribute. Activation was used to spark on-the-ground interest around 4438 while social media was used to build conversations, share meanings around what was at first obscure to the public.
Having a clear role of social media in the marketing mix allows you to measure effectiveness of the space, of the channel based on its projected specific contribution to the initiative. It allows you to contextualise the investment of time and budget against other channels used in any given campaign. 4438 Campaign is a hallmark case in Globe that shows the power of crowdsourcing shared meanings of a certain proposition and at the same time bringing it to a level of snowballing virulence that other channels in the mix definitely can’t do.
Talk about the people who got habituated to using #BangonPinoy even in nonrelated tweets only to hit the 400K pesos target I will eat now. #bangonpinoy Going to school now. #bangonpinoy guys!
With thanks to our partners Philippine Blog Awards Inc and RockEd.
Talk about the population
The Klout Score measures the following 1. Amplification Ability - the likelihood that your message will generate retweets or spark a conversation. The ability to create content that compels others to respond. Are you broadcasting or participating in conversation? Do a lot of people retweet you or is it always the same few followers? Are you tweeting too little or too much for your audience? Are your tweets effective in generating new followers, retweets and replies? 2. True Reach - the size of your engaged audience. Are your tweets interesting and informative enough to build an audience? How far has your content been spread across Twitter? Are your follows often reciprocated? 3. Network Score - a measurement of how influential the people who retweet, @ mention, list and follow you. Network Score looks at the Klout score of each person who interacts with you to determine: How influential are the people who @ message you? How influential are the people who retweet you? How influential are the people who follow you? How influential are the people who list you? How influential are the people who follow the lists you are on?