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Biryani blues franchise 9315185354, 9555648810
- 1. INVEST IN NORTHINDIA’S LARGEST BIRYANI CHAIN For Biryani Blues Franchise Information Call: 91 9315185354, 9555648810
- 2. MARKET OPPORTUNITY BIRYANI as a category is the most online ordered category in India in 2020. 6 43 95 0 50 100 2017 2018 2019 BiryaniOrders on delivered pla orms 300% CAGR 2.5 3.0 4.2 1.5 3.0 4.5 2019 2020 2021 2022 OrganizedQSR 20% CAGR COVD Impact Organized QSR Market (USD Bn) 3.6 2.9 6.1 7.3 8.6 2.5 4.0 5.5 7.0 8.5 2020 2021 2022 2023 2024 2025 OnlineFood Delivery 20%CAGR COVID Impact Online FoodDelivery Market (USD Bn) Biryani Orders perminute Source :Online Food Delivery - JM Financial Report Aug 2020; Jubilant FoodworksAnnual Report 2018 and 2019; Swiggy StatEATis cs Report 2019, Company es mates STATISTICS – PAN INDIA • Biryani is the most ordered dish in India for 4 years in a row ; con nues to lead the F&B space even in the post-Covid environment. • 4 out of 10 most ordered dishes on all pla orms is a Biryanivariant. • Biryani as a category outsells pizza inIndia; it’s a “full, complete meal”. Opportunity to build a pan-India brand in delivery-focusedBiryani
- 3. COMPANY OVERVIEW Biryani Blues is the largestbiryani QSR brand inNorthIndia. 1 The brand is known for its authen c, freshly cooked biryani meals ; with taste and value for money being the core of it’s offerings . Growing rapidly– 12X revenue growth in the last 5 years (64% CAGR) Experienced leadership team- The brand is backed by Carpe Diem Capital, led by Mr.Arvind Nair (Ex. CEO Domino’s India) Demonstratedprofitability at corporateEBITDA level in FY 2019; Payback period of around 2 years at store level 2 Biryani Blues’ omni-channel strategy helps create greater mindshare (vs. cloud only chains) while also enjoying be er sales and margins (owing to lower need for marke ng spend) Notes: 1 BiryaniQSR brand that has omnichannel presence and is deliveryfocused 2 Pay back period for relevant stores of delivery-focused and cloud kitchen formats, based on past performance and currentestimates 3 When food is ordered on its own platform i.e. Biryani Blues website or mobile app FY 2020 : Net SalesINR541MN ;HealthySSSG of 25%forYTDQ3FY 2020 (excluding COVIDimpactedQ4-FY2020) Hub & spoke model with significantly standardized guidelines and refined SOPs makes the opportunity very scalable with strong home delivery infrastructure - 40 minutes deliveryor Cashback3
- 4. ABOUTTHEBRAND In Delhi NCR, Biryani Blues clocks 20%-30% higher revenues than its nearest compe tor on leadingfood aggregator pla orms. And with only 1/5th of a cloud-kitchen’s total marke ng spend – driven by high brand recall due to omni-channel presence. 1 With physical as well as online presence; 2 includes biryani-combo meals 3 On proprietarydelivery channels 4. Source:GoogleTrends (Delhi NCR);5 As at 30th Apr2020; Amongst the top-ratedbrands on major foodordering pla orms- a testament to highquality of food andservice Brand promise of 40 min delivery or 100%cashback 33 ac ve restaurants within Delhi- NCR Core Product (Biryani) Sales - 80% Repeat Customers : 60% 125,000+ orders per month Most searched biryani chain brand onGoogle • Founded in March 2013, Biryani Blues is the largest omni-channel Biryani chain in North India, with its presence at key loca ons in Delhi- NCR, Jaipur & Chandigarh; along with a significant online reach via leading food aggregators and its own online pla orms (website & app). • Biryani Blues con nues to have a strong focus to capture delivery market and mindshare. The brand has its loca ons strategically present at corporate parks, residen al areas , travel hubs and high street – within a close proximity to our target customer.
- 5. INVESTED AND PERSEVERED ATBACK END ▪ Predic ve analy cs enabling cooking in batches ▪ Leaned on marke ng analy cs and research to develop Biryani Solo offerings, star ng @ INR 99/- ▪ Kitchen opera ons designed to increase throughput, enabling the shortest possible dispatch melines ▪ Supply chain designed to minimize inventory stocking and maintaining op mal food quality ▪ Tech-enabled cooking, even though maintaining the most authen c flavor ▪ De-skills the process at the outlet, reducing manpower cost. ▪ Standardizes por oning with even mix of masala and pieces ▪ Reduces food wastage ▪ Enables the opera ons at an industrialscale ▪ ERP enabling streamlining the commissary opera ons with front- end formats, reducing lead mes and preserving process integrity ▪ Amongst the earliest to adopt contactless opera ons DELIVERING CUSTOMER DELIGHT at FRONTEND ▪ Freshly-cooked-biryanis delivered ▪ मेरे CHOICE की िबयानी ORDER करो. Customers love Biryani Solos. Anorder ▪ with the exact topping they love (no more sharing froma communal biryani handi) ▪ at ‘value for money’ pricing ▪ available at (almost) all places of theirliking ▪ Delivery promise: 40 min orfree ▪ 70%+ orders delivered < 30 min ▪ Targe ng to launch 30 min or free ▪ Biryani Blues’ delicious standardized dum-biryani flavor cons tutes a high mindshare of commanding customers ▪ Customers trust Biryani Blues to deliver safeand hygienic food TECH ADOPTION ; PRODUCT & PROCESS
- 6. 6 Multiple Store Formats Full Service Outlet – Connaught Place, New Delhi Express Outlet – Malviya Nagar, Delhi Food Court Outlet – Aerocity, Gurugram IGI Airport Outlet Terminal 3, Delhi Dark/ Cloud Kitchen Outlet – Sec 33 Gurugram Source : Company
- 7. Operates on an efficient Central Kitchen-based Hub & Spoke Model Robust Backend Process with processing at Centralized Kitchen ll last mile delivery at consumers door steps 7,500 sq Central Kitchen – where base mixes are processed and shipped to all stores Pre-mixes sent to store in measure- able forms with robust delivery infra Last mile processing at the stores – i.e. fresh food is prepared based on predic on models The guidelines & SOPs are set at store and central level (eg. recipe, por oning, measures, etc.) Strong internal control is in place, op mizing food costs and minimizing pilferage. Well defined IT/MIS systems to track KPIs and facilitate decision making Centralized Kitchen reduces dependency on skilled labour at each store Training system is in place ensuring quality service & standard delivery Wastage is reduced by restricted cooking of certain menu items a er a cut off me. Wastage is 0.5% which is very less as compared to the Industry standards of 1.2% Currently serving highest number of orders as compared to its compe tors in the market with no fall off. Assures delivery guarantee within 40 minutes or full cash back on its home app Source : Company
- 8. Indian Restaurant Awards: FourConsecu veYears Foodie People’sChoice The Delhi CityIcon Times Food Awards: FiveConsecu veYears Big F Awards: Three Consecu veYears 2018 2017 2020 AWARDS & RECOGNITIONS 2019 2016 2019 2018 2017 2016 2019 2019 2019 2018 2017 2015
- 9. ● Educa on: ● MBA - NM Ins tute of Management Studies, Mumbai ● B.Com from Nizam College, Hyderabad APARNA ANDREWS Co-Founder COO & Director Specializa on: • Business opera ons, • Procurement & HR RAYMOND ANDREWS Founder Managing Director Specializa on: • Strategy Implementa on • Client Servicing & • BusinessDevelopment ● Experience: 15+ Years of extensive corporate career experience having served organisa ons like Max New York Life Insurance, Bhar Airtel and Onida. ● Education: ● MBA –Symbiosis, Pune ● B.Com- Osmania University, Hyderabad ● Experience: Over 15 years of enriching experience with Ci Financial Consumer Finance and General Electric (GE) Money, India Robust and strong management team backing the promoters with decades of combined relevantexperience Private and Confiden al 14 THE TEAM : MEET THE PROMOTERS
- 10. BUSINESS ASSOCIATION COMMERCIALS : FICO FORMAT Business Associate Model - Commercial Particulars Year 1 Year 2 Year 3 Year 4 Year 5 REVENUE ESTIMATES p.m. in lacs 12.50 13.52 14.62 15.81 17.10 Sales 1,50,00,000 1,62,22,500 1,75,44,634 1,89,74,521 2,05,20,945 Revenue as % of Net Revenue@7% 10,50,000 11,35,575 12,28,124 13,28,216 14,36,466 Minimum Guarantee om Total Principal of 12% 8,50,000 9,00,000 9,50,000 9,75,000 10,50,000 Earnings (Rev. Share or MG) 10,50,000 11,35,575 12,28,124 13,28,216 14,36,466 EBIDTA (Operating Profit) 10,50,000 11,35,575 12,28,124 13,28,216 14,36,466 Project Cost 34,00,000 Cumulative ROI (%) 31% 64% 100% 139% 182% Payback Period in Years 2.99 IRR % 22.4%
- 11. Type of Equipment / Furniture Total Cost Total Civil & Fixture Cost 32.42 Equipment Cost 17.17 Franchise Association Fee 10.00 Total Cost (in Rs.) 59.59 Type of Equipment / Furniture Total Cost Total Civil & Fixture Cost 15.87 Equipment Cost 14.62 Franchise Association Fee 3.5 Total Cost (in Rs.) 34.0 BUSINESS ASSOCIATION INVESTMENT UTILISATION FICO- Express (750 Sq ) FOFO- CDR (1000 Sq )
- 12. Business Associate Model - Commercial for FOFO Particulars Year 1 Year 2 Year 3 Year 4 Year 5 EBIDTA (Operating Profit) 17,72,000 20,88,000 24,27,000 23,94,000 27,83,000 Project Cost 59,59,750 ROI (%) 30% 35% 41% 40% 47% Cumulative ROI (%) 30% 65% 105% 146% 192% Payback Period in Years 2.87 IRR on Investment 24.5% BUSINESS ASSOCIATION COMMERCIALS: FOFO FORMAT
- 13. THANK YOU
- 14. For Biryani Blues Franchise Information Call: 91 9315185354, 9555648810