Neither developers nor SEOs can “design” a website without JavaScript. Because JS makes a website so much better. Everybody loves to interact with a website!
However, JS presents a challenge for SEOs. The best way to overcome the challenges generated by JS is to work hand in hand with developers & designers.
The goal of this talk is to dispel some myths & identify what developers should keep in mind when developing a JS-based website.
The truth is in the logs - BrightonSEO Spring 2021Max Woelfle
Slides of the Brighton SEO Session that took place on the 25th of March 2021. The topic is if and how traffic has an impact on Googlebot crawling with some ideas on how to integrate these findings as part of an SEO strategy.
MeasureFest 2021: Interactive Core Web Vitals In Data StudioLazarinaStoyanova
Learn how to overcome traditional challenges of Core Web Vitals static auditing through an interactive Data Studio report. The dashboard is a simple yet efficient approach, which enables tangible and actionable recommendations for all three metrics for a page-level, section-level, and site-level, making it suitable for large sites. The plug-and-play framework allows you to audit, communicate findings, and track progress, making stakeholder relations easier.
Cut the Crap: Next Level Content Audits with Crawlers - Sam Marsden, SEO & Co...DeepCrawl
Sites with any level of content production quickly build up pages that are outdated and left unmanaged, crawl budget can be wasted on low quality pages, penalties may be incurred and organic search visibility can be lost for the pages that matter most on a site.
Sam will be sharing a new framework for conducting regular content audits that make use of many data sources but that are time efficient to implement and put you in the best position to make decisions on how to deal with the content on the sites you manage.
Sam will examine the different data sources that you can bring together from commonly used tools and how to anchor this with crawl data in unique and original ways to assess onsite engagement and performance in search.
How to build a scalable content production system.Gareth Simpson
While content is essential to many agencies, creating an efficient content production system can be challenging—so let us show you how.
In this presentation, Seeker founder, Gareth Simpson, demonstrates how to scale your content marketing efforts by using smart systems and automation. By taking a process-driven approach, you can scale your creative output and keep creatives happy. It’s a win-win.
The truth is in the logs - BrightonSEO Spring 2021Max Woelfle
Slides of the Brighton SEO Session that took place on the 25th of March 2021. The topic is if and how traffic has an impact on Googlebot crawling with some ideas on how to integrate these findings as part of an SEO strategy.
MeasureFest 2021: Interactive Core Web Vitals In Data StudioLazarinaStoyanova
Learn how to overcome traditional challenges of Core Web Vitals static auditing through an interactive Data Studio report. The dashboard is a simple yet efficient approach, which enables tangible and actionable recommendations for all three metrics for a page-level, section-level, and site-level, making it suitable for large sites. The plug-and-play framework allows you to audit, communicate findings, and track progress, making stakeholder relations easier.
Cut the Crap: Next Level Content Audits with Crawlers - Sam Marsden, SEO & Co...DeepCrawl
Sites with any level of content production quickly build up pages that are outdated and left unmanaged, crawl budget can be wasted on low quality pages, penalties may be incurred and organic search visibility can be lost for the pages that matter most on a site.
Sam will be sharing a new framework for conducting regular content audits that make use of many data sources but that are time efficient to implement and put you in the best position to make decisions on how to deal with the content on the sites you manage.
Sam will examine the different data sources that you can bring together from commonly used tools and how to anchor this with crawl data in unique and original ways to assess onsite engagement and performance in search.
How to build a scalable content production system.Gareth Simpson
While content is essential to many agencies, creating an efficient content production system can be challenging—so let us show you how.
In this presentation, Seeker founder, Gareth Simpson, demonstrates how to scale your content marketing efforts by using smart systems and automation. By taking a process-driven approach, you can scale your creative output and keep creatives happy. It’s a win-win.
How To Tackle Enterprise Sites - Rachel Costello, Technical SEO, DeepCrawlDeepCrawl
How do you extract meaningful insights from the largest websites, spanning millions of URLs? Digging into that amount of data to find insights, or even knowing where to start can be daunting, but at DeepCrawl we've already done the hard work for you. In this talk, Rachel will share real-world examples of how we worked with some top-tier, world-class brands to dissect and analyse their enterprise sites, and how that data was used to inform impactful changes that improved the quality of their websites.
Meaningful SEO Reporting Insights Without Google AnalyticsNicole Bullock
Google Analytics is often utilized to provide metrics and insights on website performance to clients. But what happens when you have an enterprise client that limits access to site metrics, yet still requires comprehensive reporting insights? In this presentation, I discuss the best elements of site reporting available in Google Search Console, as well as some ways I have collaborated, tinkered, and combined 3rd-party resources to make a deck to impress clients.
WordPress Loves Google: Marrying Great Design and SEO with WordPressWebspec Design
As it turns out, SEO-friendly doesn't have to mean ugly designs full of banner ads or spammy content stuffed full of keywords and links. Whether you are developing a custom site from scratch or using an out-of-the-box template, SEO doesn't have to be a huge burden you bear throughout the entire project. You might think that your role in developing a WordPress site has nothing to do with SEO, but think again. This presentation will go over each team member's role in making an SEO-friendly site in WordPress, even if SEO isn't your strongest skill.
Never feel like you have to sacrifice user experience or design for SEO again; we'll cover universal SEO skills for WordPress designers, developers and project managers to carry through every site you work on without adding too many extra tasks to your workflow.
A beginner's guide to machine learning for SEOs - WTSFest 2022LazarinaStoyanova
This is a guide for machine learning for beginners, tailored to the SEO industry, aimed at breaking down the challenges that hold us back from experimenting, the breakdown of machine learning's main characteristics to help us understand how to implement it a bit better, and the ways we can embed advanced technology into our daily practice.
This an update on my previous presentation on Kermit. This was presented at the Brighton SEO conference on April 7th 2017. This is for Kermit v0.8 and this client-side Javascript framework will help you with:
- tagging page views including virtual page views generated by single page applications using AngularJS for example
- tagging interactions (covered in the previous presentation)
- managing your cookie consent, in particular which elements will provide implicit consent
- catch potential losses of analytics reporting caused by code changes made by your developers before these changes go live
The SERP is competitive and relatively varied, the competition is more and more complex and aggressive and therefore it is necessary to give more value to the content. Alexandre's talk explained how to produce a content strategy based on a competition analysis and advanced SERP.
Overcoming Technical SEO Challenges for Enterprise Sites | SearchLeeds 2019 |...DeepCrawl
You might have a standard set of processes and fixes when dealing with normal-sized sites, but how does that change when you start working with large enterprise sites? How do you adapt SEO processes to work effectively for clients with these needs? In this session, Sam will provide efficient and effective strategies on how to tackle complex SEO challenges for enterprise level sites.
Efficient AF: Automating SEO Reporting With Google Data Studio - Sam Marsden,...DeepCrawl
How much time do you waste pulling reports and stats from individual tools and platforms? If the answer is too much then you need to get automating your SEO reporting to get yourself out of manual and inefficient workflows that waste your precious time. Everybody’s heard of Google Data Studio now, but are you using to join up and automate reporting as much as you could? Sam will show you how so you can set up Google Data Studio dashboards so you can become a more efficient marketer.
Tips and tactics that generate clicks and impressions - Daniel BrooksSearchNorwich
This talk goes over some new keyword research tactics which will vastly improve your targeting that will generate increased traffic and conversions for your client.
Lead Generation on LinkedIn - Brighton SEO kineta kelsall Kineta Kelsall
LinkedIn is one of the strongest social media tools available when it comes to generating business leads. And as we enter a cookieless world, evolving and nurturing audience data has become more important than ever.
With consumers having more control over consent, businesses need to work harder on creating relevant, value-based experiences for users.
Kineta will deep dive into strategic best practices to help you attract audience attention, drive better quality leads over quantity, whilst setting your business up for long-term success.
How To Tackle Enterprise Sites - Rachel Costello, Technical SEO, DeepCrawlDeepCrawl
How do you extract meaningful insights from the largest websites, spanning millions of URLs? Digging into that amount of data to find insights, or even knowing where to start can be daunting, but at DeepCrawl we've already done the hard work for you. In this talk, Rachel will share real-world examples of how we worked with some top-tier, world-class brands to dissect and analyse their enterprise sites, and how that data was used to inform impactful changes that improved the quality of their websites.
Meaningful SEO Reporting Insights Without Google AnalyticsNicole Bullock
Google Analytics is often utilized to provide metrics and insights on website performance to clients. But what happens when you have an enterprise client that limits access to site metrics, yet still requires comprehensive reporting insights? In this presentation, I discuss the best elements of site reporting available in Google Search Console, as well as some ways I have collaborated, tinkered, and combined 3rd-party resources to make a deck to impress clients.
WordPress Loves Google: Marrying Great Design and SEO with WordPressWebspec Design
As it turns out, SEO-friendly doesn't have to mean ugly designs full of banner ads or spammy content stuffed full of keywords and links. Whether you are developing a custom site from scratch or using an out-of-the-box template, SEO doesn't have to be a huge burden you bear throughout the entire project. You might think that your role in developing a WordPress site has nothing to do with SEO, but think again. This presentation will go over each team member's role in making an SEO-friendly site in WordPress, even if SEO isn't your strongest skill.
Never feel like you have to sacrifice user experience or design for SEO again; we'll cover universal SEO skills for WordPress designers, developers and project managers to carry through every site you work on without adding too many extra tasks to your workflow.
A beginner's guide to machine learning for SEOs - WTSFest 2022LazarinaStoyanova
This is a guide for machine learning for beginners, tailored to the SEO industry, aimed at breaking down the challenges that hold us back from experimenting, the breakdown of machine learning's main characteristics to help us understand how to implement it a bit better, and the ways we can embed advanced technology into our daily practice.
This an update on my previous presentation on Kermit. This was presented at the Brighton SEO conference on April 7th 2017. This is for Kermit v0.8 and this client-side Javascript framework will help you with:
- tagging page views including virtual page views generated by single page applications using AngularJS for example
- tagging interactions (covered in the previous presentation)
- managing your cookie consent, in particular which elements will provide implicit consent
- catch potential losses of analytics reporting caused by code changes made by your developers before these changes go live
The SERP is competitive and relatively varied, the competition is more and more complex and aggressive and therefore it is necessary to give more value to the content. Alexandre's talk explained how to produce a content strategy based on a competition analysis and advanced SERP.
Overcoming Technical SEO Challenges for Enterprise Sites | SearchLeeds 2019 |...DeepCrawl
You might have a standard set of processes and fixes when dealing with normal-sized sites, but how does that change when you start working with large enterprise sites? How do you adapt SEO processes to work effectively for clients with these needs? In this session, Sam will provide efficient and effective strategies on how to tackle complex SEO challenges for enterprise level sites.
Efficient AF: Automating SEO Reporting With Google Data Studio - Sam Marsden,...DeepCrawl
How much time do you waste pulling reports and stats from individual tools and platforms? If the answer is too much then you need to get automating your SEO reporting to get yourself out of manual and inefficient workflows that waste your precious time. Everybody’s heard of Google Data Studio now, but are you using to join up and automate reporting as much as you could? Sam will show you how so you can set up Google Data Studio dashboards so you can become a more efficient marketer.
Tips and tactics that generate clicks and impressions - Daniel BrooksSearchNorwich
This talk goes over some new keyword research tactics which will vastly improve your targeting that will generate increased traffic and conversions for your client.
Lead Generation on LinkedIn - Brighton SEO kineta kelsall Kineta Kelsall
LinkedIn is one of the strongest social media tools available when it comes to generating business leads. And as we enter a cookieless world, evolving and nurturing audience data has become more important than ever.
With consumers having more control over consent, businesses need to work harder on creating relevant, value-based experiences for users.
Kineta will deep dive into strategic best practices to help you attract audience attention, drive better quality leads over quantity, whilst setting your business up for long-term success.
Chrome DevTools are a set of free tools built directly into the Google Chrome browser, that offer developers and SEO specialists exceptional insights into underlying SEO issues. In this session, we will look at how to use it for technical SEO auditing, performance testing and crawlability, especially for JavaScript sites.
Minimize website page loading time – 20+ advanced SEO tipsCgColors
Website Page speed is a big ranking factor and we all know that. Google has already announced that they will give less priority to slow sites and even mark site with SLOW tag in SERPs.
Lets understand what makes your site slow and how can you make your site lightening fast..If your website is also struggling with slow page load time..checkout our tips here http://www.cgcolors.com/blog/minimize-website-page-loading-time-20-advanced-seo-tips/
You can contact our page load optimization experts - hi@cgcolors.com | 347-732-2736
Core Web Vitals will roll out in 2021, we are going to explain the specifics of Core Web Vitals and help you understand how your search rankings will be affected. Here are some actions to take right away!
Re-imagining How We Design Responsively (Jonathan Fielding)Future Insights
Taken from Future of Web Design (#FOWD), London 2015 Conference. http://futureofwebdesign.com/london-2015
Responsive design is still a relatively new technique – however, it has already gone through several different incarnations of how we should be building these sites. In the first incarnation we started by adding media queries, adapting our site to work better on mobile devices. The second incarnation arrived with mobile first design: Building for the least capable, smallest devices and then using progressive enhancement to take advantage of larger screens and extra features that devices offered. This talk will focus on how we can re-imagine responsive design with a focus on performance: Evolving a new incarnation where we aim to deliver a functioning site as quickly as possible to our users, then start to improve the experience as more of the content has loaded. As part of this we will look at how this impacts how a website is designed and how it is built.
Introduction to Optimizing WordPress for Website SpeedNile Flores
Google loves a speedy website, and well… your visitors like a speedy website too. This is not the dial-up days. Your content, plugins you run, and your host can be factors in slowing down your website.
I’m going to show you how to speed up your WordPress website using WordPress plugins, some services, and a little code. I’m also going to share what tools I like used in order to optimize website speed so that you can also use them too.
(Updated version)
Technical SEO has to do with the functionality of a website. The first precondition for a good ranking in search engine result pages is that the site works properly.
Technical SEO has to do with the functionality of a website. The first precondition for a good ranking in search engine result pages is that the site works properly.
Hire PrestaShop Developers from eGrove for all kind of PrestaShop Development Services, Migration, Customization, Integration, Themes and Modules Development
The presentation of the Drupal frontend optimizations from Drupal Camp LA 2011. The slides go over optimizations you do in the backend to serve files in the frontend faster and optimizations in the front end to css and javascript to make that aspect run faster.
Presentation from June 2013, Surrey, BC, Drupal Group meetup.
- Some tips how to improve Drupal 7 performance.
- Get Drupal 7 working faster
- Optimize code in order to get proper responses
- Use cache (memcache, APC cache, entity cache, varnish)
- Scale Drupal horizontally in order to balance load
SearchLove San Diego 2018 | Mat Clayton | Site Speed for Digital MarketersDistilled
We all know that site speed matters not only for users but also for search rankings. As marketers, how can we measure and improve the impact of site speed? Mat will cover a range of topics and tools, from the basic quick wins to some of the more surprising and cutting-edge techniques used by the largest websites in the world.
Similar to Myths & true stories about JavaScript for SEO (20)
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Let me introduce myself
– I 💛 SEO
– I work at Liip
– I’m co-host of a Meetup called
#SEOnerdSwitzerland
– I’m part of the Women in Digital
Community & support the St.Gallen
chapter since a month
– I think that the most inspiring
community is Women in tech SEO.
3. Agenda
– 1st Myth: “SEOs & Devs have different goals”
– 2nd Myth: “Google can’t index JS”
– 3rd Myth: “SEOs don’t care about performance”
– 4th Myth: “Google has no problem with SPA”
– 5th Myth: “Pre-rendering is always the best solution”
All these myths will help explain the importance of speed & rendering for SEOs.
5. Why SEO matters for Businesses,
Users & Devs
Businesses: SEO is a channel that allows them to make money.
Users: What’s good for users is good for SEO. E.g: responsive design
Devs: SEOs & Devs have the same goal: helping businesses improve their
results. Ensure that users are happy on our website.
How can we help both? By working on speed, for example.
6. Bad examples of websites with
generated JS content
https://www.onely.com/blog/ultimate-guide-javascript-seo/
7. Why SEOs are “obsessed” with JS
Because JS impacts:
1. Rendering
2. Performance
...& both are important for SEO.
10. Crawling
⚡Crawling is the process of discovering
new or updated content.
⚡To find this content, search engines
such as Google send robots (crawlers)
within the net. In order to discover this
content, Google needs hyperlinks.
⚡Content may vary - it could be a
webpage, image, video, PDF, etc.
11. Rendering of different steps
Souce: https://developers.google.com/speed/pagespeed/insights/
12. Rendering
⚡To Render a website, Google uses the
web rendering service (WRS).
⚡Google tries to render a page as in the
Browser, so that it can see the page the
same way a user would.
⚡Rendering is dedicated as Google
needs to render a page properly before
indexing it. The more resources there
are, the greater the risk that some will be
wrong as each resource needs to be
fetched.
⚡Rendering a website requires a lot of
Google resources, but resources are
13. How devs can help the WRS
⚡ Make sure that DOM changes made with JavaScript don’t force Chrome to recreate the HTML
layout. E.g.: SSR with Rehydration
⚡Use Tree shaking to remove unused code
⚡Use simple and clean caching by adding content hashes (see next slide)
⚡ Bundle your code, but split it into reasonable bundles
14. Bonus: Caching
👉 It can occur that old file versions are used in the rendering process.
Why? Because the WRS may ignore the caching header which means that Google
may not know when to refresh JS files.
Solution: it’s recommended to use content fingerprinting (query parameter could
also be a solution).
Source: https://developers.google.com/search/docs/guides/fix-search-javascript
20. Largest Contentful Paint
Largest Contentful Paint (LCP) is a metric that reports the render time of the largest
image or text block visible within the viewport. Your performance is crucial for the
Largest Contentful Paint.
Source: https://web.dev/lcp/
23. How to optimize for Largest
Contentful Paint
If you’ve ever optimized a website speed then you’ll know that the most common
causes are the following:
1. Improve render blocking resources like JS & CSS:
a. Minify
b. Remove unused & not critical script
c. Defer or async load resources that aren’t essential for core content
loading.
2. Reduce file size, like images:
a. Compress images
b. Specify image dimensions use the srcset attribute
c. Implement lazy loading.
Source: https://web.dev/lcp/
For more tips, check out this video
24. First Input Delay
First Input Delay (FID) measures the time from when a user first interacts with a
page (i.e. when they click a link) to the time when the browser is actually able to
begin processing event handlers in response to that interaction.
Source: https://web.dev/fid/
26. First Input Delay in dev tool
Here is an example of a long task in the browser
27. How to optimize for First Input Delay
The main cause of a poor FID is heavy JavaScript execution. Optimizing how
JavaScript parses, compiles, and executes on your web page will directly reduce FID
1. Improve render blocking resources like JS & CSS.
1. Code splitting and breaking up your long tasks are good solutions.
1. Minimize unused polyfill. For example, if you use Babel, then just use
@babel/preset-env to only include the polyfill needed.
1. Remember: third-party script can also be a problem, so run JavaScript on a
background thread
Source: https://web.dev/optimize-fid/
28. Cumulative Layout Shift (CLS)
The CLS measures when a visible element within the viewport changes position.
For instance, if you want to click on a button & the button is no longer in the same
place, that is a layout shift & will impact CLS.
FID measures the instability of content by summing shift scores across layout
shifts that don't occur within 500 ms of user input
Metrics: not OK if the sum is more than 0.1
31. How to optimize for Cumulative
Layout Shift solution
The main causes are images without a dimension, ads, new dynamically inserted
content & font (FOUT/FOIT). Each of these elements has various solutions.
1. Specify image and embed dimensions: You can specify these in the ‘img’
HTML tag.
1. You can also use a CSS aspect ratio box to block out the required
space for images.
1. Reserve space for embeds: precompute sufficient space for embeds and
style a placeholder or fallback by finding the height of your final embed by
inspecting it with your browser developer tools.
32. Bonus 1: Why SEOs like that devs
use Webpack
Webpack helps with performance issues that websites have.
1. When a page size is too large it takes a long time to load. Webpack can minify
all site assets, and you can even use it to automatically reduce the resolution
and quality of the images, resulting in smaller page size.
2. As CSS is a blocking resource, you can use Webpack to implement critical
CSS loading
3. Too many requests at the server are a problem & Webpack helps optimizing by
merging assets into unified files. As a result, we have less requests.
33. Bonus 2: An incredibly useful tool
If you use webpack, then you can use webpack bundle analyzer. It will create an
interactive treemap visualization of the contents of all your bundles. That means that
you can visualize your hotspot & decide where you need to optimize your JS.
35. First things first...
– Google won’t click
– Google won't scroll
– If the content is in the DOM it will be seen (even if it’s hidden)
– If the content is not loaded into the DOM until after a click, then the content
won’t be found
36. Links Golden rules
– To index a page, Google needs a unique URL
– Google needs a semantic HTML markup that points a link to a proper URL (see
next slide)
– Google suggests using History API to load different content based on the URL
in a SPA
– Do not use Fragments to load different content in SPA
– Ensure all links have a href defined with target URL (see next slide)
...Remember the crawling phase: Google needs links to trigger the entire indexing
process.
37. Let’s look at some examples of Links
Good links:
– <a href=”/page”>very good link</a>
– <a href=”/page” onclick=”goTo(‘page’)”>acceptable</a>
Bad links:
– <a onclick=”goTo(‘page’)”>There is no href</a>
– <a href=”javascript:goTo(‘page’)”>There is no link</a>
– <a href=”javascript:void(0)”>same as before, there is no link</a>
– <span onclick=”goTo(‘page’)”>Google needs the a href element & not
span</span>
….
38. How AJAX affects crawl budget
In the video JavaScript: SEO
Mythbusting, Jamie Alberico asked what
about using AJAX & how that affects
Crawl budget.
39. What’s crawl budget?
– The Web is big, really big. As a result, prioritizing what to crawl, when, and
how much resources the server hosting the site can allocate to crawling
is important.
– Google has a "crawl rate limit" which limits the maximum fetching rate for a
given site. The crawl limit can go up or down. If the site responds really
quickly for a while, the limit goes up, meaning more connections can be
used to crawl.
– According to John Mueller, crawl budget could be a problem for large-scale
websites (millions or billions of URLs)
40. How AJAX affects crawl budget
1. If you have a limited number of resources that Googlebot can crawl you do not
want to waste them.
2. To supplement a page with AJAX you need many requests.
3. Now remember, you do not have just AJAX but AMP, hreflang, CSS, etc. All
these are extra. So you are consuming crawl budget.
41. How AJAX affects crawl budget
Let’s look at an e.g:
In the video JavaScript: SEO Mythbusting, Martin Splitt gives an excellent example.
Say that you use AJAX for a product page but then you use AJAX to supplement the
piece of content in that product page. So you request 1 URL & you get 9 more. In
total you have 10. However, Google caches aggressively. As a result, you will have
used less of your website budget.
42. Prevent Soft 404
Soft 404 is a page that returns to the user that the page does not exist but we have a
status code 200.
In SPA, we have one request to the server & then everything happens in the browser
The client-side routing takes care of the URLs. As a result, we do not know if we
have a 404 because we do not send any more server requests.
2 solutions:
– Use a JavaScript redirect to a URL for which the server responds with a 404
HTTP status code (for example /not-found).
– Add a <meta name="robots" content="noindex"> to error pages using
JavaScript.
Source: https://developers.google.com/search/docs/guides/fix-search-javascript
43. Testing your SPA
1. Google Search Console
2. Mobile Friendly Test
3. Site command. E.g.: site:
https://www.meetup.com/SEOnerdSwitzerland/events/273404205/
4. Test also the content site:https://www.meetup.com/SEOnerdSwitzerland/
"SEOnerdSwitzerland is a non profit organisation"
44. Do you know what the Google
Search Console is?
46. SEOs love Server-Side rendering
Why SEOs like server-side rendering:
1. We always hear horror stories about client-side rendering.
2. Because the rendering phase is complicated, we want to make it as easy as
possible for Google. So we want to serve users & bots populated HTML (no
AJAX request or wait time)
3. We love everything that implies control. For instance, you know if your server is
fast.
4. Everything that makes a website faster is better & as server-side rendering can
speed up page load times, we like it.
Remember speed is important: Core Web Vitals & a fast website will have more
URLs crawled (Crawl Budget).
47. Pre-rendering
Pre-rendering is good, but then you should also figure out which content you should
be lazy-loading. So ideally elements that are critical for intent should be in the initial
parse.
Is pre-render always the best solution? (10:48)
48. Client-Side rendering
No SEO (or Google) is fond of CSR, but it’s very famous & to help Googlebot there is
a work around:
Dynamic rendering:
Dynamic rendering means switching between client-side rendered and pre-rendered
content for specific user agents
In this context, Google does not consider this cloaking!
Resource: https://developers.google.com/search/docs/guides/dynamic-rendering
49. What Google considers a good
compromise
Resource: https://developers.google.com/web/updates/2019/02/rendering-on-the-web
51. Conclusion
A fast website is important not just for users but also for SEOs, and while JS is super
as it makes the website interactive, it can also impact the speed & the rendering of
the website. So as SEOs, we would like to ask devs to make the website fast while
keeping the interactivity.
53. Resources
Fix Search-related JavaScript problems:
https://developers.google.com/search/docs/guides/fix-search-javascript
Rendering on the Web:
https://developers.google.com/web/updates/2019/02/rendering-on-the-web
What Crawl Budget Means for Googlebot:
https://developers.google.com/search/blog/2017/01/what-crawl-budget-means-for-
googlebot
Tips for authoring fast-loading HTML pages:
https://developer.mozilla.org/en-US/docs/Learn/HTML/Howto/Author_fast-
loading_HTML_pages
If you want to learn more about SEO:
Join Isaline’s & my group #SEOnerdSwitzerland. We invite top experts in the
domain.
54. SEO French experts
During the Meetup there was a question regarding SEO french speaking experts.
Please find below 2 names:
– Andrieu Olivier
– Samuel Schmitt.
Moreover, remember all Google documentation is also translated in french.