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Case analyses and Recommendation
on
CASE SYNOPSIS AND BACKGROUND
• PACK-iTS - A group of six university
students wondered if they should
proceed with Pack-iTS, a healthy
lunch preparation and delivery
service serving some of the
elementary schools within the
Thames Valley District School Board
in Ontario, Canada.
• Initial Investment - $25000
• OBJECTIVE - work for no more than
10 hours per week, withdraw a
salary of $6,000 for the operating
period of 10 months.
PROBLEM
• Lack of experience - as they are in
their graduation and very less time
they could devote to their startup.
• Multiple Choice - available for
customers with feasible rate and
different options.
• Need for administrative assistant-
as total required hours were 80 and
actually it only covered 60 hours.
• $25000 budget is insufficient to
cover the initial expenses, if they
were to pursue this venture they
would be at loss of $2,265
CASE INFERENCE RECOMMENDATIONS
Price the product
between $3 - $3.2 for
larger sales volume.
Hire new administrative
assistant to fill in the
extra 20 hours required
to work as only 60 hours
of work is done by the six
partners.
PACK-iTS should involve
and gain expertise from
Ruht-Elen, as she has
experience in this field.
Invest more in
Promoting PACK-iTS at
Strong Appeal by PACK-
iTS towards parents to
choose them, as they
provide healthy and
nutritious Whole grain
food menu.
2/3rd of Full time
parents did not have
time to pack lunch for
their children, Pack-iTS
has a great opportunity
to tap this segment.
The Family income in
Ontario had gone up by
13.6% , so there is more
prospect for the

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PACK-iTS case analyse and Recommendations

  • 1. Case analyses and Recommendation on
  • 2. CASE SYNOPSIS AND BACKGROUND • PACK-iTS - A group of six university students wondered if they should proceed with Pack-iTS, a healthy lunch preparation and delivery service serving some of the elementary schools within the Thames Valley District School Board in Ontario, Canada. • Initial Investment - $25000 • OBJECTIVE - work for no more than 10 hours per week, withdraw a salary of $6,000 for the operating period of 10 months. PROBLEM • Lack of experience - as they are in their graduation and very less time they could devote to their startup. • Multiple Choice - available for customers with feasible rate and different options. • Need for administrative assistant- as total required hours were 80 and actually it only covered 60 hours. • $25000 budget is insufficient to cover the initial expenses, if they were to pursue this venture they would be at loss of $2,265
  • 3. CASE INFERENCE RECOMMENDATIONS Price the product between $3 - $3.2 for larger sales volume. Hire new administrative assistant to fill in the extra 20 hours required to work as only 60 hours of work is done by the six partners. PACK-iTS should involve and gain expertise from Ruht-Elen, as she has experience in this field. Invest more in Promoting PACK-iTS at Strong Appeal by PACK- iTS towards parents to choose them, as they provide healthy and nutritious Whole grain food menu. 2/3rd of Full time parents did not have time to pack lunch for their children, Pack-iTS has a great opportunity to tap this segment. The Family income in Ontario had gone up by 13.6% , so there is more prospect for the