2. 2
THE ‘JUST’ BUSINESS CONSULTING TEAM
Peter Sabourin
• Entrepreneur
• Financial manager
Alex D’Alfonso
• Supply Chain
Professional
• Innovation manager
Zintis Vandelis
• Social Entrepreneur
• Application
Developer
Michelle Cantar
• IT Professional
• Sustainable Business
Analyst
Matthew Cohen
• Entrepreneur
• Bus. Development
Manager
The Problem | The Idea | The Key Issues | Our Solution | The Implementation
3. 3
@ PANDA
PARTNERS ®
OUR AGENDA
• What is the Challenge?
• Our Idea
• The Key Issues
• Our Solution
• Implementation Plan
• Summary and Conclusion
The Challenge | The Idea | The Key Issues | Our Solution | The Implementation
4. 4
THE CHALLENGE
Get 20% of Canadian companies to begin actively and
materially lowering their carbon footprint in 4 years.
5. 5
THE ANSWER
Engage Canadian small businesses through an
Innovative &
Sustainability-Focused
integrated marketing platform.
6. 6
@ PANDA
PARTNERS ®THE SCOPE OF THE CHALLENGE
1.25 million businesses, 20% engagement = 250,000Companies
Source: StatsCan, ‘Canadian Business Counts’, June 2015
1 icon
650 companies
The Problem | The Idea | The Key Issues | Our Solution | The Implementation
7. 7
@ PANDA
PARTNERS ®
• 1.25 million Canadian
businesses
• 98% of Canadian businesses
are ‘small’ and employ only
1-99 people
• 80% of these companies are
engaged in retail or service,
and deal directly with
consumers.
• 72% of these companies
identify either cash flow
(51%) or marketing (21%)
as their #1 concern.
SITUATION ANALYSIS
The Problem | The Idea | The Key Issues | Our Solution | The Implementation
0%
100%
50%
KEY TAKEAWAY:
To reach the 20% engagement
goal, the only route to success
is through SMALL BUSINESSES.
Their driving needs are
MARKETING and SALES.
8. 8
@ PANDA
PARTNERS ®
MILLENNIAL BREAKDOWN
Major part of the workforce, leaders
• 70% of Millennials want their personal values
shared by the organization they work for
Major contributor to consumer spending
• 98% ‘Super-connected’
• 76% Active Citizens
• Millennials continue to hold business in high
regard
• Drive to ‘locally-made’ products
“Millennials are less
impressed by the sheer scale
of a business, its age, or the
general buzz that surrounds it
but more about quality of its
products (63%) and how it
treats its employees (62%)”
Source: Deloitte Millennial Survey, 2016
Sources: http://freshinsightsconsulting.ca/millennials-how-to-reach-and-connect-with-them/
9. 9
@ PANDA
PARTNERS ®
• The Earth CANNOT sustain our current lifestyle
• Temperatures of Air and Oceans (including extreme heat)
• Rainfall (including heavy rainfall events)
• Ocean acidification
• Snow and ice cover
• Sea level
• Ocean acidification
• According to the National Roundtable on Environment and the Economy
• Adaptation with private/public sector decision
makers & partnerships with universities is the
answer!
WHAT’S AT STAKE?
The Problem | The Idea | The Key Issues | Our Solution | The Implementation
Source: http://www.nrcan.gc.ca/sites/www.nrcan.gc.ca/files/earthsciences/pdf/assess/2014/pdf/Full-Report_Eng.pdf
10. 10
OUR SOLUTION
Leverage new technology and the millennial demographic to build
consumer-preference for sustainable businesses.
Use students as a springboard to launch our program.
11. 11
@ PANDA
PARTNERS ®
Participating businesses:
• 3 tiers of involvement, based on the Living
Planet @ Work guidelines
• Panda Partners receive inexpensive
marketing and join a growing network
LIVING PLANET @ WORK
OUR PANDA PARTNERS
The Problem | The Idea | The Key Issues | Our Solution | The Implementation
Beginner
Intermediate
Advanced
Pay &
Sign-Up
Online
Define the
Pledge and the
Reward
Post the Panda
Partner tag
12. 12
@ PANDA
PARTNERS ®
• An iOS and Android application
• Customers can ‘check-in’ at participating
businesses to accrue rewards
• Utilizes Google Maps to locate
sustainable businesses
• Sponsored ‘Push’ notifications can alert
customers of deals with ‘Advanced’ level
businesses
LIVING PLANET @ WORK
THE PANDA PASSPORT
The Problem | The Idea | The Key Issues | Our Solution | The Implementation
1 EXPERIENCE = 1 STAMP
Collect ‘stamps’ on your passport to redeem
discounts and selected rewards.
MIKE’S PIZZERIA
DUNDAS & YONGE
5 STAMPS 1 FREE SLICE
@PANDA
PASSPORT
13. 13
@ PANDA
PARTNERS ®
1. LEVERAGING PRE-EXISTING RELATIONSHIPS TOP-DOWN
• Connect with pre-existing relationships
(GFTN, Climate Savers, Supply partners from LP@W partners)
• GFTN – 186 Businesses
• Climate Savers – 10 Businesses
• LP @ W – 650 Businesses
• Become a preferred partner in the supply chain network (PANDA PARTNER)
2. CONNECT WITH NEW BUSINESSES BOTTOM-UP
• Use Graduate Students (especially those in Co-Op programs) who can
connect with their previous employers (Oil and Gas, Energy especially
because they are not included currently)
CORPORATE ROLL-OUT
14. 14
@ PANDA
PARTNERS ®IMPLEMENTATION PLAN
How the Gap closes...
Massive Rollout in Business Schools Across the Country
1 icon
650 companies
The Problem | The Idea | The Key Issues | Our Solution | The Implementation
Year 1 Panda Partner Acquisitions
Year 2 Panda Partner Acquisitions
Year 3 Panda Partner Acquisitions
Year 4 Panda Partner Acquisitions
15. 15
@ PANDA
PARTNERS ®
SO WHAT’S THE BENEFIT?
‘Panda Passport’
Users
• Discounts
• Special Promotions
• Caring for Green
• Resume Building
• Sense of
Competition
Participating SMEs
• Reputation boost
• Marketing
• In-app marketing
opportunities
Participating
Corporations
• Greater employee
engagement
• Brand engagement
The Problem | The Idea | The Key Issues | Our Solution | The Implementation
16. 16
THE POWER OF POSITIVE REWARDS
Extrinsic Motivators of
Good Behaviour
Financial
Material
Social
Intrinsic Motivators of
Good Behaviour
Self-Satisfaction
Sense of
Accomplishment
17. 17
@ PANDA
PARTNERS ®
PROGRAM TARGETS
Design & Delivery
BIG Idea:
Reach over 63 000 students annually
in 79 business schools, to help
persuade approx. 250,000
companies to become Panda Partners
by 2020.
Widely Adoptable:
• Panda Passport easily downloaded
by users
• Quick Response Code mailed to all
Panda Partners
• Feasible to Implement
Resources Required
Innovative Funding:
• $10 annual fee for companies
should generate $570,000 revenue
in year one and $2.5M by 2020
• Students are motivated by
scholastic achievement and fear
of losing competition to other
schools
• With low production costs there
are minimal risks
18. 18
@ PANDA
PARTNERS ®
PROGRAM TARGETS
Scalability
• Replicable:
• With business schools spread
across the country and across the
globe, there will always be
motivated and inexpensive
marketing measures available
• Scalable:
• Each company brings in
$10/year and costs
approximately $2/year; the
larger the operations get, the
more funds LP@W have to work
with
Materiality/Measurability
• Financial Benefit:
• After costs over $150,000 of profit in year
one and $750,000 of profit in 2020 to re-
invest in the cause.
• Social Benefit:
• By 2020, 250,000 companies will be
taking measurable steps towards making
the world more sustainable
• Environmental Benefit:
• The Panda Partners will help reduce CO2
emission by over 2.2 million metric tons by
2020
• Measurable Results/Material Benefit:
• 2 paid, full-time staff on hand with
travelling expenses to ensure that each
Panda Partner is keeping up with their
pledge
19. 19
SUMMARY
Design & Delivery
• 63,000 users annually
• 250,000 Panda Partners by 2020
Resources Required
• $2.5M revenue in 2020
• Inexpensive marketing plan
Scalability
• Replicable nationally and
internationally
• Over half of revenue gets re-
invested into the cause
Materiality/Measurability
• CO2 emissions reduced by 2.2
million metric tons by 2020
• Full-time referees on staff
Leverage new technology and the millennial demographic to build
consumer-preference for sustainable businesses.
20. 20
@ PANDA
PARTNERS ®
APPENDIX A
Panda Partner®
Scan to win rewards and support
sustainable businesses
Sponsored by:
LIVING PLANET
@WORK
Download the Panda Passport® Mobile App
Available for Android and iOS
@ PANDA
PARTNERS ®
21. 21
@ PANDA
PARTNERS ®
APPENDIX B
Province Total Small Medium Large Number of Institutions Business Students Student / Small Business
Newfoundland and Labrador 17,335 17,090 233 12 1 800 5%
Prince Edward Island 5,615 5,547 64 4 2 1,600 29%
Nova Scotia 29,686 29,179 468 39 5 4,000 14%
New Brunswick 24,992 24,582 386 24 4 3,200 13%
Quebec 236,688 232,531 3,830 327 9 7,200 3%
Ontario 389,116 381,001 7,437 678 24 19,200 5%
Manitoba 35,980 35,298 622 60 3 2,400 7%
Saskatchewan 38,749 38,264 457 28 2 1,600 4%
Alberta 154,495 151,866 2,397 232 11 8,800 6%
British Columbia 171,557 169,178 2,218 161 16 12,800 8%
Yukon 1,568 1,549 18 1 1 800 52%
NWT 1,294 1,263 29 2 1 800 63%
Nunavut 465 455 10 0 0 0 0%
Canada Total 1,107,540 1,087,803 18,169 1,568 79 63,200 6%
*https://www.ic.gc.ca/eic/site/061.nsf/eng/02804.html
**https://www.the-cma.org/job-bank/career/business-programs
Businesses* Educational Institutions**
22. 22
@ PANDA
PARTNERS ®
APPENDIX C
2016 2017 2018 2019
Number of Panda Partners 63,200 126,400 189,600 252,800
Price 10.00$ 10.00$ 10.00$ 10.00$
Revenue 632,000$ 1,264,000$ 1,896,000$ 2,528,000$
Expenses
Postage 34,760$ 69,520$ 104,280$ 139,040$
Printing 91,640$ 183,280$ 274,920$ 366,560$
Additional Staff (@ $50k per annum) 100,000$ 200,000$ 300,000$ 400,000$
Environmental Awareness Networking Parties 200,000$ 400,000$ 600,000$ 800,000$
Travel Expenses 40,000$ 80,000$ 120,000$ 160,000$
Total Costs 466,400$ 932,800$ 1,399,200$ 1,865,600$
Profit 165,600$ 331,200$ 496,800$ 662,400$
Forcasted Income Statement
