An artwork approval process typically begins with someone raising a request and ends with approval of vendor proofs. The process flowchart shows it involves collating inputs to create artworks, approving and releasing artworks. For example, a juice company launching 3 flavors in 2 bottle sizes would have 6 SKUs and 18 total artwork components to manage through the approval workflow.

1. MANAGE
ARTWORKS
Packaging Artwork Approval
Process

2. • Does an artwork complete its lifecycle from creation to approval of final vendor
proof without any deviations? The flow might appear linear but the challenge lies
in not missing a step when the artwork request is broken into multiple workflows
based on SKU or components.
• An end-to-end artwork approval process typically starts with someone raising a
request for an artwork and ends with the approval of the vendor proofs. The below
flowchart illustrates a typical artwork approval process.
Artwork Lifecycle

3. Typical Artwork
Approval Process
BusinessValue

4. Artwork Requests Collate inputs and Create
Artworks
Approve and Release
Artworks
FAQ on Artwork Approval
Process
Stages of an Artwork Approval
Workflow
1 2 3 4

5. For
Example
• A company launches 3 flavors of juice.
• Grapefruit, Cranberry and Orange to be sold in 2 bottle sizes (4 fl oz and 8 fl oz).
• Each SKU has 3 artwork components (front label, back label and cap).
• So the launch consists of 6 SKUs and 18 artwork components.
Example

7. THANK YOU