P Martino, Rich 071408
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This is a presentation by P. Martino of SAS at the ANA Marketing Accountability conference. It's got some lovely insights into making marketing measurement a reality in companies.
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- Santander is the 3rd largest private bank in Brazil with a market share of 11% in loans and strong distribution platform of over 3,600 branches
- Integration of Banco Real and Santander Brasil is largely complete, with cost synergies of R$1.5 billion realized above initial targets
- Managerial loan portfolio grew 15.8% year-over-year in IFRS and 17.4% including acquired portfolios, with corporate loans up 24.2%
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- Banco Santander (Brasil) S.A. presented information on its operations and financial results in Brazil
- Santander is the 3rd largest private bank in Brazil with a market share of 11% in loans and strong distribution platform of over 3,600 branches
- Integration of Banco Real and Santander Brasil is largely complete, with cost synergies of R$1,545 million achieved, exceeding expectations by R$145 million
- Managerial loan portfolio grew 15.8% year-over-year in IFRS and 17.4% including acquired portfolios, with corporate loans up 24.2% and SME loans up 14.7%
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