This document discusses trends indicating that renting rather than owning a home is becoming the new normal in the United States. It notes that the number of renters has increased by over 3 million since 2010 while the number of homeowners has decreased by 2.8 million. It analyzes factors contributing to this shift such as high student loan debt burdening young adults and preventing them from purchasing homes. The document also examines challenges facing the real estate industry from this trend and proposes some radical solutions for realtor associations to empower and engage members as activists to influence policy and public opinion.