This document discusses closing the racial wealth gap in the United States through increasing homeownership rates among black and Latino communities. It outlines how systemic discrimination and barriers in housing and lending have historically prevented wealth accumulation through homeownership for people of color. The document then presents several startup case studies that are working to increase access to financing, alternative credit assessment, and affordable homeownership options in order to help close the racial wealth gap and realize the economic benefits of increased minority homeownership.
5. WhyisWealthsoImportant?
● Wealth is a safety net that keeps a
life from being derailed by setbacks
and the loss of income
● This safety net lets people to take
career risks
● Familial wealth lets people access
housing in safe neighbourhoods
with good schools, which enhances
the prospects of their own children
7. RacialWealthGapIssues
Income
Black median
household income
$38,183.
White median
household income
$61,363.
SavingsEducation
Black families where
the head of
household graduated
from college have less
wealth than White
families where the
head of household
dropped out of high
school.
60% of White people
have retirement
accounts compared
to 34% of Black and
30% of Latinos.
8. Housing:TheBiggestObstacletoClosingtheWealthGap
Redlining
Defined Black
communities as
hazardous areas
Reversing
Black Wealth
Accumulation
Race Riots in Tulsa,
Rosewood, Atlanta,
Wilmington, and more
Lending
Discrimination
53% of Black people
received subprime
mortgages compared
to 26% of White
people
Restrictive
Covenants
Forbade home sales
to Black people
Underbanked
The percentage of
underbanked Black and
Latino households (30%,
29%) is twice that of White
homes (14%)
Housing
Discrimination
The FHA refused to
guarantee mortgages near
Black neighborhoods.
10. Increasing Home Ownership
Shrinks the Black
and White wealth
gap by 31%
$32,113
Reduces the Latino
and White wealth
gap by 29%
$29,213Familial Home Ownership Rates by
Race
The Effect Equalizing
Home Ownership
Rates has on the
Wealth Gap
Source: Institute for Assets & Social
Policy, Brandeis University
12. Diverse Young
Population
In 2019, for the first time,
more than half of the
nation’s population under
age 16 identified as a
racial or ethnic minority.
50% of the Black
population and 58% of
the Latino population is a
millennial or younger.
White
Population Is
Not Growing
The 2010 to 2020 decade
could be the first decade
since the first census
was taken in 1790 when
the White population did
not grow.
Substantial
Population Age
Differences
In 2019, White Americans
had had the highest
median age: White (43.7
), Latinos (29.8), Black
(34.6) , Asian (37.5), and
two or more races (20.9).
DemographicChangeCreates
Marketopportunity
Shifting Urban
Landscape
27 of the 100 largest
metropolitan areas have
minority-white
populations. White people
represent the minority in
major metropolitan areas
like New York, Los
Angeles, Washington,
D.C., Miami, Dallas,
Atlanta, and Orlando.
13. Who aretheseConsumers?
Market Description
●Tech Savvy African Americans use digital platforms
and apps to increase the national consciousness on
issues affecting the Black community
●Willing to Experiment African American millennials
are 25% more likely than all millennials to say they are
among the first of their friends/colleagues to try new
technology products
●Mortgage Ready There are 6.3 million mortgage ready
Black and Latino millennials in the 31 largest
metropolitan areas
Customer Experience
●Cumbersome Processes The current mortgage
application process is extremely cumbersome, and
lenders lack flexibility in working with borrowers
● High Interest Rates Black millennials attempting to
buy a home without a co-applicant are more likely to
be denied for financial assistance or receive
significantly higher interest rates than their White
counterparts
● Credit Struggles Lenders underestimate
creditworthiness in communities of color
14. CanyoungerGenerations AffordtheHomestheyWant?
When asked how often they think about
owning their own home, Generation Z
and millennials are the most likely to
think about it often (80 percent and 82
percent, respectively).
The projected median housing price
in 2031. That means today's
18-year-olds will have to begin saving
$304 per month to afford a typical
10% down payment plus closing costs
by the time they turn 30.
Generation Z can expect to spend
$226,000 on inflation-adjusted rent
in their lifetime -- about $24,000
more than millennials and $77,000
more than baby boomers.
80%,82%
$386,310
$226,000
15. WhatDoConsumersDoInstead?
Startups Addressing HomeownershipIncumbent Options
●Rent Only 37% of young adults own homes
●Live with Parents 29% of Black young adults ages
25–34 were living with their parents in 2017, 10
percentage points higher than the share of White
young adults
●USDA loans Target rural housing, but millennials
largely prefer urban areas
●Unison The Unison Homebuyer plan is a co-investment
which helps customers put 20% down on a home
without burdening users with extra debt, interest, or
monthly payments
●Divvy Divvy empowers renters to become owners. By
fractionalizing ownership in homes, its customers begin
to earn equity before they outright own
●Hurry Home Hurry Home uses capital from investors to
offer a financial product that enables buyers to earn
equity in their home while paying close to or less than
what rent would be for the same property
19. Fintech funding has grown
45% yoy since 2011 as
businesses and financial
institutions innovate to
serve growing financial
expectations
45%
FundingLandscape
Finance & Lending Fintech Deal
Value & Volume
20. share price performance
of the top 50 public
fintech companies since
2016
64%
The median revenue
multiple for public Real
Estate & Mortgage fintech
companies
3X
Exits&CoMps
Largest Fintech Equity Rounds
21. TheBestSolutionswill
Vertically focus on serving
people of color
Develop alternative financial
profiling for communities of
color
Utilize ethical AI to overcome
systemic bias in the mortgage
process
Medium: Venture Capital and Building
Generational Wealth Through Homeownership
(Part 1: The Down Payment)
Medium: Venture Capital and Building
Generational Wealth Through Homeownership
(Part 2: Credit)
Medium: Venture Capital and Building
Generational Wealth Through Homeownership
(Part 3: The Mortgage Process)
22. “Becoming a one-stop-shop for
specific users – offering financing,
debt collection, admin support
and cash management in one
place for example, has the
potential to lead to highly virtuous
circle: increased stickiness leading
to improved data collection,
allowing for enhanced tailored
recommendations on new
financial products leading to
further increased engagement.”
Whitestarcapital
Benefitsof
VerticalFocus
24. 4StagesofEthicalai
Real World Bias
Data Bias
Algorithmic
Bias
Business Bias
Is Reflected In
Is Exposed ByIs Acted Upon By
Which Impacts
UsingBusinessBiastoImpactRealWorldBias
26. Value Prop
Landed helps essential
professionals, build
financial security near the
communities they serve.
Landed allows school
employees to buy homes in
expensive metro areas like
San Francisco, Seattle,
Portland OR, Denver, Los
Angeles, San Diego, and
Boston.
Company
Landed’s down payment
program invests
alongside employees in
education to help them
reach a 20% down
payment. Landed’s equity
investment structure
allows homebuyers to
share a portion of the
gain – or loss, if any – of
the home’s value once
sold or refinanced.
Traction
Landed's nearly 500
educators who used their
Down Payment Program
have bought over $300M
worth of homes across the
country. Landed is a
Series A company with
$22m in total funding.
Landed
Scale
The average Landed
educator has only owned
their home for one year;
however, limited results are
promising. So far, Landed’s
Down Payment Program
leads to $30,000 of wealth
gained per year per
participant.
27. Value Prop
Listo collects data to
predict risk and to remove
discrimination in
investment, and insurance
products designed for the
unbanked and
underbanked.
Company
Founded to help the
Latino community
achieve a better future by
offering transparent and
smart financial solutions.
Listo focuses on : (1)
building and improving
credit (2) protecting
assets with transparent
insurance (3) wealth
building through
investment products, like
Roth IRA and 529 plans.
Traction
60% of Listo’s growth is
organic. The company they
has a 90% customer
retention rate. 45% of
Listo customers are
millennials or younger.
Listo is a Series A
company with $22m in
total funding.
Listo!
Scale
Listo has a mobile app and
stores. Listo leveraged
brick and mortar locations
to build credibility in
communities that distrust
financial institutions. Their
mobile app helps Listo
deliver tailored
recommendations to users.
Listo aims to be Plaid for
underbanked and
unbanked communities.
28. Value Prop
Lenders who build
models using Zest.ai
software have seen, on
average, a 20% increase
in approval rates with no
added risk, and up to 50%
reductions in charge-offs
by using more of their
data and the advanced
math of machine
learning.
Company
Zest.ai helps banks and
credit unions go beyond
the statistical and data
limitations of traditional
credit scores to identify
good borrowers who are
often overlooked by
legacy techniques.
Complementary tools
help teams evaluate and
validate the models for
safety, stability, business
impact, and compliance.
Traction
Zest provides over 30
customers with resources
to prep, build, iterate, and
document
machine-learning
decisioning models for
cards, auto loans, personal
loans, mortgages, and
student loans. Zest.ai is a
Series C company with
$254m in total funding.
Zest.ai
Scale
Based on the mortgage
lenders who tested ZAML
Fair, Zest says the tool
would eliminate 70% of the
nation’s gap in approval
rates between Hispanic and
white mortgage applicants
and cut the even larger gap
between Black and white
borrowers by more than
40%, putting 172,000
families into new homes.
29. MajorTakeaways
● Increasing home ownership rates in
communities of color will reduce the racial
wealth gap.
● Systemic factors that create barriers to Black
and Latino homeownership are ripe for
disruption from financial solutions that
vertically focus the needs of diverse users.
● Traditional methods do not accurately assess
the creditworthiness of people of color.
● By practicing ethical AI businesses can
prevent algorithmic bias from perpetuating
real world bias in mortgage lending.
30. CREDITS: This presentation template was created by
Slidesgo, including icons by Flaticon, and infographics
& images by Freepik and illustrations by Stories
THANKYou
Comments & questions?
https://www.linkedin.com/in/james-pippim/
Author:JamesPippim
31. REferences
● ”The Racial Wealth Gap, Why Policy Matters,” Laura Sullivan, Tatjana Meschede, Lars Dietrich, & Thomas Shapiro, 2015.
● "Examining the Black-White Wealth Gap," Kriston McIntosh, Emily Moss, Ryan Nunn, & Jay Shambaugh, February 27, 2020.
● “The Economic Impact of Closing the Racial Wealth Gap,” Nick Noel, Duwain Pinder, Shelley Stewart, & Jason Wright, August 13, 2019.
● “The Nation’s Latino Population Is Defined by It’s Youth,” Eileen Patten, April 20, 2016.
● “Homeownership and Living Arrangements among Millennials: New Sources of Wealth Inequality and What to Do about It,” Jung Choi.
● “Recent Trends in Wealth-Holding by Race and Ethnicity: Evidence from the Survey of Consumer Finances,” Lisa J. Dettling, Joanne W. Hsu, Lindsay Jacobs, Kevin B. Moore, and Jeffrey
P. Thompson with assistance from Elizabeth Llanes, September 27, 2017.
● “The Road to Zero Wealth: How the Racial Wealth Divide is Hollowing Out America’s Middle Class,” Institute for Policy Studies and Prosperity Now, September 11, 2017.
● “America’s Persistent Racial Homeownership Gaps,” Alanna McCargo.
● “Nielsen 2016 Report: Black Millennials Close the Digital Divide,” Nielsen, October 17, 2016.
● “Housing Americas Older Adults 2018,” Joint Center for Housing Studies of Harvard University, 2018.
● “Millennials Feel the Squeeze as Black Homeownership Rates Decline, Dante Miller,” October 27, 2019.
● “This Critical Link Could Help Bridge America’s Racial Wealth Gap,” Sharon Epperson, Michelle Fox, June 26, 2020.
● "Home Equity and the Racial Wealth Gap How Government Housing Policy Deepened the Racial Wealth Gap," Kimberly Amadeo, June 25, 2019.
● "Segregation Has Gotten Worse, Not Better, and It's Fueling the Wealth Gap Between Black and White Americans," Alana Semuels, June 19, 2020.
● "This is Why the Wealth Gap Between Black and White Americans Persists," Darrick Hamilton & Trevon Logan, February 8, 2020.
● "Generation Z Will Pay $226,000 in Rent in their Lifetime," HotPads.
● "Hey, Gen Z, Better Start Saving for a Home Now!," National Association of Realtors, February 1, 2019.
● “Black Owned Financial Technology Company Committed to Addressing the Racial Wealth Gap in Black & Hispanic Communities Raises $3.5 Million in Series Seed Funding from
Investors,” Brittni Abiolu, February 6, 2020.
● “ Better.com Consumer Trend Report 2019: How FinTech Has Innovated the Traditionally Archaic and Antiquated $15 Trillion Mortgage Industry, Ushering in a New Digitally-Native and
Traditionally Underserved Customer Base,” Business Wire, December 16, 2019.
● "2020 Landed Impact Report," Alex Lofton, July 21, 2020.
● “Fintech Sector Report January 2019,” GCA Altium, January 2019.
● “4 Stages of Ethical AI: Algorithmic Bias is Not the Problem but Part of the Solution,” Anthony J. Bradley, January 15, 2020.
● "Infographic: The Racial Wealth Gap," Prosperity Now, June 27, 2019.
● "What's in my FICO® Scores?" myFICO.
● "Millennials Are the Most Diverse Generation in U.S. History, Now 44 Percent Minority, Says New Brookings Report," Brookings, January 24, 2018.
● "The Nation is Diversifying Even Faster than Predicted, According to New Census Data," William H. Frey, July 1, 2020.
● "2017 FDIC National Survey of Unbanked and Underbanked Households," Federal Deposit Insurance Corporation, October 2018.
● “ZAML Fair - Our New AI To Reduce Bias In Lending,” Bruce Upbin,” October 2019.