Bonnie Hoy from Bonnie Hoy and Associates presents a slideshow on "The Internet As A Marketing Tool", showing how renters demographics have changed and why landlords need to be advertising on the Internet.

1. The Internet As a Marketing Tool
Presented by:
Bonnie Hoy
(416) 821-9425
bonnierents@hotmail.com

2. Our Changing Customer
Traditional – Pre 1946 Baby-Boomers 1946-62
Generation X – 1963-79 Y Generation – 1980-Now

3. Our Ch
O Changing Customer
i C t
 Consumers are in charge and they mean business.
 Age is no longer a factor – chronological age is not
important. What age does the consumer think they behave
like.
 77% of the population believes their I.Q. is above average.
Every consumer expects to be treated like a person of above
average intelligence.
 There is an increase in the belief of things not seen. The
buzzword is ‘spiritualism’.
spiritualism .
 The interest in health and well being is sky-rocketing. That’s
why you see a lot more spa’s, yoga studios, etc.
 People now believe they don’t have to purchase things to
own th experience. A perfect example is cars.
the i f t l i
 There is an increase in the leasing and auction culture. i.e.
EBay
 There is a significant changing culture of purchasers.

4. Our Ch
O Changing Customer
i C t
Current ratio of white people to
people of culture in America
Age Category Ratio
70+ 5:1
40 3:1
20 2:1

5. Our Ch
O Changing Customer
i C t
 Asian, black and Hispanic ethnicity on the rise.
By 2050 white Caucasian people will become
the minority.
 North America is changing colour It s called
colour. It’s
demographic momentum.
 Multi-racial population is growing. i.e. Tiger
Woods, Obama
Woods Obama, Halle Berry
 Single households now outnumber married
households in North America.
 Men are living at home longer then women.
Women are also becoming financially
independent younger then men.

6. Our Ch
O Changing Customer
i C t
 We now live in a society that is focused on
self inventing or reinventing ourselves.
Eg. Viagra, plastic surgery
 60% of the population now does research
before they make a large purchase.
 P2P – People to people purchasing has
p p p p g
become significant because of the internet.
 The average person see’s their time worth
$1.25
$1 25 per minute Baby boomers value
minute.
their time at $2 per minute.
 People are now supersaturated with price.

7. Our Ch
O Changing Customer
i C t
 9 % of o t
92% o North Americans say t ey t ust
e ca s they trust
their own instincts over the advice of a
professional.
 Anything we can do to give people a
social connection is huge in the sales
p
process.
 People born post 1980 are considered the
Y generation. Their buying patterns are
dramatically changing the face of sales
d ti ll h i th f f l
today. They are part of the me generation
and they want service right now.
y g

8. Our Ch
O Changing Customer
i C t
Changing Buying Patterns
Focus of Thought
Era
Interest Process
1900s Features What it is
1950s Benefits What it does
1980s Experience How it feels
2000s Identity Who I am

9. List f F
Li t of Free Websites
W b it
www.kijiji.ca
www kijiji ca www.classified4u.ca
www classified4u ca
www.craigslist.ca www.rentbin.ca
www.adlandpro.com www.torontopost.ca
www.salesspider.com www.liveonrent.com
www.adoosa.ca www.rentcanada.com
www.topclassifieds.ca
www topclassifieds ca www.apartmentcorner.com
www apartmentcorner com
www.notad.com www.myhood.ca
www.rent-index.com Twitter
www.tradepoint.ca Facebook

10. The Y Generation
The largest segment of renters in the industry is coming from
the Y Generation:
 They carry three things with them at all times - IPOD, cell phone
and laptop. This is their connection to life as they know it.
 They think and act differently than any consumer of the past.
 They s all
The usually get o t of bed at 10 00 am
out 10:00 am.
 The usually go out to socialize at 10:00 pm.
 They don't believe in appointments. They believe in “here and
now service”'. It's all about real time.
service It s time
 They’ll often call at 10:00 pm to make a rental inquiry.
 Lobby renovations are important to them as are amenities and
suite renovations.
 They love NEW - the NEWER it looks the happier they'll be.
 They love the Internet. They love Twitter, Facebook and uTube.
They love applications they can download to their iPHONE or
y pp y
Blackberry.

11. THANK YOU!
(416) 821-9425
bonnierents@hotmail.com