Oxytocin means business power point presenation

Oxytocin Means
Business
TERM PRESENTATION
BY: STEAVEN ROJAS
4/16/2014 OXYTOCIN MEANS BUSINESS 1

What is Oxytocin?
o Oxytocin is a nonapeptide hormone best known
for its role in lactation.
o Since the early 1900s, we have identified the
oxytocin hormone to play a role in uterine-
contracting.
o Released by the posterior pituitary gland.
o The posterior pituitary gland, which is
comprised of axons originating from the
hypothalamus, serves a center of hormone
secretion as part of the endocrine system.
o Primarily the posterior pituitary gland excretes
oxytocin, responsible for uterine contractions,
and lactation, and vasopressin, an antidiuretic
hormone that stimulates water retention.

What is Oxytocin?
o More recent developments have placed the
oxytocin hormone in the not only a part of
non-social behaviors but also for social
behaviors as well.
o Besides learning, anxiety, feeding, and pain
perception, Oxytocin plays an important role
for social memory, attachment, sexual
behaviors, and aggression.

Business World: The Team
o Trust plays an integral role in how individuals
behave in a team setting.
oTrust itself is a social tool that allows the
creation of relationships both at the personal
and professional level.
oCreated, and broken in a multitude of ways,
trust varies from individual to individual.
oWhen inspected at the neurological level,
Oxytocin plays a role in trustworthy behavior
and perception.

Modulating Behavior

Trust, morality — and oxytocin?
Paul Zak
Neuroeconomist
A pioneer in the field of neuroeconomics, Paul
Zak is uncovering how the hormone oxytocin
promotes trust, and proving that love is good
for business.
“Oxytocin infusion increases generosity in
unilateral monetary transfers by 80 percent
[and] increases donations to charity by 50
percent.”

The Moral Molecule: The Source of
Love and Prosperity.
From the bucolic English countryside to the
highlands of Papua New Guinea, from labs in
Switzerland to his campus in Southern
California, Dr. Paul Zak recounts his
extraordinary stories and sets out, for the first
time, his revolutionary theory of moral
behavior.
The Moral Molecule reveals nothing less than
the origins of our most human qualities—
empathy, happiness, and the kindness of
strangers

WHY DO WE
CARE?

How To Be A Better: 10 science-
backed ways to get more of what you
want

1. Hug it out
o If you meet Dr. Zak, the first thing he'll do is
give you a hug.
o Even among strangers, hugging releases
oxytocin.
o Last year, Dr. Zak spread the hugging bug to
hardened New Yorkers at an event called Love
Night, where strangers were encouraged to
hug one another.
o "If it works on 500 random New Yorkers, it'll
work for you,"

2. Modify your handshake
o Touch is still important.
oDr. Zak suggests a modified handshake: One
hand over the other. Making eye contact also
makes the connection more powerful.

3. Watch a tearjerker
o Seeing a powerful movie is the best oxytocin
releaser Dr. Zak has found to date.
o When oxytocin is increased by 10-20%,
noticeable behavior changes—like feeling
more relaxed—result.
o Watching an emotionally compelling movie
makes oxytocin surge 47%.
o Why? Our brains process the plot and
characters as if they were in the room with us.

4. Sing Karaoke
o Belting out show tunes, singing in a choir, or
even doing karaoke is an instant oxytocin
trigger.
o But only if you're doing it with other people.

5. Bust a move
o There's nothing quite like partnered dancing
to get your oxytocin fix.
o In one experiment, Dr. Zak drew the blood of
dancers before and after a night of dancing.
o He found that the oxytocin levels of the
dancers rose 11%, regardless of age or gender.
o They also reported feeling closer to others
and closer to "something bigger than
themselves," even though the evening had
nothing to do with religion.

6. Thrill yourself and others
o Want to feel closer with someone? Take them
bungee jumping, rollercoaster riding, or out to
experience something new.
"Doing something thrilling is a great way to
connect with somebody."
o It's part of the reason why policemen and
soldiers have such extraordinarily strong
bonds.

7. Host a walking meeting
o Studies have proven that exercising with a
friend makes for a better workout
o Dr. Zak would argue that it makes for a
happier one, too.
o He applies the same strategy to the office by
taking his lab mates on a hike in the foothills of
California every month.
"The moderate stress [of hiking] will make the
bonding experience better."

8. Treat your friend
o When an individual receives something guilt
free, levels of oxytocin rise and a perpetual
cycle of gifting and strengthening social bonds
is developed.

9. Say words of endearment
o Dr. Zak goes deeper into this theory and
mentions that saying the word love increases
levels of oxytocin. Words of endearment also
can have the same results.

10. Check Facebook
o Social media is often seen as the end to
meaningful interaction, but science sees it
differently.
o While studying people's oxytocin levels after
using Facebook and Twitter, Dr. Zak saw
oxytocin release in every participant in each of
his three experiments.
oThough in-person interactions are much
richer, there’s room for the Internet.
"We're a connective species: The more
interaction, the better."

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