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PAID 
OWNED 
EARNED 
Media 
AKA-POEM 
Curated List of 70+ 
POEM Infographics / 
Models with links
FORRESTER SAYS SOCIAL DOESN’T DRIVE 
ONLINE SALES, AND WHY THAT’S FINE 
http://davefleet.com/2012/09/forrester-email-searc...
EARNED & SOCIAL MEDIA STRATEGY 
– WHAT’S THE DIFFERENCE? 
http://www.previewnetworks.com/blog/earned-social-media-strategy...
SAMPLE MARKETING PLAN WITH PAID, 
OWNED, EARNED AND SHARED MEDIA 
http://www.pearanalytics.com/blog/2014/sample-marketing-...
POEM MODELS ALSO AVAILABLE AS AN 
EMBEDDABLE, RESPONSIVE, 
COLLABORATIVE LIST ON LISTLY 
• Via http://list.ly/list/Rt3-70-...
OWNED VS. EARNED MEDIA: 
MEASURING THE ROI 
http://spinsucks.com/communication/owned-vs-earned-media-measuring- 
the-roi/
MCKINSEY: NEW MARKETING 
VOCAB - HIJACKED & SOLD MEDIA 
http://www.mckinsey.com/insights/marketing_sales/ 
beyond_paid_med...
A DEFINITION OF PAID, 
EARNED AND OWNED MEDIA 
http://www.smartinsights.com/digital-marketing-strategy/customer-acquisitio...
THE INTEGRATION OF PAID, EARNED 
AND OWNED MEDIA; AND THE 
IMPORTANCE OF ALL THREE 
https://thornleyfallis.ca/the-integrat...
DEFINING EARNED, OWNED 
AND PAID MEDIA 
http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned- 
owned-a...
WRITE A POEM TO YOUR 
AUDIENCE 
http://www.campaignasia.com/BlogEntry/332451,write-a-poem-to-your-audience. 
aspx
PAID, OWNED, EARNED 
MEDIA 
http://webrunnermedia.com/paid-owned-and-earned-media/
PAID OWNED EARNED MEDIA: 6 PLUS 6 
REASONS TO DISMISS OR LEVERAGE 
OWNED BLOGS #POE 
http://clubventemarcom.blogspot.ca/20...
5 CRITICAL STEPS FOR INTEGRATING 
PAID, OWNED, AND EARNED MEDIA 
http://www.onlinemarketinginstitute.org/blog/2013/11/inte...
GETTING TO GRIPS WITH 
POEM 
http://www.onetoomanymornings.co.uk/inbound-marketing-for-small-businesses/
INNOVATE 1ST INTERVIEW PART 3 
– SOCIAL MEDIA MYTHS & TRUTHS 
https://randallbeard.wordpress.com/tag/earned-media/
YOUR CONTENT STRATEGY: DEFINING 
PAID, OWNED & EARNED MEDIA 
http://www.business2community.com/content-marketing/your-cont...
DEFINING PAID, EARNED & 
OWNED MEDIA 
http://www.empowermm.com/blog1/emerging-media/defining-paid-earned- 
and-owned-media...
EARNED VS. PAID MEDIA: AN 
INTRO TO VIRAL MARKETING 
http://bestbuzz.bz/earned-vs-paid-media-mobile-marketing/
“HALF THE MONEY I SPEND ON ADVERTISING IS 
WASTED AND THE TROUBLE IS I DON’T KNOW 
WHICH HALF.” BUILDING YOUR ATTRIBUTION ...
PAID OWNED AND EARNED MEDIA – 
THE BENEFITS OF OWNING THEM ALL 
http://pauldunay.com/paid-owned-and-earned-media-%E2%80%93...
MARKETING AND PR: THE 
LINES HAVE BLURRED 
http://en.prnasia.com/blog/2013/03/marketing-and-pr-the-lines-have-blurred/
EARNED MEDIA: WHEN 2+2=7 
http://blog.prnewswire.com/2011/03/30/earned-media-when-2-2-7/
PAID, OWNED, EARNED MEDIA MODEL 
WILL DISAPPEAR…IT WILL JUST BE 
CALLED MARKETING 
http://elyrosenstock.com/blog/2011/05/1...
PAID OWNED EARNED MEDIA 
DEVELOPMENT 
http://www.searchmuse.com/blog/2012/08/26/paid-owned-earned-media- 
development.html
WHAT IS EARNED , OWNED & PAID 
MEDIA? THE DIFFERENCE EXPLAINED. 
https://www.titan-seo.com/newsarticles/trifecta.html
RESOURCES: CONVERGED MEDIA, 
INTEGRATING YOUR PAID, OWNED, & 
EARNED 
http://www.slideshare.net/jeremiah_owyang/marketo-ke...
DO YOU (REALLY) KNOW 
YOUR CUSTOMERS? 
http://plasma.dk/?p=437
5 ASPECTS OF SOCIAL MEDIA THAT 
WILL HELP YOU PRIORITIZE WHAT YOU 
DO 
http://jaypalter.ca/2013/08/5-aspects-of-social-med...
ROLE OF OWNED, PAID AND 
EARNED MEDIA IN A BUSINESS 
http://sweetdigital.co/blogs/digital-marketing/role-owned-paid-and-ea...
‘RENTED’ MEDIA AS PART OF 
THE PAID, EARNED, OWNED MIX 
http://adamvincenzini.com/2012/04/rented-media-as-part-of-the-paid...
CONVERGED MEDIA: OWNED 
+ EARNED + PAID MEDIA 
http://blog.flite.com/home/2013/3/8/converged-media-owned-earned-paid- 
med...
“OWNED” MEDIA, AN ANSWER 
TO DIGITAL CHANGE? 
http://almostdailybrett.wordpress.com/2014/05/29/owned-media-an-answer- 
to-...
THE NEW PEO (PAID, EARNED, 
OWNED) MEDIA MODEL 
http://www.imediaconnection.com/content/29345.asp
NEW MEDIA OPTIONS 
http://www.smartinsights.com/digital-marketing-strategy/customer-acquisition- 
strategy/new-media-optio...
INTERACTIONS, 
ENGAGEMENT & ECOSYSTEMS 
http://darmano.typepad.com/logic_emotion/2010/04/engagement.html
DE-BLURRING THE PUBLISHING 
BOUNDARIES: BOUGHT, OWNED, 
EARNED AND SHARED MEDIA 
http://www.sociagility.com/2012/04/bought...
PAID, EARNED & OWNED 
MEDIA. OUR 3-WAY IMPACT. 
http://andrewsbirt.com/2014/06/02/need-sociability-earn-media-graphic/
EARNED, OWNED AND PAID MEDIA: 
DIFFERENCES AND OVERLAPS 
http://www.artform.nl/artformatie/earned-owned-en-paid-media-vers...
MR./MS. CMO — TEAR DOWN THESE 
WALLS! 
http://chiefmartec.com/2012/08/mr-cmo-ms-cmo-tear-down-these-walls/
HOW BRANDS MUST COMBINE 
PAID, OWNED, AND EARNED MEDIA 
http://www.dreamgrow.com/how-brands-must-combine-paid-owned-and- 
...
HOW OWNED, EARNED, AND 
PAID MEDIA WORK TOGETHER 
http://ahundredmilesanhour.com/blog/how-owned-earned-and-paid-media- 
wo...
SOCIAL MEDIA IN 2013 - PAID, 
OWNED, SHARED & EARNED MEDIA 
http://www.klaus-janowitz.de/wordpress/social-media-2013
SOCIAL MEDIA BRANDSPHERE 
http://www.briansolis.com/2011/08/new-inforgraphic-the-brandsphere-by- 
brian-solis-and-jess3/
PAID, OWNED, EARNED MEDIA: 
ARE YOU IN THE RIGHT PLACE? 
http://conversations.marketing-partners.com/2011/01/paid-owned-ea...
CAN CONSUMERS HELP BRANDS WIN 
CONTROL & REACH WITH LIVING 
MEDIA? 
http://www.nickkellet.com/2013/01/can-consumers-help-b...
THE NEW RULES FOR MODERN 
COMMUNICATIONS: OWNED MEDIA TO 
AGILE ENGAGEMENT 
http://www.slideshare.net/au1153/the-new-rules...
BLURRING THE LINES BETWEEN PAID, 
OWNED, AND EARNED MEDIA – 2013 IS 
ALL ABOUT INTEGRATION 
http://3gengagement.com/3ge/bl...
CONVERGED MEDIA = PAID MEDIA 
+ OWNED MEDIA + EARNED MEDIA 
http://blogs.ubc.ca/bkap/2012/11/26/converged-media-paid-media...
THE ESSENTIAL THREE-PRONGED 
APPROACH TO CONTENT PROMOTION 
http://marketingland.com/your-necessary-three-pronged-approach...
NATIVE ADVERTISING: 
ADVERTISING ALIVE & WELL 
http://www.katrinadouglas.co.uk/native-advertising-advertising-alive-well- ...
EARNED, OWNED OR PAID MEDIA 
CHANNELS. ALSO KNOWN AS: PR, 
SOCIAL MEDIA OR ADVERTISING. 
http://seedfactorymarketing.com/e...
LINES BLUR BETWEEN PAID, 
OWNED, AND EARNED MEDIA 
http://www.vostit.com/blog/marketing/paid-owned-earned-media/
CREATING A MULTI-CHANNEL 
CONTENT MARKETING STRATEGY 
http://www.blueglass.co.uk/blog/creating-multi-channel-content-marke...
MEDIA CONVERGENCE IN CHOBANI’S 
#TASTEREAL CAMPAIGN IS DAMN SEXY 
http://tylerhakes.com/blog/marketing/case-study-the-conv...
EARNED, OWNED, & PAID MEDIA 
– WHAT’S THE DIFFERENCE? 
http://www.new-wavemedia.com/blog/earned-owned-paid-media
LEVERAGING CONVERGED MEDIA 
IN LOCAL DIGITAL MARKETING 
http://streetfightmag.com/2013/01/14/leveraging-converged-media-in...
PAID, OWNED & EARNED MEDIA: 
YOUR NEW VOCABULARY 
http://tempero.co.uk/paid-owned-earned-media-your-new-vocabulary
CRASH COURSE IN CONTENT 
MARKETING: 12 LESSONS FROM A 
BRAND PUBLISHER 
http://www.slideshare.net/InteliQ/how-iq-works
HOW TO MOVE FROM “PAID” TO 
“OWNED AND EARNED” MEDIA? 
http://www.mandarmarathe.net/index.php/how-to-move-from-paid-to-own...
WHAT’S OWNED MEDIA ON 
FACEBOOK & HOW TO USE IT 
http://www.linkedmediagroup.com/owned-media-on-facebook/
FACEBOOK ADVERTISERS ‘LIKE’ 
THEIR ROI 
http://www.rebeccalieb.com/blog/tag/paid-owned-earned-media/
WHY LONELY BRANDS BUY 
THEIR FANS & FOLLOWERS? 
http://www.viralblog.com/social-crm/why-lonely-brands-buy-their-fans-follo...
SOCIAL MEDIA FOR BUSINESS: 5 WAYS 
TO GET NOTICED AND GAIN MORE 
FOLLOWERS IN 2014 
http://seopursuits.co.uk/social-media-...
VISUAL THINKING #5: PATHFINDING IN 
PAID, EARNED AND OWNED MEDIA 
http://davidsmcnamara.typepad.com/david-mcnamara/2012/05...
UNDERSTANDING FACEBOOK’S 
OWNED, PAID AND EARNED MEDIA 
http://juntaedelane.com/understanding-facebooks-owned-paid-and-ear...
THE CONVERGED MEDIA IMPERATIVE: 
HOW BRANDS MUST COMBINE PAID, 
OWNED AND EARNED MEDIA 
http://www.hyperbrand.co.uk/5/news...
SHOULD YOUR EMPHASIS BE ON 
EARNED, OWNED, OR PAID MEDIA? 
http://www.joshgordon.com/blog/bid/206029/Should-your-emphasis-...
OPTIMIZING PAID, OWNED 
AND EARNED MEDIA 
http://www.nimalgunewardena.com/2013/03/14/optimizing-paid-owned- 
and-earned-me...
MEDIA MIX REDUX 
http://www.instantlyobsolete.com/?p=809
INTEGRATING OWNED MEDIA, 
EARNED MEDIA, AND PAID MEDIA 
http://socialsteve.wordpress.com/2011/02/20/integrating-owned-medi...
ARE YOU “LEANING FORWARD” WHEN 
IT COMES TO NEW MARKETING TOOLS? 
http://www.redhotmarketingblender.com/2012/12/are-you-le...
SOCIAL MEDIA ECOSYSTEM 
http://www.iab.net/media/file/JEGIIABSocialMediaReport.pdf
HOW TO GET FOUND WHERE YOUR 
BUYERS ARE LOOKING: WEB PRESENCE 
OPTIMIZATION 
http://webbiquity.com/social-media-marketing/...
PAID OWNED EARNED - A LOVE 
STORY BASED ON ENGAGEMENT 
http://www.paidownedearned.com/2011/11/paid-owned-earned-love-story...
GETTING EARNED MEDIA 
WORKING IN YOUR FAVOUR 
http://www.joakimnilsson.com/strategy-and-organisation/getting-earned-media-...
POEM AND THE TWEETING 
BRA 
http://www.businessquests.com/2014_05_01_archive.html
CONVERGED MEDIA: THE KEY 
TO CONTENT MARKETING 
http://www.sayitsocial.com/2014/01/converged-media-the-key-to-content- 
ma...
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Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 70+ infographics

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A curated list

Originally via

http://list.ly/list/Rt3-70-plus-paid-owned-earned-and-shared-media-models-graphics-posts

There's no commentary here. That's to follow in a second deck with a new model. This is purely research document - one that's useful for anyone who needs to fasttrack their learning on POEM

Published in: Social Media, Mobile
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Paid Owned Earned Shared Convergent Social: Media Models - Curated list of 70+ infographics

  1. PAID OWNED EARNED Media AKA-POEM Curated List of 70+ POEM Infographics / Models with links
  2. FORRESTER SAYS SOCIAL DOESN’T DRIVE ONLINE SALES, AND WHY THAT’S FINE http://davefleet.com/2012/09/forrester-email-search-drive-online-sales-social/
  3. EARNED & SOCIAL MEDIA STRATEGY – WHAT’S THE DIFFERENCE? http://www.previewnetworks.com/blog/earned-social-media-strategy-difference/
  4. SAMPLE MARKETING PLAN WITH PAID, OWNED, EARNED AND SHARED MEDIA http://www.pearanalytics.com/blog/2014/sample-marketing-plan-with-paid- owned-earned-and-shared-media/
  5. POEM MODELS ALSO AVAILABLE AS AN EMBEDDABLE, RESPONSIVE, COLLABORATIVE LIST ON LISTLY • Via http://list.ly/list/Rt3-70- plus-paid-owned-earned-and- shared-media-models- graphics-posts • http://list.ly/preview/Rt3 • Am I missing a model or a significant post on POEM? • Please add to the list.
  6. OWNED VS. EARNED MEDIA: MEASURING THE ROI http://spinsucks.com/communication/owned-vs-earned-media-measuring- the-roi/
  7. MCKINSEY: NEW MARKETING VOCAB - HIJACKED & SOLD MEDIA http://www.mckinsey.com/insights/marketing_sales/ beyond_paid_media_marketings_new_vocabulary
  8. A DEFINITION OF PAID, EARNED AND OWNED MEDIA http://www.smartinsights.com/digital-marketing-strategy/customer-acquisition- strategy/new-media-options/
  9. THE INTEGRATION OF PAID, EARNED AND OWNED MEDIA; AND THE IMPORTANCE OF ALL THREE https://thornleyfallis.ca/the-integration-of-paid-owned-and-earned-media- and-the-importance-of-all-three/
  10. DEFINING EARNED, OWNED AND PAID MEDIA http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned- owned-and-paid-media.html
  11. WRITE A POEM TO YOUR AUDIENCE http://www.campaignasia.com/BlogEntry/332451,write-a-poem-to-your-audience. aspx
  12. PAID, OWNED, EARNED MEDIA http://webrunnermedia.com/paid-owned-and-earned-media/
  13. PAID OWNED EARNED MEDIA: 6 PLUS 6 REASONS TO DISMISS OR LEVERAGE OWNED BLOGS #POE http://clubventemarcom.blogspot.ca/2012/06/paid-owned-earned-media- 6-plus-6.html
  14. 5 CRITICAL STEPS FOR INTEGRATING PAID, OWNED, AND EARNED MEDIA http://www.onlinemarketinginstitute.org/blog/2013/11/integrating-paid-owned- earned-media/
  15. GETTING TO GRIPS WITH POEM http://www.onetoomanymornings.co.uk/inbound-marketing-for-small-businesses/
  16. INNOVATE 1ST INTERVIEW PART 3 – SOCIAL MEDIA MYTHS & TRUTHS https://randallbeard.wordpress.com/tag/earned-media/
  17. YOUR CONTENT STRATEGY: DEFINING PAID, OWNED & EARNED MEDIA http://www.business2community.com/content-marketing/your-content-strategy- defining-paid-owned-and-earned-media-0533660
  18. DEFINING PAID, EARNED & OWNED MEDIA http://www.empowermm.com/blog1/emerging-media/defining-paid-earned- and-owned-media/
  19. EARNED VS. PAID MEDIA: AN INTRO TO VIRAL MARKETING http://bestbuzz.bz/earned-vs-paid-media-mobile-marketing/
  20. “HALF THE MONEY I SPEND ON ADVERTISING IS WASTED AND THE TROUBLE IS I DON’T KNOW WHICH HALF.” BUILDING YOUR ATTRIBUTION MODEL http://digitalarabia.wordpress.com/2012/07/31/building-your-attribution-model/ comment-page-1/
  21. PAID OWNED AND EARNED MEDIA – THE BENEFITS OF OWNING THEM ALL http://pauldunay.com/paid-owned-and-earned-media-%E2%80%93-the-benefits- of-owning-them-all/
  22. MARKETING AND PR: THE LINES HAVE BLURRED http://en.prnasia.com/blog/2013/03/marketing-and-pr-the-lines-have-blurred/
  23. EARNED MEDIA: WHEN 2+2=7 http://blog.prnewswire.com/2011/03/30/earned-media-when-2-2-7/
  24. PAID, OWNED, EARNED MEDIA MODEL WILL DISAPPEAR…IT WILL JUST BE CALLED MARKETING http://elyrosenstock.com/blog/2011/05/13/earned-media-will-disappear-it- will-just-be-called-marketing/
  25. PAID OWNED EARNED MEDIA DEVELOPMENT http://www.searchmuse.com/blog/2012/08/26/paid-owned-earned-media- development.html
  26. WHAT IS EARNED , OWNED & PAID MEDIA? THE DIFFERENCE EXPLAINED. https://www.titan-seo.com/newsarticles/trifecta.html
  27. RESOURCES: CONVERGED MEDIA, INTEGRATING YOUR PAID, OWNED, & EARNED http://www.slideshare.net/jeremiah_owyang/marketo-keynote-converged- media-paidownedearned-mus13 http://www.web-strategist.com/blog/category/converged-media/
  28. DO YOU (REALLY) KNOW YOUR CUSTOMERS? http://plasma.dk/?p=437
  29. 5 ASPECTS OF SOCIAL MEDIA THAT WILL HELP YOU PRIORITIZE WHAT YOU DO http://jaypalter.ca/2013/08/5-aspects-of-social-media-that-will-help-you-prioritize- what-you-do/
  30. ROLE OF OWNED, PAID AND EARNED MEDIA IN A BUSINESS http://sweetdigital.co/blogs/digital-marketing/role-owned-paid-and-earned- media-business
  31. ‘RENTED’ MEDIA AS PART OF THE PAID, EARNED, OWNED MIX http://adamvincenzini.com/2012/04/rented-media-as-part-of-the-paid-earned- owned-mix.html
  32. CONVERGED MEDIA: OWNED + EARNED + PAID MEDIA http://blog.flite.com/home/2013/3/8/converged-media-owned-earned-paid- media.html#.VCD-vyueHCw=
  33. “OWNED” MEDIA, AN ANSWER TO DIGITAL CHANGE? http://almostdailybrett.wordpress.com/2014/05/29/owned-media-an-answer- to-digital-change/
  34. THE NEW PEO (PAID, EARNED, OWNED) MEDIA MODEL http://www.imediaconnection.com/content/29345.asp
  35. NEW MEDIA OPTIONS http://www.smartinsights.com/digital-marketing-strategy/customer-acquisition- strategy/new-media-options/
  36. INTERACTIONS, ENGAGEMENT & ECOSYSTEMS http://darmano.typepad.com/logic_emotion/2010/04/engagement.html
  37. DE-BLURRING THE PUBLISHING BOUNDARIES: BOUGHT, OWNED, EARNED AND SHARED MEDIA http://www.sociagility.com/2012/04/bought-owned-earned-shared-media/
  38. PAID, EARNED & OWNED MEDIA. OUR 3-WAY IMPACT. http://andrewsbirt.com/2014/06/02/need-sociability-earn-media-graphic/
  39. EARNED, OWNED AND PAID MEDIA: DIFFERENCES AND OVERLAPS http://www.artform.nl/artformatie/earned-owned-en-paid-media-verschillen- en-overlappingen/
  40. MR./MS. CMO — TEAR DOWN THESE WALLS! http://chiefmartec.com/2012/08/mr-cmo-ms-cmo-tear-down-these-walls/
  41. HOW BRANDS MUST COMBINE PAID, OWNED, AND EARNED MEDIA http://www.dreamgrow.com/how-brands-must-combine-paid-owned-and- earned-media/
  42. HOW OWNED, EARNED, AND PAID MEDIA WORK TOGETHER http://ahundredmilesanhour.com/blog/how-owned-earned-and-paid-media- work-together/
  43. SOCIAL MEDIA IN 2013 - PAID, OWNED, SHARED & EARNED MEDIA http://www.klaus-janowitz.de/wordpress/social-media-2013
  44. SOCIAL MEDIA BRANDSPHERE http://www.briansolis.com/2011/08/new-inforgraphic-the-brandsphere-by- brian-solis-and-jess3/
  45. PAID, OWNED, EARNED MEDIA: ARE YOU IN THE RIGHT PLACE? http://conversations.marketing-partners.com/2011/01/paid-owned-earned- media-channels-are-you-in-the-right-place/
  46. CAN CONSUMERS HELP BRANDS WIN CONTROL & REACH WITH LIVING MEDIA? http://www.nickkellet.com/2013/01/can-consumers-help-brands-win-control- reach-with-living-media/
  47. THE NEW RULES FOR MODERN COMMUNICATIONS: OWNED MEDIA TO AGILE ENGAGEMENT http://www.slideshare.net/au1153/the-new-rules-for-modern-communications- owned-media-to-agile-engagement-at-prsa-2012? ref=http://www.nickkellet.com/2013/01/can-consumers-help-brands-win- control-reach-with-living-media/
  48. BLURRING THE LINES BETWEEN PAID, OWNED, AND EARNED MEDIA – 2013 IS ALL ABOUT INTEGRATION http://3gengagement.com/3ge/blurring-the-lines-between-paid-owned-and- earned-media-2013-is-all-about-integration/
  49. CONVERGED MEDIA = PAID MEDIA + OWNED MEDIA + EARNED MEDIA http://blogs.ubc.ca/bkap/2012/11/26/converged-media-paid-media-owned- media-earned-media/
  50. THE ESSENTIAL THREE-PRONGED APPROACH TO CONTENT PROMOTION http://marketingland.com/your-necessary-three-pronged-approach-to-content- promotion-55504
  51. NATIVE ADVERTISING: ADVERTISING ALIVE & WELL http://www.katrinadouglas.co.uk/native-advertising-advertising-alive-well- pt1/
  52. EARNED, OWNED OR PAID MEDIA CHANNELS. ALSO KNOWN AS: PR, SOCIAL MEDIA OR ADVERTISING. http://seedfactorymarketing.com/earned-owned-or-paid-media-channels- also-known-as-pr-social-media-or-advertising/
  53. LINES BLUR BETWEEN PAID, OWNED, AND EARNED MEDIA http://www.vostit.com/blog/marketing/paid-owned-earned-media/
  54. CREATING A MULTI-CHANNEL CONTENT MARKETING STRATEGY http://www.blueglass.co.uk/blog/creating-multi-channel-content-marketing- strategy/
  55. MEDIA CONVERGENCE IN CHOBANI’S #TASTEREAL CAMPAIGN IS DAMN SEXY http://tylerhakes.com/blog/marketing/case-study-the-convergence-of-paid- earned-and-owned-media-for-chobanis-tastereal-campaign-is-damn- sexy/
  56. EARNED, OWNED, & PAID MEDIA – WHAT’S THE DIFFERENCE? http://www.new-wavemedia.com/blog/earned-owned-paid-media
  57. LEVERAGING CONVERGED MEDIA IN LOCAL DIGITAL MARKETING http://streetfightmag.com/2013/01/14/leveraging-converged-media-in-local- digital-marketing/
  58. PAID, OWNED & EARNED MEDIA: YOUR NEW VOCABULARY http://tempero.co.uk/paid-owned-earned-media-your-new-vocabulary
  59. CRASH COURSE IN CONTENT MARKETING: 12 LESSONS FROM A BRAND PUBLISHER http://www.slideshare.net/InteliQ/how-iq-works
  60. HOW TO MOVE FROM “PAID” TO “OWNED AND EARNED” MEDIA? http://www.mandarmarathe.net/index.php/how-to-move-from-paid-to-owned- and-earned-media/
  61. WHAT’S OWNED MEDIA ON FACEBOOK & HOW TO USE IT http://www.linkedmediagroup.com/owned-media-on-facebook/
  62. FACEBOOK ADVERTISERS ‘LIKE’ THEIR ROI http://www.rebeccalieb.com/blog/tag/paid-owned-earned-media/
  63. WHY LONELY BRANDS BUY THEIR FANS & FOLLOWERS? http://www.viralblog.com/social-crm/why-lonely-brands-buy-their-fans-followers/
  64. SOCIAL MEDIA FOR BUSINESS: 5 WAYS TO GET NOTICED AND GAIN MORE FOLLOWERS IN 2014 http://seopursuits.co.uk/social-media-business-5-ways-get-noticed-gain-followers/
  65. VISUAL THINKING #5: PATHFINDING IN PAID, EARNED AND OWNED MEDIA http://davidsmcnamara.typepad.com/david-mcnamara/2012/05/visual-thinking- 5-pathfinding-in-paid-earned-and-owned-media.html
  66. UNDERSTANDING FACEBOOK’S OWNED, PAID AND EARNED MEDIA http://juntaedelane.com/understanding-facebooks-owned-paid-and-earned- media/
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  72. ARE YOU “LEANING FORWARD” WHEN IT COMES TO NEW MARKETING TOOLS? http://www.redhotmarketingblender.com/2012/12/are-you-leaning-forward- when-it-comes-to-new-marketing-tools/
  73. SOCIAL MEDIA ECOSYSTEM http://www.iab.net/media/file/JEGIIABSocialMediaReport.pdf
  74. HOW TO GET FOUND WHERE YOUR BUYERS ARE LOOKING: WEB PRESENCE OPTIMIZATION http://webbiquity.com/social-media-marketing/how-to-get-found-where-your- buyers-are-looking-web-presence-optimization/
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  76. GETTING EARNED MEDIA WORKING IN YOUR FAVOUR http://www.joakimnilsson.com/strategy-and-organisation/getting-earned-media- working-in-your-favour/
  77. POEM AND THE TWEETING BRA http://www.businessquests.com/2014_05_01_archive.html
  78. CONVERGED MEDIA: THE KEY TO CONTENT MARKETING http://www.sayitsocial.com/2014/01/converged-media-the-key-to-content- marketing/

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