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Effective websites for organizations

UNDP Türkiye
UNDP Türkiye
UNDP TürkiyeUNDP Türkiye

Effective websites for organizations

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UNDP Turkey
30 April 2013
EFFECTIVE WEBSITES FOR
ORGANIZATIONS
Effective websites for effective communication
The purpose of the website
User Friendly
Media Friendly
News/Blog function
Create brand clarity
Leverage Social Media
Responsive web design
INTRODUCTION
Effective websites for organizations
Effective websites for organizations
THE PURPOSE OF THE WEBSITE
What is our site’s purpose?
Clear description of the purpose
immediately apparent
Design Homepage
Simple
Visually
appealing
Focus on
quality
content
USER FRIENDLY WEBSITE
Ad

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Effective websites for organizations

  • 1. UNDP Turkey 30 April 2013 EFFECTIVE WEBSITES FOR ORGANIZATIONS
  • 2. Effective websites for effective communication The purpose of the website User Friendly Media Friendly News/Blog function Create brand clarity Leverage Social Media Responsive web design INTRODUCTION
  • 5. THE PURPOSE OF THE WEBSITE What is our site’s purpose? Clear description of the purpose immediately apparent Design Homepage
  • 7. For a powerful home page Purpose immediately apparent on the home page Images that show the organization’s work Not intense, not text-heavy on the first page Basic areas of engagement in the navigation bar for the user Easy to navigate the user into the secondary pages of the website USER FRIENDLY WEBSITE SIMPLICITY
  • 11. What the visitor expect from us What we want from the visitor Description of the visitor People who are affected by our work People who want to work on the same development objectives of ours. USER FRIENDLY WEBSITE FOCUS ON QUALITY CONTENT
  • 12. Deliver your clear and concise information from the visitors’ point of view Make it easy to contact you Contact information Staff information USER FRIENDLY WEBSITE FOCUS ON QUALITY CONTENT
  • 14. Each document should be downloaded from a HTML landing page that includes a summary of the document’s contents. This page should also include highlights from the document For large documents, landing page should include downloads for sections/chapters of the document. Make downloadable documents findable through landing pages
  • 16. Be sensitive to the media Press room should be a self-serve area Media contact Logo of your organization High quality photos Videos Related media kits Translation to local language is key MEDIA FRIENDLY WEBSITE
  • 18. Provides a dynamic content to the site Recent Activities, Events, Media Coverage Participation can be improved via newsletters Bring you more traffic Important for Search Engine Optimization NEWS/BLOG FUNCTION
  • 19. Example on Search Engine Optimization
  • 20. Use compassionate storytelling to connect with the public and bolster support for our unique work. NEWS/BLOG FUNCTION – STORY TELLING
  • 25. Consistent branding on our website and project sites Will strengthen our organization’s recognition Our organization’s branding should not be overwhelmed by the volume of partner logos Consistent branding
  • 27. 67% of the world’s internet population visits social networks 22% of the world’s online time is spent on social networks and blogs 13 billion videos on youtube and 2 billion videos on Facebook are viewed every month 60% of time spent on the mobile web (in the US) is spent on social networking sites Presence on social media platforms extends audience
  • 28. LEVERAGE SOCIAL MEDIA Visitor Promoter • Follow icons • Facebook like box
  • 29. Mobile and Tablet Compatibility The site responses to the device How are our websites going to be presented on these devices? RESPONSIVE WEB SITE
  • 36. Highlight the expertise of your organization from the audience’s point of view Make it easy to contact you Design your site in a responsive way Make your site easy to use Update your site’s content quite often Use social media to promote your work RECAP

Editor's Notes

  1. The first thing you should think about your website is its purpose. You may make a list of your priorities related to your website.This questioning will be reflected, first of all, on your design and homepage. You make sure your organization’s purpose is immediately apparent and clear in your website. One should not take for granted that visitors already know about your organization.
  2. Photos of people who are impacted. Photos tells about your organization. Photos makes complex concepts simple.
  3. TheHumanDevelopmentReportwebsitefollowsbestpractice of providing a HTML landingpagethatincludes a summaryandhighlights.
  4. It is highly important to update visitors on recent activities, media coverage, upcoming events, and important developments related to your organization. It shows that the organization is constantly taking action and it provides a dynamic content to the site.You may either have a news section or a blog in your website which should be robust, updated and relevant all the time. You may also have newsletter on a regular basis and make sure people are subscribe to this newsletter. This is also another way to engage people who have visited your website and who want to be informed about your organization on a regular basis. It gives people a reason to come back to your site and also keep you connected with them.This keeps your site visible and makes it more likely that they will become more involved in the future. In addition, blogs and news centers are often quoted by other blogs and news sites. This increases the exposure of your site and will likely bring you more traffic.And constantly updated content increases your search engine visibility. This makes it easier for people actively looking for information related to your organization to find your site.
  5. You may also want to feature success stories on your website related to your work, from people who are impacted or from people who are involved in and have made a change with your work. Audience can relate better to a personal story.
  6. Website contains your non-time relevant content. Social media is time relevant and social media are an increasingly significant source of traffic for the websites. You can turn every site visitor to a promoter by adding social sharing tools like ‘Like’, ‘Tweet’ or ‘+1’ buttons. Each site visitor that clicks on these buttons exposes their friends and followers to the organization’s work. Social tools create deeper engagement, giving people good reasons to share content. Hence investment in reaching out to Social Actors pays off as social media visitors are staying longer on your site than the average visitor and looking at more pages than visitors coming from other sites.
  7. For instance, flash elements do not work on every device.