Owls Pretending To Be Wolves Presentation
•Download as PPT, PDF•
0 likes•112 views
1) The album cover varies from other punk albums by including a bible, uses color to make parts stand out, and includes black and white similar to other punk albums. 2) The magazine advertisement keeps a generic design so as not to be misperceived but uses color to make it appealing and entertaining in contrast to some "boring" ads. 3) The music video focuses on the song and its playing like similar band videos rather than the artist, which differs from most modern videos that focus on making the artist look good over the music.
Report
Share
Report
Share
![How Did My Media Products Challenge or Develop Other Media Products ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Question 1
The document discusses how the student's media product uses and develops conventions of real indie music videos.
The title of the artist, album, and song are conventional to the indie genre. The locations used in the music video, including woodlands and water, are also conventional and reflect the song lyrics.
The costumes and makeup are important for portraying the artist as trendy and allowing creative expression, without challenging conventions. The camerawork and editing employ techniques like close-ups and tracking shots that are common for promoting the independent artist.
While some indie music videos have narratives and others are more journey-based, the student's portrays a journey of self-discovery, making it seem professionally produced while fulfilling audience
Eval q1
The document discusses how the media product utilizes, develops, and challenges conventions of real media forms. It analyzes conventions of music videos, digipaks, and magazine advertisements that were used in the product. These include using narrative, relationships between characters, color schemes, and consistent branding across formats. Some conventions were directly implemented while others were challenged, such as changing typical relationship narratives or using less bright colors than usual for the genre. The product aimed to balance repetition of expectations with unexpected elements to intrigue audiences.
Evaluation Question 2
The music video and ancillary tasks effectively represented the indie rock genre through their use of mise-en-scene, influences, and conventions. The music video featured live performance shots of the band interspersed with a narrative to engage viewers. Lighting, camerawork, editing, and a black and white filter were used to symbolize the protagonist's emotions and conform to indie conventions. The ancillary tasks, a magazine ad and album packaging, featured close-ups of the frontman to develop the band's brand and referenced other iconic indie bands and magazines. A consistent green color scheme across tasks also helped establish the band's identity.
Evaluation Question 1
The document discusses how the media producer's music video, digipak, and advertisement challenge conventions of their genres.
For the music video, the producer subverted pop music video conventions by making it slow-paced and in black and white to emphasize sad emotions rather than being upbeat and colorful.
The digipak followed conventions like song listings but did not include photos of the artist, instead using nature images relating to the album's theme.
The minimalist advertisement kept important information like the title and release date without extra text to stand out differently from other ads. The recurring style across the producer's works aims to attract a young audience by focusing on the narrative rather than the artist.
Audience feedback from ‘afterglow 1’
The document summarizes feedback from a questionnaire targeted at girls aged 14-17 about a music video titled "Afterglow 1." Key findings include:
- Respondents identified the genre as pop, fulfilling the creator's goal.
- The most liked aspects were the bright colors and the artist's makeup, especially pink lips.
- Feedback suggested removing concert clips that did not fit the overall narrative and syncing visuals better to lyrics.
- This feedback will help the creator improve the music video for its target audience.
Codes and conventions of music videos
This document discusses the codes and conventions used in music videos. It defines codes and conventions as the techniques used to construct meaning in music videos. These can be split into symbolic techniques like facial expressions and mise-en-scene, and technical techniques like camera angles and shot types. Common codes and conventions discussed include style (performance, narrative, mixture), editing techniques, camera shots, and mise-en-scene elements like costumes, lighting, color palette, and location. The use of codes and conventions provides structure for audiences and ensures the video matches the song's lyrics.
How does my media product challenge, develop and use media conventions?
The document discusses the conventions of indie music videos, magazine advertisements, and digipaks that the author researched. For the music video, conventions included performance videos, narrative storylines related to lyrics, distinctive costumes, and props. The author's video included symbolic props and recreated the "face of the band" trope subtly. For the advertisement, conventions included band name font and reviews to promote album sales. The author's ad included similar design elements. While conventions like band photos were followed for the digipak, the author challenged conventions by using floral imagery instead and an asymmetrical design. Overall, the author's pieces mainly stuck to but also developed some conventions to make original work.
Eval question 1
The document discusses the conventions of music videos in different genres that were researched to inform the production of the author's own music video. It describes common themes in pop music videos, such as narratives related to song lyrics, and in rock music videos, such as a focus on performance. The author's goal was to incorporate both narrative and performance aspects by setting the band on stage to create a feel of a live concert, while also including a narrative focused on the lead singer reflecting the song's lyrics by walking around a church graveyard. Lighting was an important consideration, with red backlighting used to highlight the band and create hidden meanings related to the lyrics.
Recommended
Question 1
The document discusses how the student's media product uses and develops conventions of real indie music videos.
The title of the artist, album, and song are conventional to the indie genre. The locations used in the music video, including woodlands and water, are also conventional and reflect the song lyrics.
The costumes and makeup are important for portraying the artist as trendy and allowing creative expression, without challenging conventions. The camerawork and editing employ techniques like close-ups and tracking shots that are common for promoting the independent artist.
While some indie music videos have narratives and others are more journey-based, the student's portrays a journey of self-discovery, making it seem professionally produced while fulfilling audience
Eval q1
The document discusses how the media product utilizes, develops, and challenges conventions of real media forms. It analyzes conventions of music videos, digipaks, and magazine advertisements that were used in the product. These include using narrative, relationships between characters, color schemes, and consistent branding across formats. Some conventions were directly implemented while others were challenged, such as changing typical relationship narratives or using less bright colors than usual for the genre. The product aimed to balance repetition of expectations with unexpected elements to intrigue audiences.
Evaluation Question 2
The music video and ancillary tasks effectively represented the indie rock genre through their use of mise-en-scene, influences, and conventions. The music video featured live performance shots of the band interspersed with a narrative to engage viewers. Lighting, camerawork, editing, and a black and white filter were used to symbolize the protagonist's emotions and conform to indie conventions. The ancillary tasks, a magazine ad and album packaging, featured close-ups of the frontman to develop the band's brand and referenced other iconic indie bands and magazines. A consistent green color scheme across tasks also helped establish the band's identity.
Evaluation Question 1
The document discusses how the media producer's music video, digipak, and advertisement challenge conventions of their genres.
For the music video, the producer subverted pop music video conventions by making it slow-paced and in black and white to emphasize sad emotions rather than being upbeat and colorful.
The digipak followed conventions like song listings but did not include photos of the artist, instead using nature images relating to the album's theme.
The minimalist advertisement kept important information like the title and release date without extra text to stand out differently from other ads. The recurring style across the producer's works aims to attract a young audience by focusing on the narrative rather than the artist.
Audience feedback from ‘afterglow 1’
The document summarizes feedback from a questionnaire targeted at girls aged 14-17 about a music video titled "Afterglow 1." Key findings include:
- Respondents identified the genre as pop, fulfilling the creator's goal.
- The most liked aspects were the bright colors and the artist's makeup, especially pink lips.
- Feedback suggested removing concert clips that did not fit the overall narrative and syncing visuals better to lyrics.
- This feedback will help the creator improve the music video for its target audience.
Codes and conventions of music videos
This document discusses the codes and conventions used in music videos. It defines codes and conventions as the techniques used to construct meaning in music videos. These can be split into symbolic techniques like facial expressions and mise-en-scene, and technical techniques like camera angles and shot types. Common codes and conventions discussed include style (performance, narrative, mixture), editing techniques, camera shots, and mise-en-scene elements like costumes, lighting, color palette, and location. The use of codes and conventions provides structure for audiences and ensures the video matches the song's lyrics.
How does my media product challenge, develop and use media conventions?
The document discusses the conventions of indie music videos, magazine advertisements, and digipaks that the author researched. For the music video, conventions included performance videos, narrative storylines related to lyrics, distinctive costumes, and props. The author's video included symbolic props and recreated the "face of the band" trope subtly. For the advertisement, conventions included band name font and reviews to promote album sales. The author's ad included similar design elements. While conventions like band photos were followed for the digipak, the author challenged conventions by using floral imagery instead and an asymmetrical design. Overall, the author's pieces mainly stuck to but also developed some conventions to make original work.
Eval question 1
The document discusses the conventions of music videos in different genres that were researched to inform the production of the author's own music video. It describes common themes in pop music videos, such as narratives related to song lyrics, and in rock music videos, such as a focus on performance. The author's goal was to incorporate both narrative and performance aspects by setting the band on stage to create a feel of a live concert, while also including a narrative focused on the lead singer reflecting the song's lyrics by walking around a church graveyard. Lighting was an important consideration, with red backlighting used to highlight the band and create hidden meanings related to the lyrics.
Eval question 1
The document discusses the conventions of music videos in different genres that were researched to inform the production of the author's own music video. It describes common themes in pop music videos, such as narratives related to song lyrics, and in rock music videos, such as a focus on performance. The author's goal was to incorporate both narrative and performance aspects by setting the band on stage to create a feel of a live concert, while also including a narrative focused on the lead singer reflecting the song's lyrics by walking around a church graveyard. Lighting was an important consideration, with red backlighting used to highlight the band and create hidden meanings relating to the product.
In what ways does your media product use
The document discusses how the author analyzed various media products like music videos, album covers, and magazine ads in the pop genre to identify codes and conventions. They then used this research to both adopt and challenge conventions in their own music video and ancillary products. For the music video, they adopted conventions like depicting the genre through dancing, relating lyrics to visuals, and including closeups of the artist. However, they challenged conventions by not including a narrative focused on a relationship and instead represented happiness. For their album packaging, they both adopted layouts and challenged color schemes to stand out within the genre.
Andrew Goodwin Music Video Theory
1. Goodwin suggested that music videos often link the genre of music to the genre of visuals. For example, a punk rock video may feature punk rock fashion and live performance elements.
2. Goodwin also noted there is usually a relationship between the visuals and lyrics of a music video. Visuals may illustrate, amplify, or contradict what is being sung.
3. According to Goodwin, the tone and atmosphere of a music video typically reflects the music itself.
1
1. The document discusses how a media project uses conventions from Goodwin's analysis of real media products in a music video, digipak, and advertisement. Key points covered include relationships between lyrics and visuals, genres, artist close-ups, voyeurism, and intertextuality.
2. Examples are provided from clips of the music video showing how it incorporates points from Goodwin's analysis, such as matching locations in lyrics and visuals.
3. The digipak and advertisement designs aim to match conventions of real products, including typical front/back cover information and elements featured in advertisements.
Evaluation: Question 1
1. The document discusses how a media project uses conventions from Goodwin's analysis of real media products in a music video. It shows how the video incorporates relationships between lyrics and visuals, different genres, artist close-ups, voyeurism, and other conventions.
2. It also discusses how the project's digipak and advertisement follow conventions of real digipaks and ads, such as including track listings, logos, titles, and formats. The goal was to stick closely to typical media forms and conventions.
Digipak - Green-Eyed Monster - The 1984
The document summarizes the design of a digipak for the album "Green-Eyed Monster - The 1984" by the band The 1984. The front cover features a tilted mid-shot of the lead singer looking elsewhere to imply that his life is changing now that the girl he loves is no longer interested in him. Green eyes were photoshopped onto him to suggest he has become jealous. The first insert features a shot of the girl from the music video for the title song "Green-Eyed Monster." The back cover shows the lead singer alone against a fence and lists the seven song titles. Electric guitars are displayed to highlight their prominence in the band's indie music style.
Evaluation for media project question 2
The document discusses how various ancillary texts for a music video - including a CD cover, magazine advertisement, and inside CD cover - effectively complement and relate to the main music video product. Specifically:
1) The magazine ad uses similar imagery, colors, and framing as scenes in the music video to promote the theme and artist.
2) The front and back CD cover relate to the black and white aesthetic and shots of the artist in the music video.
3) The inside CD cover features a similar black and white shot of the artist from the music video location along with song lyrics.
Overall, the ancillary texts are unified with the music video through consistent use of imagery, colors,
In what ways does your media product use
The document discusses how the author analyzed various media products like music videos, album covers, and magazine ads in the pop genre to identify codes and conventions. This was done to help develop their own media products in a familiar format. Specifically, the author analyzed music videos to identify conventions like close-ups of artists, bright colors representing pop, and portrayals of voyeurism. They also analyzed album covers/digipaks to find conventions like simple designs, artist images, and typography. Magazine ad conventions included large artist images and information about albums. The author adopted many of these conventions in their own music video, magazine cover, and digipak to make their products recognizable to audiences. They also challenged some conventions, like
Print Products - Evaluation 1 - Yzabelle Celosa A2
This document discusses conventions seen in digipaks and magazine advertisements for pop music. It notes that digipaks typically feature prominent images of the artist to promote recognition. Images are often edited for a youthful look and continuity across products. Connections between visuals and lyrics are also common. Magazine ads usually have a bold, vibrant design and feature the artist name, album name, and images linking the ad to other materials like the digipak and music video. Conventions are followed to make the designed materials seem professional and aligned with real pop music media texts.
Question 1
The student created a music video for the song "One in the Morning" by StopGoSixty. To make the video engaging for their target audience of 16-25 year olds, the student researched conventions of music videos in the pop/rock genre. They incorporated elements like narrative, performance scenes, and editing techniques like jump cuts. While mostly following pop/rock conventions, the student also included stop motion, challenging conventions to make the video more unique and connect it to lyrics about a "demon" in the song.
Q1 media
This document summarizes how the media product uses and develops conventions of real indie music products. It discusses following conventions for costumes, having a narrative storyline, and keeping production simple. Examples given of indie artists with one or two costume changes and narratives include Sam Smith and Ed Sheeran. Theories of Carol Vernallis and Andrew Goodwin on music video editing and camera work were also followed. For ancillary products like the album cover and advertisement, simplistic designs with consistent color schemes and fonts were used, as is common in the indie genre. Real examples from Arctic Monkeys and Jack White provided inspiration.
eval 3
The document discusses research conducted to identify the target audience for an R&B song called "If You Wanna Leave" by Tyler Noel. Initially, the target audience was thought to be mainly females, as R&B songs often focus on love and relationships, which females tend to relate to more than males. However, further research found that the target audience was narrower - specifically black females over 25 interested in soul and pop music. Feedback from this audience helped improve the music video by providing more characterization of the male antagonist and correcting technical issues.
Evaluation question 3
The document discusses research conducted on the target audience for a house music video and how that research impacted the final product. Key findings include:
- The target audience was determined to be males and females aged 13-30 based on comments on existing music and research on interests in house music.
- Research on social media found largely positive opinions of house music describing feelings of happiness and freedom.
- Feedback on a rough cut of the video found some positive elements but also identified issues like shaky camerawork.
- Focus groups on the final video provided feedback that helped identify further areas for improvement, like steadier camerawork, but also showed synergy with other promotional materials.
What have you learned from your audience feedback
The document discusses feedback received from the target audience of 16-22 year olds on a music video, magazine advertisement, and digipak created by an indie/pop band. Feedback on the music video praised the editing but some disliked the genre of music, though others of their age would. Feedback on the printed materials appreciated the consistent color scheme and representation of the main singer Laura, but suggested showing the full band more to establish them rather than just Laura. The creator took this feedback to feature the full band more in future materials to better connect with the audience.
Ancillary tasks analyse 2
The document discusses how various ancillary tasks for a music production project were linked together and to the main music video production. Key linking elements included using a red and black guitar that was featured prominently in the video and incorporated into the CD digipak and magazine advert. Logos and other visuals like photos were also reused across ancillary pieces and the video to create brand recognition and help audiences connect the different elements.
Eval 1 continued
The document discusses how the media product, a digipack and website for a musical artist, draws from conventions of real music packaging and promotion. Specifically:
- The digipack follows conventions like consistent theme/colors, photo of the artist, and tracklist/copyright info. Inspiration was drawn from albums by Rihanna, Drake, Estelle, and Brandy.
- The website includes a mailing list for updates, prominently promotes the artist's latest album similarly to Jessie J and Adele, and lists tour dates using Songkick like Jess Glynn's website.
- Conventions from real artists were translated and applied to create a professional-looking digipack and website while promoting
Evaluation question 1
The document discusses conventions in music videos and how to challenge them. It describes developing the narrative of a music video to be less obvious and including bolder colors in the album design. It also challenges conventions by featuring a female artist who defies beauty standards and does not sexualize herself. The narrative does not specify the gender of the artist's love interest, allowing for open interpretation.
Evaluation question 1
The document discusses how the media product of a music video challenges conventions of real music videos. It summarizes how the music video challenges conventions in its mis-en-scene portrayals of the artist, locations featured, use of swaying camera movements, lip syncing techniques, and reversing of clips. The document also discusses how the media products of a music magazine advert and digipack challenge conventions in their use of colors, placement of key information like artist names and album titles, central focus on the artist, and inclusion of lyrics.
Analysis final
The document analyzes and summarizes 5 indie music videos. It discusses how some videos are predominantly performance-based to promote the band as a live act, while others combine performance with narrative elements to provide insight into the band's culture and lyrics. Some videos follow conventions by promoting the band, while one Arctic Monkeys video breaks conventions by being solely narrative.
Contents page plan
This document contains a picture with a title but no other substantive information. It lists page numbers but provides no text or context for those numbers. Overall, the document does not have enough meaningful content to summarize in 3 sentences or less.
More Related Content
What's hot
Eval question 1
The document discusses the conventions of music videos in different genres that were researched to inform the production of the author's own music video. It describes common themes in pop music videos, such as narratives related to song lyrics, and in rock music videos, such as a focus on performance. The author's goal was to incorporate both narrative and performance aspects by setting the band on stage to create a feel of a live concert, while also including a narrative focused on the lead singer reflecting the song's lyrics by walking around a church graveyard. Lighting was an important consideration, with red backlighting used to highlight the band and create hidden meanings relating to the product.
In what ways does your media product use
The document discusses how the author analyzed various media products like music videos, album covers, and magazine ads in the pop genre to identify codes and conventions. They then used this research to both adopt and challenge conventions in their own music video and ancillary products. For the music video, they adopted conventions like depicting the genre through dancing, relating lyrics to visuals, and including closeups of the artist. However, they challenged conventions by not including a narrative focused on a relationship and instead represented happiness. For their album packaging, they both adopted layouts and challenged color schemes to stand out within the genre.
Andrew Goodwin Music Video Theory
1. Goodwin suggested that music videos often link the genre of music to the genre of visuals. For example, a punk rock video may feature punk rock fashion and live performance elements.
2. Goodwin also noted there is usually a relationship between the visuals and lyrics of a music video. Visuals may illustrate, amplify, or contradict what is being sung.
3. According to Goodwin, the tone and atmosphere of a music video typically reflects the music itself.
1
1. The document discusses how a media project uses conventions from Goodwin's analysis of real media products in a music video, digipak, and advertisement. Key points covered include relationships between lyrics and visuals, genres, artist close-ups, voyeurism, and intertextuality.
2. Examples are provided from clips of the music video showing how it incorporates points from Goodwin's analysis, such as matching locations in lyrics and visuals.
3. The digipak and advertisement designs aim to match conventions of real products, including typical front/back cover information and elements featured in advertisements.
Evaluation: Question 1
1. The document discusses how a media project uses conventions from Goodwin's analysis of real media products in a music video. It shows how the video incorporates relationships between lyrics and visuals, different genres, artist close-ups, voyeurism, and other conventions.
2. It also discusses how the project's digipak and advertisement follow conventions of real digipaks and ads, such as including track listings, logos, titles, and formats. The goal was to stick closely to typical media forms and conventions.
Digipak - Green-Eyed Monster - The 1984
The document summarizes the design of a digipak for the album "Green-Eyed Monster - The 1984" by the band The 1984. The front cover features a tilted mid-shot of the lead singer looking elsewhere to imply that his life is changing now that the girl he loves is no longer interested in him. Green eyes were photoshopped onto him to suggest he has become jealous. The first insert features a shot of the girl from the music video for the title song "Green-Eyed Monster." The back cover shows the lead singer alone against a fence and lists the seven song titles. Electric guitars are displayed to highlight their prominence in the band's indie music style.
Evaluation for media project question 2
The document discusses how various ancillary texts for a music video - including a CD cover, magazine advertisement, and inside CD cover - effectively complement and relate to the main music video product. Specifically:
1) The magazine ad uses similar imagery, colors, and framing as scenes in the music video to promote the theme and artist.
2) The front and back CD cover relate to the black and white aesthetic and shots of the artist in the music video.
3) The inside CD cover features a similar black and white shot of the artist from the music video location along with song lyrics.
Overall, the ancillary texts are unified with the music video through consistent use of imagery, colors,
In what ways does your media product use
The document discusses how the author analyzed various media products like music videos, album covers, and magazine ads in the pop genre to identify codes and conventions. This was done to help develop their own media products in a familiar format. Specifically, the author analyzed music videos to identify conventions like close-ups of artists, bright colors representing pop, and portrayals of voyeurism. They also analyzed album covers/digipaks to find conventions like simple designs, artist images, and typography. Magazine ad conventions included large artist images and information about albums. The author adopted many of these conventions in their own music video, magazine cover, and digipak to make their products recognizable to audiences. They also challenged some conventions, like
Print Products - Evaluation 1 - Yzabelle Celosa A2
This document discusses conventions seen in digipaks and magazine advertisements for pop music. It notes that digipaks typically feature prominent images of the artist to promote recognition. Images are often edited for a youthful look and continuity across products. Connections between visuals and lyrics are also common. Magazine ads usually have a bold, vibrant design and feature the artist name, album name, and images linking the ad to other materials like the digipak and music video. Conventions are followed to make the designed materials seem professional and aligned with real pop music media texts.
Question 1
The student created a music video for the song "One in the Morning" by StopGoSixty. To make the video engaging for their target audience of 16-25 year olds, the student researched conventions of music videos in the pop/rock genre. They incorporated elements like narrative, performance scenes, and editing techniques like jump cuts. While mostly following pop/rock conventions, the student also included stop motion, challenging conventions to make the video more unique and connect it to lyrics about a "demon" in the song.
Q1 media
This document summarizes how the media product uses and develops conventions of real indie music products. It discusses following conventions for costumes, having a narrative storyline, and keeping production simple. Examples given of indie artists with one or two costume changes and narratives include Sam Smith and Ed Sheeran. Theories of Carol Vernallis and Andrew Goodwin on music video editing and camera work were also followed. For ancillary products like the album cover and advertisement, simplistic designs with consistent color schemes and fonts were used, as is common in the indie genre. Real examples from Arctic Monkeys and Jack White provided inspiration.
eval 3
The document discusses research conducted to identify the target audience for an R&B song called "If You Wanna Leave" by Tyler Noel. Initially, the target audience was thought to be mainly females, as R&B songs often focus on love and relationships, which females tend to relate to more than males. However, further research found that the target audience was narrower - specifically black females over 25 interested in soul and pop music. Feedback from this audience helped improve the music video by providing more characterization of the male antagonist and correcting technical issues.
Evaluation question 3
The document discusses research conducted on the target audience for a house music video and how that research impacted the final product. Key findings include:
- The target audience was determined to be males and females aged 13-30 based on comments on existing music and research on interests in house music.
- Research on social media found largely positive opinions of house music describing feelings of happiness and freedom.
- Feedback on a rough cut of the video found some positive elements but also identified issues like shaky camerawork.
- Focus groups on the final video provided feedback that helped identify further areas for improvement, like steadier camerawork, but also showed synergy with other promotional materials.
What have you learned from your audience feedback
The document discusses feedback received from the target audience of 16-22 year olds on a music video, magazine advertisement, and digipak created by an indie/pop band. Feedback on the music video praised the editing but some disliked the genre of music, though others of their age would. Feedback on the printed materials appreciated the consistent color scheme and representation of the main singer Laura, but suggested showing the full band more to establish them rather than just Laura. The creator took this feedback to feature the full band more in future materials to better connect with the audience.
Ancillary tasks analyse 2
The document discusses how various ancillary tasks for a music production project were linked together and to the main music video production. Key linking elements included using a red and black guitar that was featured prominently in the video and incorporated into the CD digipak and magazine advert. Logos and other visuals like photos were also reused across ancillary pieces and the video to create brand recognition and help audiences connect the different elements.
Eval 1 continued
The document discusses how the media product, a digipack and website for a musical artist, draws from conventions of real music packaging and promotion. Specifically:
- The digipack follows conventions like consistent theme/colors, photo of the artist, and tracklist/copyright info. Inspiration was drawn from albums by Rihanna, Drake, Estelle, and Brandy.
- The website includes a mailing list for updates, prominently promotes the artist's latest album similarly to Jessie J and Adele, and lists tour dates using Songkick like Jess Glynn's website.
- Conventions from real artists were translated and applied to create a professional-looking digipack and website while promoting
Evaluation question 1
The document discusses conventions in music videos and how to challenge them. It describes developing the narrative of a music video to be less obvious and including bolder colors in the album design. It also challenges conventions by featuring a female artist who defies beauty standards and does not sexualize herself. The narrative does not specify the gender of the artist's love interest, allowing for open interpretation.
Evaluation question 1
The document discusses how the media product of a music video challenges conventions of real music videos. It summarizes how the music video challenges conventions in its mis-en-scene portrayals of the artist, locations featured, use of swaying camera movements, lip syncing techniques, and reversing of clips. The document also discusses how the media products of a music magazine advert and digipack challenge conventions in their use of colors, placement of key information like artist names and album titles, central focus on the artist, and inclusion of lyrics.
Analysis final
The document analyzes and summarizes 5 indie music videos. It discusses how some videos are predominantly performance-based to promote the band as a live act, while others combine performance with narrative elements to provide insight into the band's culture and lyrics. Some videos follow conventions by promoting the band, while one Arctic Monkeys video breaks conventions by being solely narrative.
What's hot (19)
Print Products - Evaluation 1 - Yzabelle Celosa A2
Print Products - Evaluation 1 - Yzabelle Celosa A2
Viewers also liked
Contents page plan
This document contains a picture with a title but no other substantive information. It lists page numbers but provides no text or context for those numbers. Overall, the document does not have enough meaningful content to summarize in 3 sentences or less.
Guia visual de mediacion
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo forma parte de un sexto paquete de sanciones y privará a Rusia de acceso a mercados clave. Sin embargo, Hungría, Eslovaquia y la República Checa recibirán exenciones temporales debido a su dependencia del petróleo ruso.
Acta asamblea ambiental 8 de agosto 2013
La mesa directiva de la CEE Ambiental de la Universidad Técnica Federico Santa María discutió varios temas clave. Se informó sobre las conversaciones con el departamento sobre temas de admisión, ampliación de instalaciones y un posible magister conjunto. También se dio un balance de las movilizaciones, incluyendo aumentos parciales de becas y cupos en el consejo superior. Finalmente, se votaron y aprobaron varias mociones relacionadas con la paralización de clases, el uso de fondos para apoyar a estudiantes y
Analysis of new double page spread- Progression stage
The document discusses the design choices made in laying out a magazine spread. These include placing text under an image to make it readable, capitalizing and enlarging the initial letter to add texture and tie the spread together, adding pull quote boxes to break up large blocks of text and engage the audience, and including page numbers to look professional and minimize text. The overall goal was to achieve a vintage, elegant yet edgy design that reflected the magazine's audience and genre.
www.aulasapoio.com - - Física - Estudo dos Gases
O documento discute os conceitos de gás, vapor e matéria, apresenta a teoria cinética dos gases e suas hipóteses, e aborda as leis de Boyle-Mariotte, Gay-Lussac e Charles, que descrevem o comportamento dos gases ideais em transformações isotérmicas, isobáricas e isométricas. O documento também apresenta exercícios sobre estas leis.
Hardware diapositivas
A empresa de tecnologia anunciou um novo produto revolucionário que usa inteligência artificial para automatizar tarefas domésticas. O dispositivo pode limpar, cozinhar e cuidar de crianças, permitindo que as pessoas tenham mais tempo livre. No entanto, alguns especialistas expressaram preocupações sobre a segurança e o impacto no mercado de trabalho.
Planificacion estrategica- HERRAMIENTAS GERENCIALES
Este documento presenta diferentes herramientas gerenciales como el Balance Scorecard y el Benchmarking que pueden usarse para planificar, ejecutar y evaluar estrategias. El Balance Scorecard permite medir el desempeño de una organización desde cuatro perspectivas clave: financiera, del cliente, de los procesos internos y de aprendizaje y crecimiento. El Benchmarking implica comparar los procesos y productos de una empresa con los líderes de la industria para identificar áreas de mejora. Se describen tipos de Benchmarking como el interno, competitivo
III CONCURSO "DESAFIANDO TUS CONOCIMIENTOS 2014" COLEGIO MATEMÁTICO SANTÍSIMA...
III CONCURSO "DESAFIANDO TUS CONOCIMIENTOS 2014" COLEGIO MATEMÁTICO SANTÍSIMA...MARÍA LOURDES ALIAGA GIRALDO
La final del III CONCURSO "DESAFIANDO TUS CONOCIMIENTOS 2014" estuvo muy reñida. Aquí compartimos algunos pasajes.LA ROBOTICA
La robótica se dedica al diseño, construcción y aplicación de robots. Combina disciplinas como la mecánica, electrónica, informática e inteligencia artificial. Los robots se clasifican según su estructura en poliarticulados, móviles, androides y zoomórficos. Las tres leyes de la robótica de Asimov buscaban evitar que los robots dañaran a los humanos, aunque planteaban dilemas cuando los intereses de varios humanos entraban en conflicto.
Tipos de mediacion
La mediación civil empresarial y social busca resolver disputas entre partes de manera pacífica y a través del diálogo, con el objetivo de alcanzar acuerdos que satisfagan los intereses de todos los involucrados de forma justa.
Tennis lessons online
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Ecuador.derechos de la naturaleza
La constitución Ecuatoriana se basa en defender y proteger los principios de la Pacha Mama, a través de normas penales.
Viewers also liked (18)
Analysis of new double page spread- Progression stage
Analysis of new double page spread- Progression stage
Planificacion estrategica- HERRAMIENTAS GERENCIALES
Planificacion estrategica- HERRAMIENTAS GERENCIALES
III CONCURSO "DESAFIANDO TUS CONOCIMIENTOS 2014" COLEGIO MATEMÁTICO SANTÍSIMA...
III CONCURSO "DESAFIANDO TUS CONOCIMIENTOS 2014" COLEGIO MATEMÁTICO SANTÍSIMA...
Similar to Owls Pretending To Be Wolves Presentation
Media evautaion a2
The document discusses the ways in which the media product challenges conventions of the punk genre. It notes that the artist wears unique clothing not typically seen in punk bands, such as brightly colored shorts and makeup. Feedback from focus groups praised the consistent color scheme across all products and clear message of hope. Areas for improvement included using more artistic fonts. Overall, the feedback showed the products successfully reached the target teenage audience.
Evaluation question 1
The document discusses conventions of different media forms including digipaks, magazine advertisements, and music videos of the alternative R&B genre. It summarizes how the student's media product follows conventions such as using a narrative storyline focused on relationships and partying to express emotions. It also challenges some conventions by not sexualizing women and having a female main character rather than focusing on a male artist. Real media products that inspired the work include the music videos for "Marvin's Room" by Drake and "Nights" by Frank Ocean for their narratives and visual style.
Evaluation question 1
The document discusses conventions of different media forms including digipaks, magazine advertisements, and music videos of the alternative R&B genre. It provides details on typical elements of digipaks like imagery of the artist, track lists, and information about the record label. For magazine ads, it mentions using large images of the artist and reviews. Music video conventions discussed include close-ups of artists, linking visuals to lyrics, and using narratives or performances. The response then describes how the student's own music video follows conventions like using a relationship narrative but challenges conventions by not sexualizing women or only including male artists. Real media products that inspired the student's work are discussed, including music videos by Drake and Frank Ocean that use similar
A2 Music Video Evaluation
- The music video uses stop-frame animation with fruit characters instead of people to differentiate itself from typical music videos in the genre, which usually follow the song's storyline.
- The album cover and magazine advertisement incorporate a "house theme" to connect the ancillary texts and have elements like a band image and lemon character.
- Feedback from the target audience confirmed that including the band wasn't necessary and helped the creator make improvements.
Evaluation Q1
In what ways does your media product use, develop or challenge forms and conventions of real media texts?
Question 1
The document discusses conventions of real music videos and how the media product adapts or challenges these conventions. It discusses conventions around camera shots, editing, mise-en-scene, and narrative structures. The media product incorporates many conventions such as close-ups of the artist and cuts that match the music's tempo. However, it challenges conventions by using an ambiguous opening, atypical filters, and a message of not judging others. The document also examines how conventions are adapted in the music video, digipak, and advert to better appeal to audiences.
Media evaluation question 1
The document discusses how the media product develops and challenges conventions of real media products.
It develops conventions by using typical indie pop music video elements like low-budget locations, simple props, modern costumes, and narrative/performance elements. However, it also challenges conventions by using fragmented narrative, abstract props, and lack of structure to represent bipolar disorder symptoms realistically.
The document also discusses how conventions are developed in the ancillary texts through typical design elements, but are challenged through unique styles and focus on the artist over props.
Advanced Media Production Evaluation
The document analyzes how the student's media products for an album by the artist Pink use, develop, and challenge conventions of real music videos, magazine advertisements, and album covers. The main music video and two ancillary products (advertisement and album cover) effectively work together through repetitive visual elements and themes that create a cohesive brand identity and allow audiences to connect the products.
Advanced Production Evaluation
The document analyzes how the student's media products for an album by the artist Pink use, develop, and challenge conventions of real music videos, magazine advertisements, and album covers. The main music video and two ancillary products (advertisement and album cover) effectively work together through repetitive visual elements and themes that create a cohesive brand identity and allow audiences to connect the products.
Advanced Media Production Evaluation
The document analyzes how the student's media products for an album by the artist Pink use, develop, and challenge conventions of real music videos, magazine advertisements, and album covers. The main music video and two ancillary products (advertisement and album cover) effectively work together through repetitive visual elements and themes that create a cohesive brand identity and allow audiences to connect the products.
Advanced Media Production Evaluation
The three media products, including the main music video and two ancillary products, use, develop, and challenge conventions of real music videos. Repetitive features like similar imagery and themes create synergy between the products and a strong brand identity, making the combination of products effective. Audience feedback helped improve the products and showed that people enjoyed the video and ancillary texts and found them similar to real media. New media technologies were used extensively in research, planning, construction, and evaluation stages.
Advanced Media Production Evaluation
The document analyzes how the student's media products for an album by the artist Pink use, develop, and challenge conventions of real music videos, magazine advertisements, and album covers. The main music video and two ancillary products (advertisement and album cover) effectively work together through repetitive visual elements and themes that create a cohesive brand identity and allow audiences to connect the products.
Final 2-4 Evaluation
The document discusses conventions in music video production. It notes that music videos conventionally use long shots and close-ups of artists, and that editing frequently uses jump cuts. The document also discusses how branding and maintaining a consistent image across different media is important. It provides examples of bands that successfully maintained brand identity across album artwork, music videos, and other products. Feedback on the author's own music video and other works suggested using more effects, band shots, and relating elements more closely to the genre to be less generic. Overall, the document focuses on conventions in music videos and the importance of maintaining a consistent brand identity.
In what ways does your media product use, develop or challenge forms and conv...
This document discusses conventions of real media products and how the student's projects used or challenged conventions.
The student learned about common music video conventions like shot types, camera movement, mise-en-scene, and editing techniques. Their music video incorporated tracking shots, close-ups, and fades between clips. They also considered appropriate conventions for their pop song like outfits, pacing, and visualizing lyrics.
Genre conventions like performance styles, editing pace, and imagery for pop, rock, R&B, and indie were examined. Their pop-style digipak and magazine advert used bold colors and fonts on the inside while having a darker outer cover to challenge expectations. Key artist information was prominently displayed
Conventions
This document discusses the conventional elements used in the media product's album cover, poster, digipak, music video, and their relationship to conventions of the indie rock genre. Specifically, it notes the use of a minimalist black and white design on the album cover inspired by Royal Blood. Fonts, images, and information are consistently presented across materials. While many elements follow conventions like the band name, release date and barcode, the inside cover features a band member quote challenging conventions. Editing techniques in the music video like flash cuts and color schemes link to the lyrics and narrative in a way that expands on the story.
Question 1
This document discusses the conventions used in pop music albums and how the author's media products both follow and challenge some of these conventions. Specifically:
- The author used close-up shots of the artist on the album cover and poster, as is typical in pop albums, to clearly identify the artist.
- Inside the digipak, the author challenged conventions by including only text about the lead single rather than a message from the artist.
- Color schemes, fonts, and layout were kept consistent throughout the products to represent continuity, while still appealing to the target audience.
- Overall, the author aimed to follow conventions to appeal to the target 12-25 female audience, only challenging conventions when it did
Q1 in what ways does your media product use, develop or challenge forms and ...
Q1 in what ways does your media product use, develop or challenge forms and ...matthewwilliamsasmedia
This document discusses how the media product challenges and develops conventions of real music videos and products. It analyzes the use of titles, performances, narratives, editing techniques, subtitles, posters, and digipaks. Each section explains how conventions from other music videos are used or developed, such as using scribble effects excessively as a narrative device rather than just for short moments. The goal is to create engaging media that promotes the artist while experimenting with conventions.Eval 1
The document discusses the media student's music video project emulating the style of indie rock bands like Arctic Monkeys. It summarizes the key aspects of the project:
The video uses conventions of the genre like emphasizing performance over narrative and casual clothing. Effects were added to look more professional but keep an indie feel. Editing builds intensity through the song by speeding up cuts. There is no strict narrative to allow creative freedom mimicking Arctic Monkeys' style. The target 17-25 male audience associates with how the band is portrayed. The accompanying digipak and website further develop the indie brand across mediums.
Evaluation question 1
The document discusses the media student's music video project emulating the style of indie rock bands like Foo Fighters, Kasabian, and Kaiser Chiefs. It summarizes the key elements used: emphasizing performance shots over narrative; using realistic props and costumes; adding basic effects for production value but keeping an indie feel; pacing edits to match the song's tempo changes; adopting a loose narrative for creative freedom; representing the band as rebellious through shots of them in town; and targeting a 17-25 male audience. It also summarizes design elements carried over to the accompanying digipak and website, such as using stills from the video, following conventions like track listings, and taking inspiration from band sites like Oasis
Evaluation question 1
The document discusses the media student's music video project emulating the style of indie rock bands like Arctic Monkeys. It summarizes the key aspects of the project:
The video uses conventions of the genre like emphasizing performance over narrative and casual clothing. Effects were added to look more professional but keep an indie feel. Editing builds intensity through the song by speeding up cuts. There is no strict narrative to allow creative freedom mimicking Arctic Monkeys' style. The target 17-25 male audience associates with how the band is portrayed. The accompanying digipak and website further develop the indie brand across mediums.
Similar to Owls Pretending To Be Wolves Presentation (20)
In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...
Q1 in what ways does your media product use, develop or challenge forms and ...
Q1 in what ways does your media product use, develop or challenge forms and ...
Owls Pretending To Be Wolves Presentation
- 1. Owls Pretending To Be Wolves By Aedan Kiernan Presentation