The objective of a competitive strategy is to generate a competitive advantage, increase the loyalty of customers and beat competitors. A good strategy identifies a few critical points of the current situation where the most effective results can be obtained by the focus of actions and resources.

1. ONE-PAGE MAGIC: Created by Ken MartinONE-PAGE MAGIC | No. 81 by Ken Martin Ken Martin
3 MAGIC
CONSULTING
Founder, Partner
TRANSFORMATION
PMO
CONSULTANT
London,
United Kingdom
OVERVIEW OF STRATEGY CONSIDERATIONS
The objective of a competitive strategy is to generate a competitive advantage, increase
the loyalty of customers and beat competitors. A good strategy identifies a few critical
points of the current situation where the most effective results can be obtained by the
focus of actions and resources.
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KEY
QUESTIONS
CURRENT
Where are the ASIS
organisational
problems?
TARGET
Where does the
business want to be
in the market?
POLICIES
What policies to define to
get organization to the “TO
BE” state
MEASURES
How to measure
strategy success?
CUSTOMERS
How to bring
customers closer to
the business?
GROWTH
How to Identify
opportunities for growth
& innovation?
MARKET
What’s the buying
habits & behaviors of
the customers?
OPPORTUNITIES
How best to
leverage new
opportunities?
BEST IN CLASS
What does the
business do best in?
DIRECTION
Where is the
company headed?
OBJECTIVES
What are the growth and financial
objectives?
LEADERSHIP
Is there leadership commitment for
the strategy?
OPTIONS
What are the strategic
business opportunities?
EVENTS
What are the political, economic, social and
tech events that could impact the business?
BUSINESS
OBJECTIVES
FINANCIALS
To increase earnings?
MARKET SHARE
To increase market
share?
CUSTOMERS
To improve customer perception /
retention?
COSTS
To attain lower operational
costs?
SERVICES
To lead in products &
services?
TECHNOLOGY
To achieve superiority using technology
innovation?
SITUATION
ANALYSIS
INTERNAL ORGANISATIONAL FACTORS
• What is the organization's internal situation?
• What are business strengths and weaknesses?
• What are the capability gaps in the organization?
OPERATIONAL PROCESSES
How to transform operational processes to keep pace with the change
of customer needs and behaviors?
EXTERNAL FACTORS
• What are the opportunities
• What are the threats?
• What are the success factors?
TECHNOLOGY PLATFORMS
What are the right technology platforms / development methodologies / security to deliver digital business scale, speed and flexibility?
EMPLOYEE EXPERIENCE
How to attract and retain talent within organization?-
MARKETING
What is the most effective marketing activities?
DATA DRIVEN DECISION MAKING
• How to improve use of data driven decision making?
• Does data support the business strategic needs?
ARCHITECTURES
Is the business architecture aligned with the
technology / security architecture?
WORKFLOWS
How to build strategic business process workflows that are automated, intelligent
and efficient?
EXISTING PROGRAMS AND PROJECTS
Are existing initiatives being reviewed for alignment with strategic
objectives and if not, stopped?
CONTINUOUS CHANGE
How to foster a culture of continuous
improvement?
COMPETITION
ANALYSIS
COMPETITION
• What are the competitors doing?
• Who uses identical technological approaches?
COMPETITORS STRATEGIES
• What are the current strategies of competitors?
• What are the strengths and weaknesses of each competitor?
DIGITAL COMPETITORS
Understand the best approach and activities on how to take on digital competitors.
COMPETITIVE ADVANTAGE
How to create competitive advantages and deliver them in the form of technology solutions that increases efficiency and
brings the customer closer to the business?