The Ultimate Streetwear Career Guide
A step-by-step guide to turn your passion for streetwear into a career.
Streetwear, a counter-culture-filled fashion phenomenon, draws inspiration from subcultures including hip hop, skateboarding, surfing, and graffiti. Once seen as “this season’s trend,” its emergence and growth have formed into a category of its own — sneakers, graphic T-shirts, hoodies, fashion accessories, and home goods. Bypassing traditional retail channels through direct-to-consumer strategies and a resale economy, streetwear has proved its viability as a lifestyle with a global streetwear market estimated at $185 billion in sales. While many want to enter the streetwear industry as an apparel designer, graphic designer, or their own brand owner, it takes an array of departments and positions to develop a streetwear collection. What are they and how do you get started in your streetwear career?
To help you determine and achieve your career goals, we have created this comprehensive guide. Yellowbrick’s The Ultimate Streetwear Career Guide is your source to discover careers and learn entry points into the streetwear industry. In this guide, you can begin to explore the streetwear jobs that drive the streetwear industry, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, and articulate them confidently to identify career options that you might want to pursue. Then, implement a successful strategy to attain your desired career outcomes.
In this guide you’ll find the following information:
• Overview of The Streetwear Industry
• Future of Work within Streetwear
• Streetwear Career Library
• Career Planning Strategy to get into The Streetwear Industry
You’ll also find simple exercises that help you:
• form a career planning strategy to get into the streetwear industry
• find your passion in streetwear and identify an area of interest to pursue
• learn the streetwear industry through top brands and its key players
• identify your skills and match them to an area of interest in streetwear
This guide will help you to start planning your career in streetwear by understanding the opportunities available and the skills you need to succeed.
The Ultimate Fashion Career Guide: Discover how your skills and interests ali...Yellowbrick1
The fashion industry is the business around apparel: fashion design, manufacturing, marketing, and retail. With the fashion industry expanding as quickly as it has, career possibilities in fashion are growing. What are those positions and how do you get started?
Since the turn of the century, designer fashion brands have ceded ground to sportswear, lingerie, and denim companies, as well as brand retailers. These brands, retailers, and e-commerce brands offer more affordable products manufactured on a mass scale, providing more accessibility to a broader demographic of consumers, known as fast fashion.
Nike has solidified itself as a significant force in the global sports apparel market that generated around $191 billion in 2022. In 2021, the global denim fabric market was valued at approximately $18.1 billion. The global lingerie retail market was valued at $43.2 billion in 2020, and is forecast to reach a value of $84.2 billion in 2028. In its entirety, the global apparel market was worth more than $1.5 trillion in 2022.
To help you determine and achieve your fashion industry career goals, we have created this comprehensive guide. Yellowbrick’s Ultimate Fashion Career Guide is your source to discover job opportunities and learn entry points into the fashion industry. In this guide, you can begin to explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, and articulate them confidently to identify career options within the industry that you might pursue. Then implement a successful strategy to attain your desired career outcomes.
In this guide you’ll find the following information:
• Overview of the fashion industry
• Future of the fashion market
• Fashion Career Library
• Career Planning Strategy to get into the fashion industry
You’ll also find simple exercises that help you:
• Form a career planning strategy to get into the fashion industry
• Find your passion in fashion and identify an area of interest to pursue
• Learn the fashion industry through top studios and its key players
• Identify your skills and match them to a fashion area of interest
Looking to learn more about the fashion industry as a whole, the opportunities in fashion, or build the skills you need? Explore our Fashion Industry Essentials course featuring Parsons School of Design and Teen Vogue to learn the ins and outs of the fashion industry while building your expertise in visual style, portfolio design, fashion production, and fashion marketing and public relations.
The Ultimate Fashion Career Guide: Discover your skills and interests to help...Rob Kingyens
The Ultimate Film Career Guide
Discover your skills and interests to help you determine and achieve your film career goals.
The United States box office revenue grew from $10 billion dollars in 2012 to $11.3 billion in 2021. China was the largest box office market in the world in 2020. The U.S. and Canada ranked second with Sony Pictures leading the way behind a domestic box office gross of $500 million dollars. With that type of economic growth, the business side of film has had to change drastically to keep pace. There are more people involved in making a film, with jobs delegated between pre-production, production, and post-production. What are those film careers and how do you get started?
To help you determine and achieve your career goals, we have created this comprehensive career guide. Yellowbrick’s Ultimate Film Career Guide is your source to discover jobs in film and learn entry points into the film industry. In this guide, you can begin to explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, and articulate them confidently to identify film career options within the industry that you might pursue. Then, implement a successful strategy to attain your desired outcomes.
In this guide you’ll find the following information:
• Overview of the film industry
• Future of the film market
• Film Career Library
• Career Planning Strategy to get into the film industry
You’ll also find simple exercises that help you:
• form a career planning strategy to get into the film industry
• find your passion in film and identify an area of interest to pursue
• learn the film industry through top studios and its key players
• identify your skills and match them to a film area of interest
Whether you’re a novice, a student, or a professional, you can further your career path through this guide that will help you begin understanding opportunities available in the film industry, as well as the skills and qualifications you need to succeed.
Japanese apparel brand Uniqlo is seeking a creative agency partner in the U.S. The review comes as the brand looks to increase awareness and amplify marketing efforts in the States.
Uniqlo is a growing global fast-fashion brand, but it takes a different tack. Quality is a selling point, just as much as price (their website currently features shirts made from 100% premium French linen), and their target market is young men.
Era: A business plan created for the Final Major Project for my Fashion Marketing BA(Hons) from London College of Fashion (University of the Arts, London)
NEW VIDEO CODE OF CONDUCT IN LUXURY MARKETINGOMD EMEA
Five years ago, the luxury industry was reluctant to be social. However, in recent years, big luxury brands have been shifting their ad spend to digital channels and we are now seeing print trends like the ‘September Issue’ emerge across social video.
The Ultimate Fashion Career Guide: Discover how your skills and interests ali...Yellowbrick1
The fashion industry is the business around apparel: fashion design, manufacturing, marketing, and retail. With the fashion industry expanding as quickly as it has, career possibilities in fashion are growing. What are those positions and how do you get started?
Since the turn of the century, designer fashion brands have ceded ground to sportswear, lingerie, and denim companies, as well as brand retailers. These brands, retailers, and e-commerce brands offer more affordable products manufactured on a mass scale, providing more accessibility to a broader demographic of consumers, known as fast fashion.
Nike has solidified itself as a significant force in the global sports apparel market that generated around $191 billion in 2022. In 2021, the global denim fabric market was valued at approximately $18.1 billion. The global lingerie retail market was valued at $43.2 billion in 2020, and is forecast to reach a value of $84.2 billion in 2028. In its entirety, the global apparel market was worth more than $1.5 trillion in 2022.
To help you determine and achieve your fashion industry career goals, we have created this comprehensive guide. Yellowbrick’s Ultimate Fashion Career Guide is your source to discover job opportunities and learn entry points into the fashion industry. In this guide, you can begin to explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, and articulate them confidently to identify career options within the industry that you might pursue. Then implement a successful strategy to attain your desired career outcomes.
In this guide you’ll find the following information:
• Overview of the fashion industry
• Future of the fashion market
• Fashion Career Library
• Career Planning Strategy to get into the fashion industry
You’ll also find simple exercises that help you:
• Form a career planning strategy to get into the fashion industry
• Find your passion in fashion and identify an area of interest to pursue
• Learn the fashion industry through top studios and its key players
• Identify your skills and match them to a fashion area of interest
Looking to learn more about the fashion industry as a whole, the opportunities in fashion, or build the skills you need? Explore our Fashion Industry Essentials course featuring Parsons School of Design and Teen Vogue to learn the ins and outs of the fashion industry while building your expertise in visual style, portfolio design, fashion production, and fashion marketing and public relations.
The Ultimate Fashion Career Guide: Discover your skills and interests to help...Rob Kingyens
The Ultimate Film Career Guide
Discover your skills and interests to help you determine and achieve your film career goals.
The United States box office revenue grew from $10 billion dollars in 2012 to $11.3 billion in 2021. China was the largest box office market in the world in 2020. The U.S. and Canada ranked second with Sony Pictures leading the way behind a domestic box office gross of $500 million dollars. With that type of economic growth, the business side of film has had to change drastically to keep pace. There are more people involved in making a film, with jobs delegated between pre-production, production, and post-production. What are those film careers and how do you get started?
To help you determine and achieve your career goals, we have created this comprehensive career guide. Yellowbrick’s Ultimate Film Career Guide is your source to discover jobs in film and learn entry points into the film industry. In this guide, you can begin to explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, and articulate them confidently to identify film career options within the industry that you might pursue. Then, implement a successful strategy to attain your desired outcomes.
In this guide you’ll find the following information:
• Overview of the film industry
• Future of the film market
• Film Career Library
• Career Planning Strategy to get into the film industry
You’ll also find simple exercises that help you:
• form a career planning strategy to get into the film industry
• find your passion in film and identify an area of interest to pursue
• learn the film industry through top studios and its key players
• identify your skills and match them to a film area of interest
Whether you’re a novice, a student, or a professional, you can further your career path through this guide that will help you begin understanding opportunities available in the film industry, as well as the skills and qualifications you need to succeed.
Japanese apparel brand Uniqlo is seeking a creative agency partner in the U.S. The review comes as the brand looks to increase awareness and amplify marketing efforts in the States.
Uniqlo is a growing global fast-fashion brand, but it takes a different tack. Quality is a selling point, just as much as price (their website currently features shirts made from 100% premium French linen), and their target market is young men.
Era: A business plan created for the Final Major Project for my Fashion Marketing BA(Hons) from London College of Fashion (University of the Arts, London)
NEW VIDEO CODE OF CONDUCT IN LUXURY MARKETINGOMD EMEA
Five years ago, the luxury industry was reluctant to be social. However, in recent years, big luxury brands have been shifting their ad spend to digital channels and we are now seeing print trends like the ‘September Issue’ emerge across social video.
So proud of my first market report for the university especially because of the visual layout and the photographs. Photography, art direction and styling by me. Created with #indesign
The Ultimate Fashion Styling Career Guide: Understand the styling opportuniti...Rob Kingyens
The Ultimate Fashion Styling Career Guide
Are you curious about the styling industry and all that it encompasses? This guide will lead you to your ultimate career in fashion.
Styling has existed for centuries, but the industry has experienced increased visibility dating back to the early 2000s with the rise of the celebrity stylist.
The styling industry is a unique place where creativity and business collide. Styling is more than just dressing celebrities for public appearances. The opportunities within styling are vast, and each requires different skill sets. Whether you are interested in becoming an editorial stylist, a fashion consultant or personal stylist, or something else entirely, there is room for you in this rapidly growing industry. The industry has expanded to include everything from wardrobe styling, personal shopping, prop styling, freelance editorial styling, fashion journalism, and costume design.
The Ultimate Fashion Styling Career Guide is your source to discover careers and learn entry points into the styling industry. In addition to providing information on different career paths available, we also offer exercises on how to begin your career and highlight important skills to help you succeed. In this guide, you can explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, identify career options you might pursue, and implement a successful strategy to attain your desired career outcomes.
In this guide, you’ll find the following information:
• Overview of the styling industry
• Future of fashion styling
• Fashion Styling Career Library
• Career Planning Strategy to get into the styling industry
You’ll also find simple exercises that help you:
• form a career planning strategy to get into the styling industry
• find your passion for styling and identify an area of interest to pursue
• learn the industry through top agencies, brands, and its key players
• identify your skills and match them to a place of interest
Whether you’re a novice, a student, or a professional, you can further your career path by accessing this guide that will help you understand the styling opportunities available and the skills and qualifications you need to succeed.
For style enthusiasts, work in fashion may be the perfect job; a chance to influence culture and change the way in which a country dresses during the day and night. Read onto see that branch from the fashion industry may be right for you personally.
A communication plan for Singapore based brand Charles & Keith to penetrate the UK market sufficiently and build their market share in the UK retail industry.
The Ultimate Sneaker Career Guide: Discover your skills and interests to help...Rob Kingyens
The Ultimate Sneaker Career Guide
Discover your skills and interests to help you determine and achieve your sneaker career goals.
The Footwear industry is expected to show a volume growth of 4.0% in 2022. The United States alone has the largest footwear market in the world. Thousands of sneaker jobs and footwear careers drive the sneaker market revenue with 70 billion dollars in 2020 alone. While many want to enter the footwear industry as a sneaker designer or athletic footwear designer, it takes an array of departments and positions to develop a sneaker from concept to the market. What are they and how do you get started?
To help you determine and achieve your career goals, we have created this comprehensive guide. Yellowbrick’s The Ultimate Sneaker Career Guide is your source to discover careers and learn entry points into the sneaker industry. In this guide, you can begin to explore the sneaker jobs that drive the sneaker market, then search for your perfect footwear career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, and articulate them confidently to identify career options within the sneaker industry that you might pursue, and implement a successful strategy to attain your desired career outcomes.
In this guide you’ll find the following information:
Overview of the footwear industry
Future of the sneaker market
Sneakers Career Library
Career Planning Strategy to get into the sneaker industry
You’ll also find simple exercises that help you:
form a career planning strategy to get into the sneaker industry
find your passion in sneakers and identify an area of interest to pursue
learn the sneaker industry through top brands and its key players
identify your skills and match them to a sneaker area of interest
This guide will help you begin understanding the sneaker opportunities available, as well as the skills and qualifications you need to succeed.
Retail Management project choosing a selected store of our choice and analysing it in order to propose new ideas to better it so that it can compete alongside it's competitors
The Ultimate Media Career Guide: Determine and achieve your media career goalsRob Kingyens
The Ultimate Media Career Guide
Want to pursue a career within the media industry? We have created this guide to help you determine and achieve your media career goals.
The media industry is a broad and ever-growing field, providing opportunities for writers to work on everything from traditional journalism and copywriting to social media and marketing. As of 2020, there were reportedly 143,200 writers and authors working throughout the U.S. In addition, the U.S. Bureau of Labor Statistics projects that employment for writers and authors is projected to grow 9% by 2030.
A new form of digital media has risen to prominence in the past decade. Blogs and social media have given writers an outlet for their musings on everything from fashion to politics. Today, more than two billion people use social media daily, fueling a rise in the popularity of blogging. In addition, with the growth of the internet, writers now have access to new audiences worldwide. This has allowed both aspiring and established writers to develop successful careers in previously unavailable ways.
We have created this comprehensive guide to help you determine and achieve your media career goals. Yellowbrick’s Ultimate Media Career Guide is your source to discover careers and learn entry points into the media industry. In this guide, you can explore the jobs that drive the market, then search for your perfect career by area of interest, skills, publications, or writers.
Learn about your skills and interests, articulate them confidently to identify career options you might pursue, and implement a successful strategy to attain your desired career outcomes.
In this guide, you’ll find the following information:
· Overview of the media industry
· The future of the writing and journalism market
· Media Career Library
· Career Planning Strategy to get into the media industry
You’ll also find simple exercises that help you:
· form a strategy to get into the media industry
· find your passion within writing and identify an area of interest to pursue
· learn the media industry through top publications, media platforms, and its key players
· identify your skills and match them to a place of interest
Whether you’re a novice, a student, or a professional, you can further your career path by accessing this guide that will help you understand media opportunities available and the skills and qualifications you need to succeed.
The Ultimate Film Career Guide: Discover Your Skills and Interests to Help Yo...Rob Kingyens
The Ultimate Film Career Guide
Discover your skills and interests to help you determine and achieve your film career goals.
The United States box office revenue grew from $10 billion dollars in 2012 to $11.3 billion in 2021. China was the largest box office market in the world in 2020. The U.S. and Canada ranked second with Sony Pictures leading the way behind a domestic box office gross of $500 million dollars. With that type of economic growth, the business side of film has had to change drastically to keep pace. There are more people involved in making a film, with jobs delegated between pre-production, production, and post-production. What are those film careers and how do you get started?
To help you determine and achieve your career goals, we have created this comprehensive career guide. Yellowbrick’s Ultimate Film Career Guide is your source to discover jobs in film and learn entry points into the film industry. In this guide, you can begin to explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, and articulate them confidently to identify film career options within the industry that you might pursue. Then, implement a successful strategy to attain your desired outcomes.
In this guide you’ll find the following information:
• Overview of the film industry
• Future of the film market
• Film Career Library
• Career Planning Strategy to get into the film industry
You’ll also find simple exercises that help you:
• form a career planning strategy to get into the film industry
• find your passion in film and identify an area of interest to pursue
• learn the film industry through top studios and its key players
• identify your skills and match them to a film area of interest
Whether you’re a novice, a student, or a professional, you can further your career path through this guide that will help you begin understanding opportunities available in the film industry, as well as the skills and qualifications you need to succeed.
Yellowbrick.co is on a mission to inspire the next generation to pursue a career that aligns their talents and passions with the universities and brands they know and trust. Working in partnership with the world’s leading universities, brands and industry experts, Yellowbrick creates learning experiences that help tomorrow’s leaders discover and pursue career paths in growing global industries that align with their passions, including fashion, sports, beauty, music and media.
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So proud of my first market report for the university especially because of the visual layout and the photographs. Photography, art direction and styling by me. Created with #indesign
The Ultimate Fashion Styling Career Guide: Understand the styling opportuniti...Rob Kingyens
The Ultimate Fashion Styling Career Guide
Are you curious about the styling industry and all that it encompasses? This guide will lead you to your ultimate career in fashion.
Styling has existed for centuries, but the industry has experienced increased visibility dating back to the early 2000s with the rise of the celebrity stylist.
The styling industry is a unique place where creativity and business collide. Styling is more than just dressing celebrities for public appearances. The opportunities within styling are vast, and each requires different skill sets. Whether you are interested in becoming an editorial stylist, a fashion consultant or personal stylist, or something else entirely, there is room for you in this rapidly growing industry. The industry has expanded to include everything from wardrobe styling, personal shopping, prop styling, freelance editorial styling, fashion journalism, and costume design.
The Ultimate Fashion Styling Career Guide is your source to discover careers and learn entry points into the styling industry. In addition to providing information on different career paths available, we also offer exercises on how to begin your career and highlight important skills to help you succeed. In this guide, you can explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, identify career options you might pursue, and implement a successful strategy to attain your desired career outcomes.
In this guide, you’ll find the following information:
• Overview of the styling industry
• Future of fashion styling
• Fashion Styling Career Library
• Career Planning Strategy to get into the styling industry
You’ll also find simple exercises that help you:
• form a career planning strategy to get into the styling industry
• find your passion for styling and identify an area of interest to pursue
• learn the industry through top agencies, brands, and its key players
• identify your skills and match them to a place of interest
Whether you’re a novice, a student, or a professional, you can further your career path by accessing this guide that will help you understand the styling opportunities available and the skills and qualifications you need to succeed.
For style enthusiasts, work in fashion may be the perfect job; a chance to influence culture and change the way in which a country dresses during the day and night. Read onto see that branch from the fashion industry may be right for you personally.
A communication plan for Singapore based brand Charles & Keith to penetrate the UK market sufficiently and build their market share in the UK retail industry.
The Ultimate Sneaker Career Guide: Discover your skills and interests to help...Rob Kingyens
The Ultimate Sneaker Career Guide
Discover your skills and interests to help you determine and achieve your sneaker career goals.
The Footwear industry is expected to show a volume growth of 4.0% in 2022. The United States alone has the largest footwear market in the world. Thousands of sneaker jobs and footwear careers drive the sneaker market revenue with 70 billion dollars in 2020 alone. While many want to enter the footwear industry as a sneaker designer or athletic footwear designer, it takes an array of departments and positions to develop a sneaker from concept to the market. What are they and how do you get started?
To help you determine and achieve your career goals, we have created this comprehensive guide. Yellowbrick’s The Ultimate Sneaker Career Guide is your source to discover careers and learn entry points into the sneaker industry. In this guide, you can begin to explore the sneaker jobs that drive the sneaker market, then search for your perfect footwear career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, and articulate them confidently to identify career options within the sneaker industry that you might pursue, and implement a successful strategy to attain your desired career outcomes.
In this guide you’ll find the following information:
Overview of the footwear industry
Future of the sneaker market
Sneakers Career Library
Career Planning Strategy to get into the sneaker industry
You’ll also find simple exercises that help you:
form a career planning strategy to get into the sneaker industry
find your passion in sneakers and identify an area of interest to pursue
learn the sneaker industry through top brands and its key players
identify your skills and match them to a sneaker area of interest
This guide will help you begin understanding the sneaker opportunities available, as well as the skills and qualifications you need to succeed.
Retail Management project choosing a selected store of our choice and analysing it in order to propose new ideas to better it so that it can compete alongside it's competitors
Similar to The Ultimate Streetwear Career Guide: A step-by-step guide to turn your passion for streetwear into a career (20)
The Ultimate Media Career Guide: Determine and achieve your media career goalsRob Kingyens
The Ultimate Media Career Guide
Want to pursue a career within the media industry? We have created this guide to help you determine and achieve your media career goals.
The media industry is a broad and ever-growing field, providing opportunities for writers to work on everything from traditional journalism and copywriting to social media and marketing. As of 2020, there were reportedly 143,200 writers and authors working throughout the U.S. In addition, the U.S. Bureau of Labor Statistics projects that employment for writers and authors is projected to grow 9% by 2030.
A new form of digital media has risen to prominence in the past decade. Blogs and social media have given writers an outlet for their musings on everything from fashion to politics. Today, more than two billion people use social media daily, fueling a rise in the popularity of blogging. In addition, with the growth of the internet, writers now have access to new audiences worldwide. This has allowed both aspiring and established writers to develop successful careers in previously unavailable ways.
We have created this comprehensive guide to help you determine and achieve your media career goals. Yellowbrick’s Ultimate Media Career Guide is your source to discover careers and learn entry points into the media industry. In this guide, you can explore the jobs that drive the market, then search for your perfect career by area of interest, skills, publications, or writers.
Learn about your skills and interests, articulate them confidently to identify career options you might pursue, and implement a successful strategy to attain your desired career outcomes.
In this guide, you’ll find the following information:
· Overview of the media industry
· The future of the writing and journalism market
· Media Career Library
· Career Planning Strategy to get into the media industry
You’ll also find simple exercises that help you:
· form a strategy to get into the media industry
· find your passion within writing and identify an area of interest to pursue
· learn the media industry through top publications, media platforms, and its key players
· identify your skills and match them to a place of interest
Whether you’re a novice, a student, or a professional, you can further your career path by accessing this guide that will help you understand media opportunities available and the skills and qualifications you need to succeed.
The Ultimate Film Career Guide: Discover Your Skills and Interests to Help Yo...Rob Kingyens
The Ultimate Film Career Guide
Discover your skills and interests to help you determine and achieve your film career goals.
The United States box office revenue grew from $10 billion dollars in 2012 to $11.3 billion in 2021. China was the largest box office market in the world in 2020. The U.S. and Canada ranked second with Sony Pictures leading the way behind a domestic box office gross of $500 million dollars. With that type of economic growth, the business side of film has had to change drastically to keep pace. There are more people involved in making a film, with jobs delegated between pre-production, production, and post-production. What are those film careers and how do you get started?
To help you determine and achieve your career goals, we have created this comprehensive career guide. Yellowbrick’s Ultimate Film Career Guide is your source to discover jobs in film and learn entry points into the film industry. In this guide, you can begin to explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, and articulate them confidently to identify film career options within the industry that you might pursue. Then, implement a successful strategy to attain your desired outcomes.
In this guide you’ll find the following information:
• Overview of the film industry
• Future of the film market
• Film Career Library
• Career Planning Strategy to get into the film industry
You’ll also find simple exercises that help you:
• form a career planning strategy to get into the film industry
• find your passion in film and identify an area of interest to pursue
• learn the film industry through top studios and its key players
• identify your skills and match them to a film area of interest
Whether you’re a novice, a student, or a professional, you can further your career path through this guide that will help you begin understanding opportunities available in the film industry, as well as the skills and qualifications you need to succeed.
Yellowbrick.co is on a mission to inspire the next generation to pursue a career that aligns their talents and passions with the universities and brands they know and trust. Working in partnership with the world’s leading universities, brands and industry experts, Yellowbrick creates learning experiences that help tomorrow’s leaders discover and pursue career paths in growing global industries that align with their passions, including fashion, sports, beauty, music and media.
The Ultimate Performing Arts Career Guide: Discover your skills and interests...Rob Kingyens
The Ultimate Performing Arts Career Guide
Discover your skills and interests to help you determine your performing arts career goals with this career guide and career prep exercises.
During the 2018-19 season, more than 30 million people attended Broadway shows and touring productions, generating over $1.8 billion dollars. That growth led to an increase in jobs on stage and behind the curtain with arts and cultural employment in the U.S. growing by 1.2% in 2019. What are those jobs and how do you get started in the performing arts industry?
To help you determine and achieve your career goals, we have created this comprehensive guide. Yellowbrick’s Ultimate Performing Arts Career Guide is your source to discover opportunities and learn entry points into the performing arts industry. In this guide, you can begin to explore the performing arts jobs that drive the performing arts market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, and articulate them confidently to identify options within the performing arts industry that you might pursue. Then, implement a successful strategy to attain your desired professional outcomes.
In this guide you’ll find the following information:
• Overview of The Performing Arts Industry
• Future of The Performing Arts Market
• Performing Arts Career Library
• Career Planning Strategy to get into The Performing Arts Industry
You’ll also find simple exercises that help you:
• form a career planning strategy to get into the performing arts industry
• find your passion in performing arts and identify an area of interest to pursue
• learn the performing arts industry through top brands and its key players
• identify your skills and match them to a performing arts area of interest
This guide will helo you to start planning your performing arts career. Whether you’re a novice, a student, or a professional, you can further your career path by better understanding the opportunities available, as well as the skills and qualifications you need to succeed.
The Ultimate Gaming & eSports Career Guide: Discover the opportunities and sk...Rob Kingyens
The Ultimate Gaming & eSports Career Guide
Are you looking for a career in gaming? Learn about the opportunities and skills you need to work in the footwear industry in this guide.
You’ve probably heard about the explosive growth of esports and gaming, but do you know how to break into the field?
The total global gaming market was valued at $178 billion in 2021 and is forecasted to reach $269 billion by 2025. In January 2022, retail gaming revenue alone in the U.S. reached $4.68 billion. But the fastest-growing sector in gaming is eSports. The eSports industry’s global market revenue is forecast to grow to as much as $1.62 billion in 2024. There are an estimated 621 teams across the U.S. among varying levels of competition, representing more than 1120 players.
This comprehensive guide will provide an in-depth look at the gaming and eSports industry and a roadmap for how to start your career. In addition, the guide contains information about what jobs are available and the skills that you need.
The Ultimate Gaming & eSports Career Guide is your source to discover careers and learn entry points into the industry. In addition to providing information on different career paths available, we also offer exercises on how to begin your career and highlight important skills to help you succeed. In this guide, you can explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, identify career options you might pursue, and implement a successful strategy to attain your desired career outcomes.
In this guide, you’ll find the following information:
• Overview of the gaming & eSports industry
• The future of gaming & eSports
• Gaming & eSports Career Library
• Career Planning Strategy to get into the gaming industry
You’ll also find simple exercises that help you:
• form a career planning strategy to get into the gaming industry
• find your passion for the gaming & eSports business and identify an area of interest to pursue
• learn the industry through top teams, companies, and its key players
identify your skills and match them to a place of interest
Looking to learn more about the gaming & eSports industry, the opportunities in gaming, or build the skills you need? Explore our gaming & eSports course — Gaming & eSports Industry Essentials — led by FIT Gaming to learn the ins and outs of the industry while building your expertise to break into the field.
The Ultimate Hospitality Career Guide: Begin understanding the hospitality op...Rob Kingyens
The Ultimate Hospitality Career Guide
As an experience-driven market, hospitality relies on customer service to power revenue and is susceptible due to rapidly changing consumer expectations. A report by Alice and YouGov found that 81% of travelers are willing to pay more to receive local experience recommendations from their hotels, such as guided tours and food tastings.
Food and beverage are the most lucrative subsectors in the hospitality industry. In 2020, food and beverage revenue in the U.S. was worth approximately 865 billion dollars. Comparatively, the hotel industry had a value of $85.5 billion, while travel and tourism were worth $396.37 billion during the same year. Because of technical innovations and the need for heightened personalized experiences, there are more opportunities in the hospitality and tourism industry ever before. So what are those positions, and how do you get started?
We have created this comprehensive guide to help you determine and achieve your hospitality and tourism career goals. Yellowbrick’s Ultimate Hospitality Career Guide is your source to discover careers and learn entry points into the hospitality and tourism industry. In this guide, you can begin to explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, articulate them confidently to identify career options within the industry you might pursue, and implement a successful strategy to attain your desired career outcomes.
In this guide you’ll find the following information:
• Overview of the hospitality and tourism industry
• Future of the hospitality market
• Hospitality Career Library
• Career Planning Strategy to get into the hospitality industry
You’ll also find simple exercises that help you:
• form a career planning strategy to get into the hospitality and tourism industry
• find your passion in hospitality and identify an area of interest to pursue
• learn the hospitality industry through top companies, brands, agencies, and its key players
• identify your skills and match them to a hospitality area of interest
Whether you’re a novice, a student, or a professional, you can further your career path by accessing this guide that will help you begin understanding the hospitality opportunities available, as well as the skills and qualifications you need to succeed.
The Ultimate Product Design Career Guide: Understand product design opportuni...Rob Kingyens
The Ultimate Product Design Career Guide
Are you interested in starting a career in product design? Find out the opportunities and skills you'll need to have with this career guide.
Product design is a form of industrial design that involves designing products used by millions worldwide. This could be anything from a chair to an aircraft. However, what makes product designers special is how they think consumers will interact with their product — before, during, and after purchase. That’s because product design isn’t just about creating a solution but also delivering an experience that reflects the brand promise. It’s also about making the production process efficient to make the product available at a reasonable cost.
As a market, product and industrial design is valued at $3.4 billion as of 2022 — an increase of 5.5% from 2021. There are over 17,948 product designers currently employed in the United States. That number is projected to grow 6% by 2030. In addition, it has been reported that businesses that embrace design generate 32% more revenue on average and 56% more shareholder returns.
Whether you’re a product designer looking for a new job or changing your career entirely, it’s important to know what the industry looks like and what opportunities are available. So we have created this comprehensive guide to help you determine and achieve your product design career goals. Yellowbrick’s (www.yellowbrick.co) Ultimate Product Design Career Guide, which is a supplement to the Product Design Essentials certificate program from Parsons School of Design and Wallpaper* (https://ylearn.co/productbook), is your source to discover careers and learn entry points into the product design industry. In this guide, you can explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, articulate them confidently to identify career options you might pursue, and implement a successful strategy to attain your desired career outcomes.
In this guide, you’ll find the following information:
• Overview of the product design industry
• Future of the product market
• Product Design Career Library
• Career Planning Strategy to get into the design industry
You’ll also find simple exercises that help you:
• form a career planning strategy to get into the product design industry
• find your passion for design and identify an area of interest to pursue
• learn the industry through top companies, brands, and its key players
• identify your skills and match them to a place of interest
Whether you’re a novice, a student, or a professional, you can further your career path by accessing this guide that will help you understand product design opportunities available and the skills and qualifications you need to succeed.
The Ultimate Television Career Guide: A professional guide to help you find t...Rob Kingyens
The Ultimate Television Career Guide
A professional guide to help you find the perfect career for you in the TV industry using your skills and interests.
With the invention of smart television and streaming, television programs and productions have increased. Streaming giants like Netflix and Amazon produce and release content at a meteoric pace and invest significant money in content. Netflix reported spending $17 billion on content in 2021, while Amazon spent $9 billion on content during the year. Newer services like Disney+ are trying to catch up by throwing even more financial backing into content development. It’s been reported that the service will spend nearly $24.5 billion on streaming content in 2021. There are more opportunities in television than ever before. What are those positions and how do you get started?
To help you determine and achieve your television industry career goals, we have created this comprehensive guide. Yellowbrick’s Ultimate Television Career Guide is your source to discover careers and learn entry points into the television industry. In this guide, you can begin to explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, and articulate them confidently to identify career options within the industry that you might pursue, and implement a successful strategy to attain your desired career outcomes.
In this guide you’ll find the following information:
• Overview of the television industry
• Future of the television market
• Television Career Library
• Career Planning Strategy to get into the television industry
You’ll also find simple exercises that help you:
• form a career planning strategy to get into the television industry
• find your passion in television and identify an area of interest to pursue
• learn the television industry through top studios and its key players
• identify your skills and match them to a television area of interest
This guide will help you to start planning your career in television by understanding the opportunities available and the skills you need to succeed.
The Ultimate Footwear Career Guide: Discover the opportunities and skills you...Rob Kingyens
The Ultimate Footwear Career Guide
Are you looking for a career in footwear? Learn about the opportunities and skills you need to work in the footwear industry in this guide.
Footwear has emerged as a lucrative market with subcategories in athletic footwear, leather footwear, and textile & other footwear. The global footwear market was forecast to be worth $365.5 billion in 2020 and to reach nearly $530.3 billion by 2027. Experts predict that by 2027, women’s footwear will rake in about $220 billion in revenue.
Working in the footwear industry can be a fulfilling and rewarding career. The footwear industry is large, with many different jobs to match your skills and experience level. Some work with the marketing, design, and distribution of footwear, while others are responsible for creating and producing footwear.
For anyone interested in a career in the footwear industry, learning about the opportunities available is an important first step. This guide will tell you everything you need to know about working in the footwear industry.
The Ultimate Footwear Career Guide is your source to discover careers and learn entry points into the footwear industry. In addition to providing information on different career paths available, we also offer exercises on how to begin your career and highlight important skills to help you succeed. In this guide, you can explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, identify career options you might pursue, and implement a successful strategy to attain your desired career outcomes.
In this guide, you’ll find the following information:
• Overview of the footwear industry
• The future of footwear
• Footwear Career Library
• Career Planning Strategy to get into the footwear industry
You’ll also find simple exercises that help you:
• form a career planning strategy to get into the footwear industry
• find your passion for footwear business and identify an area of interest to pursue
• learn the industry through top brands, companies, and key players
• identify your skills and match them to a place of interest
Looking to learn more about the footwear industry, the career opportunities, or build the skills you need? Explore our footwear business course — Footwear Business Foundations — led by the Fashion Institute of Technology (FIT) to learn the ins and outs of the industry while building your expertise to break into the field.
How and Why eCornell Does Agile MarketingRob Kingyens
The concepts of Agile Marketing and Data-Driven Marketing are becoming increasingly popular in response to the rapidly changing marketing landscape. Marketing teams are scrumming, sprinting and pivoting with a renewed energy to improve speed, transparency and adaptability of their strategies. The ability to make smart decisions quickly and repeatedly has shown that it is not just limited to the software industry, but is applicable to all industries; including higher education and learning organizations.
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
3. SPECIAL OFFER
3
04
10
16
20
Industry 101
Prospective Highlights
Future of Work
Design
Manufacturing
Marketing
Sales
Retail & Distribution
Novice Strategy
Alumni Strategy
Expert Strategy
05
07
08
11
12
13
14
15
17
18
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25
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33
35
37
CAREER LIBRARY
CAREER PLANNING STRATEGY
GETTING STARTED
Pinpoint Your Passion for Streetwear
Learn The Industry
Identify Your Skills
Brand Research
Set Your Career Goals
General Rules of Exploration
OVERVIEW
5. 5 SPECIAL OFFER
OVERVIEW
INDUSTRY 101
Streetwear draws inspiration from
subcultures including hip hop,
skateboarding, surfing, and graffiti,
and has transcended from a counter-
culture-filled fashion phenomenon to a
multi-billion dollar industry. Its impact
has extended beyond retail into a culture
that’s caught the attention of the most
iconic fashion brands in luxury goods,
fast-fashion retailers, and more. Once
seen as this season’s trend, its emergence
resulted in its own category — sneakers,
graphic T-shirts, hoodies, hats, and
home goods. Bypassing traditional retail
channels through direct-to-consumer
strategies and a resale economy,
streetwear has proved its viability as a
lifestyle with a global streetwear market
value of over $174 million.
6. 6 SPECIAL OFFER
While existing since the early 80s, streetwear’s audience today
is mostly youth under 25 years old. Over time, streetwear has
established its pure and heritage brands such as Supreme,
Stussy, and HUF while welcoming new brands and players
such as Off-White, Noah, Brain Dead, Palace, etc. In addition,
sportswear companies such as Nike develop and feed a
streetwear portfolio, including sportswear styles, exclusive
sneakers, and in-demand collaborations. The newest player in
the mix is luxury brands that work at their presence and stake in
the streetwear market.
The success of streetwear attributes to a distinct formula that
many retailers have tried to imitate and comes down to three
main parts: community, scarcity (or hype), and authenticity. The
anticipation of a limited time to buy creates a closely engaged
and almost cult-like relationship between streetwear brands
and their audience. With exquisite storytelling, each product
and collection attracts customers, giving more substantial
meaning to “spending power” by having it only available
directly from the brand, in-store or online. A loyal audience has
the power to determine not only what’s cool and what sells
but who their champions and insiders are. Profiting off cool,
high prices, especially in the secondary market, determines a
product’s exclusivity and desirability.
OVERVIEW
7. 7 SPECIAL OFFER
The global
streetwear market
was valued at over
$173 million in 2021
and is projected
to grow to $193
million by 2021.
This accounts for
about 10% of the
entire worldwide
clothing and
footwear market.
Footwear is the key
driver of purchases
in streetwear.
Sneakers were
the most sought-
after product
category during the
pandemic, where
searches increased
by 267%.
Hip-hop/rap music
is a significant
influence on
streetwear.
Contemporary art
and sports follow
up as a major
influence.
OVERVIEW
PROSPECTIVE
HIGHLIGHTS
$173 MILLION 267 PERCENT
SEARCH
INCREASE
HIP-HOP | RAP
INFLUENCE
56% of U.S. streetwear’s target audience
spend an average of $100-$300 on a
single streetwear item with an average
income of $40K/year.
Asian consumers are found to spend
more, with 32% of Japanese respondents
spending an average of $500 or more per
product.
8. 8 SPECIAL OFFER
FUTURE OF WORK
The fashion industry has typically operated
on a top-down model, with insiders acting
as gatekeepers to the newest styles and
trends. Streetwear has turned this on its
head, expanding portfolios of fashion
companies while continuously creating
space for new brands. Even amid a global
economic slowdown, streetwear has a
significant growth expectancy over the next
five years. According to LYST (an apparel
search platform), demand for hoodies grew
33% from April to May 2020. In addition,
the number of searches for baseball caps
increased by 49%, and sneakers were the
most sought-after product category during
the first year of the pandemic, where
searches increased by 267%.
OVERVIEW
9. 9 SPECIAL OFFER
As the industry continues to co-exist
alongside the subcultures associated with
streetwear, the industry continues to grow
as fast-fashion retailers and the luxury
market adopt streetwear into their brand
portfolio. The most significant growth
opportunity is addressing sustainability
for a generation that is outspoken about
climate change. As a youth-centric industry,
its audience is socially conscious, a trend
that’s spreading to all consumers and
impacts anything from social awareness,
brand activism, and sustainable practices.
Diversity and inclusion is being seen
within the industry as well. Virgil Abloh
became the blueprint to break boundaries
in streetwear, giving access to streetwear
designers and creatives to expand and
be recognized outside of “urban” or
“street” stereotypes. As trailblazers like Joe
FreshGoods use streetwear as a platform
to tell stories of black culture and Chicago’s
Westside, as well as Aleali May and Melody
Ehsani collaborating with Jordan brand
on sneakers for women, representation is
championed by an audience that represents
culture. As the industry leans towards
appeasing a male-dominated clientele,
gender fluidity and movements in self-
expression are challenging gender norms
and blurring the lines of gender identities
within streetwear.
OVERVIEW
10. 10 SPECIAL OFFER
10
CAREER
LIBRARY
Many careers can be pursued within
the streetwear industry. The Parsons x
Complex Streetwear Essentials course
gives a holistic understanding of the
streetwear industry including the careers
that are responsible for driving the market
forward while understanding how to
develop necessary skills. Below is a list of
career possibilities for #ParsonsxComplex
students along with highlighted industry
experts within the course you could learn
from.
11. 11 SPECIAL OFFER
Apparel Designer
Technical Designer
Pattern Maker
Sample Maker
Footwear Designer
Product Line Manager
CAREER LIBRARY
INDUSTRY EXPERT HIGHLIGHT
DON C
Founder & Designer, Just Don
Product Developer
Creative Designer
Director of Merchandising & Design
Graphic Designer
Fit Model
CAREERS IN STREETWEAR DESIGN
12. 12 SPECIAL OFFER
CAREER LIBRARY
Product Manager
Production Manager
Sample Coordinator
Silk Screen Operator
Professional Seamster
Quality Control Specialist
INDUSTRY EXPERT HIGHLIGHT
KEANAN DUFFTY
CFDA designer,
Author of Rebel Rebel Anti-Style
CAREERS IN STREETWEAR
MANUFACTURING
13. 13 SPECIAL OFFER
Marketing Director
Special Projects Manager
Creative Director
Brand Director
Public Relations Manager
Email Marketing Manager
Creative Marketing Manager
Marketing Coordinator
Social Media Manager
Community Manager
Digital Manager
CAREER LIBRARY
INDUSTRY EXPERT HIGHLIGHT
REGGIE CASAGRANDE
Head of Strategy,
Oakley
Events Marketing Manager
Content Producer
Lifestyle Photographer
Product Photographer
Photo Retoucher
Videographer
Video Editor
Copywriter
Style Editor
Stylist
Model
CAREERS IN STREETWEAR MARKETING
14. 14 SPECIAL OFFER
CAREER LIBRARY
Controller
Sales Director
Global Wholesale & Retail
Manager
Key Account Manager
Planner
Sales Consultant
Operations Manager
INDUSTRY EXPERT HIGHLIGHT
JAMES WHITNER
Owner, Whittaker Group
CAREERS IN
STREETWEAR SALES
15. 15 SPECIAL OFFER
Apparel Buyer
Merchandising Coordinator
Retail Operations Manager
Visual Merchandiser
Store Manager
Store Associate
Ecommerce Manager
CAREER LIBRARY
INDUSTRY EXPERT HIGHLIGHT
ESTELLE BAILEY-BABENZIEN
Co-Owner & Interior & Experience
Designer, Noah
Ecommerce Customer Service
Representative
Warehouse Fulfillment
Associate
Apparel Authentication
Specialist
CAREERS IN STREETWEAR
DISTRIBUTION & RETAIL
16. SPECIAL OFFER
16
CAREER
PLANNING
STRATEGY
There is no set linear path to achieving
your dreams within the streetwear
industry. The following is a three-phase
career planning guide that reflects
industry experts’ experiences and are
tailored to novices, alumni, and experts
who are either considering a career within
streetwear, navigating into the streetwear
industry, or experiencing growth and
leadership in their roles.
17. 17 SPECIAL OFFER
NOVICE
NOVICE
Begin to
understand your
interests within
streetwear
Explore job
options within the
streetwear industry
Determine
when you want to
enroll in Parsons
x Complex
Streetwear
Essentials course,
or relevant
programs,
conferences, etc.
that expand your
knowledge
Create a
LinkedIn profile
and reach out to
potential mentors
or industry experts
that align with your
area of interest
Learn more
about the Parsons
x Complex
Streetwear
Essentials course
Follow
Yellowbrick on
Instagram and
TikTok to learn
about expert
workshops on
topics related
to the industry,
networking, and job
searching
Identify the
career path(s)
you’re interested in
pursuing
Identify your
interests, values,
skills, and talents
Enroll in
programs, classes,
and attend
conferences that
allow you to gain
first-hand learning
experience about
the streetwear
industry
Learn the
timelines and
experiences of
potential mentors
and industry
experts you admire
Understand
recruiting timelines
within the
streetwear industry
KNOWLEDGE ENGAGEMENT STRATEGY
CAREER PLANNING STRATEGY
18. 18 SPECIAL OFFER
Have an expert
understanding
of how a brand
is formed or a
collection goes to
market — from
concept to sales
Complete
designs,
assignments, and
work that apply
to the streetwear
industry
Upload work
completed onto
your portfolio and
LinkedIn
Review job
descriptions of
positions within the
streetwear industry
that interest you
Attend events
to build a network
Attend
recruiting
events, employer
information
sessions
Connect with
mentors, industry
experts within your
field of interest,
and alumni to
better position
yourself for the job
search
Assess what
you’ve learned
about yourself and
the intersection
between
streetwear career
paths and the
alignment with
your skills and
interests
Seek an
internship or entry-
level opportunity
within your field
of interest in
streetwear
Determine
the gaps in your
skillset and pursue
opportunities to
build those skills
needed
Revise and
tailor your resume
and cover letter
KNOWLEDGE ENGAGEMENT STRATEGY
CAREER PLANNING STRATEGY
ALUMNI
ALUMNI
19. 19 SPECIAL OFFER
In-depth,
hands-on
knowledge
about specific
careers within the
streetwear industry
Master
communication
within your
discipline and field
Have your hand
on the pulse with
industry trends and
topics
Develop
and maintain
relationships
with mentors and
peers within the
streetwear industry
Explore
leadership,
speaking
engagements,
and opportunities
within the industry
beyond your 9 to 5
Collaborate
with peers,
companies, and/or
organizations
Celebrate your
accomplishments,
growth, and
opportunities to
learn
Give yourself
permission to
pursue and grow
out of your comfort
zone
Ensure your
professional online
presence is up to
date: LinkedIn,
website, etc.
Prepare field-
specific application
materials (resume,
cover letter,
samples/portfolio)
KNOWLEDGE ENGAGEMENT STRATEGY
CAREER PLANNING STRATEGY
EXPERT
EXPERT
21. 21 SPECIAL OFFER
GETTING STARTED
ON YOUR NEXT STEPS
The streetwear industry is an ecosystem
of careers ranging from design to retail.
The possibilities may feel vast, but you
can follow a career planning process that
will help you make informed decisions
beyond the completion of the Parsons x
Complex Streetwear Essentials course.
Figuring out what career you want to
pursue and creating a plan to get there
involves assessing your interests and
skills, exploring your options, making
decisions, and taking action to achieve
your career goals. While each person’s
experience will be unique, these key
points apply to everyone.
GETTING STARTED
22. 22 SPECIAL OFFER
GETTING STARTED
DISCOVER
Dig into your interests,
personal values, skills,
work environment
preferences, lifestyle,
and job responsibilities
to identify different
fields within the
industry you’re
passionate about.
ACT
Get hands-on
experience from
internships, projects,
volunteering, job
opportunities related to
your evaluation.
EXPLORE
Research and learn
a range of career
options that align with
your interests you’ve
discovered.
DECIDE
Assess and evaluate
your options and narrow
down your selections
to a few that match
best with your lifestyle,
work environment
preferences, and wants.
It’s important to practice a growth
mindset and be open to exploring your
passions, interests, wants, and needs.
23. 23 SPECIAL OFFER
23
PINPOINT
YOUR
STREETWEAR
PASSION
The most important element in figuring
out your career path and next steps is
understanding your passion and how
your interests relate. This career prep
exercise is your starter guide in exploring
your passion and interests within the
streetwear industry.
CAREER PREP
24. 24 SPECIAL OFFER
1
4
7
2
5
3
6
DIRECTIONS
Take a few minutes to reflect on the
following topics. Come up with 3-5
answers to each. Once you are finished
answering the questions, identify
commonalities, and find themes in your
answers.
During my
free time, I...
I’m an expert at... I’m obsessed
with streetwear
because...
I’m energized by...
I like learning
about...
If I can learn
anything about
streetwear, it’d be...
Naturally,
I’m good at...
PINPOINT YOUR PASSION
1
4
7
2
5
3
6
25. 25 SPECIAL OFFER
OF your answers, what common theme(s) are you seeing related
to these areas of interest within the streetwear industry?
STREETWEAR DESIGN
STREETWEAR MANUFACTURING
STREETWEAR MARKETING
STREETWEAR SALES
STREETWEAR DISTRIBUTION & RETAIL
ACTION STEP
From the common themes you’ve seen from your answers, who
is one person you can talk to and learn more about your area
of interest?
PINPOINT YOUR PASSION
26. SPECIAL OFFER
26
LEARN
THE
INDUSTRY
How well do you know the streetwear
business? Use this research exercise
to learn more about key players in
the streetwear industry, your favorite
companies, and their competitors, and
discover what brands you want to work
for (or start!).
CAREER PREP
29. SPECIAL OFFER
29
IDENTIFY
YOUR
STREETWEAR
SKILLS
As you understand your interests within
the streetwear industry, you must be
aware of the skills you have developed
and already acquired, especially when
planning your career goals or beginning
your job search.
CAREER PREP
30. 30 SPECIAL OFFER
Each box represents a skill and area of interest
within the streetwear industry. Within each box below:
Place a “3” in the box if you are highly skilled
Place a “2” if you are moderately skilled
Place a “1” if there’s room for improvement
STREETWEAR DESIGN
IDENTIFY YOUR SKILLS
Use creative programs efficiently (Adobe)
Information-hungry
Focused
Critical thinker
Organized
Hold incredible foresight with trends
Inquisitive
Deadline-driven
Ability to articulate clearly
Imaginative and great ability to develop
new ideas
31. 31 SPECIAL OFFER
Each box represents a skill and area of interest
within the streetwear industry. Within each box below:
Place a “3” in the box if you are highly skilled
Place a “2” if you are moderately skilled
Place a “1” if there’s room for improvement
STREETWEAR MANUFACTURING
IDENTIFY YOUR SKILLS
Great attention-to-detail
Eager to find resolutions
Loves teamwork
Willingness to listen
Self-motivated
Follows rules and conduct
Holds teammates accountable
Can perceive situations and adapt to new
processes
Problem-solving skills
Process-oriented
32. 32 SPECIAL OFFER
STREETWEAR MARKETING
IDENTIFY YOUR SKILLS
Verbal and written communication skills
Networking skills
Timeline-driven
Creative thinker
Influential
Ability to prospect and identify key
trends, cultural moments, and people
Loves building collaborative relationships
Knack for storytelling
Strong business acumen
Visionary
Each box represents a skill and area of interest
within the streetwear industry. Within each box below:
Place a “3” in the box if you are highly skilled
Place a “2” if you are moderately skilled
Place a “1” if there’s room for improvement
33. 33 SPECIAL OFFER
STREETWEAR SALES
IDENTIFY YOUR SKILLS
Strong communicator
Good with numbers
Loves to plan
Powerful presentation skills
Strategic
Competitive at heart
Has follow-through
Persuasive
Authoritative in knowledge
Strong negotiator
Each box represents a skill and area of interest
within the streetwear industry. Within each box below:
Place a “3” in the box if you are highly skilled
Place a “2” if you are moderately skilled
Place a “1” if there’s room for improvement
34. 34 SPECIAL OFFER
STREETWEAR RETAIL & DISTRIBUTION
IDENTIFY YOUR SKILLS
Meets team expectations
Public speaking skills
Listens attentively
Empathetic
Stamina for standing and lifting
Experience-oriented
Strong customer service
Commercial awareness
Good time management skills
Visually driven
Each box represents a skill and area of interest
within the streetwear industry. Within each box below:
Place a “3” in the box if you are highly skilled
Place a “2” if you are moderately skilled
Place a “1” if there’s room for improvement
35. 35 SPECIAL OFFER
BECOME
AN EXPERT
These days, hiring managers are
impressed with what you know and the
skills you can bring to the table. Making
time for yourself to become an expert
is how you’ll find your lane and make
yourself stand out. This can appear in
different ways: investing in your career
with time, money, and knowledge.
While there’s constant exposure to new
information, it can be overwhelming to
figure out where to start and how to
keep up. Begin with what you know and
where your interests fall — by researching
the brands you gravitate towards or
competitors of the labels you love.
BRAND RESEARCH
36. 36 SPECIAL OFFER
Supreme
Stussy
Nike
HUF
Noah
Market
Staple Design
The Hundreds
Off-White
Palace
adidas
BAPE
Vetements
Carhartt WIP
KITH
Wtaps
Undefeated
Aime Leon Dore
Billionaire Boys Club
Obey
FEAR OF GOD
Awake NY
Golf Wang
Brain Dead
Cactus Plant Flea Market
Heron Preston
New Balance
Melody Ehsani
Fat Tiger Workshop
Joe Freshgoods
Social Status
A Ma Maniere
Vans
TOP STREETWEAR BRANDS
TO GET YOU STARTED
BRAND RESEARCH
37. 37 SPECIAL OFFER
SET YOUR CAREER GOALS 37
SETTING
YOUR
CAREER
GOALS
You’ve narrowed in your passions and
done some industry research into the
streetwear industry. Identifying your
career goal and creating a plan around it
will help you with your next steps.
Setting career goals requires planning.
Identify academic requirements,
experience, barriers, and other factors
that would help you prepare for your
career goals on the next page.
CAREER PREP
38. 38 SPECIAL OFFER
SET YOUR CAREER GOALS
ACADEMICS
EXPERIENCE
BARRIERS
OTHER FACTORS
CAREER GOALS
39. 39 SPECIAL OFFER
GENERAL RULES OF CAREER
EXPLORATION WITHIN
THE STREETWEAR INDUSTRY
GENERAL RULES
EXPLORE
Take time to
explore how your
interests and
skills intersect
with different
career paths in
the streetwear
industry. This will
help you holistically
understand the
whole industry
and communicate
the value you can
bring to future
employers.
BUILD
Each opportunity
you take on builds
a foundation of
skills that are
applicable for the
next opportunity.
START
Beginning allows
you to build a
wide range of
experiences,
explore various
fields, and give you
room to change
your mind or pivot
along the way.
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40
READY TO LEARN
MORE ABOUT
THE STREETWEAR
INDUSTRY AND
ALL ASPECTS OF
THE STREETWEAR
BUSINESS?
Check out Yellowbrick’s Streetwear
Essentials course featuring faculty
from Parsons School of Design,
experts from Complex, and other
sneaker industry professionals.
42. 42 SPECIAL OFFER
42
STREETWEAR
ESSENTIALS
Parsons faculty, alongside experts
from Complex, help you learn industry
practices on how to successfully take a
streetwear collection to market.
This 100% online course will build your
skills in business of streetwear and
expertise in key areas such as:
Designing Streetwear
Marketing, Branding,
& Visual Communication
The Future of Streetwear Retail
Strategic Partnerships
Learn more at ylearn.co/streetwearbook.
ABOUT
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EMPOWERING DREAMERS TO
ACHIEVE THEIR CALLING
In partnership with top universities
and brands, we create educational
experiences that tap into interests and
passions to spark success, fuel personal
advancement, and open doors to fulfilling
paths for our students.
Check out our full course offerings at
ylearn.co/ebook.
Join us on social media:
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