about characters, design and work

2. Presented by
Zaynab Al Qureshi
Aziz

3. CONTENT
• Introduction
• Business model canvas
• SWOT Analysis
• Pestal analysis
• Elevator pitch
• Conclusion

4. INTRODUCTION
Step into a world where every corner is filled with wonder, where dreams take flight, and
memories are made. Welcome to the gateway of imagination, where the ordinary transforms
into the extraordinary. Get ready to embark on a journey beyond your wildest dreams.
Welcome to Disneyland, where magic awaits at every turn. Certainly! The Disneyland
company, officially known as The Walt Disney Company, is a multinational entertainment and
media conglomerate. Disneyland, one of its most iconic and successful ventures, is a chain of
theme parks and resorts that provide a magical and immersive experience for visitors of all
ages.

5. Disneyland Resort in Anaheim, California is where it all
began! It opened in 1955 and has since expanded to
include Disneyland California Adventure Park. And let's not
forget about Walt Disney World Resort in Orlando, Florida,
which is the largest Disney resort with four amazing theme
parks. Tokyo Disney Resort, Disneyland Paris, Hong Kong
Disneyland Resort, and Shanghai Disney Resort also offer
their own unique Disney experiences. Each park has its
own special touch of Disney magic combined with cultural
influences from its location. They're all incredible
destinations for families and Disney lovers around the
world!
DISNEYLAND LOCATIONS

6. KEY
ACTIVITIES
VALUE
PROPOSITIONS
CUSTOMER
RELATIONSHIP CUSTOMER
SEGMENTS
KEY
PARTNERS
COST STRUCTURE
REVENUE STREAM
KEY
RESOURCES
CHANNELS
• SUPPLIERS
• GOVERNMENT
• ENTERTAINMENT
INDUSRY
• THEME PARK
OPERATIONS
• GUEST SERVICE
• MARKETING AND
PROMOTIONS
• INTELLECTUAL
PROPERTY
• PYSICAL ASSETS
• HUMAN RESOURCES
• PERSONALIZED
INTERACTIONS
• LOYALTY PROGRAMS
• GUEST FEEDBACK
• FAMILIES
• TOURIST VISITORS
• DISNEY FANS
• MAGICAL EXPERIENCES
• ICONIC CHARACTERS
• ENTERAINMENT
• OPERATIONG COSTS
• PROPERTY EXPENSES
• MARKETING AND PROMOTIONAL EXPENSES
• TICKET SALES
• MERCHANDISE SALE
• FOOD AND BEVERAGE SALES
• LISCENSE AND FRANCHISE
• TICKETING : BOOTHS AND
ONLINE
• MARKETING :
ADVERTISEMENTS, SOCIAL
MEDIA AND PARTNERSHIPS
• DISTRIBUTION:
MERCHANDISE SALES AND
ONLINE
Disney Business model canvas

7. P
E
S
T
E
L
Economy
Society
Technology
Environment
legal
• Regulations and government policies
• Safety Standards
• Environmental sustainability
• political stability
• Leisure activities
• Expenses
• Wage regulations
• labor market conditions
• Demographic variables
• Cultural factor
• Lifestyle
• sustainability
• Technological access
• digital ticketing
• ride enhancements
• breach
• malware
• Environmental regulations
• sustainability
• Recycling
• Energy Consumption
• Disney characters and
franchises
• Health and Safety Regulations
political
Disney pestal analysis

8. SWOT
• Iconic characters and
Franchises
• Immersive theme park
experiences
• Extensive merchandise
opportunities
• collaboration with other
entertainment industry
players
Strengths
• Consumer discretionary
• Hight operating budget
• Seasonal fluctuations
• Limited geographical
• increasing competition
Weaknesses Opportunities
• Expanding to new markets
with international theme
parks
• Developing new attractions
to attract and retain visitors
• Collaborating with other
brands for unique cross-
promotional opportunities
Threats
• Economic downturns
• Trends
• Rules
• Reputation
• potential disruptions

9. SWOT
• Iconic characters and
Franchises
• Immersive theme park
experiences
• Extensive merchandise
opportunities
• collaboration with other
entertainment industry
players
Strengths
• Consumer discretionary
• Hight operating budget
• Seasonal fluctuations
• Limited geographical
• increasing competition
Weaknesses Opportunities
• Expanding to new markets
with international theme
parks
• Developing new attractions
to attract and retain visitors
• Collaborating with other
brands for unique cross-
promotional opportunities
Threats
• Economic downturns
• Trends
• Rules
• Reputation
• potential disruptions

10. SWOT
• Iconic characters and
Franchises
• Immersive theme park
experiences
• Extensive merchandise
opportunities
• collaboration with other
entertainment industry
players
Strengths
• Consumer discretionary
• Hight operating budget
• Seasonal fluctuations
• Limited geographical
• increasing competition
Weaknesses Opportunities
• Expanding to new markets
with international theme
parks
• Developing new attractions
to attract and retain visitors
• Collaborating with other
brands for unique cross-
promotional opportunities
Threats
• Economic downturns
• Trends
• Rules
• Reputation
• potential disruptions

11. SWOT
• Iconic characters and
Franchises
• Immersive theme park
experiences
• Extensive merchandise
opportunities
• collaboration with other
entertainment industry
players
Strengths
• Consumer discretionary
• Hight operating budget
• Seasonal fluctuations
• Limited geographical
• increasing competition
Weaknesses Opportunities
• Expanding to new markets
with international theme
parks
• Developing new attractions
to attract and retain visitors
• Collaborating with other
brands for unique cross-
promotional opportunities
Threats
• Economic downturns
• Trends
• Rules
• Reputation
• potential disruptions

12. Disneyland is the ultimate magical destination for kids and
Family ,It's a theme park filled with thrilling rides,
enchanting shows, and Iconic Disney characters.
Disneyland is not just a theme park, but a destination
where imagination knows no bounds. Join us to explore
different lands like Fantasyland, Tomorrowland, and
Adventureland. It's a place where dreams come true!
Elevator pitch

13. Conclusion
Discover the magic, create unforgettable memories, and
experience the joy of Disneyland. Join us as we continue to
inspire, entertain, and delight guests from around the world.
Whether you’re young or young at heart, there’s something
enchanting waiting just for you. Come, be a part of the timeless
magic of Disneyland.