The document discusses the pitfalls of overposting on social media like Facebook. It states that excessively posting similar content multiple times a day is ineffective and can annoy customers. While some brands think more posts means more engagement, the document claims content quality is more important. It recommends aiming for one to two posts per day or four to five posts per week for highest engagement rates. Overposting drives users away rather than bringing in more attention and interactions.

1. Miia Joro

2.  When
excessively posting or commenting on
message boards, classified ad sites, or social
media, often times with similar or repetitive
content
 Exceeding a socially acceptable amount of
posts
 “OVER POSTING ON FACEBOOK IS LIKE
THROWING TWENTY SHEETS OF
PROMOTIONAL BROCHURES IN YOUR
CUSTOMER’S FACE RIGHT AFTER YOU HAD A
HEARTFELT HANDSHAKE“

3.  People
may think the easy fix to a low level
of engagement is more posts, this will never
work
 Content is king
 Visually appealing posts get more
engagement, along with questions and
discounts

4.  One-to-two
posts a day is more effective
than fewer or more posts per day

One or two brand posts receive 32% higher “like”
rates and 73% higher comment rates compared to
posting 3 or more times a day
 Engagement
is highest when brands post four
to five posts a week

Posting one to four times a week produces 71%
higher user engagement than five or more posts
in a given week. Posting less than that, does not
maximize your opportunity to post as often as
possible

6.  http://commandpartners.com/blog/why-
you-shouldnt-over-post-on-facebook
 http://www.urbandictionary.com/define.php
?term=overposting
 http://www.marketingcharts.com/wp/direct
/overposting-drives-away-facebook-fans16055/
 http://hioctanesolutions.com/toledointernet-marketing/the-facebook-posting-sinoverposting&h=222&w=401&sz=300&tbnid=3C
GHw7rT70YPdM:&tbnh=66&tbnw=120&zoom=
1&usg