Censorship refers to the supervision and control of information circulated within a society through examining various media like books, films, news reports etc. and altering or suppressing parts deemed objectionable. Speech, art, books, films, plays, photography, television programs, radio programs, the internet and news reports are common targets of censorship. Censorship can be carried out by governments, churches and other groups. It is used to avoid offensive content but can also hide real information from the public, like in the Soviet Union. Self-censorship is also a form of censorship. Effective marketing requires understanding censorship variations between countries and cultures due to religious and social norms. Content acceptable in some places may be

1. Censorship
Alina Arshavska

2. What is censorship?
Censorship - Supervision and control of the
information and ideas that are circulated among the
people within a society. In modern times, censorship
refers to the examination of books, periodicals, plays,
films, television and radio programs, news reports, and
other communication media for the purpose of altering
or suppressing parts thought to be objectionable or
offensive.

3. What is censored and Who
censors?
WHAT?
◦
Speech
◦
Art
◦
Books
◦
Periodicals (published with set frequency)
◦
Films
◦
Plays
◦
Photography
Television programs
◦
Radio programs
◦
Internet (Web sites and e-mail)
◦
News reports
◦
WHO?
◦
Government
◦
Church

4. Special elements and uses of the
censorship
Types of censorship: political, state secrets and prevention of attention, religion, educational sources, copy,
picture, and writer approval, creative censorship, self-censorship
Censorship is being used for avoidance of offensive content
However, censorship can be a tool which hides the real information from the humanity
One of the best examples of the censorship is Soviet Union where everything was censored, even though some of
the information would not offend people anyhow. It depended only on the governmental issues
Censorship is a necessary obligation of the authority to protect the moral and social order

5. An example of banned advertisement
This advertisement was banned due to moral issues. It
was propagandising a death and made people feel
uncomfortable.
http://www.youtube.com/watch?v=pAMZPzjHYpY
Censorship is made to avoid the offensive content for
the users, customers, people,etc.
It is important to take it into consideration in
marketing campaigns.

6. How to prevent and avoid
censorship?
Most of the content will be always censored but in order to avoid the total censorship is important to remember:
When starting a marketing company, it is important to remember that the censorship can vary in different
countries and cultures according to the religious issues, traditions
For example, what is acceptable in European countries - the advertisements which contain naked parts of
human body, will be possibly abandoned in muslim counties
For starting a marketing campaign, it is highly important to study a key country in order to understand what
kind of restrictions can be meet in a way of promotion a certain product or a service

7. The links had been used for
description of this topic
http://gilc.org/speech/osistudy/censorship/
http://en.wikipedia.org/wiki/Censorship#Censo
rship_by_country
http://media.okstate.edu/faculty/jsenat/censors
hip/defining.htm