My marketing strategy uses short television adverts, leaflets, and flyers designed in Photoshop or InDesign to target 18-30 year olds. Adverts will appear on Channel 4 or ITV, while flyers will be placed in shopping centers and bus stops, which are frequented by my target audience. This multi-pronged approach aims to increase visibility of my new show to young and middle-aged potential viewers through outlets they commonly encounter during travel.

1. My marketing strategy is using adverts, leaflets and flyers to attract
my target audience. I choose this as the average 18-30 year old, goes
around/travels a lot and this increases the chance of him or her seeing
my show.
Adverts on T.V would be ‘short but sweet’ clips on my new show
,these adverts would appear on mainstream T.V channels such as
Channel 4 or ITV.
I would design it on either Photoshop or in design, as this software
is made for creating and editing and therefore can be used to make
flyers easily.
Finally I have decided to place the ad’s and flyers, in shopping
centre’s or bus stops as this is were a lot of younger/middle aged
people hang out.