Greg Banecker from Friendly Planet Travel and Shannon Glass and Carrie Albright from Hanapin Marketing presented on how Gmail ads helped increase sales for a travel client by 50%. The client was driving most traffic from their brand but most bookings from non-brand traffic. Hanapin recommended using Gmail ads for their more personable targeting options and multiple ad formats. As a result of implementing Gmail ads, the client saw their overall return on ad spend increase from 500% to 750%.

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HOSTED BY:
&
How We Used Gmail Ads to
Skyrocket a Travel Client's
Sales by 50%

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• Greg Banecker
– Marketing Manager at Friendly
Planet Travel
– @gregbanecker
Your Presenters
• Shannon Glass
– Account Manager at
Hanapin Marketing
– PPC Hero Blogger
– @shannonkglass
• Carrie Albright
– Associate Director of
Services at Hanapin
Marketing
– PPC Hero Blogger
– @Albright_C

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Join the conversation
• Include the hashtag #thinkppc in your
Twitter tweets.
Or use the webinar question box to send us
questions.

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Who is Hanapin?
– Run the world’s most popular PPC blog
and conference.
– We manage and optimize global paid
search, paid social, and display programs.
– Within 12 months, brands can expect a
250% increase in their growth trajectory.

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Our Clients

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Live Poll Question #1
How long have you been in PPC?
#thinkppc
A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years

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Friendly Planet and PPC
Friendly Planet - Exceptional Journeys, Exceptional Value.
● Friendly Planet specializes in small group tours across the
world. Each package includes many amenities from
airfare to high quality hotels and much more.
Why PPC
● To drive relevant traffic to the site, efficiently.
● To engage with users outside of organic listings.

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The Problem
Brand traffic was driving the majority of bookings, while non-brand was driving the majority of
traffic.
Overall ROAS → 500%

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The Question
How can we 1) drive more,
qualified brand traffic and 2) drive
more bookings from non-brand
traffic?

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Solution
Gmail Ads
● More personable
● Defined targeting
● Multiple Ad Formats

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Solution
Gmail Ads - Targeting

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Solution
Gmail Ads - Ad Formats

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The Results

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The Results

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The Results
Overall ROAS → 750%

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Would You Like An Offer From Hanapin?
A. Get an account analysis by the experts at Hanapin (For
accounts spending 15k+/month)
B. No Thanks!

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Live Q&A Time!

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Thank you for attending our webinar! #thinkppc
• Contact us Directly:
» Hanapin Feedback: marketing@hanapinmarketing.com
Friendly Planet Feedback: gbanecker@friendlyplanet.com