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The Future of Content Management - AIIM Conference 2011


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Content Management, including collaboration, is poised to make an evolutionary step further. Web 2.0, the cloud, and other innovations are changing the way people view, use, and interact with content. Understanding these new technologies how the impact the world of content management is critical to preparing to meet the new expectations, challenges, risks and rewards posed by these new technologies.

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The Future of Content Management - AIIM Conference 2011

  1. 1. The Future of Content ManagementCloudy with a Chance of Innovation<br />Laurence Hart<br />Washington Consulting, Inc.<br />March 2011<br />
  2. 2. Why Listen?<br />Information Management 15+ years<br />Document Management<br />Records Management<br />Web Content Management<br />XML<br />Collaboration (Grandfather of Enterprise 2.0)<br />Digital Asset Management<br />AIIM Interoperable Committee<br />CM Pros, Chair Standards Group<br />Author, Word of Pie<br /><br /><br />Director, Technology Solutions, Washington Consulting, Inc.<br />
  3. 3. Our World<br />My content growing,<br />evolving, and expanding.<br />Cloud brings rain or hope?<br />
  4. 4. In the Beginning<br />
  5. 5. Then Came Scanning<br />
  6. 6. Followed by Process<br />
  7. 7. And Everything Else<br />Email<br />Management<br />Web<br />Content<br />Management<br />Digital<br />Asset<br />Management<br />Collaboration<br />Records<br />Management<br />
  8. 8. Email<br />Management<br />Content<br />Applications<br />Web<br />Content<br />Management<br />Digital<br />Asset<br />Management<br />Collaboration<br />Records<br />Management<br />ECM<br />Project<br />ECM<br />Project<br />ECM<br />Project<br />Process Services<br />External<br />Interfaces<br />(SOAP,<br />WS-*, RSS,<br />REST,<br />RPC…)<br />The Enterprise<br /> CMS Platform<br />Content Services<br />Library Services<br />Enterprise Content Management (ECM) is the strategies, methods and tools used to capture, manage, store, preserve, and deliver content and documents related to organizational processes. ECM tools and strategies allow the management of an organization's unstructured information, wherever that information exists.<br />- AIIM Website, November 2010<br />Grand Unifying Theory<br />Define<br />ECM<br />CCA<br />Analytics<br />Forms<br />Reports<br />
  9. 9. Web 2.0<br />Conversational<br />Web 1.5<br />Transactional<br />Meanwhile<br />Web 1.0<br />Informational<br />ECM<br />Content<br />Management<br />ECM<br />ECM<br />
  10. 10. Two Problems<br />
  11. 11. For Example<br />U.S. Citizenship and Immigration Service<br />Over 1 million new legal immigrants per year<br />Average storage per file, 70 MB<br />Keep for 99 years<br />75+ TB/year with ZERO back-file conversion<br />Over 16 million benefit claims per year<br />Everything is audited<br />Multiple agency access<br />
  12. 12. Two Outcomes<br />
  13. 13. Req/Design<br />Dev/Test<br /> Design/Dev<br />Why the Lag?<br />Enterprise CMS Platform Release Cycle<br />Req/Dev/Design/Dev…<br />Internet<br />Generation<br />Year<br />One<br />Year<br />Two<br />Year<br />Three<br />
  14. 14. The Unanswerable Question<br />If all the obstacles to ECM adoption - e.g., user/culture acceptance, networks bandwidth, cost, security, etc.- were to go away, what would you do with ECM?<br />Andrew Chapman<br /><br />Fall 2010<br />
  15. 15. Vacation Picture<br />15<br />
  16. 16. Plato’s Cave<br />16<br />
  17. 17.
  18. 18. Focus on the User<br /> The Ether<br />Tags:<br />Proposal, Widgets, Draft,<br />XYZ Inc, Work<br />Share:<br />Sarah(Partner)/Edit<br />Tags:<br />Approved<br />Share:<br />XYZ-Purchasing<br />/Read<br />
  19. 19. Unify the User’s Content<br /> The Ether<br />
  20. 20. Simple Access<br />
  21. 21. Map of the Future<br />Omnipresent Content Management<br />Old Guard<br />Features<br />Challengers<br />“We Matter”<br />Architecture<br />
  22. 22. The Change<br />Enterprise Content Management (ECM) is a strategy for the coordinated management of all content throughout an organization, allowing for people and systems to find and use content from within any business context.<br />Omnipresent Content Management (OCM) is the coordinated management of all content throughout the world, allowing for people and systems to find, use, and share content from within any context.<br />
  23. 23. You Ready?<br />Twitter: @piewords<br />Blog:<br />Email:<br />