Strada started in 2006 as a blog to share ideas and sell used vehicles. Over 4 years it grew to include more in-depth articles on the automotive industry and became a publication. It gained momentum in 2007 with over 200 posts and establishing thought leadership on electric vehicles. In 2008 it expanded to Twitter and shared insights on the financial crisis. By 2009 it focused on new vehicle reviews and participated in social media while acknowledging major changes in the industry. In 2010 it introduced more visual content and reviewed vehicles in English and French, establishing itself as a leading publication on automotive topics with a global audience.

1. Our 4th Anniversary Strada September 29, 2010

2. The Start in 2006 It started with the desire to have a web site, and a whim to have a blog. A platform to share our ideas and thoughts. As well as to sell used vehicles that we had at the time (2006). We did 75 entries during these first few months. We started Strada on September 29, 2006. If anyone would have told us that 4 years later we would still be doing this….probably would have said you are ………(fill in the blank) The entire content is available, with a search feature. Its fun to communicate, to dialogue, to share our thoughts. The first image we posted with an entry.

3. Gaining momentum in 2007 At the start of 2007 we were enjoying the blogging activities. By the end of the year Strada was making a difference. At the time there was skepticism towards a blog. Especially that anyone could do a blog. Our reply to why are you doing this? “Thought Leadership”. Started “Think Verde” to share our interest in electric vehicles, and hybrids. Our first full year of blogging with 215 entries for the year. The Colonel became the designated/official blogger. Yes..its still The Colonel. We did a “series” titled “Wash Out” which is still available, that garnered attention. The series led to a One on One with national exposure, while making a dramatic difference. Did Strada start being established, while making a difference?...Yes

4. What a year in 2008 2008 marked a time of changes, more changes, and even more changes. Reinforcing that the only constant is change. What a year to share thoughts on the auto industry. It was a maelstrom of dramatic events, and shocks. We did 281 entries in 2008. In September Strada became active on Twitter as @stradablog. A memorable time to blog, and publish thoughts. We shared our thoughts through the financial meltdown, and the auto industry’s moments of reckoning. Strada was morphing from a blog to a publication. We published several white papers relating to the dramatic events; of which New Reality still resonates.

5. coming together in 2009 In 2009 we refined the focus. While continuing to evolve from a blog to a publication. Our reader is intelligent, well informed, seeking a different perspective. Strada started doing new vehicle reviews. Through Twitter we acquired numerous friends (cool individuals). We made 374 entries in 2009, perhaps more. Strada was an active participant in the Social Media phenomenon. What seemed impossible, happened in the automotive world. What a time! Did we coin “automotive blogosphere”? We acknowledged, understood, and communicated that it would never be the same. The Colonel communicated his passion, and varied automotive interests, and experiences.

6. New decade in 2010 New decade, fresh perspectives, guarded optimism. With increased visual content, accompanied by brevity. Insightful comments on Canadian Sales results. Automotive Story telling to heighten the breath of perspectives. Bilingual English / French vehicle reviews. There are search engines constantly crawling all over our content. “Humans are meaning making beings who find inherent value in making sense out of life.” Increased presence with Facebook – entries in Posterous – photos stories on Flickr – presentations on Scribd and Slide Share. Created and participated in some fascinating “Twitter Moments”. Always leading and making a difference.

7. Some Facts Thought Leadership? Yes, the editorial direction of Strada is to lead, not to follow. Thought Provocation? Constantly, our reader is intelligent, Strada initiates a thought process. Passion? Absolutely…without passion, and emotions its not the same. Diverse? Ongoing, we communicate about vehicles, motorcycles, trucks, hot rods, the industry, the business, the people. Fun? Always…there is always an element of fun, even during “dark” moments. News? Strada does not do news, we are not in the news business. Opinions? Yes…Strada shares its opinions, thoughts. Your Own Editor? The Strada reader is urged to be his own editor, to arrive at his own conclusions, to make his own decisions. Circulation? Strada is a niche publication, with readers from St.John, NL to Victoria, BC and everywhere in between in Canada. Obvious the US, and literally all over the planet, including Korea and China. Its quality not quantity.

8. Thank You! To all our readers, and friends that interact with us. To all the folks that care to participate, and comment. To all the folks that support Strada by telling their friends, by sharing a link. To all the manufacturers that make vehicles available for reviews. Yes, we are thankful and grateful!