Technical products in B2B Markets.
Do you also want to GROW?
Need to optimise your product/service offering and/or grow your existing markets or enter new markets?
Your advantages of working with us are better products/services based on real market needs, identify new markets that need your products/services.
Based on our experience working on B2B market research in Thailand, we often see companies promoting their brands by focusing on their strengths but fail to recognize how they truly create value for their customers. A market leader may continue to develop their products, therefore, making them more and more expensive and thus failing to increase their market size. A small player may scale their product down too much and make it suitable only among niched customers.
So, we have created a guidebook to help develop marketing strategies, especially for B2B companies to create strong value propositions. Our guidebook is like a quick summary of the tasks you should go through when you have to rebrand your product or challenge a status quo to grow your business.
Based on our experience working on B2B market research in Thailand, we often see companies promoting their brands by focusing on their strengths but fail to recognize how they truly create value for their customers. A market leader may continue to develop their products, therefore, making them more and more expensive and thus failing to increase their market size. A small player may scale their product down too much and make it suitable only among niched customers.
So, we have created a guidebook to help develop marketing strategies, especially for B2B companies to create strong value propositions. Our guidebook is like a quick summary of the tasks you should go through when you have to rebrand your product or challenge a status quo to grow your business.
This Slideshare presentations provides examples of Marketing Strategies as they are found in Go-to-Market Templates provided by Four Quadrant at http://www.fourquadrant.com/products/
Included in the Powerpoint presentation are slides that cover:
Marketing Strategies – Focus & Direction
Marketing Strategies – GTM Fundamentals
Marketing Strategies - Core Focus
Marketing Strategies – Types of Differentiation
Marketing Strategies – Pricing Models
Marketing Strategies - Demand Creation Plan
Marketing Strategies - Beach Head
Marketing Strategies – Strategic Value Message
Marketing Strategies – Customer Conversations
Marketing Strategies – Target Account Profile
Marketing Strategies - Demand Creation
Marketing Strategies – Quantitative Plan
Marketing Strategies – User Flows
Marketing Strategies - Content Marketing
Marketing Strategies – Demand Follow-up
Marketing Strategies – Star Bursting
Marketing Strategies – Lead Nurture
Marketing Strategies - Scoring Model
See more at Four Quadrant at http://www.fourquadrant.com/products/
This presentation describes the new challenges marketing has to face to adapt to the changes of environment,especially the impact of digital on touchpoints
RINK Consulting is a full-service market research firm that improves its clients' competitive position by providing critical information for better decision-making. Capabilities include surveys, market assessments, competitive intelligence, interviews, and CustomTrend reports.
PipelineVR is the first online marketplace that connects buyers and sellers of virtual reality (VR) and augmented reality (AR) products and services and facilitates transactions.
Showcasing Human Capital: How to Effectively Market a Professional Services FirmAchieve Internet
Effective marketing tactics for professional services firm marketing. In a service firm marketers do not have the luxury of marketing product features. The one key differentiator becomes the quality of your people and your core competencies. This presentation covers the importance of your Human Capital and the people that make up your Professional Services Firm
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
Rahul Shrivastava from Cyient Ltd. will tell you: -
• How to know and target the right customer?
• How to put in efforts in the right areas to generate results?
• Knowing which audiences to focus on the most
Debbie Baxter helps entrepreneurs develop a winning business development strategy. For leaders of start-up teams who want to demystify the selling process.
Learn four things in this session:
1. How to develop your value proposition
2. How to organize your sales process
3. Options for deal structure
4. Tips on closing techniques.
Part of the MaRS Best Practices Series
http://www.marsdd.com/events/details.html?uuid=3b743f00-3696-4c71-91e3-887306c275e1
Don't leave your sales force behind gooding communications groupElizabeth Gooding
Printers are investing in new technology, which is good news for the industry. For printers to gain the most from their new investment they must plan for the impact on sales processes, compensation plan and the need for enhanced marketing support for B2B sales.
This Slideshare presentations provides examples of Marketing Strategies as they are found in Go-to-Market Templates provided by Four Quadrant at http://www.fourquadrant.com/products/
Included in the Powerpoint presentation are slides that cover:
Marketing Strategies – Focus & Direction
Marketing Strategies – GTM Fundamentals
Marketing Strategies - Core Focus
Marketing Strategies – Types of Differentiation
Marketing Strategies – Pricing Models
Marketing Strategies - Demand Creation Plan
Marketing Strategies - Beach Head
Marketing Strategies – Strategic Value Message
Marketing Strategies – Customer Conversations
Marketing Strategies – Target Account Profile
Marketing Strategies - Demand Creation
Marketing Strategies – Quantitative Plan
Marketing Strategies – User Flows
Marketing Strategies - Content Marketing
Marketing Strategies – Demand Follow-up
Marketing Strategies – Star Bursting
Marketing Strategies – Lead Nurture
Marketing Strategies - Scoring Model
See more at Four Quadrant at http://www.fourquadrant.com/products/
This presentation describes the new challenges marketing has to face to adapt to the changes of environment,especially the impact of digital on touchpoints
RINK Consulting is a full-service market research firm that improves its clients' competitive position by providing critical information for better decision-making. Capabilities include surveys, market assessments, competitive intelligence, interviews, and CustomTrend reports.
PipelineVR is the first online marketplace that connects buyers and sellers of virtual reality (VR) and augmented reality (AR) products and services and facilitates transactions.
Showcasing Human Capital: How to Effectively Market a Professional Services FirmAchieve Internet
Effective marketing tactics for professional services firm marketing. In a service firm marketers do not have the luxury of marketing product features. The one key differentiator becomes the quality of your people and your core competencies. This presentation covers the importance of your Human Capital and the people that make up your Professional Services Firm
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
Rahul Shrivastava from Cyient Ltd. will tell you: -
• How to know and target the right customer?
• How to put in efforts in the right areas to generate results?
• Knowing which audiences to focus on the most
Debbie Baxter helps entrepreneurs develop a winning business development strategy. For leaders of start-up teams who want to demystify the selling process.
Learn four things in this session:
1. How to develop your value proposition
2. How to organize your sales process
3. Options for deal structure
4. Tips on closing techniques.
Part of the MaRS Best Practices Series
http://www.marsdd.com/events/details.html?uuid=3b743f00-3696-4c71-91e3-887306c275e1
Don't leave your sales force behind gooding communications groupElizabeth Gooding
Printers are investing in new technology, which is good news for the industry. For printers to gain the most from their new investment they must plan for the impact on sales processes, compensation plan and the need for enhanced marketing support for B2B sales.
DBA Business Advisors is a British owned, Dubai based Business Services Firm established since 2002. The combined experience of our management team is over a hundred years with wide-ranging activities in Europe, Middle East and Asia and a personal entrepreneurial perspective that can be your competitive edge. By working with us, you will quickly discover our ethics of service quality and attention to detail.
Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical
experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.
Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.
Steven Wardell, Presentation to MIT Enterprise Forum, Go To Market Strategy 2...Steven Wardell
On November 18, 2013, Steven Wardell, VP of Marketing at Activate Networks gave a 3-hour presentation and workshop to the MIT Enterprise Forum on The Art of Developing Your Go To Market Strategy to an audience of technology entrepreneurs at the Tang Center at MIT in Cambridge.
The Left Field company is a new kind of strategic marketing firm. A shared global team that leverage unique geographical insights and synergies to build the strongest global strategy for international and regional companies. From social media, internet and mobile marketing to traditional marketing we understand and drive the new trends based on consumer insights. Innovation leads to Evolution.
Join senior presenters from Oracle and The TAS Group as they share how their joined technologies will help winning organizations to maximize their revenue potential and to accurately predict their success in 2010.
INDY was a custom web-based sales & marketing CRM solution developed by Jon Samsel and his team for Traid, a division of Ford Motor Company. Triad was an auto finance company that financed new and used car loans through a network of over 8,000 dealerships nationwide.
This overview presentation of GTM360 Marketing Solutions includes a 4-step methodology for business development and links for marketing collateral templates.