The document discusses abstraction, commoditization, and two bridges. It notes that abstraction and virtualization are driving changes in data storage technology. Commoditization of storage is occurring through the use of open standards and x86 hardware. Two bridges are used as a metaphor - one expensive bridge built in Silicon Valley, and one much less expensive community-built bridge in Guatemala.

1. What’s going on?
Abstraction, commoditization, and
two bridges
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2. Welcome to:
OpenStorage Summit 2011
Welcome 환영합니다 Salaam
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Shalom
Wilkommen Bemvindo
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Welkom
Velkommen Bienvenue
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Menyambut Bienvenido
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3. Expectations: #OSS11

4. Landscape
DATA
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5. Technology and Abstraction
• Virtualization
• VDI
• Big Data
• Cloud
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6. IT does matter
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7. Commoditization
What is needed for commoditization?
• Clear definitions of what is being commoditized
• Whether that is oil or storage or cloud
• NFS, iSCSI, CIFS, FC, HA, IOPS, and zero risk of data loss
• A market that needs commoditization
• Market size
• Market pricing
• A company to lead the transition
• Dell for servers; RedHat for Unix / Linux; Amazon for hosting
• Nexenta for storage; Arista for switching;
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8. Storage Appliances: SAN/NAS
Moore’s
1990s Law
2011
Proprietary Clients VMware = client
• Unix and Windows Linux = client
• Application <-> storage integration Cloud services = client
1000x CPUs
Proprietary Enterprise Features
Proprietary Enterprise Features • Replication, HA, snapshots
• Replication, HA, snapshots • VMware integration
500x HDD • Cloud integration
Microcode “OS” Open-source Unix
Proprietary CPU Standards-based CPU
• MIPS not x86 1000x LAN • x86
Proprietary ASIC-based RAID
• RAID = redundant array of inexpensive SSDs x86-based RAID
disks • SAS on Intel
• xOR functions
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9. Storage as an Industry
“Our storage is based on commodity
x86 as well. Everyone’s is.”
- VP of EMC, The Register, 9.22.11
Services Projects Factoids
• Box.net • Hadoop • Intel w 90%
• Drop Box • OpenStorage storage market
• ODA share
• illumos • Nexenta is fastest-
growing storage
startup in history
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10. The Future = Software
Then Now
Hardware- Software-
driven IT driven IT
• Disruptive
• Innovative
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11. Which niche
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12. VMworld 2011 HoL
• Approached February 2011 with a design for a commodity white box solution to
compete with Vblock and vPod.
• Designed to run High Density Generic Cloud Workloads as a trial within VMware
• Cost per TB primary design consideration but good IOP’s performance important
• Architected around Commodity X86 Hardware with our technology partners
• Nexenta HA design and scaleout for future with NFS referalls
• Classic POD Cloud Design
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13. VMworld 2011 HoL:
Super Rack
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14. VMworld 2011 HoL:
NexentaStor Detail
Part Description Total Qty
System 2U 6HDD Storage Chassis 4
Motherboard X8DAH-+-F Motherboard 4
Processors Westmere 6C X5670 2.93G 12M 6.4GT 8
Memory 8GB NETLIST Hyperstream 72
HDD SEAGATE 2.0TB SAS 2.0 7.2K RPM 16M 3.5" 360
Jbods Quanta jbods 6
controllers LSI 8port controller 4
10GB NIC STD Dual-port 10G Ethernet with SFP+ W/ CDR 4
SATADOM Innodisk 64GB SATADOM 4
Lic 720TB RAW Capacity Lic. 30x6 RAID Z2 x 2 1
SSD STEC Zeus RAM 8GB x 2 8
SSD STEC Zeus IOPS 200 GB 8
SATADOM CABLE DOM CABLE 4
NexentaStor Capacity
• 360 Drives
• 720TB Raw Capacity
• 480TB Usable Storage
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15. VMworld 2011 HoL:
Other Vendors
• 2x FAS 3270 Appliances
• 144 x 15K Hard Disks
• 4 PAM Cards per Appliance
• List price $ 1.4 M
 Average purchase price $ 700K for each
o Special purpose system for this work load
• 2x EMC VNX 7500 platforms
• 3x File Blades per VNX
• 1 VNX was all SSD 96 SSD’s in total
• 1 VNX 140+ 15K Disks FAST Cache, FAST VP SSD Tier
• Approximately $2.6 million street price for both
 Special purpose system for this work load
Super Rack, inclusive of NexentaStor license: $325,000 list
Super Rack, w/ NexentaStor, powered over 50% of labs
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16. Who’s In?
Open Proprietary
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17. Intel
• What do we do with all this processing power?
100%
90% 10 GbE
80% Compression
70% Deduplication
60%
RAID
50%
40% SAS
30%
20% ESX
10%
CPU
0%
Processing Power
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18. We all depend upon
Trust
• Open Standards
• Hardware Independence
• Software-driven Solutions
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19. A story of two bridges
Both built to carry 25 metric tons
Both built to survive a 250 year flood
Both built from concrete and steel
Both designed by one of the world’s top engineering firms
Bridge A: Bridge B:
• Built in Silicon Valley • Built in rural Guatemala
• Part of ecosystem restoration • Part of farm to market project
project • Community designed and built
• 6 years / $67 million • 7 months / $1.2 million
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20. Our secret weapon
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21. 2012 Events
Summit 2012
Nexenta
European User
Conference
2012
Nexenta
Asia User
Conference 2012
Keep up with Nexenta events:
www.facebook.com/nexenta
21 © OpenStorage Summit 2011. All rights reserved.

22. Welcome to:
OpenStorage Summit 2011
Welcome 환영합니다 Salaam
ようこそ Здравствуйте
Shalom
Wilkommen Bemvindo
म� आपका स्ााग ह
Welkom
Velkommen Bienvenue
Καλώς ορίσατε
Dobro došli 欢迎 歡迎
Tervetuloa Välkommen Bine aţi venit
Menyambut Bienvenido
22 © OpenStorage Summit 2011. All rights reserved.

23. Thank You
Join us for
Geekfest Gala
Loft Bar & Bistro | 7 – 9 pm
90 South 2nd Street | San Jose, 95113
23 © OpenStorage Summit 2011. All rights reserved.

24. Artificial intelligence
Future-proof
Unlimited Needs,
Flexibility & Budget IT
Consumerization of
Limited Uncertainty
Infrastructure
NEEDS
Uncertainty
Ask Consumerization
Again Budgets
BUDGET
Future proof
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25. Impact of Virtualization
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