The document outlines Oracle's strategy for information management. It discusses how Oracle aims to achieve the highest performance, strongest security, and lowest cost of ownership for data management. Key aspects of Oracle's strategy include supporting mixed workloads, universally managing all data types, and achieving economies of scale. The document then introduces Oracle Exadata as Oracle's platform for information management, describing its unique hardware architecture and how it enables consolidation and protection.

1. Oracle’s Strategy for
Information Management
Roland Slee
Oracle Corporation
16 August 2010
The most comprehensive Oracle applications & technology content under one roof

2. The
following
is
intended
to
outline
our
general
product
direc4on.
It
is
intended
for
informa4on
purposes
only,
and
may
not
be
incorporated
into
any
contract.
It
is
not
a
commitment
to
deliver
any
material,
code,
or
func4onality,
and
should
not
be
relied
upon
in
making
purchasing
decisions.
The
development,
release
and
4ming
of
any
features
or
func4onality
described
for
Oracle’s
products
remains
at
the
sole
discre4on
of
Oracle.

3. Agenda
• Introduction
• Oracle’s Strategy for Information Management
• Oracle’s Platform for Information Management
• Conclusions
• Q&A

4. Introduc)on

5. “Oracle enjoys a commanding
lead in the business of
managing information”
Larry Ellison

6. “We pride ourselves on being
very innovative in the database
business. We’re five to ten years
ahead of Microsoft and IBM”
Andy Mendelsohn

7. • Are Larry and Andy Right?
• How did Oracle achieve such an advantage?
• What is Oracle doing to extend this advantage?
• What does it mean for you?

8. Whether You Are Ahead or Not Depends
Entirely on What the Goal Is…

9. Oracle’s
Mission
is
to
deliver
con4nuous
compe44ve
advantage
to
our
customers
BeAer
Informa4on
BeAer
Results

10. “The best way to get good
information is to put it all
in one place”
Larry Ellison

11. Oracle’s Strategy for Information Mgt
Oracle Corporation has worked for more than thirty years
to ensure the Oracle Database is the best place to store
any kind of data for any purpose:
– Highest performance
– Strongest security
– Lowest total cost of ownership

12. Oracle – Pursuing a Different Goal
Oracle has shown an enduring determination to
address the most difficult challenges in information
management:
1. Mixed Workloads
2. Universal Data Management
3. Economies of Scale

13. Competitors Are Headed Elsewhere
• Content to separate OLTP and DSS workloads
• Content to manage different types of data differently
• Content for database to run no better than the platform you put it on
• Content to evolve each layer of the architecture
separately

14. Oracle’s
Strategy
for
Informa)on
Management

15. Oracle’s Strategy for Information Mgt
• Mixed Workloads
• Universal Data Management
• Economies of Scale

16. Mixed Workloads
• Multi-Version, Read-Consistent Concurrency Model
– Introduced in Oracle 4, Enhanced in Oracle 5, Default in Oracle 6
• Oracle Real Application Clusters
– Introduced in Oracle9i, Enhanced in Oracle 10g & 11g
• Resource Manager, Automatic Workload Repository
– Introduced in Oracle 10g, Enhanced in Oracle 11g
• In-Memory Parallel Query
– Introduced in Oracle 11g

17. Oracle’s Unique Concurrency Model
report
Budget
table
• Oracle’s Multi-Version, Read
Consistent Concurrency Model
– Readers never block writers
– Writers never block readers
update
Rollback
Segment
– Queries are always consistent and
auditable
– No deadlocks
update
– Introduced in Oracle V4 (1982)
– DB2,SQL Server, Teradata must lock
rows for both reads and writes to ensure
accurate
consistency
report

18. Universal Data Management
• Multi-media support
– Introduced in Oracle7
• Object-Relational Support
– Introduced in Oracle8
• XML Database
– Introduced in Oracle9i
• Semantic Database
– Introduced in Oracle11g

19. Universal Data Management
New
in
Oracle
Database
11g
RFID
DICOM
3D
Binary
XML
Images
SecureFiles

20. Oracle SecureFiles
Read
Performance
Write
Performance
Mb/Sec
Mb/Sec
SecureFiles
SecureFiles
Linux
Files
Linux
Files
File
Size
(Mb)
File
Size
(Mb)

21. Marcel
Kratochvil,
CTO
Pic4on
“Using
Oracle
Database
11g
and
SecureFiles
we
saw
performance
gains
of
over
70%
when
loading
and
unloading
photos
and
videos”

22. Economies of Scale
• Oracle Parallel Server
– Introduced in Oracle6, Enhanced in Oracle 7 & Oracle 8
• Oracle Real Application Clusters
– Introduced in Oracle9i, Enhanced in Oracle 10g & 11g
• Oracle Automatic Storage Management
– Introduced in Oracle10g, Enhanced in Oracle11g
• Oracle Exadata Database Machine
– Introduced with Oracle 11g Release 1, Enhanced in Release 2

23. Creating Economies of Scale
• Massively consolidated, mission critical database environments must cost
less and imply less risk than distributed, fragmented systems
• This has never been true before
• A fundamental shift in I.T. architecture is taking place
• A shift made possible by Enterprise Grid Computing

24. Enterprise Grid Computing
• Scale
applica4ons
on
elas4c
server
&
storage
pools
• Unbounded
system
capacity
• High
availability
built
in
free
of
charge
• Transparently
supports
every
type
of
data
and
applica4on
• Simple,
consistent
architecture
regardless
of
scale
Automa4c
Storage
Management
Fast
Recovery
Area
Data
Guard
Real
Applica4on
Clusters
Ac4ve
Data
Guard

25. Oracle’s
Pla8orm
for
Informa)on
Management

26. Introducing Oracle Exadata v2
• The Ideal Database Platform
– Best Machine for Data Warehousing
– Best Machine for OLTP
– Best Machine for Database Consolidation
• Unique Architecture Makes it
– Fastest, Lowest Cost, Most Agile 26

27. Exadata in the Marketplace
• Exadata
is
succeeding
in
all
geographies
and
industries
against
every
compe4tor
Hokuriku Coca-Cola
27

28. Exadata Growth

29. Exadata Overview
• Hardware Architecture
• Key Technologies
• Consolidation & Protection

30. Exadata Hardware Architecture
Scaleable
Grid
of
industry
standard
servers
for
Compute
and
Storage
• Eliminates
long-­‐standing
tradeoff
between
Scalability,
Availability,
Cost
Database
Grid
• 8
compute
servers
(1U)
Storage
Grid
• 14
storage
servers
(2U)
• 64
Intel
cores
• 112
Intel
cores
in
storage
• 576
GB
RAM
• 100
TB
SAS
disk,
or
InfiniBand
Network
336
TB
SATA
disk
• 3
36-­‐port
40Gb/s
switches
• 5
TB
PCI
Flash
• Unified
Net-­‐
servers
&
storage
• Data
mirrored
across
storage
• 324
FC
Ports
equivalent
servers

31. Exadata Storage Servers
Hardware
by
Sun,
SoMware
by
Oracle
• Uses highest performance components
• 12 disks - 600 GB 15K RPM SAS 2.0,
or 2TB 7200 RPM SATA
• 2 Xeon quad-core processors with PCI 2.0
• Dual ported 40 Gb/sec InfiniBand
• 4 96 GB PCI Flash Cards
• Runs at full disk and flash bandwidth

32. Start Small and Grow
Quarter
Rack
Half
Rack
Full
Rack
Balanced
Incremental
Scaling
for
OLTP
and
DW
32

33. Scale to 8 Racks by Just Adding Cables
8
Rack
Exadata
Comparable
To
• Total
Compute
Cores
1408
20
IBM
Power
595s
• TB
of
Disk
2640
13
Rack
EMC
Symmetrix
• InfiniBand
Ports
864
4300
FC
Ports

34. Standardized and Simple to Deploy
• All Database Machines are the same
• Delivered ready-to-run
• Tested
• Highly supportable
• No unique configuration issues
• Identical to configuration used by Oracle Engineering
• Runs existing OLTP and DW applications
– Full 30 years of Oracle DB capabilities
– No Exadata certification required
Deploy
in
Days,
Not
Months
• Leverages Oracle ecosystem
– Skills, knowledge base, people, partners

35. Balanced and Optimized
• Custom systems do not achieve full performance
– Component imbalance, misconfiguration, bottlenecks
• Exadata is engineered and optimized end-to-end
– Double-digit GB/sec transfers from disk to database
• Disk, flash, controller, bus, HBA, network, CPUs, etc
– DB libraries optimized with firmware, drivers, OS, network
– Years of tuning
– No bottlenecks
Op)mized
• Move I/T talent to higher value business needs
End-­‐to-­‐End
– Not designing, tuning, maintaining hardware configurations

36. Keys to Speed and Cost Advantage
Exadata
Intelligent
Exadata
Hybrid
Columnar
Exadata
Smart
Storage
Grid
Compression
Flash
Cache

37. Conclusion - Exadata V2
The Ideal Database Platform
• Best for Data Warehousing
• Best for OLTP
• Best for Database Consolidation
Fastest,
Lowest
Cost
Intelligent
Hybrid
Columnar
Smart
Flash
Storage
Grid
Compression
Cache

38. Transformative Technology
Beyond direct product benefits, Exadata transforms the Data Center:
– Architecture - Standardized, Pay as you grow
- Removes compute vs. storage silos
- Enterprise grade with volume cost
– Agility - Same day DB deployments on Exadata farm/cloud
– Footprint - Less space & power for more compute & data
– Use of Talent - Reduced need for complex application tuning

39. Conclusions

40. Oracle is #1 in Information Management
• Oracle Database 11g Release 2 and Exadata v2
– Ideal platform for database management
– Standards-based, agile, reliable
– Dramatically faster than alternative environments
• Standardise on Oracle Database 11g Release 2
– Highest quality Oracle Database release ever
– Easy to upgrade, easy to manage
– Unlocks additional business opportunities
• Advanced Compression
• Active Data Guard
• In Memory Parallel Query

41. Q
&
A

42. Tell us what you think…
• http://feedback.insync10.com.au